How to Use ChatGPT for Content Creation?

🔍Insights

Akshat Hawelia , Rishi Mundra

Apr 24, 2024 — 10 min read

How to Use ChatGPT for Content Creation

People who know how to write and write daily, be it for fun, as a hobby, or for a living, always feel that there must be something to put your innate thoughts into words. They write letters, articles, records and minutes of meetings, and all these kinds of letters— joining letters, resignation letters, offer letters, letters to fathers, sons and wives and mothers, and my favourite, letters to pen pals. Those who write often understand something called writer’s block. It is a moment while writing when you can’t finish a thought and can't find words to describe a particular type of thought that seems to linger around some corner of your mind. And this is where I think ChatGPT can help.

For people who do not know what ChatGPT is— it is a generative AI (Artificial Intelligence) Chatbot model developed by OpenAI. The company has been involved in Artificial Intelligence, ML, and deep learning research and development for many years from now. OpenAI’s ChatGPT is a conversational AI model based on the Generative Pretrained Transformer 3 (GPT-3) architecture.

Around 2017, a bunch of scientists who had previously worked at Google Brain developed the Transformer architecture, which was a big success in the field of generative AI. In 2018, OpenAI launched the first Generative Pretrained Transformer (GPT-1), and then in 2019 came GPT-2, further succeeded by the launch of GPT-3 in 2020. Recently, in March 2023, OpenAI launched its most ambitious project and the most advanced GPT model, the GPT-4.

ChatGPT has been trained on a diverse range of internet text, allowing it to generate human-like text in response to the given prompts. It is built on top of OpenAI’s GPT-3.5 and GPT-4 (ChatGPT Plus) foundational large language models (LLMs) and has been fine-tuned using both— supervised and reinforcement learning techniques, which allows it to process natural language more efficiently and converse better with users. It can interact conversationally, answer follow-up questions, admit its mistakes, challenge incorrect premises, and reject inappropriate requests.

What Are The Ways ChatGPT Can Be Used For Content Creation?
Creating Content For Websites And Blogs Using ChatGPT
How ChatGPT Helps Content Creators
ChatGPT And SEO Content Creation
ChatGPT Resources

What Are The Ways ChatGPT Can Be Used For Content Creation?

ChatGPT is a generative AI and works on user input or prompts. Although it can understand human language and keep in mind the context of the conversation, you, as a user, must know what kind of content you want. You are to give it instructions to produce content and generate the sort of text you want. On the surface, ChatGPT can help with brainstorming content outlines. It acts like an editor, giving you direction and structure for your ideas, which can be especially useful when starting a new piece of content and needing guidance for organizing your thoughts. Ultimately, you have to come up with the original idea of where your content should be heading and what information you would like to use.

Let’s see how ChatGPT can help with content creation;

Creating Content For Websites And Blogs Using ChatGPT

When it comes to content writing for websites and blogs, there are a couple of things you need to keep in mind:

Researching facts and details about the topic
Flows of your blogs/article
Creativity
Add something new

ChatGPT is a powerful tool that can help you write a well-researched and succinct article or blog post. If used wisely, it can also create a wireframe of your article, with headings and subheadings, and create an intro, body, and conclusion as per your command.

Even if you put the title of your blog or article under quotes and ask it to write a blog, it will most certainly do that and will create a blog post for you.

Let me show you what I mean:

When I asked ChatGPT to write a blog on "why one should not write only using ChatGPT.”

It highlights that while ChatGPT has opened many possibilities in various applications, one should not solely rely on ChatGPT or any other language models as it lacks creativity and originality. The content produced might not always be factual, and you might have to fact-check yourself. The content might also lack emotional intelligence, and context will surely hamper your writing style.

ChatGPT response on Why one should not write only using ChatGPT

So, what should be done instead? How to use ChatGPT for creating content? Well, the answer is simple as it said: treat it like an assistant and not a replacement.

Here’s a list of things to follow:

You can ask ChatGPT for some background on the topic
Ask ChatGPT to create a wireframe for your blog post, and if you don’t like it, ask it to be creative.
You can write an intro for your blog, put a different perspective, and if you want, you can ask it to rephrase some of the lines.
If you doubt the facts presented, you can ask it to show resources and check that out yourself to ensure accuracy.
You can ask it to conclude an ending as well

How ChatGPT Helps Content Creators

Researching Different Points of View

When I'm creating content, I like to delve deep into research and explore various angles and perspectives. It's important to consider different viewpoints and opinions in order to present a well-rounded argument. This is where ChatGPT can be an invaluable tool. It can present arguments from the opposing side of your viewpoint, which can help you strengthen your argument by addressing potential counterarguments. Additionally, ChatGPT can assist in refining your message by presenting alternative ways of expressing your ideas for different audiences. Overall, ChatGPT is a powerful resource for creating comprehensive and compelling content.

Brainstorming Content Outlines

After identifying the key points of your content, you may find it helpful to use ChatGPT as a tool to shape and generate content outlines. In my experience, this is one of the prime benefits of ChatGPT - it operates as a virtual editor, providing you with direction and form for your ideas. By utilizing the AI-powered assistance of ChatGPT, you can effectively structure and organize your content in a clear and concise way for your intended audience.

Summarizing Content

If you are looking for ways to make your research and planning phase easier while creating something, then ChatGPT can be of great help. One way to utilize ChatGPT's abilities is by asking it to summarize lengthy blog posts, books, or video transcripts. I have found ChatGPT to be highly efficient in summarizing content. To request ChatGPT to summarize a blog post for you, you can simply say, "Can you please summarize the key concepts of the following blog post in a few paragraphs:" and provide the post details. While you don't necessarily need to use the word "please," it can be a polite way to request ChatGPT's assistance.

Drafting Content

ChatGPT is an amazing tool that can assist you in your research and planning tasks when creating content. However, it can also help you write complete content drafts for various purposes, such as blog posts, social media captions, video scripts, emails, and more. One of the best features of ChatGPT is that it can help you overcome writer's block by providing you with a good starting point. All you need to do is give it an idea of what you want to write, and it will do the rest. For instance, if your boss has asked you to write an out-of-office email, you can rely on ChatGPT to help you compose a message that is both informative and playful. Thanks to its advanced programming, ChatGPT can suggest the right words and phrases to use, making the process of writing more efficient and less stressful.

Repurposing Content

I have discovered that ChatGPT is not only capable of generating content from scratch, but it can also be incredibly helpful in repurposing the content that I have created across various platforms. One notable example is the way ChatGPT can take a TikTok script that I have previously recorded and transform it into a highly effective post on LinkedIn. This capability has been a game-changer for me, as it allows me to maximize the impact of my content without having to start from scratch every time I want to post on a new platform.

Writing Proposals for Projects

One of the ways in which I find ChatGPT to be exceptionally useful is in creating proposals and documents for different projects that I am working on. Specifically, I have found that using ChatGPT for content writing is an excellent starting point for a wide range of internal processes or ad hoc tasks. With its impressive capabilities, ChatGPT has proven to be an invaluable tool that helps me to streamline my work and produce high-quality deliverables in a timely manner.

ChatGPT And SEO Content Creation

People who often write for websites understand that Google crawls, indexes, and ranks your content once it is published. For your content to come up at the top of the search, it should be SEO (Search Engine Optimization) friendly, meaning it should be good quality and relevant content. It should have trendy and relevant keywords.

ChatGPT can help here as well. It can help you generate research you can use in SEO-focused content, saving you time and effort in gathering information for your content. In addition to writing and research, it can also perform specific SEO tasks to support your content creation. It can help with keyword research or content clustering, which is very useful in optimizing your content for search engines and improving its visibility. Another way ChatGPT can help with content creation is by creating embeddable elements and enhancements within your content. This can make your articles more engaging and linkable, thus improving their performance on search engines.

Mastering ChatGPT for SEO Content

Apart from that, ChatGPT can help you create other kinds of content as well. You can ask it to write letters to your boss on a particular matter or a letter to your mother, which you will have to edit personally, but it can get you started nonetheless. And sometimes a start is a good thing. Most people who write often struggle with where to start, and ChatGPT has been a big help.

ChatGPT can also help you with emails, speeches, codes, and creative writing like short stories and poetry, which is especially helpful for school-going kids and college students.

ChatGPT is a large language model or a conversational AI or chatbot trained to be informative and comprehensive, and it performs its job wonderfully— most of the time. It is introduced to a massive amount of text data (approx. 570GB in size and 6B parameters) and can communicate and generate human-like text output in response to a wide range of user prompts and questions. You can ask it to summarize a historical event; it will do just that. When it comes to content creation, it can help to improve the quality of content by providing writers with access to a more expansive range of information and perspectives. It can generate drafts that can further be edited by the writers themselves, speeding up the content creation process. However, despite its vast data set and training, ChatGPT still produces subpar content. It lacks the context, emotional intelligence, and sophistication of a human writer. Furthermore, its training dataset is limited to 2021, meaning it is stuck in 2021 while we are in 2023. So, most of the time, when it should, it fails to bring up new events that just happened. This is a problem, and if you’re a news writer, it matters even more. So, use it wisely and ethically.

ChatGPT Resources

Below are some helpful resources to learn more about ChatGPT and its effective usage:

The OpenAI website: This is ChatGPT's official website. Here, you can find information about the tool, including its capabilities and limitations, as well as tutorials and examples of how to use it.
The OpenAI GitHub repository: This is an open-source community for ChatGPT developers that provides code examples and implementation details.
The OpenAI community forum: This platform enables developers and users to exchange insights and experiences regarding ChatGPT.
The OpenAI API documentation: This guide provides a detailed explanation of how to access and utilize the ChatGPT API to generate text.
The OpenAI blog: This website provides valuable information and best practices for utilizing ChatGPT.

FAQs

Can I use ChatGPT for content writing?

Yes. ChatGPT is an excellent tool for content writing, offering impressive capabilities to streamline the writing process and produce high-quality content efficiently.