GoMechanic Plans to Expand into 1000 Cities through AatmaNirbharBharat Project

Shubham Kumar Shubham Kumar
Feb 20, 2021 2 min read
GoMechanic Plans to Expand into 1000 Cities through
AatmaNirbharBharat Project

On 23rd January 2021, GoMechanic organized a Gopreneur Meet at its
head office in Gurgaon. It was a 3 Days Training Workshop for Gopreneurs.

GoMechanic launched the GoPreneur initiative during lockdown in April last year aiming
to create self-employment opportunities for the youth of India. This project was to help
all those who lost their jobs during lockdown and entrepreneurs and automotive
mechanical engineers who wanted to work with GoMechanic to generate income for
themselves. The first enrollment happened in April 2020 and first sales started in May
2020 after online video training.

“GoPreneur” - the program is listed under the Government of India’s “AatmaNirbhar
Bharat” initiative. GoPreneur term is coined out of two words “GoMechanic” and
“Entrepreneur”. Gopreneurs were selected based on their passion to work for
themselves. Their task was to sell GoMechanic’s wide range of spare parts and private
label consumables in their respective hometowns against a healthy incentive.

“This project was started when the world was uncertain about future jobs. I always
believe in the spirit of entrepreneurship to create jobs in India. This project has made
that possible to create self employment by leveraging the strength and values of
GoMechanic” says Rakesh Sidana, AVP - Spares, GoMechanic who started this project
during covid-19 lockdown.

GoMechanic invited the first batch of Gopreneurs to its head office in Gurgaon for
aggressive sales and technical training to take this program a step further.
With nine-speakers, intense training sessions, GoMechanic not only trained these
young entrepreneurs but also learnt about the potential and challenges of their
respective spare part markets.

Apart from conducting training programs, this was also a celebration of the success of
the project and the high achieving gopreneurs were awarded by the four co-founders for
their excellent performance during the year.

GoMechanic has expanded into 35 Cities, majorly Tier-2 & Tier-3. These cities are
Siliguri, Waluj, Nanded, Parbhani, Manipur, Jamnagar, Amravati, Kota, Anand, Raipur,
Solapur, Latur, Mehsana, Aurangabad, Gorakhpur, Nagpur, Indore, Bhopal, Nashik,
Bhubaneswar, Jamshedpur, Madurai, Cuttack, Coimbatore, Surat, Trivandrum, Jaipur,
Mangalore, Ahmedabad, Jabalpur, Mohali, Vadodara, Coimbatore, Varanasi, Lucknow.
The company has a plan to expand to 1000 cities through this project.

On this meet, Mr.Nitin Rana, Co-founder, GoMechanic said, “A typical Gopreneur is a
young, enthusiastic individual in a Tier 2 or Tier 3 city, a dreamer who wishes to be an
entrepreneur but either lacks a sustainable idea or doesn't have enough money to
invest. GoMechanic wants to empower the youth with technical and sales training to
become independent and self-employed. We are fully committed to expand this
program to at least 1000 cities. This program takes us a step closer to our ultimate goal
of becoming the largest aftermarket automotive company in the country.”

## About GoMechanic:

Started by IIT and IIM Alumni; Kushal Karwa, Amit Bhasin, Rishabh Karwa; Nitin Rana,
GoMechanic, founded in 2016, is currently India’s largest network of technology-
enabled car service, spares and accessories centres, offering a seamless experience at
the convenience of a tap. GoMechanic’s asset light model with centralized bulk
procurement of spare parts from OEM’s, low real-estate overheads and technology-
driven efficiency, results in significant savings which are passed onto the customers.
Currently, GoMechanic has over 500 car repair workshops, 100 spares and accessories
outlets across 50 cities in India, including Delhi-NCR, Hyderabad, Mumbai, Pune,
Bengaluru, Chennai and Kolkata. It currently services 2+ million customers annually and
is targeting 10 million by 2021.

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