21 Best Social Media Management Tools for Startups

As a startup, managing your social media presence can be a daunting task. From crafting engaging content to analyzing the performance of your posts, there's a lot to keep track of. That's where social media management tools come in. These tools are designed to help businesses and individuals streamline their social media process and save time.

Features of social media management tools:

Some common features of social media management tools include:

• Scheduling and automation: Many social media management tools allow you to schedule and automate posts, allowing you to plan and publish content in advance.
• Analytics and reporting: These tools often provide detailed analytics and reporting on the performance of your social media content, including metrics such as likes, comments, and reach.
• Collaboration and team management: Social media management tools can help teams collaborate and manage their social media accounts and presence more efficiently.
• Customer service and support: Some tools offer features such as the ability to monitor and respond to customer comments and messages, helping you provide better customer service and support.
• Social listening: Some tools allow you to monitor social media conversations and mentions of your brand or keywords, helping you stay on top of what people are saying about your business.
• Influencer marketing: Some tools have features that help businesses identify and connect with influencers in their industry.
• Integration with other platforms: Many social media management tools can integrate with other platforms and tools, such as email marketing or customer relationship management (CRM) software.

In this article, we'll introduce you to 21 of the best social media management tools for startups. From scheduling and automation to analytics and collaboration, these tools have a range of features to help you effectively all social media in one place. Whether you're just starting out or are looking for new ways to optimize your social media strategy, these tools have you covered. So, let's dive in and see which one is the best fit for your startup.

Best Social Media Management Tools

• Buffer
• Sprout Social
• Tailwind
• Everypost
• Zoho Social
• TweetDeck
• SocialOomph
• AgoraPulse
• Social Status
• Salesforce Social Studio
• Crowdfire
• Later
• Hootsuite
• Sendible
• eClincher
• MavSocial
• SocialBee
• Socialpilot
• Social Champ
• Loomly
• Publer

Buffer

Buffer is a budget-friendly and streamlined social media management platform that enables brands, businesses, agencies, and individuals to effectively plan and manage their social media business operations. It is used to manage accounts on social networks, especially Twitter, Facebook, Instagram, Instagram Stories, Pinterest, and LinkedIn. It helps in analyzing their results and engaging with their community. It was released in 2010 and is available in the English language only. It allows users to schedule posts sent through the devotion to the user's social media accounts. Its free version allows the application to post 10 posts, at a given time.

Pricing Details

Buffer offers a Forever Free plan. And, two paid plans i.e. Essentials and Teams. Pricing details are given below:

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Sprout Social

Sprout Social is a social media management tool that helps businesses and organizations to manage their social media presence across multiple platforms from a single dashboard. It offers a variety of features including scheduling and publishing content, monitoring and engaging with users, analyzing performance, and collaborating with team members.

SproutSocial is known for its effective ability to manage social media and social care efforts and is being used by AMD, McDonald's, etc. It manages over 6 million social interactions per day and makes it easy for brands to stay connected. It is good for companies that have multiple accounts and also helps in managing social targets.

SproutSocial also allows posting on various social media and monitoring the targets which the posts have to serve and also the responses that the posts are generating. It also connects business owners to customers, and the owner can increase or decrease the team members to manage the platform.

Pricing Details

SproutSocial offers four paid plans i.e. Standard, Professional, Advanced, and Enterprise. Pricing details of each plan are given below:

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Tailwind

Tailwind is known for being a smart way to schedule posts for social media websites like Pinterest and Instagram. It focuses on visual and multimedia content in general and allows us to monitor the growth and analysis of posts on Instagram and Pinterest. Tailwind not only helps you schedule posts, monitor discussions, and analyze results, but also suggests ways to enhance your Pinterest and Instagram performance.

Pricing Details

Tailwind has a Free Forever Plan that allows up to 30 posts on Instagram and 100 posts on Pinterest, then comes three paid plans i.e. Pro, Advanced, and Max, which have more advanced features for detailed social media analysis. For Pinterest, it offers features like analytics and reporting, content optimization, and content marketing, and for Instagram, it offers features like audience management, hashtag monitoring, etc. Pricing details of each plan are given below:

Everypost

EveryPost is the easiest and most useful social media tool for creating multimedia content, especially for pictures and videos. It allows us to create content and manage multimedia content across social media platforms. Everypost also allows that with every post, one can create different group access to the different accounts, so that one can monitor different aspects of the social media accounts and one can also customize the posts to meet the need of the targeted audience. EveryPost is a comprehensive tool for content curation, tailoring posts, collaborating with teammates, scheduling and publishing content, and analyzing your social media strategies.

Pricing Details

Everypost offers a Free Plan and three paid plans i.e. Pro, Plus, and, Advanced Plans with various sets of dynamic features to meet one's specific needs. Pricing details of each plan are given below:

Zoho Social

Zoho Social is the best-rated social media management platform for businesses and agencies. Its powerful set of features includes automatic scheduling, bulk scheduling, repeat posts, Twitter lists, real-time monitoring, keyword tracking, multi-channel, and unified messages that are available for both iOS and Android devices. Zoho Social allows agencies to manage their clients and their social media presence with ease. They have a system that quickly adds new clients and assigns team members to them with specific roles.

Zoho Social is the ideal tool to measure the revenue generated from your social media strategies. The integration with Zoho CRM helps you build relationships with potential customers and create leads from social media. This integration enhances Zoho CRM's leads and contacts with social data, allowing your sales team to expedite the sales process.

Pricing Details

Zoho Social offers a Free Plan with limited functionality. And three paid plans for businesses i.e. Standard, Professional, and, Premium. All these paid plans include features such as post-scheduling across multiple platforms, analytic reports, and access to the Bitly integration with a URL shortener. Pricing details of each plan are given below:

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TweetDeck

TweetDeck is used basically by Twitter and is known for managing multiple Twitter accounts at a single time. One can use it to track down particular hashtags, events, and topics to keep a track of what's hot, new, and trendy. It allows us to log in and can view multiple Twitter accounts. It reduces the difficulty of login into various accounts separately and can log in to all the accounts at one time.

TweetDeck also schedules the tweets of the accounts without any hassle and can be scheduled for instant delivery or can be published on a specific date mentioned. The messages can include images also and it is currently among the social media management free tools.

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SocialOomph

SocialOomph is an extremely useful social media tool for people who are interested in creating new and effective social connections in line with their needs and market strategy goals. It creates a social management platform to boost and to implement market strategies on social groups. SocialOomph allows future post schedules, and follow-up keywords, and allows to generate results with little effort.

Pricing Details

SocialOomph offers a Personal Suite plan which is a free version with limited features. Its paid plans include Business Suite, Professional Suite, and Advanced Suite which include attractive features such as Access to personal and team areas, RSS feeds, Unlimited scheduled posts, Access to all posting features, a Post review and approval system, and more. Pricing details of each plan are given below:

AgoraPulse

Agorapulse is a social media platform that facilitates better engagement and connection-building on your social media accounts. It is the first choice of a lot of social media workers. It allows for the scheduling of posts for Facebook, Twitter, Instagram, Linkedin and Google+. The social media management app also allows us to check the presence of the post's analysis. One can also use hashtags to make the post more reachable to more people. This tool allows you to plan out your content, communicate with followers, and track the performance of your plan and its return on investment. All customer comments and questions can be viewed, shared, and answered using a single inbox.

Pricing Details

Agorapulse offers a Free plan, where you can create up to 3 social profiles and it is limited to 1 user. Its paid plans include Standard, Professional, Advanced, and Custom which include advanced features such as Post scheduling, Unified calendar, Instagram grid, Assign & approve posts, Advanced social inbox, Manage GMB reviews, and more. Pricing details of each plan are given below:

Social Status

Social Status is an effective social media analytics and reporting tool designed for agencies and businesses. Social Status helps you generate social media reports quickly, eliminating the need for manual labor. With a user satisfaction of 94% and a score of 4.6 out of 5, Social Status is a well-known tool for social media management. It offers in-depth insights into the profiles, ad accounts, competitors, and also influencers' performances. It has features like automating report generation, insights, competitor benchmarking, tagging, video metrics, and more.

Pricing Details

Social Status offers a Free plan for up to 3 users. Its paid plans include Starter, Pro, Business, Agency, and Enterprise which include advanced features such as Ads Analytics, Competitor Analytics, Influencer Analytics, Custom Reports, PDF reports, and more. Pricing details of each plan are given below:

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Salesforce Social Studio

Salesforce Social Studio is a social media management tool that allows businesses to manage their social media presence across multiple networks and channels. With Social Studio, you can publish and schedule social media content, engage with your audience, and measure the performance of your social media campaigns.

Salesforce Social Studio is known for administering marketing strategy across all media channels that help in tapping business into the power of social media in terms of marketing, customer services, and sales organizations. The features include social listening, social publishing, social engagement, social analytics, and team collaboration.

Salesforce Social Studio is part of the Salesforce Marketing Cloud, which is a suite of marketing automation tools designed to help businesses grow and engage with their customers.

Pricing Details

Salesforce Social Studio has four paid plans including Basic, Pro, Corporate,  and Enterprise. Pricing details of each plan are given below:

Crowdfire

Crowdfire is a social media tool for businesses and individuals to manage their social media profiles and engage more traffic on their platforms. It allows users to schedule and publish content, analyze their social media performance, and engage with their audience across multiple social media platforms, including Twitter, Instagram, Facebook, and LinkedIn.

The “mention” feature by Crowdfire helps you support your customers and increase views on a particular social media post. It also allows you to compose your posts and schedule them to get published later. It recommends articles and images based on the needs of your audience and also uses the Chrome extension to share your most viewed pages from all the social platforms in just two clicks.

Crowdfire is designed to be easy to use, with a user-friendly interface that allows users to quickly and easily manage their social media presence. It is available as a web application and as a mobile app for iOS and Android devices.

Pricing Details

Crowdfire offers a Free Plan and three paid plans including Plus, Premium, and VIP. Pricing details of each plan are given below:

Later

Later is a social media tool that boasts itself as Instagram’s favorite. The social management platform helps newbies and pros alike to schedule, (Instagram, Pinterest, TikTok), create viral hashtags and stories for Instagram, and user-generated content. With the visual planner, Scheduling your posts for up to a month, with Later, involves only dragging and dropping. It has an automated hashtag list that helps you find trending hashtags and create user-generated content, browse your posts with those hashtags, and re-share them according to your choice.

Pricing Details

Later offers a Free Plan and three paid plans including Starter, Growth, and Advanced. Pricing details of each plan are given below:

Hootsuite

Hootsuite is a social media management platform that integrates social networks for Twitter, Linked In, Facebook, Instagram, and YouTube. You can begin managing your social media with a free 30-day trial and choose from plans suited to your requirements. Creating and scheduling posts, monitoring your social media channels, filling up content gaps, mapping out campaigns are some of the tasks that take up a large amount of time and Hootsuite just makes it look like a cakewalk.

The Hootsuite Academy has a platform that hosts several courses and Certifications which include Social Media ROI, Social Selling Certification, Advanced Social Media Strategy, and much more. Push your results further and get more from social with Hootsuite.

Pricing Details

Hootsuite offers four paid plans including Professional, Team, Business, and Enterprise. Pricing details of each plan are given below:

Sendible

Sendible helps facilitate content sourcing and posting on its dashboard which makes follow-up much easier. It provides reports on several social media metrics along with Google Analytics (built-in) to help optimize your entire process. You can hire in-house writers just in case you are running out of time for creating content and schedule your topmost performing content on repeat with automated queues.

Sendible also offers calendar-based posting to help you catch your reader’s attention at the right time. It can connect over 20 social media platforms to help your content get rolling. It also has access to Canva which can help you with great images and greater designs for all your posts. It allows users to schedule and publish content, engage with their audience, and track the performance of their social media campaigns across multiple social media platforms, including Twitter, Facebook, Instagram, and LinkedIn.

Pricing Details

Sendible offers three paid plans including Creator, Traction, and Scale. Pricing details of each plan are given below:

eClincher

eClincher is one of the top platforms for managing social media, offering a guaranteed return on investment. An intuitive yet powerful tool for managing your accounts, building awareness, expanding your reach, improving your reputation, and fostering growth online.

eClincher offers almost everything that you need to manage all social media in one place Their services include publishing and scheduling, interactions and engagement, content creation and media library, social listening and monitoring, reports and analytics, and team collaboration. Its features also allow you to strategize, optimize and measure ROI. It has a listening tool for brand reputation and response which helps you maintain your status quo with your audience and collect valuable feedback.

Pricing Details

eClincher offers three paid plans including Basic, Premier, and Agency. Pricing details of each plan are given below:

MavSocial

MavSocial is a social media management tool that caters itself to SMEs managing their social media presence and running marketing campaigns across multiple social media platforms, including Facebook, Twitter, LinkedIn, and Instagram. Its features include publishing, engagement, reports, advertising, content creation, collaboration, and digital asset management. With MavSocial, users can schedule and publish content, engage with their audience, and track the performance of their social media campaigns.

Pricing Details

MavSocial offers three paid plans including Pro, Business, and Enterprise. Pricing details of each plan are given below:

SocialBee

SocialBee is a social media management and marketing tool that helps businesses and individuals manage their social media presence and run marketing campaigns across multiple social media platforms, including Facebook, Twitter, LinkedIn, and Instagram. SocialBee’s content categories help you organize your posts better with category-based scheduling, pause categories, and re-queue posts. You can tweak your posts with the customization feature and also make several changes to them with the Bulk editor. SocialBee integrates with leading social platforms like Instagram, Facebook, Pinterest, and Twitter. Easy import, editing, and tracking features, custom URLs are some of the other features that make your management hassle a tad bit easier.

Pricing Details

SocialBee offers three paid plans including Bootstrap, Accelerate, and Pro. Pricing details of each plan are given below:

Socialpilot

SocialPilot is an automated social media marketing tool that assists with scheduling and analyzing your campaigns, improving social media efficiency and reach. Socialpilot connects you to and manages over 50 social accounts. It provides user-friendly social media analytics to analyze, monitor, and report your social media performance. Its social inbox responds to comments, messages, and posts across Facebook pages from one place and in real-time. SocialPilot delivers relevant content from across the web and lets you schedule it for your targeted audience. With SocialPiolt's bulk scheduling, you can upload up to 500 posts for upcoming weeks or months.

Pricing Details

SocialBee offers four paid plans including White Label, Agency, Small Team, and Professional. Pricing details of each plan are given below:

Social Champ

Social Champ is an all-in-one social media management tool to save every social media marketer’s time in the most efficient way. It is one of the simplest social media management tools for the next generation, which helps users automate their social media networks, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Google Business Profile.

Social Champ just came out with a revamped version of the social management platform that offers users exceptionally new and better pricing plans. Furthermore, it is the first time that the platform introduced a Free Plan for the first time that comes with Unlimited features where nothing is locked. This free social media scheduler is unlike any in the market with powerful integration like Canva, Crello, Google Drive, Dropbox, bit.ly, Giphy, and much more with limitless scheduling options. The Karachi-based platform is flexible and suits every business type from small setups, and start-ups to grand agencies with its variable pricing plans.

Pricing Details

Social Champ offers one Free plan for unlimited post scheduling for
1 user and three paid plans including Champion, Business, and Agency. Pricing details of each plan are given below:

Loomly

Loomly is a social media management and marketing tool that helps businesses and individuals plan, create, and publish content across multiple social media platforms. Loomly is a brand and content management tool that helps you collaborate efficiently to build a successful brand. It gives you ideas for posts based on trending topics, RSS feeds, date-related events, and current social media practices. Loomly also helps you store all your photos, videos, links, and post templates in a central, intuitive library and guides you step by step in creating outstanding content and ads. It ensures everyone in your team is on the same page with a collaborative review and approval workflow.

Pricing Details

Loomly offers five paid plans including Base, Standard, Advanced, Premium, and Enterprise. Pricing details of each plan are given below:

Publer

Publer is a social media platform that allows you to collaborate, schedule and analyze your posts for Facebook, Instagram, Twitter, Google My Business, Pinterest, LinkedIn, and YouTube. It specializes in Social Media marketing, management, automation, scheduling, social media software management, and UX design. Publer allows you to add your logo and signature to photos, videos, and posts shared on Social Media. An effortless way to make people more aware of your brand. Publer recently launched a new product call, Kibo! , which was created with the sole purpose of building better customer relationships. It comes with a small in-web widget that you can add to your site. Your customers can type in questions and queries and you can answer them prioritizing each one with the same efficiency.

Pricing Details

Publer offers one free plan limited to 1 user and 3 social accounts. And, two paid plans including Professional and Business. Pricing details of each plan are given below:

Conclusion

Social media management tools can be a valuable resource for startups looking to streamline their social media process and save time as they help in creating and managing content, scheduling posts, administering marketing strategy, optimizing social media content, analyzing results, monitoring growth, and, more.

Remember, the key to finding the right social media management tool is to consider your specific requirements and budget. Take the time to research and compare different tools and their features to find the one that best meets your needs. With the right social media management tool in place, you can streamline your process, save time, and focus on growing your startup.

FAQs

What is social media management?

Social media management is the practice of creating and promoting a business across various social media platforms. It supports the digital marketing and social media strategies of a company.

What is a social media management tool?

A social media management tool is software that helps businesses and individuals manage their social media accounts and presence more efficiently.

What are some best social media management tools to use in 2023?

These are some of the best social media management tools that can help you schedule posts, track analytics, and engage with your audience more efficiently in 2023:

• Buffer
• Sprout Social
• Tailwind
• Everypost
• Zoho Social
• TweetDeck
• SocialOomph
• Agorapulse
• Social Status
• Salesforce Social Studio

Are there any free social media management tools?

Yes, there are a number of free social media management tools available. Some popular free options include Hootsuite, Buffer, and Later.

Why do I need a social media management tool?

Social media management tools can help you save time by scheduling and automating posts, as well as analyze the performance of your content to help you make informed decisions about your social media strategy.

What are some common features of social media management tools?

Some common features of social media management tools include scheduling and automation, analytics and reporting, collaboration and team management, and customer service and support.

How do I choose the best social media management tool for my startup?

When choosing a social media management tool for your startup, consider your specific needs and budget. Research and compare different tools and their features to find the one that best fits your requirements.

How to manage social media?

To manage social media effectively, you can use a social media management tool to help schedule and automate posts, analyze performance, and collaborate with team members. You can also establish a social media strategy and content calendar, engage with your audience, and monitor and respond to comments and messages. It's also important to stay up to date with changes on social media platforms and adapt your approach as needed.