You might be able to attract a lot of traffic to your website. But unless you are just dependent upon the earning from advertisements on your website, that traffic means nothing to you. If your visitor is not converting into your customer, that traffic is just a group of people. But to convert those viewers into your customers, you need to give in something. You need to remind them what they need and what you can give, again and again.
According to some sources, Retargeted ads average a CTR 10x higher than that of Display ads. And you must know that Retargeting can lift ad engagement rates up to 400%. According to web, 20% of marketers have a budget specifically for retargeting.
Many businesses whether it is small or big are practicing retargeting as a important marketing approach to bring their website visitors back and to keep their potential customers reminding about their brand. So, to help you out with retargeting in this post we've mentioned everything you need to know about retargeting and at the end of this post you will get to know how to bring website visitors back with retargeting ads.
What is Retargeting?
Ever wondered why you see ads of a product you just visited the website of, on other websites? This is because they want you to remember them again and again. Advertisements are not there just to tell you about the products, their purpose is to remind you of the product again and again. When you see the ad, you might not notice it but it fits in your subconscious mind and whenever you are buying the product, you will more likely to buy that brand only. So, retargeting works the same way. When someone visits your website but forget to check out due to some circumstances, you can target them again and show your ads to them. This will bring that customer back to your website and generate a lead for you. You can even show that the price of your product is reduced to attract more people.
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Advantages of Re-targeting
Re-targeting helps you to reach potential customers. The system automatically recognizes the potential customer. Although the system is not accurate all the time, it will still give a great result in identifying the potential prospect.
When people will see your ad on other websites, again and again, it will increase your brand awareness. More the people know about you, more the people share about you.
When the potential prospect sees your advertisement many times a day on every other website, they will come back to your site. There is a very strong possibility that anyone who wants to buy some product will go for the brand he/she has been looking at all day.
Re-targeting gives a great ROI. Most of the people who need some particular product will get influenced by your ad. So, you will earn much more than you will spend on retargeting advertisements.
The Second Impression
You might get a chance to impress your prospect in the second try. If you think your website does not impress people and let them know the real power of your product, then you can show it in a better way in the re-targeting ads.
You can easily check the stats of your advertisement. Not only CTR (Click through rate) but you can also see View Through Rate.
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Limitations of Re-targeting
Your re-targeted advertisement might feel creepy and annoying when people will see it again and again. Creepy in the way that not all people understand technology, so when they will see your re-targeted ad, they will assume their privacy is at risk. And it will annoy people when you show the same ad again and again.
If you don’t want your prospect to get annoyed by your ads, then you will have to create so many advertisements, which is both, expensive and time-consuming.
Waste of Advertising
These ads will be shown to the people who already bought your product too. So, your happy customer may start hating your bran.
How does it work?
Probably the most important question. Re-targeting works as the system collects enough data to re-target the same user again. You can go to any re-targeting service and pay them to do this for you. When someone will visit your website, they will show your ads on their platform(s). However, some information might be needed, but the companies still do not put their hands into any sensitive user data. Therefore, there is nothing to worry about when you see some ads on websites or Facebook, etc.
Best Tools/Services for Re-targeting·
Tips to remember
- CTA: It’s not the first time I am using this term. Call to action is as important in marketing as air is to us. Include some CTA in your retargeting ads.
- Coupons: Provide coupons to the people who visited your website but didn’t buy anything. This might attract people as the reason for not buying the product, could be its price.
- Potential Customers: You can re-target the visitors who spend a lot of time on your website. They might be interested in your product
- Stop Ads: Stop showing those ads which are not performing well. These ads can cause negative results.
- Animated Ads: You can and you should use animated ads to grab people’s attention.
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Retargeting is one of the most important parts of the internet today. This was the most innovative internet technology ever. The important thing to remember is that retargeting doesn’t need too much data and it did not touch any of the private data of the user. You can choose any of the services out there. Google and Facebook are the best in this field though. You can even go for more than one platform, but this might cause a dispute in the companies, for your ad only. When you run an ad on more than one platform, all the campaigns will bid for a particular visitor. It is just like that your salesmen are fighting against each other to bring a customer to you. Each salesman will tell the customer to take their reference so that they get the commission. So, analyze the platforms carefully before bidding on the ads.
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