Top 7 Best Strategies to Grow Your D2C Brand in 2022

Direct to Consumer (D2C) is a great way for brands to penetrate the market without the involvement of a third party. Using this route Brands can directly communicate with their customers and understand their needs. Due to COVID-19, the D2C market has expanded and many brands are using this method.

Did you know the Indian e-commerce market will grow by 21.5% in 2022? The expected revenue by 2025 can be USD 188 billion. The market size of the online retail industry in India is expected to reach USD 73 Billion in 2022. This shows the potential of the D2C market in India. To stay ahead of the competition we have brought you effective strategies to expand your D2C brand worldwide.

Effective Strategies to Expand Your D2C Brand Worldwide:

1. Simplify Your Products
2. Use Social Media Effectively
3. Provide Testimonials
4. Give Freebies to Your Customers
5. Offer Free Return Policy
6. Focus on Organic Growth
7. Use an Effective SEO Strategy
8. Provide a Memorable Experience to Your Customers

1. Simplify Your Products

If your customers are getting confused then it will impact your sales. Providing a large variety of products is a good thing, but you should simplify and categorise all your products properly. Eliminate all the unnecessary choices and focus on providing excellent products to your customers.

Understand what the majority of your customers want and make your products accordingly. You can also try combining some features of 2 products to deliver all in one product to your customers.

2. Use Social Media Effectively

Social media is very important in today's world. According to research in 2020, 3.96 billion people are actively using social media in the world. This shows that if you use social media effectively, it will positively impact your brand. You should use the following social media strategies to skyrocket your sales:

Influencer Marketing:

Collaborating with influencers will increase your customer base. Influencers usually have a huge audience to whom they can convey about your product. If they give positive reviews about your product, people will consider buying it. If you are just starting, you may not have a huge budget for Influencers. In this case, you should collaborate with micro-influencers in your niche. Connect with the people who have a decent amount of followers and create brand awareness.

Use infographics and memes:

Memes have become a sensation and many people use Instagram just for scrolling memes. Delivering your brand purpose or your products in a meme format can increase your following. Users tag each other in memes, so if your memes are good, the reach of your brand will automatically increase.

Why are your products best? What benefits do you offer? Why should people buy only from you? We highly recommend you use infographics to answer these questions.

3. Provide Testimonials

You can ask your customers to speak about the brand. Instead of just you speaking, provide opportunities to other users as well. It is seen that people believe more what the other users say about the brand.

So, if a lot of people on social media and your website speak positive things about your brand, the goodwill of your company will increase. People will trust your brand more and your sales conversions would eventually increase.

4. Give Freebies to Your Customers

Would other users or your customers make content for your brand? Making content would only benefit your brand and not the customers. You need to provide incentives to your customers. You can conduct various contests, give shout-outs to your customers and give them prizes. You can follow this sharing strategy:

• 10 shares: Shout-out
• 25 shares: Discount Coupon
• 40 shares: Free Product

Like this, you can create different ways of rewarding your customers.

5. Offer Free Return Policy

Having a free returns policy ensures your customers that your brand is trustable and gives them the confidence to purchase from you. This strategy is adopted by many prominent e-commerce companies like Amazon, Flipkart, etc. If people are not familiar with your brand free and hassle-free returns will ensure that they will buy something from you. Ensure that you provide excellent customer support for exchanging or returning products.

6. Focus on Organic Growth

It is good to run paid campaigns but, you should essentially focus on maximising organic traffic. To increase organic traffic you should focus on providing a memorable experience to your customers. Give them a high-quality product. Make a unique website, and an engaging social media account to drive organic traffic.

You should opt for an omnichannel approach providing customers with a seamless shopping experience whether they are shopping from a desktop, mobile or any other platform.

7. Use an Effective SEO Strategy

Search Engine Optimization (SEO) is still one of the most effective ways to generate traffic to a website. An effective SEO strategy will help you to rank higher in Google Search Results. If you rank number 1 on search results you will generate a lot of organic traffic.

Create an amazing user-friendly website with a good landing page to attract customers. Hire an experienced SEO Team or you can do SEO by yourself. This is one of the cost-effective solutions to expand your brand.

8. Provide a Memorable Experience to Your Customers

For any business, it is essential to maintain a good customer relationship. You should connect with your target audience and understand their needs. After understanding, it is important to uniquely fulfil them. Apart from providing them with a high-quality product, you must treat them well from start to end. Your after-sales service should be excellent.

Make sure that your team answers all the calls, if they miss any they should call them back. Answer all the emails within 24 hours and reply to all their queries politely. Take their feedback positively and work on your mistakes. Try to constantly improve your products or services. If you have made any mistake then apologize or explain to them why that particular thing went wrong. If they make positive memories with your brand then you will stay in this race for a long period.

Conclusion

As the D2C Market is growing rapidly you need to be alert and make changes to your business at the right time. The above strategies will surely help you to expand your D2C Brand. Add your creativity and come up with out of the box strategies. The Golden Rule is to connect with your target audience and provide them with a memorable experience.

FAQs

How do you market a D2C brand?

Hire micro-influencers, Leverage social media, try to simplify product choices, and focus on your customer's pain points.

How do you build a D2C strategy?

Leverage technology, be up to date with the ongoing trends in the D2C market and employ different marketing strategies.