The Indian Smartphone market is known to be the second largest smartphone market around the world according to the Counterpoint’s market monitor. In 2019 alone the mobile phone shipment to India increased to 158 million with a 7% annual growth. This is because popularity of the good quality and mid-range smartphones provided by the Chinese phone companies. Many Indians are now supporting the boycott of Chinese products amidst the ongoing border tensions between the two countries. But despite the Anti-China sentiments, the Chinese brands dominated the Indian smartphone market with a market share of 75% in 2020.
Indian buyers have been partial to the foreign brands, especially to the Chinese and American brands like Samsung, Apple, Oneplus, Oppo, Vivo, Xiomi, Realme, etc in the smartphone market. Although with the current situation with the border issues between the two countries, the market is slowly seeing a shift with the home grown brands getting a chance to gain a better market share in the business. It also might be surprising to some people that they are already many Indian mobile phone companies like Micromax, Intex, Karbonn, Lava, etc, that disappeared because of the growing competition with the Chinese companies.
These Indian companies have a long history of coming out with good mobile phones, with good quality, build, stunning features, advanced technology and lower/affordable prices targeted especially at the local audience. Some of these brands have also achieved a lot of success when they first came out, but now are nowhere to be seen. The recent bans on Chinese apps by the government have made many Indians keen on using Made in India products, and this gives our Indian mobile companies the opportunity to make a comeback with new smartphones.
Recently, Micromax has announced that it will be coming up with new phones and reentering the smartphone market. Other companies like Lava, Intex and Karbonn have the potential to make a strong comeback, but have not come with anything yet. Below are the top 8 Indian smartphone companies that have the potential and could come back in the Indian smartphone market:
Micromax Informatics is a home grown multinational electronics company. Micromax specializes in making laptops, smartphones, tablets, LED televisions and other home appliances. The company is known for manufacturing products at a low cost less and making it affordable to the common man. The company was founded in 2000, by four college friends Mohit Sharma, Dewas and Rohit Patel and has its headquarters in Gurgaon, Haryana. Micromax was first established as an IT software company that focused on democratizing technology in order to compete with International players.
The company entered the market in 2008 and quickly became one of the most leading consumers electronics company including the 10thlargest mobile phone brands in the world. Micromax still faces a huge competition with the Chinese brand in the Indian market. Micromax is also popular because it has introduced low budget phones with innovative features, which is why the company made X1i phone which became the first telephone with a battery that lasts for a month. In 2014, it became the first Indian company to sell in Russia. The company has two main sectors which are Mobile handset that include feature phones and smartphones.
The second is Consumer electronics that include Air conditioners, refrigerators, washing machine and LED television. Micromax also owns YU Televentures, which sells mobile phones under the name of YU. By 2014, the company grew so popular that it got Hugh Jackman to be its ambassador. Micromax made it comeback in 2020 which a smart phone sub brand called IN. The company is now aims at expending its portfolio in the consumer’s electronics sector and targeting a wider target audience which are premium economy consumers.
|Annual Revenue||US $330 million|
|Products & Services||Smartphones, Tablets, Web browser, Air conditioner, LED TVs, laptops, power banks|
Lava International is an Indian Smartphone company which also manufactures products like Television and Laptops. The company was founded by Hari Om Rai, Sunil Bhalla, Shailendra Nath Rai and Vishal Sehgal in 2009. The company is also headquartered in Noida of Uttar Pradesh. The multinational company has its operations in many countries such as India, China, Russia, Thailand, Sri Lanka, Mexico, Bangladesh, Nepal and Pakistan even launching some of its products in countries like Egypt and Africa. Similar to Micromax, Lava also focuses on making low budget or affordable devices.
The company that started out as a telecommunications venture was given the title of the Most trustworthy Brand in the CMR retail sentiment index in the year of 2018. The company also faced a big competition from the Chinese companies in the Indian smartphone market, making it get into financial problem in 2018 making it delay payments to vendors and employees. The company is also known to be having a facility in China which is specifically for the design and development of its products.
The company now has a distribution model which is only single layer, which includes more than 900 distributors across the country. The company is now aiming to establish a mobile phone design centre and more manufacturing facilities in India. Lava was the first company to launch 4G enabled phone in India through its 4G Connect M14, in 2017. Lava has also launched Z1, Z2, Z4, Z6 and myZ in January 2021 which are the world’s first customizable smartphone. It has also recently launched BeFIT Fitness brand.
|Company Name||Lava International|
|Headquaters||Noida, Uttar Pradesh|
|CEO||Hari Om Rai|
|Annual Revenue||US $760 million|
|Products & Services||Smartphones, Tablets, Laptops|
Intex Technology is an Indian multinational company that manufactures budget friendly smartphones and gadgets. The company makes a wide variety of products such as Smartphones, PC, mobile accessories, LED Television, speakers, IT appliances and Home appliances. Intex was founded in 1996 and has its headquarters in New Delhi. The company was founded by Narendra Bansal who wanted the bridge the gap between the rich and the poor by reducing the digital divide between urban and rural.
The company also makes PCs and various products for computers like TFT - LCD Monitors, CRT monitors, Fax modems, keyboards, mouse, SMPS and UPS systems, headphones, DVD Players, MP3 players and many more. Intex was the first Indian company to launch the 3G sim enabled watch called the iRist. The company at a certain point was India’s second largest mobile phone company by sales.
Intex is still producing devices and gadgets in other sectors but has not made new phones in a while especially since the rise of Chinese phones in the Indian market. The company began LED Television business in which it has seen a growth of over 150 %. The company now focuses on IT hardware and distributing electronic in India. It has also big names such as Madhuri Dixit and Kiccha Sudeep as its brand ambassadors and owns an IPL franchise from 2016 to 2017 known as Gujarat Lions.
|Company Name||Intex Technology|
|Annual Revenue||US $870 million|
|Products & Services||Smartphones, Tablets, mobile phones, washing machine, LED TVs, UPS, webcams, security cameras, refrigerators, ACs|
Karbonn is an Indian company that manufactures smartphones, tablets and even mobile accessories. This smartphone company is a joint venture of the Jaina Group from Delhi and UTL Group from Bengaluru. The company came to existence in 2009 after being founded by Sudhir Hasija and Pardeep Jain and is headquartered in New Delhi, India. The companies sells its products in Bangladesh, Nepal, Sri Lanka, European Countries and Middle East.
Karbonn mobile have also collaborated with telecom companies like Airtel, Vodafone, Idea and Jio. Karbonn is also given the rank of being one of the most trusted brands in India. The company was created after the maker’s infamous deal with the Eros International Media Ltd for whom they had to manufacture about 500,000 merchandise Kochadaiyaan which is a upcoming movie of that time.
The company then collaborated with Hungama.com and have their app preinstalled in their phones. The company worked with Google and manufactured Karbonn Sparkle V which was one first android one phones in India. The company like other also faces competition from the Chinese brands and has also not launched any new models for a few years.
|Annual Revenue||US $91 million|
|Products & Services||Smartphones, Tablets|
iBall is as India electronics company that manufactures a wide range of products such as smartphones, tablets, web camera, PC cabinets, earphones, desk sets, keyboards, headsets, speakers, pen drives, USB products, LED monitors, chargers, etc. The company was founded in 2001 by Anil Pararampuria and has its headquarters in Mumbai, Maharashtra. The company also makes low budget smartphones, PC and tablets and its accessories.
iBall first started out by making computer mouse, but is known for its 2014 projects named Andi Udaan through which it made smartphones for blind women. The phone was designed in way that it had a SOS button behind the phone which made to create sounds and send automatic messages and calls to five contacts when it is pressed. In 2015 and 2016 iBall collaborated with Intel and Microsoft to launch the country most affordable Windows 10 laptop which is iBall CompBook at Rs 9,999.
|Company Name||iBall Mobile|
|Annual Revenue||US $170 million|
|Products & Services||Smartphones, Tablets, mobile phones, speakers, laptops, routers, webcams, security cameras|
Xolo is an Indian mobile phone company which is a subsidiary to Lava International. The company was in 2012 and is headquartered in Noida, Uttar Pradesh. The company is known for its smartphones, tablets, laptops and accessories like power banks. Xolo is credited for being the first company that launched a smartphone (X900) with the Intel processor in India.
The company also aims in manufactures high quality smartphone with lower cost smartphones. It was the first Indian company to be the regional partner of the Liverpool FC. Xolo also launched a tablet named Xolo Win tablet and the first 4G enabled smartphone (LT900) in India in 2013.
It also credited for introducing the first dual camera phone in India. The Xolo Black made with the partnership with Flipkart, while the Xolo era series was made in partnership with Snapdeal. Xolo introduced a lot of new features like dual 4G sims and up to 512 GB of ram in its Xolo A500 phone which came out in 2013. The company has also recently developed its own unique UI for android phone known as Hive UI. Xolo ZX smartphone is the last phone the company in 2019.
|Headquaters||Noida, Uttar Pradesh|
|Products & Services||Smartphones, Tablets, Hive UI, Laptops|
Lyf or Reliance Lyf is a smartphone company that belongs to Reliance Jio which is a subsidiary of the Reliance Industries Limited. The company was founded in 2015 by Mukesh Ambani and is headquartered in Mumbai, Maharashtra. The company started out by making affordable smartphones which was named after elements of nature such as LYF Water, LYF Earth, LYF Fire with free Jio sim cards.
This led it to becoming the fifth largest smartphone manufacturer and the second largest 4G LTE smartphone maker in 2016. The company also had partnered with Amazon and Grofers to deliver its phones. But after the short success the company stopped producing new phones.
|Products & Services||Smartphones, Wifi hotspot devices|
YU Televentures is an Indian electronics company that is a subsidiary of Micromax Informatics and Cyanogen Inc. Yu was founded as a joint venture from the companies in 2014 and is headquartered in Gurgoan, Haryana. Micromax’s Co-Founder Rahul Sharma is known to own 99% of stakes in YU. Some of the best models created by the company are YU Yunique 2, YU Yureka 2 and YU Ace. However YU was discontinued by Micromax as it was merged with the company.
|Company Name||YU Televentures|
|Products & Services||Smartphones, pocket printer, Power bank|
Frequently Asked Questions - FAQs
What are the Top Indian mobile companies?
- YU Televentures
- Xolo smartphone
- iBall Mobile
- Karbonn Mobiles
- Lava International
What are the Chinese companies dominating the Indian smartphones market?