Media runs the world. They can make someone billionaire, declare someone dead, make you believe in fake news, etc. No matter how much you hate or love media, it becomes the same for everyone when it comes to business.
Many media houses might be so negative, but they still are important for every business. Not only for big and established ones but small and startups too. Let’s see some of the benefits of press media and how to grab their attention?
Benefits of Media for your business
1. Free Advertisement:
You will not have to pay for an advertisement to the media houses if they come to you for story coverage. No matter how many people read blogs these days, offline media still have more audience than them.
2. Increased Users
As you are getting free promotion, You will see a bump in the user base after any media covers about you. As more people will read their news, more people will sign up for your service.
You might end up getting funding from investors if they read about you and are interested in your startup. You just have to make sure that the news covered by the media is positive in every way.
Also read: List of Angel Investors in Bangalore
4. Quality Recruitment
Being positively featured in the media is a sign of a genuine and decent company. Your company can attract some qualified and skillful professionals who want to work with you. You can do anything but you can't do anything. Employees are the roots of any company.
How to Attract Press?
1. Press Release
You can directly submit a press release to the news company. Most of the company would appreciate your effort and you might get featured on their channel or website.
2. Be Easy to Reach
Provide proper contact information on your website or social media accounts. Many times, media channels want to reach you but couldn’t, due to difficulty in contacting you. Respond to their requests and keep checking for these types of requests.
3. News jacking
This could be risky. You should definitely not do this at the early stage of your startup. News jacking means to create breaking news or play a role in it. Obviously, you will try your best to keep it as positive as possible but the media writes what they want to write. Many companies get slammed even after doing good work. We would not recommend it unless you have some very experienced professionals and powerful contacts in this field.
4. Show your Expertise
You can show off your expertise in a particular field to grab media attention. News channels often call experts to discuss breaking news. If you are not so free to do it, you can ask any of your employees (Marketing officer, research head, etc.) to do it for the company.
5. Reach out to Reporters
If you have any contact, then you can directly go to reporters and ask them to cover your story. They will definitely cover your story if they have nothing else.
6. Reach out to Bloggers
There are many news blogs out there. You can easily ask any blogger to cover your story. They will be glad to do so. You can even ask giant news blogs and if not, you can also go for their subsidiaries, as most of the blogs have subsidiary blogs nowadays.
7. Guest Blogging
If you have good writing skills, you can guest blog for some blogs. People will check out your profile after reading your content. You can check out our whole analysis of guest blogging HERE.
Also Read: 13 Benefits Of Guest Blogging
8. Launching Event
Throw a great party on the launching of your new product. Invite influential people in the party to attract the media. Be creative in giving the party a good theme, to make it look amazing.
9. Hire a Celebrity
You can invite a celebrity to come to your launching event. Most of the news reporters will be there. And you will get the attention of the general public too.
Also Read: A Complete Guide on Influencers Marketing
10. Involve in Local Event
If you don’t have that much budget to throw a grand party just to promote your brand then get involved in the local events. Get a list of upcoming local events and try to get involved in the event. You can sponsor the event or just host it. Moreover, you can ask your team to wear the companies merchandises and promote the product in the event or outside the event.
11. Tell your own story
Lastly, your own story can promote your product. Everyone likes to read successful people’s stories. You might not be so successful, but people will see you as a successful person once you started your business. Take advantage and tell your story to the news reporters.
12. Use social media power
Use the social media to create some strong campaigns to stand out of the others and use that to attract the press. The modern day journalism is all about social media and standing out there , so use the social media to give you the required attention and buzz from the media . Using twitter for such purpose is a smart idea.
13. Use News Wires
There are many news wires where you can easily publish your news and other news networks will cover your story if they are interested in it. It works most of the time. You can also hire any news wire writer who can publish the news for you.
Media coverage is not easy to get. But it worth the hustle. However, you have to take care of the image of your brand. Media coverage is not always right. Many reporters will change your whole statement just to attract the audience. Not all reporters care for your image. They might write something which can lead to a negative image of your company. Once this happened, you can't convince all people that you didn’t say so. Therefore, go to some good reporters only. Make some good relations with them.Have you ever been in the news? Share this post with all your friends.