eloelo – Elevating Entertainment

eloelo – Elevating Entertainment
eloelo success story

EloElo is more than just a platform; it's a vibrant ecology where live broadcasting flourishes. Based on the idea that "Live nahi, life hai!" — live streaming is more than just a hobby, it's a way of life — It has been built as a place where artists and producers from all over India can mingle. The company firmly believe in the creator-first approach and their goal is to support and encourage the community of creators at each stage of their development. The company is dedicated to transforming live streaming into a positive and rewarding experience for everyone. EloElo cordially invites you to share in this adventure, where live streaming is more than just a feature—it's a way of life.

We interviewed eloelo co-founder and CEO Saurabh Pandey to learn more about this startup which is a pioneer in live social entertainment.

eloelo Highlights

Startup Name eloelo
Headquarter Bengaluru
Founders Saurabh Pandey & Akshay Dubey
Sector Social Gaming, Live Streaming
Founded 2020
Parent Organization Greenhorn Wellness Pvt Ltd.
Website www.eloelo.in

About eloelo
eloelo - Industry Details
eloelo - Founders and Team
The Idea Behind Starting eloelo
eloelo - Name and Logo
eloelo - Marketing Strategies
eloelo - Funding
eloelo - Growth and Revenue
eloelo - Partnership
eloelo - Award
eloelo - Challenges
eloelo - Future Plan

About eloelo

Eloelo is a buzzing social entertainment platform that incorporates interactive games, audio and video chat rooms, and even builds custom experiences around these pursuits. Traditional games like tambola, antakshari, and musical chairs are introduced on the site in live formats, hosted by the creators for their fans. It is a thriving hub for entertainment and social interaction.

At eloelo one can enjoy playing games with others and watching live streaming from well-known producers. Users can meet new acquaintances there and connect with people who have similar interests to yours. Additionally, it is accessible in more than six languages, allowing more Indians to join in the fun and interact with others.

It has made a strong case for being a go-to platform, attracting a sizable audience beyond the amazing 10 million threshold. With more than 50 live gaming and entertainment categories offered, EloElo stands out for its extraordinary diversity, which guarantees a wide range of material that caters to different tastes and interests. It facilitates approximately 1,000 live broadcasts every day, a remarkable achievement that highlights its vibrancy and demonstrates its dedication to offering original and interesting content. The company has distinguished itself as a true force in India's constantly changing live entertainment market by introducing millions of enthusiasts to an exciting world of gaming and entertainment.

Saurabh Pandey, CEO & Founder, Eloelo in a statement said, “We are pioneering a new category of Live Social Entertainment– almost like a ‘Digital Third Place’ where young Indians are always connected. Our growth of 400% Y-o-Y showcases the love users have given the product.

eloelo - Industry Details

During the COVID-19 pandemic, live streaming became an essential option for many uses. In order to provide high-quality streams, improved marketing, analytics tracking, and real-time client contact, the demand for live streaming technologies has significantly increased.

According to a recent report of September, 2023 India's live-streaming gaming market is worth between $35 million and $50 million. According to experts, it might reach USD 300 million in the following three years. In reality, the global live streaming market is now worth USD 10 billion, and it is expected to grow to USD 13 billion by the end of this year thanks to nearly 19 million content producers.

Live streaming platforms are establishing new standards in the field of content creation as a result of the rise in live stream viewers in India. Live game streaming is currently gaining enormous traction and is moving into the larger picture, but content development and consumption are no longer restricted to OTT services like Netflix.

eloelo - Founders and Team

Ex-Flipkart employees Saurabh Pandey and Akshay Dubey are the founders of eloelo.

eloelo co-founder and CEO Saurabh Pandey are an MBA from JBIMS (Mumbai) & an MDP from IIM-Indore. Besides working as a category leader in Flipkart, Saurabh worked with brands like P&G (Business Development) and L’oreal, before starting his own venture.

eloelo COO Akshay Dubey is an alumnus of IIT Kharagpur. Prior to eloelo, Akshay worked with companies like GoZoomo, and at Flipkart as a Senior Manager.

eloelo founders
eloelo founders Akshay Dubey (Left) and Saurabh Pandey (Right)

eloelo currently has a team of 163 employees.

eloelo bangalore
eloelo team

The Idea Behind Starting eloelo

Saurabh and Akshay met during their stint at Flipkart.  Saurabh headed the Health & Fitness category at Flipkart, while Akshay was into Supply Chain Management.

Having seen what blitz scale is like at Flipkart, both the co-founders were unanimously convinced of the community commerce idea with a vertical niche. It took a few meetings and positive reinforcement from some of their friends & angel investors that helped them take the final leap of faith.

The startup has raised a Seed Round with investors such as Waterbridge Ventures, Ramakant Sharma (LogX Ventures, LivSpace), Raghavendra TS (QikWell), Rishi Vasudev
(India CEO- Lifestyle) & others supporting their vision.

The interesting part about the name eloelo is that it is the reverse play of the popular Bollywood song 'ole-ole'. Here is what eloelo founder Saurabh Pandey has to say about the story behind the startup's name -

"We always wanted a name that resonates with Bharat. Given that this is a lifestyle platform, we wanted the name to be something that everyone can pronounce from South to North to East to West. eloelo was essentially a reverse-play on the popular ole-ole song. It had a nice ring to it so we went ahead & registered. Soon the name picked up in our community as well and now we are a fairly popular account on Social & the App will hopefully have a great recall too!"
eloelo logo
eloelo logo

eloelo - Marketing Strategies

eloelo started off as a humble Social Media page on Facebook & Instagram which has now gone on to have 75,000+  members with a simple philosophy – New Content posted daily! Good quality content has helped the startup reach out to new and more users.

The app was on beta stage for over one week before the launch and already got 50+ users, who have given extraordinarily positive feedback.

eloelo - Funding

eloelo has secured a total funding of $37 million, with the latest funding round bringing in $22 million on September 20, 2023, from investors including Courtside Ventures and Griffin Gaming Partners.

Date Stage Amount Investors
Sep 20, 2023 Series B $ 22 million Courtside Ventures, Griffin Gaming Partners
Jun 1, 2022 Series A $ 13 million Kalaari Capital, KB Investment
Aug 17, 2021 Non Equity Assistance - Google for Startups
Jul 27, 2021 Seed Round $ 2.1 million Lumikai, WaterBridge Ventures
July 15, 2020 seed $450k Waterbridge Ventures, LogX Venture (Ramakant Sharma, Rishi Vasudev (CEO of Lifestyle & Home Centre), TS Raghavendra (Serial Angel & Founder of Qikwell), Others

eloelo - Growth

Eloelo's growth highlights include:

  • Eloelo boasts a vibrant community of over 120,000 active creators on its platform.
  • It has an impressive user base of over 37 million individuals.
  • Eloelo's LoveHouse achieved a remarkable feat by setting a record with a continuous 144-hour live stream on a mobile app in India.
  • It has a total of 163 employees
  • Over 1,000 live streaming take place daily on Eloelo's remarkable platform, which has over 10 million users and over 50 different live game and entertainment categories.

eloelo - Partnership


Eloelo has entered into a partnership with TVF (The Viral Fever), where Eloelo serves as the exclusive promoter for Season 2 of TVF Pitchers.

Radio Mirchi

Eloelo, a creator-led social gaming and live-streaming platform, has announced a new collaboration with Radio Mirchi, a popular radio station in India. Through this partnership, top Radio Jockeys (RJs) will offer special live video shows.

Eloelo Idol

Eloelo, creator-led social gaming and live-streaming platform has announced the launch of Eloelo Idol, a live-interactive event featuring Saregamapa finalist Rupali Jagga.

eloelo - Award

  • Eloelo wins 'Best Mobile App in Video Entertainment & Sports' at MOBEXX Awards 2022.
  • Eloelo, India's leading live-streaming app, has been awarded the Digital/Online startup of the year at the Entrepreneur Awards 2022.
  • It was named India's Fastest Growing App at the Adjust & Apptweak's Annual Awards on April 14, 2023, in Bengaluru.

eloelo - Challenges

Eloelo has faced two huge obstacles on its journey. First of all, there was no pre-existing blueprint to adhere to because they were creating something wholly original. eloelo teams were thinking creatively and created their own playbook from scratch as a result. One of the biggest and trickiest interactive entertainment projects was combining live streaming and social gaming, and it took a lot of work to get it right.

Second, the pandemic was still ongoing when the software was released, which made the endeavor more challenging. While the first crew at Eloelo was distributed, they had to get beyond the cold start issue and draw in the first 100,000 customers. It was difficult to manage the entire launch process, launch games, and identify the initial 100 developers. But as a team, they persisted and managed to navigate.

eloelo - Future Plan

Eloelo is broadening its selection by releasing several fresh live game templates that producers may use to host and interact with their audience. In India, Eloelo is setting the bar for a brand-new entertainment genre. They are developing the next generation of social networking that enables actual engagement within their community through a special blend of game participation within live streaming.

The company also wants to draw tech and product expertise and introduce new tools in the fields of artificial intelligence and augmented reality.

eloelo - FAQs

What is eloelo?

eloelo is a platform for live social entertainment that mixes audio and video live chat rooms with interactive games and creates original programming (IP) around these services.

Who is the founder of eloelo?

Saurabh Pandey and Akshay Dubey

When was eloelo founded?

It was founded in 2020.

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