How Does KBC Make Money?

Abinaya Arangarajan Abinaya Arangarajan
Apr 19, 2022 5 min read
How Does KBC Make Money?

Our race is incredibly curious about everything, from what's going on in our own residential neighbourhoods to what's going on in the rest of the world. From childhood, when we were curious about everything, through maturity, when we wanted to know the solutions to every question, we've all been on the lookout for answers to any problem.

Instead of answering subject-related questions in class for the sake of getting good grades on your exams, there's a show that pays you a lot of money for correctly answering core knowledge questions. Doesn't it sound amazing that a game show will pay you a million dollars if you answer all of the questions to the end? If not, you can keep the money until you've answered all of the questions properly.

That show is called 'Kaun Banega Crorepati,' which is hosted by a prominent star, Amitabh Bachchan and has the highest TRP to date among other Indian Reality shows. We all appear out of nowhere to reunite with our family, especially on weekends to watch Kaun Banega Crorepati, right?  We all enjoy answering questions and want to know the answer to them.

The show is all about answering questions, and the competitors have presented a total of 16 questions. The 'Fastest finger Contest' is the opening round, in which contestants must arrange four answers in seven seconds to progress to the main gameplay. Furthermore, each of the 16 questions has a monetary award associated with it, ranging from 1000 to 3000 to 7 crores for question 16 and four types of lifelines to help you out. You might be wondering how the KBC will get 7 crores to their winners out of nowhere. The answer to your question can be found in this article.

Presenting Sponsor
Telecom Partner
Commercial Breaks
SMS Revenue

Presenting Sponsor

As you can see, the host of the KBC show would list out numerous firm branding as sponsorship before taking a break. These companies are paying a huge sum of money to KBC's production house to run the show successfully, with 70% of the proceeds going to prize money and the host's compensation, according to reports.

KBC Sponsors
KBC Sponsors

Hyundai Motor India Limited, Asian Paints Royale Glitz, Ultratech Cement, and Complan are among the title sponsors for the KBC. Co-sponsors include CERA, PharmEasy, IDFC First Bank, LIC of India, and Bharat Matrimony. The Reserve Bank of India is the KBC's special partner, providing approximately 400 crores in funding.

Telecom Partner

The Telecom industry, which provides approximately 100 crores to the show, is another key sponsor. You might wonder what role a telecom company plays in the program; well, it plays a big role in everything from choosing the participation in the show (by SMSing correct answers to become a contestant for the next KBC episode) to assisting the contestant during the game (by using the network to call the contestant's helpline).

KBC gets a high rate of sponsors from telecom industries, as the show relies much on public relations. As I previously stated, if the player did not respond to the question, he or she would be given three lifelines. It would be advantageous if a friend's phone and an audience call were both linked to the cellular network. For instance; Idea Cellular Paid 35 Crore for the show in 2010.

Commercial Breaks

As we all know, ads act as a beneficiary for any type of business, both for the organization and for the audience. You may well have heard that before leaving for a break, the show's host list-out various sponsored brands like 'Cadbury-sponsored and co-sponsored by Byju's.

Furthermore, KBC lasts an hour and a half, during which they air roughly 5-6 commercial breaks. These are the slots in which a company can showcase/telecast its products and services to its target audiences.

Typically, the sponsored brand or any other brand pays a fee to the show in exchange for the show promoting its products during commercial breaks. The above eight advertisers account for 75% of the show's commercial inventory. The remaining 25% of ad inventory, according to estimates, will be auctioned to spot buyers for over Rs 4 lakh for 10 seconds of an ad.

SMS Revenue

Before participating in the competition, contestants must first answer the questions that have been placed underneath the previous episode's program. People enjoy getting in and doing their best to answer it by submitting the correct answers to the prescribed or given number.

You may have noticed that a question is posted with the request that viewers answer it and send it to a phone number 'xxxxxxxx' below the showtime. Also to register for the show you have to answer a set of questions and KBC charges a small amount to each user sending the SMS which is usually Rs 3/ – per SMS.

How do TV channels make Money? | How much TV channels earn?
Have you ever wondered how do tv channels make money & how TRP plays a big role in deciding the rate of advertisements. Read to know in detail.


Since 2000, Kaun Banega Crorepati has been one of India's most popular television shows, presently in its 13th season. The Big B, Amitabh Bachchan, hosts this show, in which players are chosen based on their speed in answering a certain question before moving on to the main game.

In the main round, 10-16 questions were answered, with prizes awarded based on the weighting of the questions. The winners receive a monetary award based on the number of questions properly answered via a check, which is credited to the winner's account in 4-5 business days.


Does KBC give full money?

Yes, KBC does provides the full money to the winners and the taxes are paid later on.

How is KBC funded?

KBC receives money from a variety of sources, including the telecommunications network, sponsorship from well-known brands, advertising, and an Internet communication company. KBC earns money mostly from sponsorship from renowned companies such as Byju's, Cadbury, and Axis Bank. The Reserve Bank of India is a particular sponsor of KBC.

How much does Amitabh Bachchan charge for KBC?

Amitabh Bachchan charges Rs 3.5 crores per episode of KBC.

Must have tools for startups - Recommended by StartupTalky

Great! Next, complete checkout for full access to StartupTalky.
Welcome back! You've successfully signed in.
You've successfully subscribed to StartupTalky.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info has been updated.
Your billing was not updated.