Virat Kohli, the iconic Indian cricketer and former captain of the Indian cricket team, has taken the brand endorsement world by storm. With exceptional talent and a magnetic personality, Kohli is the top choice for numerous renowned brands. Notably, he was the only cricketer on Forbes magazine's list of the top 100 highest-paid athletes in 2020. His substantial earnings of approximately Rs 175 crore from brand endorsements set records in both the Bollywood and sports industries.
In this article, let's explore Virat Kohli's remarkable brand endorsements and the influential role he plays as a trusted brand ambassador.
- Audi India
- Star Sports
- Blue Star
- Mobile Premier League
- MRF Tyre
- Phillips India
- Digit Insurance
- Great Learning
- Too Yumm
- American Tourister
- Avas Living
- Ocean Beverages
Top Brands Endorsed by Virat Kohli
As a highly sought-after brand ambassador, Virat Kohli has forged partnerships with numerous top brands, solidifying his position as one of the most influential figures in the realm of brand endorsements. Let's take a closer look at some of the notable brands that have been fortunate to have Virat Kohli as their brand ambassador:
Virat Kohli's association with Myntra, the leading online fashion and lifestyle platform, has added to the brand's star-studded list of ambassadors. In line with their "Be Extraordinary Every Day" campaign, Myntra recognizes Kohli's extraordinary persona and his ability to inspire others to push boundaries. As a brand ambassador, Kohli epitomizes the spirit of exceptionalism and encourages individuals to embrace their uniqueness. With his infectious energy and passion, he embodies the essence of Myntra's mission to empower individuals to express themselves through fashion, making him a perfect fit for the brand's vision.
In 2019, Myntra announced that it had appointed celebrity couple Virat Kohli and Anushka Sharma as its first brand ambassadors.
Duroflex, a leading sleep solutions brand, partnered with cricketer Virat Kohli as its brand ambassador in May 2023 and launched the "Great Sleep, Great Health" campaign. This collaboration aims to emphasize the significance of quality sleep in maintaining overall well-being. As the face of Duroflex, Kohli will advocate for the importance of restful sleep and the role it plays in promoting a healthy lifestyle. Together, Duroflex and Kohli strive to inspire individuals to prioritize quality sleep for enhanced physical and mental health.
In a significant move back in February 2017, Puma, the renowned sports apparel brand, made a deal with Virat Kohli. The cricketer signed a whopping eight-year, Rs 110 crore, contract with Puma, cementing their collaboration as a force to be reckoned with. He also launched the One8 brand with Puma in 2017. This long-term partnership has not only elevated Puma's standing in the market but also showcased its belief in Kohli's exceptional talent and unwavering dedication. As a brand ambassador, Virat Kohli embodies the true spirit of determination and passion for sports, perfectly mirroring Puma's commitment to performance and style.
Audi, the prestigious automotive brand, partnered with Virat Kohli, the Indian cricket sensation, as its esteemed brand ambassador in 2015. Later in 2021, Audi extended its association with Virat Kohli as the brand ambassador. This collaboration signifies the seamless alignment between Kohli's charismatic persona and Audi's pursuit of luxury and performance. With his magnetic presence and relentless pursuit of excellence, Kohli epitomizes the values that Audi stands for, further strengthening their position in the Indian market.
HSBC, a leading global banking and financial services organization, appointed cricketer Virat Kohli as its brand ambassador in April 2023, aligning with the shared values of excellence, integrity, and determination. This collaboration emphasizes HSBC's commitment to providing trusted and innovative banking solutions that resonate with the aspirations of individuals and businesses. Additionally, HSBC has launched the campaign 'My Account Starts Today', featuring Virat Kohli, which aims to highlight the bank's 'opening up a world of opportunity' proposition.
Luxor, a well-known brand in the world of writing instruments, recently welcomed cricketer Virat Kohli as its brand ambassador in March 2023. With his remarkable talent and inspiring persona, Kohli perfectly embodies the essence of Luxor's commitment to offering top-notch writing instruments that enable individuals to articulate their thoughts and ideas with utmost precision. This partnership not only strengthens Luxor's brand image but also resonates with Kohli's ability to motivate and inspire countless individuals.
Noise, one of the leading Indian tech brands, recently welcomed Virat Kohli as its brand ambassador in December 2022. Kohli's association with Noise exemplifies the brand's commitment to innovation and cutting-edge technology. With this collaboration, Noise aims to empower individuals to push their limits and unleash their full potential. Kohli's dynamic persona and unmatched drive make him an ideal fit for Noise's vision of delivering smart and stylish products to tech-savvy consumers.
"I always believe in working with brands that I resonate with. Excited to join the passionate team of Noisemakers as I partner with Noise", said Virat Kohli.
Toothsi, the renowned dental care brand, has found the perfect duo to endorse its products: Virat Kohli and Anushka Sharma. This power couple's association with Toothsi brings together their influence and charm to promote oral health and hygiene. With Kohli's magnetic persona and Anushka's graceful presence, Toothsi aims to educate and inspire individuals to take care of their smiles. As brand ambassadors, Virat and Anushka exemplify the importance of dental wellness and the confidence that comes with a healthy smile.
In 2023, Star Sports roped in Virat Kohli as the brand ambassador for their IPL ad campaign"Shor On, Game On". As the official TV broadcaster for the TATA IPL, Star Sports released a promotional video featuring Kohli with the slogan "Har Ghar Banega Stadium" (Every Home Will Become a Stadium). This collaboration aims to ignite the excitement of cricket fans nationwide, highlighting the IPL's ability to bring the stadium-like experience directly into people's homes.
Blue Star, an Indian multinational home appliance company, found a perfect match in Virat Kohli in 2019. Kohli's association with Blue Star brings a breath of fresh air to the brand, symbolizing its commitment to excellence and innovation. As a brand ambassador, Kohli embodies the spirit of passion and relentless pursuit of excellence, aligning perfectly with Blue Star's drive for innovation and customer satisfaction. With this partnership, Blue Star aimed to enhance its brand image and reach a wider audience.
Mobile Premier League
In March 2019, MPL (Mobile Premier League) entered into a successful endorsement partnership with Virat Kohli, appointing him as MPL's brand ambassador. The deal was said to be worth around Rs 12 crore. The partnership turned out to be a success and was further renewed in January 2020, solidifying their shared vision. In April 2023, MPL launched a dynamic campaign, "Darr Ko Hatao, Bada Khel Jao," featuring Virat Kohli, that exemplifies MPL's unwavering commitment to providing a secure gaming environment. With Virat Kohli's endorsement, MPL continues to inspire gaming enthusiasts nationwide, inviting them to join the MPL community.
In 2015, MRF Tyres, the prominent tyre manufacturing company, signed Virat Kohli as their brand ambassador for a three-year period. During this time, Kohli reportedly received a substantial sum of Rs 8 crore per year for his association with the brand. Recognizing his immense value and impact, MRF Tyres renewed the deal in 2017 with a staggering investment of Rs 100 crore for a period of eight years. As part of this renewed agreement, Kohli is said to earn a remarkable Rs 12.5 crore per annum. This long-standing partnership highlights the mutual trust and success shared between Kohli and MRF Tyres in promoting excellence and performance.
Virat Kohli's partnership with Philips as their brand ambassador for male grooming products has been a testament to their shared commitment to excellence. The collaboration between Kohli, a symbol of style and confidence, and Philips, a leading brand in grooming solutions, has been impactful. In 2022, Philips India launched the #TenOnTenYou campaign featuring Kohli, aiming to shed light on societal judgments and empower millennials to embrace their true selves. With Kohli's endorsement, Philips continues to inspire men to look their best, embracing their personal grooming rituals with confidence.
Digit Insurance, a leading insurance company, has appointed Indian cricketer Virat Kohli as its brand ambassador. Virat is also an investor in the company. The partnership between Digit Insurance and Kohli signifies not only his endorsement of the brand but also his confidence in its services and vision. As an investor, Kohli's association with Digit Insurance goes beyond a typical brand ambassador role, showcasing his belief in the company's growth potential. With Kohli's influential presence and strong reputation, Digit Insurance aims to enhance its brand visibility and connect with a wider audience by offering reliable and customer-centric insurance solutions.
Wrogn, the trendy fashion brand, has joined forces with none other than Virat Kohli, who not only serves as its brand ambassador but is also the co-creator of the brand. This exciting collaboration brings together Kohli's passion for fashion and his unique sense of style. With his involvement in the apparel line, Wrogn showcases a perfect blend of edginess and sophistication. Kohli's creative vision and personal touch infuse the brand with a distinct identity that resonates with youth.
In 2016, Manyavar, the renowned ethnic wear brand, appointed Virat Kohli as its brand ambassador. Virat's association with Manyavar has exemplified elegance and style, capturing the essence of Indian traditions. He became the face of Manyavar, embodying the brand's commitment to celebrating festivities with their exquisite collection of traditional attire. The brand released a notable campaign, 'Aadha-Aadha' featuring Virat, which beautifully highlighted the significance of sharing in a marriage, starting from the expenses of the wedding function. This campaign struck a chord with audiences, emphasizing the values of togetherness and mutual support.
Virat Kohli's association with Great Learning, the leading edtech company, as their brand ambassador created a significant buzz. With this association, Great Learning aimed to leverage Kohli's influential persona to inspire individuals to embark on a journey of continuous learning and upskilling. As a brand ambassador, he epitomizes the spirit of growth and excellence, reflecting the values and aspirations of Great Learning's target audience. Virat's strong work ethic and relentless pursuit of excellence make him an inspiring figure for those seeking personal and professional development.
In 2020, the company launched the "Power Ahead" campaign with Virat Kohli. The campaign focuses on showing the importance of higher education and lifelong learning.
In a noteworthy partnership, Too Yumm! roped in Virat Kohli as their brand ambassador. The association aimed to promote healthier snacking options and a balanced lifestyle. With Kohli's influential persona and dedication to fitness, he perfectly resonated with the brand's values. As the face of Too Yumm!, Kohli encouraged consumers to make mindful snack choices without compromising on taste. This collaboration successfully inspired individuals to adopt healthier habits and enjoy guilt-free snacking experiences.
Himalaya, the well-known wellness and personal care brand, enlisted the charismatic cricketers Virat Kohli and Rishabh Pant as its brand ambassadors in 2019. This collaboration showcased the perfect synergy between the cricketers' influential personas and Himalaya's commitment to natural and effective products. Virat and Rishabh's association with Himalaya amplified the brand's message of holistic well-being and the benefits of using natural ingredients in personal care. Their endorsement brought immense credibility to Himalaya and resonated with consumers who admired the cricketers' dedication to fitness and healthy lifestyles.
Volini, the trusted pain relief brand manufactured by Sun Pharma, founded a powerful ally in Virat Kohli as its brand ambassador. With its introduction to the market in 2015, Volini quickly gained recognition as a go-to solution for joint, musculoskeletal, and lower back pain. In 2018, the brand expanded its offerings with the introduction of Volini Maxx, catering to the evolving needs of consumers. Recognizing Kohli's enduring influence and his commitment to fitness, Sun Pharma Consumer Healthcare signed a significant endorsement deal with him in 2018.
Boost, the popular Indian energy drink, has found a perfect brand ambassador in cricket superstar Virat Kohli. Kohli, who is known for his dedication and physical prowess on the field, embodies Boost's message of sustained energy and focus. Their long-standing partnership has not only helped Kohli fuel his athletic journey but has also boosted the brand's immense popularity and relatable fitness goals. From commercials showcasing Kohli's intense workout routines to social media campaigns fueled by his winning spirit, their synergy has propelled Boost to the forefront of India's energy drink market, making them a dynamic duo not only on the field but also in the hearts of millions.
Vivo, a Chinese technology giant, is well-known for its innovative and stylish smartphones. In 2018, Vivo made Virat Kohli, an iconic Indian batsman, its brand ambassador. This move was a strategic one as Kohli's immense popularity among the youth aligns perfectly with Vivo's target audience. It has helped the brand to improve its image and sales in the Indian market. The partnership between Vivo and Kohli has blended cutting-edge technology with the passion for cricket, leaving an undeniable impact on India's mobile landscape.
In 2015, Uber, the tech giant that transformed on-demand transportation, found an ideal brand ambassador in cricketing superstar Virat Kohli. Kohli's reputation as an unstoppable go-getter aligned perfectly with Uber's emphasis on speed and efficiency, making him an ideal fit for the Indian market. The partnership went beyond the world of cricket, with campaigns emphasizing the ease and dependability of Uber, often showcasing Kohli's trademark determination behind the wheel. This powerful combination not only raised Uber's brand recognition but also established it as the go-to app for transportation, leaving an indelible mark on the Indian mobility landscape.
In 2017, Zeeva, an electronics company based in Hong Kong, launched MuveAcoustics, a lifestyle audio brand that targeted urban India, and paired it with the popular cricketing superstar Virat Kohli. His youthful energy and dedication to performance perfectly matched MuveAcoustics' sleek headphones and speakers, creating a powerful synergy. Kohli's massive social media following amplified the brand's message, while his own passion for music added authenticity, helping MuveAcoustics to become a leading player in the Indian audio market.
In 2019, the UK-based brand Wellman, which is known for promoting men's health and vitality, collaborated with the Indian cricket superstar Virat Kohli. This partnership was ideal since Kohli's relentless commitment to physical and mental fitness aligns perfectly with Wellman's scientifically proven supplements. Together, they encourage men to live their lives to the fullest by empowering them with the perfect combination of power and balance. Kohli's massive fan base and Wellman's trusted reputation have redefined men's wellness in India, showcasing that success is achievable through both strength and equilibrium.
American Tourister, a luggage brand known for its durability and association with adventure, found the ideal travel partner in Indian cricket captain Virat Kohli in 2016. Kohli's energetic and determined personality perfectly aligned with the brand's core values, making him an exceptional ambassador. Together, they have launched several successful campaigns, including the "#I'mReady" campaign, which showcased Kohli's globetrotting lifestyle, and the recent "#UndeniableLeave" campaign, which encouraged taking a break from travel. With Kohli's influence and American Tourister's innovative luggage solutions, they have fueled the wanderlust of millions, cementing their position as the most dynamic duo in the travel industry.
Located in Alibaug, Avas Living is a luxury community that offers a new definition of wellness living. It is no wonder that cricketing superstar Virat Kohli has partnered with Avas Living in 2022 to become its brand ambassador. Kohli, known for his dedication to fitness and holistic well-being, chose Avas Living as his dream home retreat. This partnership combines Kohli's passion for wellness with Avas' focus on sustainable luxury, technology-driven living, and a strong community vibe. It is attracting health-conscious high net-worth individuals who are seeking a haven of serenity and a touch of cricket royalty.
Ocean Beverages, focused on crafting innovative and sustainable hydration solutions, found the perfect wave of energy in partnering with cricket superstar Virat Kohli. Kohli's dedication to fitness and performance mirrors Ocean's commitment to natural ingredients and eco-friendly practices. Their collaboration, particularly on the Sustainable Edition O'cean Energy Drink with its recycled aluminium cans, resonates with health-conscious consumers seeking both refreshment and responsibility. This dynamic duo is making ripples in the beverage industry, proving that conscious choices can be both powerful and delicious.
French eyewear company Essilor, known for its innovative lenses such as Crizal and Varilux, teamed up with Indian cricket superstar Virat Kohli in 2017. This collaboration was based on the shared values of precision, peak performance, and visual clarity. Through this partnership, Essilor's brand gained more visibility among India's cricket-loving population and helped raise awareness about the importance of eye health. Kohli himself became an advocate for this cause. The partnership between Essilor and Kohli brings together excellence in sports and optical expertise, empowering millions to see the world with clarity.
Batwrap, the Australian cricket gear innovator, has found the perfect partner in the batting powerhouse Virat Kohli. The partnership was inked in 2023 and is set to redefine cricket aesthetics and performance. Kohli is known for his aggressive batting and style, which perfectly embodies Batwrap's mission to transform old bats and personalize new ones with cutting-edge, lightweight materials. The "Virat Kohli Electric Blue" collection, born from this union, allows cricketers to unleash their inner champion with a unique blend of power and panache.
Livspace, the leading home design company in India, has teamed up with cricket superstar Virat Kohli, creating a perfect match. Kohli's vibrant personality and commitment to family align with Livspace's mission of transforming homes into joyful havens. The "Livspace your space" campaign, featuring Virat and his wife Anushka Sharma, brings a fun twist to interior design, demonstrating how Livspace empowers homeowners to personalize their living spaces. This partnership seamlessly blends cricket's energy with the comfort of home, making Livspace the perfect choice for anyone looking to #OwnTheirSpace.
Virat Kohli's influence as a brand ambassador is undeniable. His association with various renowned companies across industries showcases his versatility and appeal to a wide range of audiences. From sports brands to lifestyle products, Kohli has successfully collaborated with top-notch brands, reinforcing their brand values and reaching new heights of success.
What is Virat Kohli's net worth?
As of 2023, according to Hindustan Times, Virat Kohli's net worth is estimated to be Rs 1050 Crore ($126 Million).
Virat Kohli is the brand ambassador of which brands?
Virat Kohli is the brand ambassador for several renowned brands, including Puma, Myntra, Blue Star, MPL, Digit Insurance, Toothsi, and many others.
Which startups are funded by Virat Kohli?
Startups funded by Virat Kohli are:
- Rage Coffee
- Blue Tribe
- Sport Convo
- Universal Sportsbiz
- Digit Insurance
- Chisel Fitness