List of Brands Endorsed by Virat Kohli: The Iconic Brand Ambassador

Virat Kohli, the iconic Indian cricketer and former captain of the Indian cricket team, has taken the brand endorsement world by storm. With exceptional talent and a magnetic personality, Kohli is the top choice for numerous renowned brands. Notably, he was the only cricketer on Forbes magazine's list of the top 100 highest-paid athletes in 2020. His substantial earnings of approximately Rs 203 crore ($24 million) from brand endorsements set records in both the Bollywood and sports industries.

In this article, let's explore Virat Kohli's brand endorsements list and the influential role he plays as a trusted brand ambassador.

Virat Kohli Brand Endorsements: At a Glance

• Total Active Brand Partnerships: 40+
• Industries: Sportswear, Banking, Automobile, FMCG, Technology, Fashion, Insurance, Fitness and more.
• Highest-Paid Brand Ambassador: Among India's highest-paid celebrity endorsers.
• Major Brands: Oakley Meta, Puma, HSBC, Audi India, Myntra, Hero MotoCorp, MRF, Digit Insurance and many more.
• Estimated Brand Endorsement Earnings: ₹200+ crore annually (estimates vary).

Why Do Brands Choose Virat Kohli?

Virat Kohli is one of India's most influential celebrities and among the world's most marketable athletes. His consistent performance, strong personal brand, and massive fan following make him a preferred choice for companies across industries. Here are the key reasons why leading brands choose Virat Kohli as their brand ambassador:

• Huge Instagram Following: Virat Kohli has one of the largest social media followings in the world, allowing brands to reach hundreds of millions of fans through his digital presence.
• Premium Brand Image: Kohli's association with luxury, quality, and excellence helps brands strengthen their premium positioning and attract aspirational consumers.
• Fitness Icon: His dedication to health, nutrition, and fitness makes him an ideal ambassador for sports, wellness, healthcare, and lifestyle brands.
• High Trust Factor: Over the years, Virat has built a reputation for authenticity and professionalism, making consumers more likely to trust the brands he endorses.
• Appeal Among Young Audiences: His energetic personality and modern lifestyle resonate strongly with Gen Z and millennials, helping brands connect with younger consumers.
• Global Popularity: As one of the world's most recognized cricketers, Kohli gives brands international visibility beyond India, especially in cricket-loving markets.
• Successful Entrepreneur: Besides being a cricketer, Virat is an investor and entrepreneur with interests in fashion, fitness, and startups, making him a credible partner for innovative and growth-focused brands.

Virat Kohli Brand Ambassador List

Virat Kohli Brand Ambassador List

As a highly sought-after brand ambassador, Virat Kohli has forged partnerships with numerous top brands, solidifying his position as one of the most influential figures in the world of brand endorsements. Let's take a closer look at some of the notable brands that have been fortunate to have Virat Kohli as their brand ambassador:

Oakley Meta

Virat Kohli became Oakley's brand ambassador in 2026, strengthening the premium eyewear brand's presence in India. Known for its high-performance sports sunglasses and innovative lens technology, Oakley chose Kohli for his excellence, fitness-focused lifestyle, and global appeal. Through this partnership, he promotes Oakley's performance eyewear for athletes and active individuals, reinforcing the brand's commitment to innovation, style, and peak performance.

Myntra

Virat Kohli's association with Myntra, the leading online fashion and lifestyle platform, has added to the brand's star-studded list of ambassadors. In line with their "Be Extraordinary Every Day" campaign, Myntra recognizes Kohli's extraordinary persona and his ability to inspire others to push boundaries. As a brand ambassador, Kohli epitomizes the spirit of exceptionalism and encourages individuals to embrace their uniqueness. With his infectious energy and passion, he embodies the essence of Myntra's mission to empower individuals to express themselves through fashion, making him a perfect fit for the brand's vision.

In 2019, Myntra announced that it had appointed celebrity couple Virat Kohli and Anushka Sharma as its first brand ambassadors.

Duroflex

Duroflex, a leading sleep solutions brand, partnered with cricketer Virat Kohli as its brand ambassador in May 2023 and launched the "Great Sleep, Great Health" campaign. This collaboration aims to emphasize the significance of quality sleep in maintaining overall well-being. As the face of Duroflex, Kohli will advocate for the importance of restful sleep and the role it plays in promoting a healthy lifestyle. Together, Duroflex and Kohli strive to inspire individuals to prioritize quality sleep for enhanced physical and mental health.

Puma

In a significant move back in February 2017, Puma, the renowned sports apparel brand, made an endorsement deal with Virat Kohli. The cricketer signed an eight-year, INR 110 crore contract with Puma, making it a major collaboration. He also launched the One8 brand with Puma in 2017. This partnership helped Puma grow in the market and showed their trust in Kohli's talent and dedication. As a brand ambassador, Virat Kohli represented the spirit of sports, matching Puma’s focus on performance and style.

In April 2025, Kohli reportedly chose not to renew his contract with Puma, turning down an INR 300 crore offer. He decided to focus on building his own brand and expanding into entrepreneurship.

Audi India

Audi, the prestigious automotive brand, partnered with Virat Kohli, the Indian cricket sensation, as its esteemed brand ambassador in 2015. Later in 2021, Audi extended its association with Virat Kohli as the brand ambassador. This collaboration signifies the seamless alignment between Kohli's charismatic persona and Audi's pursuit of luxury and performance. With his magnetic presence and relentless pursuit of excellence, Kohli epitomizes the values that Audi stands for, further strengthening their position in the Indian market.

HSBC

HSBC, a leading global banking and financial services organization, appointed cricketer Virat Kohli as its brand ambassador in April 2023, aligning with the shared values of excellence, integrity, and determination. This collaboration emphasizes HSBC's commitment to providing trusted and innovative banking solutions that resonate with the aspirations of individuals and businesses. Additionally, HSBC has launched the campaign 'My Account Starts Today', featuring Virat Kohli, which aims to highlight the bank's 'opening up a world of opportunity' proposition.

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Luxor

Luxor, a well-known brand in the world of writing instruments, recently welcomed cricketer Virat Kohli as its brand ambassador in March 2023. With his remarkable talent and inspiring persona, Kohli perfectly embodies the essence of Luxor's commitment to offering top-notch writing instruments that enable individuals to articulate their thoughts and ideas with utmost precision. This partnership not only strengthens Luxor's brand image but also resonates with Kohli's ability to motivate and inspire countless individuals.

Noise

Noise, one of the leading Indian tech brands, recently welcomed Virat Kohli as its brand ambassador in December 2022. Kohli's association with Noise exemplifies the brand's commitment to innovation and cutting-edge technology. With this collaboration, Noise aims to empower individuals to push their limits and unleash their full potential. Kohli's dynamic persona and unmatched drive make him an ideal fit for Noise's vision of delivering smart and stylish products to tech-savvy consumers.

"I always believe in working with brands that I resonate with. Excited to join the passionate team of Noisemakers as I partner with Noise", said Virat Kohli.

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Toothsi

Toothsi, the renowned dental care brand, has found the perfect duo to endorse its products: Virat Kohli and Anushka Sharma. This power couple's association with Toothsi brings together their influence and charm to promote oral health and hygiene. With Kohli's magnetic persona and Anushka's graceful presence, Toothsi aims to educate and inspire individuals to take care of their smiles. As brand ambassadors, Virat and Anushka exemplify the importance of dental wellness and the confidence that comes with a healthy smile.

Blue Tribe

Virat Kohli and Anushka Sharma became ambassadors and investors for Blue Tribe in February 2022. The brand focuses on plant-based meat and promotes healthier, eco-friendly food choices. They seemed to be the perfect fit to encourage people to switch to healthier and eco-friendly alternatives without compromising on taste. With this collaboration, Virat and Anushka aim to inspire conscious eating habits and support the growing trend of sustainable living.

O’cean Beverages

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O'cean Beverages, a brand under Ball Corporation, partnered with Virat Kohli to promote its products. The company provides hydration and energy drinks, and with Kohli being a fitness icon, his endorsement has attracted strong attention from Indian consumers, boosting the brand’s growth

Hero MotoCorp

In 2018, Virat Kohli joined Hero MotoCorp as a brand ambassador. It is one of the world's largest two-wheeler companies. Through this partnership, Virat promotes Hero MotoCorp's focus on performance, style, and trust. Virat's energetic image has helped the brand connect with India’s youth better.

Rage Coffee

Virat Kohli partnered with Rage Coffee in 2020 as an investor and brand ambassador. Rage Coffee offers premium, flavoured coffee blends. Kohli's investment reflects his passion for quality and healthy living. The partnership aims to bring a unique coffee experience to younger people who care about taste and wellness.

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Amaze India

Virat Kohli has been with Amaze India since it started in 2018. Amaze India is one of the best inverter battery brands. In 2021, the brand extended its endorsement deal with Kohli for three more years. In 2024, Amaze launched the "Hamesha #ReadyToPerform" campaign. This campaign shows the brand’s focus on providing reliable power. With Kohli as the face of the brand, Amaze highlights its promise of always being ready to deliver, just like Kohli’s consistent performance in cricket.

Star Sports

In 2023, Star Sports roped in Virat Kohli as the brand ambassador for their IPL ad campaign"Shor On, Game On". As the official TV broadcaster for the TATA IPL, Star Sports released a promotional video featuring Kohli with the slogan "Har Ghar Banega Stadium" (Every Home Will Become a Stadium). This collaboration aims to ignite the excitement of cricket fans nationwide, highlighting the IPL's ability to bring the stadium-like experience directly into people's homes.

Blue Star

Blue Star, an Indian multinational home appliance company, found a perfect match in Virat Kohli in 2019. Kohli's association with Blue Star brings a breath of fresh air to the brand, symbolizing its commitment to excellence and innovation. As a brand ambassador, Kohli embodies the spirit of passion and relentless pursuit of excellence, aligning perfectly with Blue Star's drive for innovation and customer satisfaction. With this partnership, Blue Star aimed to enhance its brand image and reach a wider audience.

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Mobile Premier League

In March 2019, MPL (Mobile Premier League) entered into a successful endorsement partnership with Virat Kohli, appointing him as MPL's brand ambassador. The deal was said to be worth around Rs 12 crore. The partnership turned out to be a success and was further renewed in January 2020, solidifying their shared vision. In April 2023, MPL launched a dynamic campaign, "Darr Ko Hatao, Bada Khel Jao," featuring Virat Kohli, that exemplifies MPL's unwavering commitment to providing a secure gaming environment. With Virat Kohli's endorsement, MPL continues to inspire gaming enthusiasts nationwide, inviting them to join the MPL community.

MRF Tyre

In 2015, MRF Tyres, the prominent tyre manufacturing company, signed Virat Kohli as their brand ambassador for a three-year period. During this time, Kohli reportedly received a substantial sum of Rs 8 crore per year for his association with the brand. Recognizing his immense value and impact, MRF Tyres renewed the deal in 2017 with a staggering investment of Rs 100 crore for a period of eight years. As part of this renewed agreement, Kohli is said to earn a remarkable Rs 12.5 crore per annum. This long-standing partnership highlights the mutual trust and success shared between Kohli and MRF Tyres in promoting excellence and performance.

Phillips India

Virat Kohli's partnership with Philips as their brand ambassador for male grooming products has been a testament to their shared commitment to excellence. The collaboration between Kohli, a symbol of style and confidence, and Philips, a leading brand in grooming solutions, has been impactful. In 2022, Philips India launched the #TenOnTenYou campaign featuring Kohli, aiming to shed light on societal judgments and empower millennials to embrace their true selves. With Kohli's endorsement, Philips continues to inspire men to look their best, embracing their personal grooming rituals with confidence.

Digit Insurance

Digit Insurance, a leading insurance company, has appointed Indian cricketer Virat Kohli as its brand ambassador. Virat is also an investor in the company. The partnership between Digit Insurance and Kohli signifies not only his endorsement of the brand but also his confidence in its services and vision. As an investor, Kohli's association with Digit Insurance goes beyond a typical brand ambassador role, showcasing his belief in the company's growth potential. With Kohli's influential presence and strong reputation, Digit Insurance aims to enhance its brand visibility and connect with a wider audience by offering reliable and customer-centric insurance solutions.

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Wrogn

Wrogn, the trendy fashion brand, has joined forces with none other than Virat Kohli, who not only serves as its brand ambassador but is also the co-creator of the brand. This exciting collaboration brings together Kohli's passion for fashion and his unique sense of style. With his involvement in the apparel line, Wrogn showcases a perfect blend of edginess and sophistication. Kohli's creative vision and personal touch infuse the brand with a distinct identity that resonates with youth.

Manyavar

In 2016, Manyavar, the renowned ethnic wear brand, appointed Virat Kohli as its brand ambassador. Virat's association with Manyavar has exemplified elegance and style, capturing the essence of Indian traditions. He became the face of Manyavar, embodying the brand's commitment to celebrating festivities with their exquisite collection of traditional attire. The brand released a notable campaign, 'Aadha-Aadha' featuring Virat, which beautifully highlighted the significance of sharing in a marriage, starting from the expenses of the wedding function. This campaign struck a chord with audiences, emphasizing the values of togetherness and mutual support.

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Great Learning

Virat Kohli's association with Great Learning, the leading edtech company, as their brand ambassador created a significant buzz. With this association, Great Learning aimed to leverage Kohli's influential persona to inspire individuals to embark on a journey of continuous learning and upskilling. As a brand ambassador, he epitomizes the spirit of growth and excellence, reflecting the values and aspirations of Great Learning's target audience. Virat's strong work ethic and relentless pursuit of excellence make him an inspiring figure for those seeking personal and professional development.

In 2020, the company launched the "Power Ahead" campaign with Virat Kohli. The campaign focuses on showing the importance of higher education and lifelong learning.

Too Yumm

In a noteworthy partnership, Too Yumm! roped in Virat Kohli as their brand ambassador. The association aimed to promote healthier snacking options and a balanced lifestyle. With Kohli's influential persona and dedication to fitness, he perfectly resonated with the brand's values. As the face of Too Yumm!, Kohli encouraged consumers to make mindful snack choices without compromising on taste. This collaboration successfully inspired individuals to adopt healthier habits and enjoy guilt-free snacking experiences.

Himalaya

Himalaya, the well-known wellness and personal care brand, enlisted the charismatic cricketers Virat Kohli and Rishabh Pant as its brand ambassadors in 2019. This collaboration showcased the perfect synergy between the cricketers' influential personas and Himalaya's commitment to natural and effective products. Virat and Rishabh's association with Himalaya amplified the brand's message of holistic well-being and the benefits of using natural ingredients in personal care. Their endorsement brought immense credibility to Himalaya and resonated with consumers who admired the cricketers' dedication to fitness and healthy lifestyles.

Volini

Volini, the trusted pain relief brand manufactured by Sun Pharma, founded a powerful ally in Virat Kohli as its brand ambassador. With its introduction to the market in 2015, Volini quickly gained recognition as a go-to solution for joint, musculoskeletal, and lower back pain. In 2018, the brand expanded its offerings with the introduction of Volini Maxx, catering to the evolving needs of consumers. Recognizing Kohli's enduring influence and his commitment to fitness, Sun Pharma Consumer Healthcare signed a significant endorsement deal with him in 2018.

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Boost

Boost, the popular Indian energy drink has found a perfect brand ambassador in cricket superstar Virat Kohli. Kohli, who is known for his dedication and physical prowess on the field, embodies Boost's message of sustained energy and focus. Their long-standing partnership has not only helped Kohli fuel his athletic journey but has also boosted the brand's immense popularity and relatable fitness goals. From commercials showcasing Kohli's intense workout routines to social media campaigns fueled by his winning spirit, their synergy has propelled Boost to the forefront of India's energy drink market, making them a dynamic duo not only on the field but also in the hearts of millions.

Vivo

Vivo, a Chinese technology giant, is well-known for its innovative and stylish smartphones. In 2018, Vivo made Virat Kohli, an iconic Indian batsman, its brand ambassador. This move was a strategic one as Kohli's immense popularity among the youth aligns perfectly with Vivo's target audience. It has helped the brand to improve its image and sales in the Indian market. The partnership between Vivo and Kohli has blended cutting-edge technology with the passion for cricket, leaving an undeniable impact on India's mobile landscape.

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Uber

In 2015, Uber, the tech giant that transformed on-demand transportation, found an ideal brand ambassador in cricketing superstar Virat Kohli. Kohli's reputation as an unstoppable go-getter aligned perfectly with Uber's emphasis on speed and efficiency, making him an ideal fit for the Indian market. The partnership went beyond the world of cricket, with campaigns emphasizing the ease and dependability of Uber, often showcasing Kohli's trademark determination behind the wheel. This powerful combination not only raised Uber's brand recognition but also established it as the go-to app for transportation, leaving an indelible mark on the Indian mobility landscape.

MuveAcoustics

In 2017, Zeeva, an electronics company based in Hong Kong, launched MuveAcoustics, a lifestyle audio brand that targeted urban India, and paired it with the popular cricketing superstar Virat Kohli. His youthful energy and dedication to performance perfectly matched MuveAcoustics' sleek headphones and speakers, creating a powerful synergy. Kohli's massive social media following amplified the brand's message, while his own passion for music added authenticity, helping MuveAcoustics to become a leading player in the Indian audio market.

Wellman

In 2019, the UK-based brand Wellman, which is known for promoting men's health and vitality, collaborated with the Indian cricket superstar Virat Kohli. This partnership was ideal since Kohli's relentless commitment to physical and mental fitness aligns perfectly with Wellman's scientifically proven supplements. Together, they encourage men to live their lives to the fullest by empowering them with the perfect combination of power and balance. Kohli's massive fan base and Wellman's trusted reputation have redefined men's wellness in India, showcasing that success is achievable through both strength and equilibrium.

American Tourister

American Tourister, a luggage brand known for its durability and association with adventure, found the ideal travel partner in Indian cricket captain Virat Kohli in 2016. Kohli's energetic and determined personality perfectly aligned with the brand's core values, making him an exceptional ambassador. Together, they have launched several successful campaigns, including the "#I'mReady" campaign, which showcased Kohli's globetrotting lifestyle, and the recent "#UndeniableLeave" campaign, which encouraged taking a break from travel. With Kohli's influence and American Tourister's innovative luggage solutions, they have fueled the wanderlust of millions, cementing their position as the most dynamic duo in the travel industry.

Avas Living

Located in Alibaug, Avas Living is a luxury community that offers a new definition of wellness living. It is no wonder that cricketing superstar Virat Kohli has partnered with Avas Living in 2022 to become its brand ambassador. Kohli, known for his dedication to fitness and holistic well-being, chose Avas Living as his dream home retreat. This partnership combines Kohli's passion for wellness with Avas' focus on sustainable luxury, technology-driven living, and a strong community vibe. It is attracting health-conscious high net-worth individuals who are seeking a haven of serenity and a touch of cricket royalty.

Ocean Beverages

Ocean Beverages, focused on crafting innovative and sustainable hydration solutions, found the perfect wave of energy in partnering with cricket superstar Virat Kohli. Kohli's dedication to fitness and performance mirrors Ocean's commitment to natural ingredients and eco-friendly practices. Their collaboration, particularly on the Sustainable Edition O'cean Energy Drink with its recycled aluminium cans, resonates with health-conscious consumers seeking both refreshment and responsibility. This dynamic duo is making ripples in the beverage industry, proving that conscious choices can be both powerful and delicious.

Essilor

French eyewear company Essilor, known for its innovative lenses such as Crizal and Varilux, teamed up with Indian cricket superstar Virat Kohli in 2017. This collaboration was based on the shared values of precision, peak performance, and visual clarity. Through this partnership, Essilor's brand gained more visibility among India's cricket-loving population and helped raise awareness about the importance of eye health. Kohli himself became an advocate for this cause. The partnership between Essilor and Kohli brings together excellence in sports and optical expertise, empowering millions to see the world with clarity.

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Batwrap

Batwrap, the Australian cricket gear innovator, has found the perfect partner in the batting powerhouse Virat Kohli. The partnership was inked in 2023 and is set to redefine cricket aesthetics and performance. Kohli is known for his aggressive batting and style, which perfectly embodies Batwrap's mission to transform old bats and personalize new ones with cutting-edge, lightweight materials. The "Virat Kohli Electric Blue" collection, born from this union, allows cricketers to unleash their inner champion with a unique blend of power and panache.

Livspace

Livspace, the leading home design company in India, has teamed up with cricket superstar Virat Kohli, creating a perfect match. Kohli's vibrant personality and commitment to family align with Livspace's mission of transforming homes into joyful havens. The "Livspace your space" campaign, featuring Virat and his wife Anushka Sharma, brings a fun twist to interior design, demonstrating how Livspace empowers homeowners to personalize their living spaces. This partnership seamlessly blends cricket's energy with the comfort of home, making Livspace the perfect choice for anyone looking to #OwnTheirSpace.

Shyam Steel

Virat Kohli and Anushka Sharma teamed up with Shyam Steel as brand ambassadors. Shyam Steel is one of the leading TMT bar producers in India. Their campaign, "Hamesha Ke Liye Strong," highlighted the strength and durability of Shyam Steel’s products. The partnership aimed to promote quality in construction materials, reaching a larger audience with the star power of Virat and Anushka.

Royal Challenge

Virat Kohli represents Royal Challenge as a brand ambassador. In 2024, the brand launched the "Choosebold 2.0" campaign, featuring Virat, Smriti Mandhana, and Vidyut Jammwal. This campaign celebrates individuals who make bold choices in life. With Virat leading the way, it encourages others to embrace boldness in their personal and professional lives.

Muthoot FinCorp

In April 2022, Muthoot FinCorp launched a campaign  "Mera Gold Loan, Mera Interest" campaign with Virat Kohli. He appeared in three TV commercials, promoting the brand’s financial services. The campaign aimed to build trust and showcase Muthoot FinCorp as a reliable choice for financial solutions.

Herbalife Nutrition

In 2021, Herbalife Nutrition renewed its partnership with Virat Kohli. The brand promotes wellness and a healthy lifestyle, which aligns with Kohli's passion for fitness. With his endorsement, Kohli helps encourage people to live healthier, contributing to the brand’s growth.

Hyperice

In 2021, Virat Kohli became an athlete investor and global brand ambassador for Hyperice. The brand is known for its recovery products that help improve performance. With Kohli on board, Hyperice promotes better recovery for athletes and fitness lovers, just like Kohli takes care of his own fitness.

Vize

In 2020, Virat Kohli became the brand ambassador for Vize, a health and fitness brand. Vize offers high-quality supplements to help people stay fit and active. Through this collaboration, the brand aimed to inspire individuals to take charge of their health and make fitness a priority in their daily lives.

Conclusion

Virat Kohli's influence as a brand ambassador is undeniable. His association with various renowned companies across industries showcases his versatility and appeal to a wide range of audiences. From sports brands to lifestyle products, Kohli has successfully collaborated with top-notch brands, reinforcing their brand values and reaching new heights of success.

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FAQs

Which is Virat Kohli's latest brand endorsement?

Virat Kohli's latest major brand endorsement is Oakley Meta, which he joined in 2026 as the face of its premium smart eyewear and performance sunglasses.

Is Virat Kohli still associated with Puma?

No. Virat Kohli ended his long-term partnership with Puma in 2025 after an eight-year association and shifted his focus to growing his own lifestyle brand, Wrogn.

Which eyewear brand does Virat Kohli endorse?

Virat Kohli currently endorses Oakley Meta, promoting its premium sports sunglasses and AI-powered smart eyewear designed for athletes and active lifestyles.

Which luxury car brand does Virat Kohli endorse?

Virat Kohli has been associated with Audi India, serving as the luxury automobile brand's ambassador in India for several years.

Which startup brands has Virat Kohli invested in?

Virat Kohli has invested in startups including Rage Coffee, Blue Tribe, Hyperice, Digit Insurance, and several fitness, wellness, and technology-focused businesses.

How much does Virat Kohli charge per advertisement?

Virat Kohli reportedly charges between ₹7 crore and ₹10 crore for a single brand endorsement campaign, depending on the scope, duration, and exclusivity of the partnership.

Which is Virat Kohli's longest-running brand partnership?

Virat Kohli's association with MRF Tyres is one of his longest-running partnerships, with the iconic bat sponsorship continuing for nearly a decade.

Does Virat Kohli own any brands?

Yes. Virat Kohli is the co-founder of Wrogn, a popular youth fashion brand, and One8, a lifestyle and athleisure brand developed in partnership with Puma.