How to Create Quality Content That Ranks and Bring Quality Traffic

Parnas Ghosh Parnas Ghosh
Mar 9, 2022 4 min read
How to Create Quality Content That Ranks and Bring Quality Traffic

When you do a business, an X-factor needs to be present, so that it can attract the audience which will lead to them buying your products and services. Your products have to be of good quality which will bring your customer back.

Not just bloggers and writers, but companies too need quality content on their websites. It is not just because of ranking but also for user experience. Quality content is something that sparks a fire to buy your product in a prospect’s mind.

Therefore, every company website needs quality content. Also, bloggers need quality content to bring back visitors to their website. In this article, we will discover how to create quality content to increase the rank of your website along with satisfy the visitors.

Do In-depth Research
Perform Keyword Research and Optimise
Focus On the Length of Article
Focus On Text Formatting
Write Killer Headlines
To-The-Point
Include ReIevant Images
Readability
Add Links
Provide Value

Do In-depth Research

Perform In-depth research before starting writing. Spy on your competitor's content. Check what types of content can get you the most number of shares for your content. Try to create content that is trending on social media. Follow the Influencers or bloggers of your niche, take inspiration from them.

Perform Keyword Research and Optimise

Find the relevant keywords with decent search volume and less competition. Use keywords research tools to perform keyword research. Then build and optimize your content according to your target keywords, it will help you bring the perfect amount of traffic to your website.

Focus On the Length of Article

You have so much knowledge banked in you and you may also want to bring it all out in your blog, but not everyone wants to read your whole story. Therefore, you have to keep it as short as possible. It doesn’t mean that you have to remove the important lines. Include whatever you think is important and what your audience may think is important. That doesn't mean, you should post a very short post either. The minimum number of words you should include are 450 per post. But again, don’t stretch it too much like 5000 or 6000 words in one post. Not everyone likes to read that long of content, make it sweet, short and simple. If it’s necessary, then include a page break in the post. This will make the post easy to read and will also make it attractive.

Focus On Text Formatting

Text formatting means to make it more good looking. You can make the important words bold or Italic to focus on them. If you think you wrote an amazing paragraph that no one in the world can even think of, just highlight the whole para. If needed you can also change the colours or increase the size of texts. Furthermore, you can and should change the size and colour of the heading.

Write Killer Headlines

The heading is the first thing your visitor will see. In fact, they are the silent marketer working for your website. Heading attracts the visitor to click on your link. You might somehow rank your website on a keyword, but it doesn’t matter if no one is coming to your website, through headings the visitors get attracted to your content.

Therefore, make a catchy heading, something attractive. The heading should address the problem along with the hope of a solution. However, you should go for a smaller heading, long headings are not at all attractive. Some research says that you should include numbers in the headings, the conversion rate will be much more with this.

To-The-Point

You visit a website for a particular reason if it is filled with unnecessary details, it will just waste your time. and you'll never visit that website again. So, to be sure that it never happens with your website, don’t overload your content with wasteful information. Just come to the point and solve the problem.

Include ReIevant Images

Images and videos help you to describe your content. People can relate to your content more efficiently when there is a proper picture for it. Also, an article without any image feels empty. However, just remember that the image should be relevant.

Readability

There are many websites that tell the readability of your content with the help of some pre-defined factors. These factors were defined after a deep research on human readability. So, you can check if your content is easy to read or not. Readability is important because through it readers can understand what your content is trying to convey.

If you are a blogger with some experience, then you must already know how important internal and external links are for your website. Internal links are the links to the web pages of your own website while external links are the links to other websites. They are the main factors Bounce Rate depends on.

Provide Value

At the end of the day, what matters the most is content quality. It is the value that you give to your readers.  So, try to add some valuable and original content. Include your own thoughts about the topic, your experience, some tips, tricks, downsides that can be a great source of value.

Conclusion

The popularity of your content depends on its quality, one needs to provide quality content so that they can attract the right customers to their website or blogs. Be aware of what your audience wants in your content, that is how you'll be able to realise what you need to better it, which will in return help you attract more traffic to your website and get it ranked higher.

FAQs

What is Web Traffic?

Web traffic is the data sent and received when people visit your website.

What is the good range of website traffic?

50% to 70% is a good range of website traffic.

What makes content high quality?

When the content is unique and is able to attract the attention of your audience, it automatically said that the content is of high quality

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