Top 11 Email Marketing Services to Grow Your Business

Muskaan Kapoor Muskaan Kapoor
May 4, 2022 8 min read
Top 11 Email Marketing Services to Grow Your Business

The Top 11 Email Marketing Services to help you grow your customers and businesses.

The products and services offered by a company are what make for its business. But what opens new doors for the growth of a business is its marketing.

During the traditional days of commerce, businesses used to spend a lot of money on their marketing. It involved giving ads on radio, television, and more. No doubt these ways are still relevant for some.

But with the changing time and increased levels of modernization, new ways of marketing are more preferred. These include email marketing, social media, influencer marketing, etc.

One such form that has now been in use for quite a long time is Email Marketing. It is a simple and effective strategy that every business like to invest in.

Nowadays, many email marketing services are available in the market which makes the entire process accessible and efficient for all. Some of the popular names include Mailchimp, HubSpot, and more.

Email Marketing- An Overview

Email marketing is one of the most prominent strategies of marketing. It means mailing to many people to market something. Such mails include advertisements, information for the launch of something new, discounts and offers, and more. Simply, this technique means making use of emails for commercial purposes to induce sales.

Certain points should be kept in mind while indulging in this strategy. For example-

  • Always keep your content sticks to its purpose, keep it clear concise, and interesting.
  • Create an intriguing headline. This is what will grab the audience's attention and make them open your email.
  • Include all the details that you think are relevant for the audience to know about.
  • Keep the design mobile-friendly, since a large number of people use their phones to open the mail.

All this included in the strategy can help a business to attract new potential customers. Also, it helps in maintaining the existing ones.

Number of Emails Sent and Received Per Day Worldwide (2017-2021)
Number of Emails Sent and Received Per Day Worldwide

Best Email Marketing Services

  1. Mailchimp
  2. HubSpot
  3. SendinBlue
  4. EngageBay
  5. Keap
  6. Drip
  7. Moosend
  8. MailJet
  9. iContact
  10. Campaign Monitor
  11. SendPulse

Best Email Marketing Services

Technology has made almost every process easy to do. It has also made the process of email marketing simple. There are many services present, that can help you with your entire process. The list of the names that will help you grow your business is as follows:

Mailchimp

Founded: 2001

Starting Plan- Free

Mailchimp - Best Email Marketing Services
Mailchimp - Best Email Marketing Services

It is one of the greatest service providers when it comes to email marketing. Mailchimp helps small businesses, entrepreneurs, and brands with their commercial marketing.

The features include the creation and designing tools, automation of messages, audience management tools, insights, comparative reports, etc. Thus, a great service to help you reach your main customers and expand your affairs of work.

Its plans start free of cost and also offer paid plans under the names Essential (770 INR), Standard (1,150 INR), and Premium (23,000 INR). One can select depending upon their requirements.



SendinBlue

Founded: 2007

Starting Plan- Free

SendinBlue - Best Email Marketing Services
SendinBlue - Best Email Marketing Services

It is a digital marketing platform that will take care of all solutions, you will need for your email marketing. This is a perfect option for SMBs (small and midsize businesses).

This platform enables you to create customized emails, select the list, and send them using its send-time optimization powered by machine learning. Features provided include transactional email, Customer Relationship Management, marketing message automation, contact segmentation, AB testing, statistics, and many more.

It does offer an unpaid plan. Other plans with more features include Lite (1,510 INR), Premium (3,895.5 INR), and Enterprise (custom plan according to the requirement).

HubSpot

Founded: 2005

Starting Plan- Free

HubSpot - Best Email Marketing Services
HubSpot - Best Email Marketing Services

It is the most favorable preference for many when it comes to email marketing. HubSpot is a great platform that helps companies to expand their business and acquire a strong consumer base via marketing.

The prominent features include automation, metrics, precise marketing reports, built-in service requests, revenue attribution reports, ABM tool, customer relationship management, detailed insights, etc.

It offers many of its services in its free-of-cost plan. It also offers more professional plans. These are Starter ($ 45), Professional ($800), and Enterprise ($3,200).


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EngageBay

Founded: 2017

Starting Plan- Free

EngageBay - Best Email Marketing Services
EngageBay - Best Email Marketing Services

It is a reasonable packaged deal that offers you solutions for marketing and sales, and also supports CRM. It helps to attract, manage, and service the customers. The platform is the most suitable for small businesses.

Features offered by Engagebay include email automation, customization, integration, multi-channel ticketing, and more. It basically allows you to enjoy the features of any other expensive platform at reasonable prices.

It offers a free plan. Other plans include Basic ($11.99), Growth ($39.99), and Pro ($79.99).

Keap

Founded: 2001

Starting Plan- $59 per month

Keap - Best Email Marketing Services
Keap - Best Email Marketing Services

Keap is a popular name in the field of email marketing services. It is like a package deal that will deal with all your marketing demands. This platform enables businesses to expand their sales easily.

Features offered by Keap include impressive templates, automated emails, contact segmentation, real-time analytics, A/B testing, and more. Along with these, it also offers inventory and invoicing tools for financial statements. This makes it a multi-purpose platform for companies.

It provides a free trial of its services for fourteen days. After that, the plan starts from $59 per month (as per 500 contacts). There are also Pro ($129) or Max plan ($199) for more advanced features.

Drip

Founded: 2012

Starting Plan- $19

Drip - Best Email Marketing Services
Drip - Best Email Marketing Services

Drip develops mailing software that will help you to expand your audience and sales. It focuses on developing strong relationships with B2C customers. The main aim is to associate the company’s order management system with the marketing system to ensure better sales.

It is the most suited for electronic commerce. Features include automation, customization, contact segmentation, real-time insights, A/B testing, commerce metrics tracking, right audience targeting tools, etc.

One can try its service free of cost for fourteen days. After that its plans start from $19 per month. This price will vary as per the contacts on your list.

Moosend

Founded: 2011

Starting Plan- $9

Moosend - Best Email Marketing Services
Moosend - Best Email Marketing Services

Another popular name on the list is this Moosend, the email marketing service, provider. Β If you want to create effective email campaigns conveniently then Moosend is here for you. Its web interface is so easy to understand that it will make you feel like an expert in the field.

Features include responsive templates, mailing lists, anti-bot protection, marketing automation, A/B testing, spam checks, exceptional analytics, tools for tracking, and more.

One can try it for free for the first thirty days. Thereafter, it suggests a Pro plan for $9 (per month). The price ranges according to the number of contacts. It has also a custom plan for enterprises.


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MailJet

Founded: 2010

Starting Plan- Free

MailJet - Best Email Marketing Services
MailJet - Best Email Marketing Services

This is a cloud emailing service provider that helps to grow businesses. It benefits companies with their marketing strategy by improving mailing and its efficient monitoring after being sent.

Features include exclusive email creation, personalized emails, automation, contacts’ management tools, A/B testing, reports, analytics, etc.

It offers a free plan and others include Essential ($15), Premium ($25), and a Custom plan (as per requirements).

iContact

Founded: 2003

Starting Plan- Free

iContact - Best Email Marketing Services
iContact - Best Email Marketing Services

It offers email marketing software that helps in expanding the potential growth of firms. It provides its services all around the world and is a great preference for many small and medium-sized businesses.

The features offered include list management, personalization, outward-bound email sending, automated email responding, AB testing, analytics, reporting, etc.

It provides a free plan for the people to try its services. It also has another plan, Advanced for $23 per month (differs as per the number of people).

Campaign Monitor

Founded: 2004

Starting Plan- Free

Campaign Monitor - Best Email Marketing Services
Campaign Monitor - Best Email Marketing Services

Another name on the list is Campaign Monitor. It is your go-to solution for creating successful email campaigns. The platform is used by many renowned names like Coca-Cola, Disney, BuzzFeed, and more. It enables you to create and send in a way that gives great results.

Features included, template builder, retargeting, visual journey builder, transactional email, deliverability consulting, analytics, signup forms, etc.

It enables people to try its services for free. It comes with three plans, Basic ($9), Unlimited ($29), and Premier ($149). These are offered every month and the price varies according to the number of your contacts.

SendPulse

Founded: 2015

Starting Plan- Free

SendPulse - Best Email Marketing Services
SendPulse - Best Email Marketing Services

It is an automated system which is another important name on the list of email marketing services. It integrates artificial intelligence to make its services more efficient. It can automatically boost the core metric of email and newsletter opening rates.

Features include CRM, automatic scheduling, API, auto-responding, CAN-Spam compliance, A/B testing, subscription management, interaction tracking, etc.

Its services can be tried in a free-of-cost plan. Plans with more advanced features include Standard ($6.40), Pro ($7.68), and Enterprise ($10.75) per month.

Conclusion

Marketing for anyone is so powerful that it can make a business or even break it. Selecting the right strategy and its right execution is always important. The above-mentioned are the popular email marketing services that will help in making your process simple yet efficient. One can select any of the mentioned services and their plans depending upon the requirements.

FAQs

Which are the best Email Marketing Platforms?

HubSpot
Mailchimp
Drip
iContact
Campaign Monitor
Keap
SendPulse
MailJet
Moosend
SendinBlue

Which is the best affordable option for email marketing?

Moosend, is the best affordable option for email marketing.

Which email marketing service is best for small businesses?

SendinBlue, is the most suitable email marketing service for small businesses.

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