How to Create and Use Facebook Polls

How to Create and Use Facebook Polls
How to Create and Use Facebook Polls

Facebook, a social media platform that appeared some 18 years ago, is now used by nearly three billion users making it the largest social network in the world. This multifaceted invention has significantly affected our lives in many ways.

Most of us use Facebook, be it in our free time or for business as well. Of course, for its versatile ability, it is a widely used social media platform that offers numerous benefits and utilities for us to explore. From connecting us with our friends and families to sharing our creations like photos, videos, articles, and such, Facebook provides a range of features. Today, Facebook does not only remain as a forum to connect with your loved ones but as a remarkable means for businesses too.

Facebook offers tools for businesses, organizations, and individuals to create pages and promote their products, services, events, or causes. This helps them reach a wide audience, engage with potential customers, and advertise their offerings through targeted ads. Additionally, it has a feature known as "Facebook Marketplace", which allows users to buy and sell items locally. It provides a convenient platform for individuals to find and purchase items, as well as sell their own products or second-hand goods.

Let's head back to our main topic in this article, Facebook Polls. How can we create and use Facebook polls for business?

Know What Facebook Polls Are
How Facebook Polls are Beneficial for Businesses
How Do We Create Facebook Polls and What Are the Right Ways of Creating One?

Know What Facebook Polls Are

Facebook Poll Example
Facebook Poll Example

Facebook Polls are a feature on the Facebook platform that allows users to ask questions and gather opinions from their friends, followers, or a specific audience. They are a way to engage with others, spark discussions, and gather insights on various topics. They typically consist of a question and multiple options for users to choose from. Users can vote on the choices that best reflect their opinions or preferences. The results of the poll are displayed in real-time, showing the percentage or number of votes each option has received.

By now, you know what Facebook polls are, right, but can businesses use them? Absolutely yes! Facebook Polls are a great way to engage with audiences, which will help businesses make strategic decisions, and foster a sense of community.

How Facebook Polls are Beneficial for Businesses

Number of Facebook Users Worldwide
Number of Facebook Users Worldwide

Businesses are always looking for various ways in which they can attract their customers. Today, the latest trend in digital marketing includes Facebook Polls. A lot of businesses can be seen incorporating polls to create anticipation and excitement around their new product launches, events, or promotions. By involving the audience in the decision-making process or seeking their opinions, businesses can build anticipation and generate buzz, leading to increased engagement and interest.

Four Key Highlights How Facebook Polls Help Businesses

  • It helps gather customer feedback: Facebook Polls can help businesses collect insightful client feedback. They can inquire about people's tastes in products, their satisfaction levels, suggestions for new features, or their thoughts on possible business moves. Businesses may use this data to make data-driven choices and enhance their goods and services.
  • It helps with market research: Businesses have the chance to do market research at a reasonable cost, thanks to Facebook polls. They can know about consumer preferences, market trends, or competitive analyses. The feedback gathered through the polls may help organizations improve their marketing strategy and provide insights into consumer wants.
  • It helps with increasing brand visibility: Whenever a user engages in Facebook polls, their activity can be seen by their friends and followers. As a result, this increases the chances of a company's brand becoming more well-known and accessible. When consumers see their friends participating in a poll from a company, they may be more inclined to learn more about the company and perhaps even buy something.
  • It helps in generating content ideas: Believe it or not, Facebook Polls can help businesses in developing ideas for their business. Through polls, companies can ask their target audience about their preferences. By understanding their preferences, businesses can adjust their content strategy and ensure that the material they produce connects with their target audience.

How to Earn Money From Facebook?
Facebook, as a social media platform, is a great source of earning money. Here are a few different ways through which you can earn from Facebook.

How Do We Create Facebook Polls and What Are the Right Ways of Creating One?

It is evident from the name Facebook Polls, that it can only be created on the Facebook platform.​ With time, things have changed drastically. Earlier Polls could only be created on personal profiles. Still, now, they can be created and shared on groups, events, stories, and business pages, allowing users to reach different audiences and tailor their polls to specific communities.

There are four main categories for creating Facebook Polls, this includes:

  • Facebook Polls 0n Business Pages
  • Facebook Polls in Groups
  • Facebook Polls in Stories
  • Facebook Polls in Videos

Facebook Poll on Business Pages

Facebook Poll on Business Pages Example
Facebook Poll on Business Pages Example

Step 1: The first thing to do is to Log in to your Facebook account that has admin access to the business page.

Step 2: Go to your business page by clicking on the name or profile picture in the top right corner and selecting the page from the drop-down menu.

Step 3: On your business page, click on the "Create a post" box, which is usually at the top of the page.

Step 4: Click on the "..." (three dots) at the bottom right corner of the post box. A drop-down menu will appear. From the drop-down menu, select "Poll."

Step 5: Once you have selected "Poll", go to the "Ask a question..." field. Here think of a question related to your branding, and enter the question you want to ask in the poll.

Step 6: Click on the "Add a poll option" field to enter the first option for your poll.

Step 7: For extra options, enter additional poll options by clicking on the "+ Add option" button.

Step 8: To make it more appealing, you can add photos or GIFs to your poll by clicking on the camera or GIF icons below the poll options.

Step 9: Now, set the duration for your poll by clicking on the "1-week" drop-down menu and selecting the desired duration.

Step 10: Optionally, you can click on the toggle switch to allow users to add their own options to the poll.

Step 11: After carrying out the above steps, the final step is to post it. For this, click on the "Post" button to publish the poll on your business page.

Please take note that it's vital to make the poll relevant to your brand and target audience when setting up Facebook Polls on business pages. Any unnecessary content can trigger wrong emotions among your audience and make your brand look giddy. Always consider posting questions about your products, services, customers' preferences, or market trends. Adjust the poll's questions and content to reflect the goals and messaging of your brand. While doing all of these, make sure you are sticking to Facebook's rules and regulations for business pages.

Facebook Polls in Groups

Facebook Poll in Groups Example
Facebook Poll in Groups Example

Facebook Groups are like a community where you can indulge more with your customers. It gives your customers a more inviting platform, giving them an open space to discuss your brand freely.

Below are the steps to create polls in groups, which are similar to creating one in pages:

Step 1: Go to your Facebook Group, where you want to create a poll.

Step 2: Now locate the text box that says, "Write something..." or "What's on your mind?" at the top of the group's feed. Click on the three dots at the bottom right corner of the text box. There, you can find the "Poll" button.

Step 3: Enter the question you want to ask in the poll in the "Ask a question" space.

Step 4: After listing the question, put your poll options in the "Add a poll option" field. Followed by, the "+ Add option" button for more options in context to your question.

Step 5: Similarly to polls in the pages section, you can add images, GIFs, etc. Set your desired duration of the poll by clicking on the "1-week" button.

Step 6: Once you are satisfied with the poll, you can post it by selecting the "Post" button.

Facebook Polls in Videos

Facebook Poll in Videos Example
Facebook Poll in Videos Example

Nowadays, a lot of people prefer watching videos, as it is eye-catching and convenient for them to grasp information. However, there is no specific feature by Facebook to create Polls directly on videos yet, but still, you can create videos that include polls to give your audience more attractive content. You can create a poll related to a Facebook video by utilizing the available features and options.

Step 1: Upload the video on your Facebook Profile: Upload the video you want to share on your Facebook profile, page, or group. You can do this by clicking on the "Photo/Video" option in the post-creation box and selecting the video file from your device.

Step 2: Add a caption: Write a caption for your video post. In the caption, include the question you want to ask in the poll and provide any necessary context or instructions.

Step 3: Utilize comments for polling: Instead of creating a formal poll, you can encourage viewers to participate in the poll by commenting with their responses. For example, ask viewers to comment with their preferred option or ask a question related to the video content and ask for opinions or feedback in the comments.

Step 4: Engage with participants: Engage with viewers who comment on the post. Respond to their comments, acknowledge their opinions, and encourage further discussion.

Step 5: Keep track of responses: Monitor the comments on the video post and tally the responses manually. You can keep a record of the comments and calculate the number of responses for each option.

How do Facebook and WhatsApp Make Money?

Facebook Polls in Stories

Facebook Poll in Stories Example
Facebook Poll in Stories Example

The most fun way of engaging with your audience is through stories. By keeping content short and sweet, Facebook Stories has proved to be one of the best tools in digital marketing that delivers precision. There are over 250 million users, who use Facebook Stories almost every day, and what is the best way for businesses to raise their brand awareness?

Here's how you can create a Facebook Poll in Stories:

Step 1: Open the Facebook app on your mobile device, tap on the camera icon at the top-left corner of the screen, or swipe right on your News Feed to open the camera. Take a photo or video for your Story, or you can choose an existing photo/video from your gallery by swiping up.

Step 2: Once you have the content ready, scroll through the available options and look for the Poll sticker. It has a square shape with a question mark inside. Tap on the Poll sticker to add it to your Story.

Step 3: Edit the Poll sticker by typing the question you want to ask in the "Ask a question" field. Then customize the poll options by filling in the "Yes" and "No" fields with your desired options. You can also tap on the options to edit the text.

Step 4: If desired, you can add additional stickers, text, or drawings to your Story before posting it.

Step 5: The last step is to tap on the "Your Story" button or the Send button (direct message icon) to share it with your followers, and congratulations, you have created a poll on your Facebook Stories.

While Facebook Polls can be an excellent tool to grow your business, it is also essential to take note of a few things. Consider the following tips to make it more effective:

  • Ensure that your poll question is easy to understand and doesn't require too much explanation. Make it concise so that your audience can quickly grasp the options and provide their responses.
  • Provide options that cover different perspectives or choices related to the question. It is always better to offer meaningful and relevant options.
  • Too many options can overwhelm users and make the poll less effective. It is wise to stick to a reasonable number of options, typically between 2 and 5, to keep the poll focused and manageable.
  • Select a duration that allows sufficient time for participants to see and respond to your poll. Avoid setting it too short, as it may limit participation.
  • Try making it visually appealing. Add relevant visuals, such as images or GIFs, which will enhance the visual appeal of your poll and make it more engaging.

The Bottom Line

Whenever you're creating a Facebook Poll, consider the rules and guidelines that are mentioned in Facebook's policies. Through Facebook Polls, companies can understand their customer preferences, enabling them to tailor their content strategy accordingly, ensuring they create content that resonates with their target audience. Additionally, polls show what your audience thinks of you and how well you're connected with them.


How do I create a Facebook poll with multiple options?

You can add your questions and options by clicking the poll icon, which will take you back to the "create a post" box. Clicking "+Add Option" will allow you to add other potential solutions. To enable/disable users from selecting multiple replies, use the "Poll Options" feature.

Are Facebook polls anonymous?

No, Facebook polls are not anonymous. When you vote in a poll, the person who created it and anyone else who votes in it will be able to see your answer.

Do people still use Facebook in 2023?

Yes, people still use Facebook in 2023. It is still the most popular social media platform globally, with over 2.9 billion monthly active users.​

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