Top Social Media Management Tools for Businesses

Niku Mandal Niku Mandal Ashwini Ashwini
Jun 11, 2021 12 min read
Top Social Media Management Tools for Businesses

Social media is a significant part of everyone's life. For influencers and social media content creators, it is a very crucial part of their stardom and one can consider it as the office of such influencers. Now, social media has its own set of rules and regulations and one has to manage the accounts and posts, to keep the followers hooked and keeping new content coming, on the account. This is the reason why social media management is given much importance in the field of social media. So, to help you out here we've listed the some of the best Social Media Management tools to choose from.

Best Social Media Management Tools
Buffer
Sprout Social
Tailwind
Everypost
Zoho Social
TweetDeck
SocialOomph
Agora Pulse
Social Status
Salesforce Social Studio
Crowdfire
Later
Hootsuite
Sendible
eClincher
MavSocial
SocialBee
Socialpilot
Loomly
Publer
Conclusion
FAQs

Best Social Media Management Tools

Top Social Media Management Tools
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Buffer

Founder Joel Gascoign
Developed in 2010
Pricing USD 15 TO USD 99 per month
buffer- social media management tool
buffer- social media management tool

Buffer enables one to effectively plan a schedule that helps in optimizing Social Media update simultaneously by helping to spread and schedule them across the various platforms. It is used to manage accounts in social networks especially for Twitter, Facebook, Instagram, Instagram Stories, Pinterest and LinkedIn. It helps in analyzing their results and engage with their community. It was released in 2010 and is available in the English language only. It allows users to schedule posts sent through the devotion to the user's social media accounts. Its free version allows the application to posts 10 posts, at a given time.

Buffer- social media management tool

Sprout Social

Founder Justyn Howard
Developed in 2010
Pricing USD 99 TO USD 249 per month
sprout social media management
Sprout social media management

Sprout Social is known for it's effective ability to manage the social media and social care efforts and is being used by AMD, McDonald's, etc. It manages over 6 million social interactions per day and makes it easy for brands to stay connected. It is good for companies that have multiple accounts and also helps in managing social targets.

Sprout Social also allows posting into various social media and monitor the targets which the posts have to serve and also the responses that the posts are generating. It also connects business owners to the customers, and the owner can increase or decrease the team members to manage the platform.

Sprout social media management tool

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Tailwind

Founder Daniel Maloney
Developed in 2011
Pricing USD 9.99 per month
tailwind- social media management tool
tailwind- social media management tool

Tailwind is known for being a smart way to schedule posts for social media websites like Pinterest and Instagram. It focuses on visual and multimedia content in general and allows us to monitor the growth and analysis of the post on Instagram and Pinterest.

Tailwind has a free trial that allows up to 30 posts on Instagram and 100 posts on Pinterest, then comes the pro-version, which has more advanced features for more analysis. For Pinterest it has analytics and reporting, content optimization, content marketing, and for Instagram, it has audience management, hashtag monitoring, etc as features.

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Everypost

Founder Fernando Cuscuela
Developed in 2012
Pricing USD 9.99 to USD 99.99 per month

everypost- social media management tool
Everypost- social media management tool

Everypost is a great app for multimedia content, especially for pictures and videos. It allows us to create content and manage multimedia content across social media platforms. Everypost also allows that with every post, one can create different group access to the different accounts, so that one can monitor different aspects of the social media accounts and one can also customize the posts to meet the need of the targeted audience.

The app comes with a free plan to access the basic features and then there is 5 prepared plan with various sets of dynamic features, meeting one's need.

Zoho Social

Founder Sridhar Vembu and Tony Thomas
Developed in 1994
Pricing USD 8.39 to USD 251 per month
Zoho Social- social media management tool
ZOHO Social- social media management tool

Zoho Social has a 9-star rating due to its features and is known as one of the best social media management app. It has a publishing tool and that is very helpful for creating very useful content and also to schedule the tasks. The features include automatic scheduling, bulk scheduling, repeat posts, twitter lists, real-time monitoring, keyword tracking, multi-channel, unified messages that are available for both iOS and Android devices. Zoho Social has a free trial and there are four plans i.e. Standard, Professional, Agency and Agency plan.

Zoho social media management tool

TweetDeck

Founder Iain Dodsworth
Developed in 2008
Pricing FREE
TweetDeck- social media management tool
TweetDeck- social media management tool

TweetDeck is used basically by Twitter and is known for managing the multiple twitter accounts at a single time. One can use it to track down particular hashtags, events, and topics to keep a track of what's hot, new and trendy. It allows us to log in and can view multiple twitter accounts. It reduces the difficulty to login to various accounts separately and can log in in all the accounts at one time.

TweetDeck also schedules the tweets of the accounts without any hassle and can be scheduled for instant delivery or can be published on a specific date mentioned. The messages can include images also and it is currently free.


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SocialOomph

Developed in 2008
Pricing USD 13.94 to USD 17.97 per month
socialoomph- social media management tool
Socialoomph- social media management tool

SocialOomph is extremely useful for people who are interested in creating new and effective social connections in line with the needs and market strategy goals. It creates a platform to boost and to implement market strategies on the social groups. It has a free version that only manages the twitter account for a particular time and then the revenged versions have more interesting features. SocialOomph allows future posts schedules, has follow-up keywords and allows to generate results in little efforts.

Agora Pulse

Founder Emeric Ernoult
Developed in 2000
Pricing USD 79 to USD 399 per month

agora pulse - Social Media Management Tool
Agora pulse - Social Media Management Tool

Agora pulse is an app that is the first choice of a lot of social media workers. It allows for scheduling of posts for Facebook, Twitter, Instagram, Linkedin and Google+. The app also allows us to check the presence of the post's analysis. One can also use hashtags to make the post more reachable to more people. The pricing involves small and medium plans for $39 and $79 respectively and has more pricing range for different business ventures.

Social Status

Founder Robert O'Farrel, Tim Hill
Developed in 2013
Pricing USD 29 to USD 1499
Social Status - Social Media Management Tool
Social Status - Social Media Management Tool

With a user satisfaction of 94% and a score 8 out of 10, Social Status is a well-known app for social media management and the app offers in-depth insights of the profiles, ad accounts, competitors and also the influencers performances. It has features like it automates report generation, insights, competitor benchmarking, tagging, video metrics, etc. It has a free trial version and has three plans, small($49 per month), medium ($99 per month), large ($199 per month).

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Salesforce Social Studio

Founder Salesforce Marketing Cloud
Developed in 2000
Pricing USD 1000 to USD 40000 per month
Salesforce social Studio- social media management tool
Salesforce Social Studio-social media management tool

Salesforce Social Studio is known for administering marketing strategy across all media strategy a helps in tapping business into the power of social media in terms of marketing, customer services, and sales organizations. The features include social media management, campaign feedback, customer activity, reporting, market intelligence, etc. and the pricing is vendor-based and there is no free trial.

Crowdfire

Founder Nischal Shetty
Developed in 2010
Pricing USD 7.48 to 74.98 per month

Crowdfire is a social media tool for businesses and individuals to manage their social media profiles and engage more traffic on their platforms. The “mention” feature by Crowdfire helps you support your customers and increase views on a particular social media post. It also allows you to compose your posts and schedule them to get published later. It recommends articles and images based on the needs of your audience and also uses the Chrome extension to share your most viewed pages from all the social platforms in just two clicks.

Crowdfire is great for working with Facebook, Instagram, Twitter, YouTube, Linked In, WordPress, Etsy, Shopify, and many more social platforms.

Later

Founder Matt Smith
Developed in 2014
Pricing USD 12.50 to 33.33 per month

Later is a social media tool that boasts itself as Instagram’s favorite. The platform helps newbies and pros alike to schedule, (Instagram, Pinterest, TikTok), create viral hashtags and stories for Instagram, and user-generated content. With is the visual planner, Scheduling your posts for up to a month, with Later, involves only dragging and dropping. It has an automated hashtag list that helps you find trending hashtags and create user-generated content, browse your posts with those hashtags and re-share them according to your choice.

Hootsuite

Founder Ryan Holmes, David Tedman, Dario Meli
Developed in 2008
Pricing USD 17.60 per month to 620 per month for professionals, teams, and businesses. Custom-made plans for enterprises.

Hootsuite is a social media management platform that integrates social networks for Twitter, Linked In, Facebook, Instagram, and YouTube. You can begin managing your social media with a free 30-day trial and choose from plans suited to your requirements. Creating and scheduling posts, monitoring your social media channels, filling up content gaps, mapping out campaigns are some of the tasks that take up a large amount of time and Hootsuite just makes it look like a cakewalk.

The Hootsuite Academy has a platform that hosts several courses and Certifications which include Social Media ROI, Social Selling Certification, Advanced Social Media Strategy, and much more.

Sendible

Founder Gavin Hammer
Developed in
Pricing USD 29 per month to $399 per month. All plans include a 14-day free trial.

Sendible helps facilitate content sourcing and posting on its dashboard which makes follow-up much easier. It provides reports on several social media metrics along with Google analytics (built-in) to help optimize your entire process. You can hire in-house writers just in case you are running out of time for creating content and schedule your topmost performing content on repeat with automated queues.

Sendible also offers calendar-based posting to help you catch your readers’ attention at the right time. It can connect over 20 social media platforms to help your content get rolling. It also has access to Canva that can help you with great images and greater designs for all your posts.

eClincher

Founder Gilad Salamnder
Developed in
Pricing USD 59 per month to $219 per month

eClincher offers almost everything that you need to manage your social media accounts. Their services include publishing and scheduling, interactions and engagement, content creation and media library, social listening and monitoring, reports and analytics, and team collaboration. Its features also allow you to strategize, optimize and measure ROI. It has a listening tool for brand reputation and response which helps you maintain your status quo with your audience and collect valuable feedback.

MavSocial

Founder Chris Hodgeman
Developed in
Pricing USD 19 to USD 199 per month

MavSocial is a social media management tool that caters itself to SMEs. Its features include publishing, engagement, reports, advertising, content creation, collaboration, and digital asset management.

SocialBee

Founder Zarah Bruhn
Developed in
Pricing USD 19 per month to USD 79 per month

SocialBee’s content categories help you organize your posts better with category-based scheduling, pause categories, and re-queue posts. You can tweak your posts with the customization feature and also make several changes to them with the Bulk editor. SocialBee integrates with leading social platforms like Instagram, Facebook, Pinterest and Twitter. Easy import, editing, and tracking features, custom URLs are some of the other features that make your management hassle a tad bit easier.

Socialpilot

Founder Jimit Bagadia
Developed in
Pricing USD 25 to USD 127 per month

Socialpilot connects you to and manages over 50 social accounts. It provides user-friendly social media analytics to analyze, monitor, and report your social media performance. Its social inbox responds to comments, messages, and posts across Facebook pages from one place and in real-time. SocialPilot delivers relevant content from across the web and lets you schedule it for your targeted audience. With SocialPiolt's bulk scheduling, you can upload up to 500 posts for upcoming weeks or months.

Loomly

Founder Thibaud Clement
Developed in
Pricing USD 25 per month to USD 249 per month with customized plans for enterprises and a 15-day free trial.

Loomly is a brand and contempt management tool that helps you collaborate efficiently to build a successful brand. It gives you ideas for posts based on trending topics, RSS feeds, date-related events, and current social media practices. Loomly also helps you store all your photos, videos, links, and post templates in a central, intuitive library and guides you step by step in creating outstanding content and ads. It ensures everyone in your team is on the same page with a collaborative review and approval workflow.

Publer

Founder Ervin Kalemi
Developed in 2015
Pricing USD 0 to $20 per month

Publer is a social media platform for Facebook, Instagram, Twitter, Google My Business, Pinterest, LinkedIn, and YouTube. It specializes in Social Media marketing, management, automation, scheduler, software, and UX design. Publer recently launched a new product call, Kibo! , which was created with the sole purpose of building better customer relationships. It comes with a small in-web widget that you can add to your site. Your customers can type in questions and queries and you can answer them prioritizing each one with the same efficiency.

Conclusion

Social Media Management tools helps in creating and managing contents, scheduling posts, administering marketing strategy, optimizing social media contents, analyzing results, monitoring growth, and, more.

Every business is different, and the business needs determines which social media management platform best suits the feature requirements. Identifying the business need and choosing the best social media management tool wisely supplements the digital marketing and social media marketing efforts and help your business grow.

FAQs

What is social media management?

Social media management is the practice of creating and promoting a business across various social media platforms. It supports the digital marketing and social media strategies of a company.

What are social media management tools?

  • Buffer
  • Sprout Social
  • Tailwind
  • Everypost
  • Zoho Social
  • TweetDeck
  • SocialOomph
  • Agorapulse
  • Social Status
  • Salesforce Social Studio

Are there any free social media management tools?

Some social media management tools have a free version. TweetDeck is free tool. Buffer, Socialoomph and Later offers their free plans with limited usability.

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