Top 10 Must Have On-Page SEO Tools That SEO Experts Actually Use in 2023

Dev Gupta Dev Gupta Saba Khan Saba Khan
Jun 11, 2022 15 min read
Top 10 Must Have On-Page SEO Tools That SEO Experts Actually Use in 2023

On-page SEO is an important aspect of any website optimization strategy, as it helps search engines understand the content and structure of a website, and improves its visibility in search results. With the right set of tools, you can analyze, optimize, and improve your website's on-page SEO.

In the ocean of information that is available on the internet, it is very tough to decide which tools to use for on-page optimization. But, don't worry you have landed on the right page. In this article, we will take a look at the top on-page SEO tools that can help you improve your website's visibility, drive more traffic and increase your search engine rankings. From keyword research to competitor analysis and technical SEO, these tools will help you identify areas for improvement and optimize your website to rank higher in search engine results pages. Whether you're a small business or a large enterprise, these tools will help you take your on-page SEO to the next level.

What is On-Page SEO?

On-page SEO refers to the practices and strategies that are used to optimize the content and structure of a website in order to improve its ranking in search engine results pages (SERPs). This can include things like optimizing title tags and meta descriptions, using keywords effectively in the body text, and creating a clear and user-friendly website structure. On-page SEO is a crucial aspect of overall SEO because it allows search engines to understand what a website is about and how it should be indexed. This is in contrast to off-page SEO, which refers to techniques used to improve a website's visibility through backlinks and social media promotion.

What Are The Most Important Parts of On-Page SEO?

Some of the most important parts of On-Page SEO are listed below:

  1. Title Tags and Meta Descriptions: These tags provide information about the content of a webpage to search engines, and can influence how the page appears in search results.
  2. Content Quality and Relevance: Search engines favor websites with high-quality, unique and relevant content that addresses the user's intent.
  3. Headings and Subheadings: Using header tags (H1, H2, H3) to organize content and provide a clear structure to the webpage.
  4. Keyword Optimization: Using relevant keywords throughout the content in a natural and meaningful way, without overstuffing.
  5. URL Structure: Having a clear and organized URL structure can help search engines understand the content of a webpage.
  6. Image Optimization: Using alt tags to describe images and videos can help search engines understand the content of a webpage.
  7. Internal Linking: Connecting different pages within the website can help search engines understand the structure and hierarchy of a website.
  8. Sitemap: Having a sitemap can help search engines discover the pages of a website and understand the structure of the website.
  9. Website Speed: Optimizing website load speed is important for both users and search engines.
  10. Mobile-Friendliness: Having a mobile-friendly website is important for users and search engines as more and more users access the internet from mobile devices.

By focusing on these important parts of on-page SEO, you can improve the visibility of your website in search engine results pages and drive more relevant traffic to your website.

Best On-Page SEO Tools in 2023:

Ahrefs
SEMrush
KWFinder
Copyscape
PageSpeed Insights
Seolyzer
Seobility
Check My Links
WooRank
Moz Pro

Ahrefs

Website Ahrefs.com
Rating 4.6/5
Best For Competitor Research, Link Building, Keyword Research, Website Audit, Content Research, Rank Tracking
Free Trial Not Available
Ahrefs - Best On-Page SEO Tool

Ahrefs is a comprehensive SEO toolkit that helps you uncover your competitor's marketing plans, discover the strongest backlink possibilities in your field, generate accurate keyword ideas, comprehend and fix technical SEO issues related to your website, detect the most popular content on a given topic and uncover great potential topics for your own content, monitor your search engine rankings alongside those of your competitors and get notified via email anytime you or your brand are mentioned online.

Many SEO experts are using this tool to rank their websites. Ahrefs provides one in all solutions that gets better with passing time. The resources provided by Ahrefs paid version are full of in-depth research and knowledge.

Key Features:

  • With a keyword base of more than 7 billion, you can find keywords for Google, YouTube, Amazon, Bing, Yahoo, and Baidu (China).
  • Get a health report of your backlinks.
  • Using the SERP analysis feature you get the domain rating, URL rating, and total backlinks of the top 10 pages that are ranking for your keyword.
  • Makes it easy to find top-performing content in the selected niche.
  • Using the content explorer tool you can find web pages that are ranking for a specific keyword.
  • Discover keywords that your competitors are using.
  • Find broken links on your website and organic and paid traffic metrics.
Product-led Content: How we Do Content Marketing at Ahrefs

Pricing Plan:

Plans Monthly Price Yearly Price (Get 2 months Free)
Lite $99 per month $83 per month
Standard $199 per month $166 per month
Advanced $399 per month $333 per month
Enterprise $999 per month $833 per month

Top 5 Best Alternatives of Ahrefs to Help You Rank in 2022
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SEMrush

Website www.semrush.com
Rating 4.7/5
Best For keyword research, tracks competitor keyword strategy, SEO audit, backlinking opportunities, and lots more.
Free Trial Available
SEMrush - Top On Page SEO Tool

SEMrush is a powerful all-in-one SEO tool that can help you improve your website's visibility, drive more traffic, and increase your search engine rankings. It offers a wide range of features that can help you with various aspects of on-page SEO, including keyword research, competitor analysis, and identifying and fixing technical SEO issues.

SEMrush is a complete SEO toolkit. Using this tool you can upscale both your SEO and paid advertising game. SEMrush software belongs to the SaaS platform SEO tool. It provides online visibility and higher ranking tools for the business.

Key Features:

  • SEMrush can be used for PPC keyword research.
  • Find profitable keywords for your website.
  • Dump one seed keyword in the tool and get thousands of combinations.
  • Check the SEO score, originality, and readability score of your content.
  • Get tips to improve content and SERP ranking.
  • Check the ranking of your website and build a powerful paid search campaign.
  • Get a detailed report on backlinks.

Pricing Plan:

SemRush offers three pricing plans: Pro, Guru and Business. You can also use it for Free, but with limited access. Have a look at the pricing details of each package.

Plan Yearly Price Monthly Price
Pro $99.95/month $119.95/month
Guru $191.62/month $229.95/month
Business $374.95/month $449.95/month

Start Using SEMrush Now

KWFinder

Website Kwfinder.com
Rating 4.5/5
Best For Keyword research and content marketing
Free Trial Available
KWFinder - Keyword Research Tool

If you are looking for a tool only for keyword research then KWFinder is for you. This easy-to-use tool will provide you with all the keyword metrics both for SEO and paid advertising. KWFinder is an analysis and keyword-finding tool. It is mainly used to find hidden long-tail keywords with low SEO difficulty for upscaling the rank.

Key Features:

  • Find the search volume, trend, keyword difficulty, CPC, and PPC of all the keywords.
  • Dump your competitor's URL and get a complete list of keywords used by competitors in their strategy.
  • One can easily find questions related to the seed keyword.
  • The application of filters to the keyword is also permitted. For example, if I want a keyword with a difficulty of 30 with 2000 search volume I can add these metrics to the tool and it will show me keywords that match my criteria.

Pricing Plan:

KWFinder offers three pricing plans: Mangools Basic, Mangools Premium and Mangools Agency. 10-day free trial available. Have a look at the pricing details of each package.

Plan Yearly Price Monthly Price
Mangools Basic $29.90/month $49.00/month
Mangools Premium $44.90/month $69.00/month
Mangools Agency $89.90/month $129.00/month

Start Using KWfinder Now

Copyscape

Website www.copyscape.com
Rating 4.8/5
Best For Checking the originality of your content
Free Trial Free trial not available, but has a Free plan
CopyScape - Online Plagiarism Checker 

Many times the content that we publish has a high level of plagiarism. Google may penalize your website if it sees that you are continuously publishing plagiarised content. To avoid this first check if there is plagiarism present in your content or not. CopyScape is an online plagiarism checker tool that enables users to instantly detect plagiarism from online sources and determine the uniqueness of content on their websites.

Key Features:

  • The tool will scan your content and tell you if there is plagiarism.
  • It will also show you websites to which your content is similar.
  • You will be alerted if someone is stealing content from your website.

Pricing Plan:

Searches cost 3c for the first 200 words plus 1c for each additional 100 words or part thereof.


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PageSpeed Insights

Website Pagespeed.web.dev
Rating 4.7/5
Best For Getting information on improving the user experience of a web page
Free Trial Completely Free
PageSpeed Insights

Your website speed is very important both for Google and the user experience. It is very critical for the website to get loaded within 2 seconds to not get below the visitor's experience. To improve the website speed on both mobile and desktop devices, you can use PageSpeed Insights. PSI provides better insight into details of the page speed by calculating different matrices from the submitted URL. It also provides suggestions for improving user experience of website.

Key Features:

  • Instant analysis of the speed of your website on mobile and laptop devices.
  • Enabling a detailed report of the bugs that cause the lowing down of your website.

Pricing Plan:

PageSpeed Insights is Free to use.

Seolyzer

Website Seolyzer.io
Rating 4.8/5
Best For Site crawling and log analysis
Free Trial Available
Seolyzer - Website Crawling and Log Analysis Tool

Seolyzer is a site crawling and log analysis tool that helps you in understanding how a search engine views your website. Seolyzer provides advanced tools to monitor and optimize the site for better SEO. It can be used to identify technical issues on a website that may be hindering its ability to rank well in search engine results pages (SERPs), such as broken links, duplicate content, and missing meta tags. Additionally, Seolyzer can analyze server logs to gather information on how search engines are crawling the site and identify potential issues that may be impacting the site's visibility in search results.

Key features:

  • Find pages that Google finds very important.
  • Get a detailed backlink report and find crawl volume, response time, HTTP status code, and errors.
  • Find pages that are missing the title and meta description tags.
  • Understand desktop v/s mobile responsiveness.
  • Find the response time of the different URLs crawled.
  • Discover active and new pages.

Pricing Plan:

Seolyzer offers one Free plan and four pricing plans: Lite, Advanced, Premium and Enterprise. Have a look at the pricing details of each package.

Plan Yearly Price (Get 2 months Free) Monthly Price
Lite €390/year €39/month
Advanced €690/year €69/month
Premium €2490/year €249/month
Enterprise Custom Price Custom Price

Seobility

Website www.seobility.net
Rating 4.7/5
Best For All-in-one SEO tool for Site auditing, backlink analysis, Keyword analysis, competitive analysis and more
Free Trial Available
Seobility - Best On-Page SEO Tool

Seobility is your all-in-one SEO solution, covering all aspects of on-page optimization, backlink management and search engine rankings. It is very easy to use. Just put your website URL and get a detailed report. Using Seobility, you can have your entire website analyzed and be given a detailed report with found issues and optimization tips. You will be alerted of any potential issues that may harm your rankings. Seobility offers automated notifications, link management, competitive analysis, customizable branding, data visualization, and lots of other features.

Key Features:

  • Check your SEO ranking.
  • Find on-page SEO issues.
  • Find issues related to your title, meta description, and page URLs.
  • The tool will also tell you problems related to page speed and duplicate content.
  • Seobility also determines if the website has a responsive design or not.
  • The tool will show your website's link profile and specific server errors.
Seobility - Your All-in-One SEO Tool for better website rankings

Pricing Plan:

Seobility offers a Basic plan which is Free and two pricing plans i.e. Premium and Agency. Have a look at the pricing details of each package.

Plan Yearly Price (Save 20%) Monthly Price
Premium $480/year $50/month afterwards
Agency $1920/year $200/month

Try Seobility Now


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Website Chrome.google.com/webstore/detail/check-my-links/ojkcdipcgfaekbeaelaapakgnjflfglf
Rating 4.0/5
Best For Quickly check all the links on a web page
Free Trial Completely Free
Check My Links - Link Checker

This is a chrome extension that will be helpful for checking both internal and external links of a webpage. Check My Links is a free platform especially built for web designers, designers, and content editors. My Links Checker is an efficient tool that can quickly identify all the links on a webpage and verify their accuracy. It clearly shows which links are valid and which ones are broken - it's as simple as that.

Key Features:

  • Find how many total links are present on your website.
  • Find how many broken links are present.

Pricing Plan:

Check My Links is Free to use.

WooRank

Website www.woorank.com
Rating 4.5/5
Best For Link Building, Keyword Research, and SERP Rank Tracking
Free Trial Available
Woorank - all-in-one SEO tool

WooRank is a powerful auditing and monitoring tool, providing automated website reviews, keyword tracking, site crawl functions and competitive analysis for SEO. Using WooRank, you can quickly analyze your SEO performance and receive practical tips and advice to improve your website.

Woorank provides you with a detailed report that can improve both your SEO and social media efforts. Woorank paid provides a detailed report on the data that can help its users achieve better SEO rank.

Key Features:

  • Get a detailed report that measures your SEO efforts and backlinks.
  • Woorank also enables the feature of providing actionable insights that can help in upscaling SEO scores.
  • Using the site crawl functionality you can find problems in your on-page SEO efforts.
  • Analyze your competitor's SEO tactics.
  • You will get unlimited website reviews and a score based on user experience.
  • The tool will also check if your server is up or down and analyze your site speed.
  • It will extract all the important metrics from all of your social media accounts and present them in the form of statistics.

Pricing Plan:

Woorank offers three pricing plans: Pro, Premium and Enterprise. Have a look at the pricing details of each package.

Plan Yearly Price Monthly Price
Pro $$53.25/month $79.99/month
Premium $133.25/month $199.99/month
Enterprise Custom Price Custom Price

Moz Pro

Website Moz.com
Rating 4.5/5
Best For Site tracking, link building, competitor analysis, keyword research, inbound marketing
Free Trial Available
Moz Pro - Best On-Page SEO Tool

Moz Pro is a comprehensive set of SEO tools. The tools in Moz Pro help users track and improve their website's search engine ranking, as well as analyze the performance of their competitors' websites. It also provides a comprehensive suite of analytics, which gives you deeper insights into your website's performance and visibility. Businesses can stay ahead of the competition by keeping track of their competitors' rankings with SERPs, utilizing Moz Pro's technical insights, and performing regular site audits.

Key Features:

  • Moz Pro crawls your website and finds technical SEO issues that are impacting the ranking of your website.
  • The tool also provides how severe the issue is and how to easily fix it.
  • Learn how people are finding your services and products.
  • Using the keyword research tool you can find profitable keywords and questions that people are constantly asking regarding your keyword.
  • Understand for which keywords your website is upscaling.
  • Learn which keywords used by your competitors are making them rank higher and get a detailed SERP analysis on them.
  • Get tips to optimize your page and new content ideas based on your previous articles.
  • Find ling building opportunities.
Quick Introduction to Moz Pro

Pricing Plan:

Moz Pro offers four pricing plans: Standard, Medium, Large and Premium Plan. 30-day free trial is available. Have a look at the pricing details of each package.

Plan Yearly Price Monthly Price
Standard $67/month $99/month
Medium $125/month $179/month
Large $209/month $299/month
Premium $419/month $599/month

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Conclusion

On-page SEO is an essential aspect of improving the visibility of a website in search engine results pages. With the right set of SEO tools, you can analyze, optimize, and improve your website's on-page SEO. The tools mentioned in this blog post are some of the best on-page SEO tools that can help you improve your website's visibility, drive more traffic, and increase your search engine rankings. Whether you're a small business or a large enterprise, these tools will help you take your on-page SEO to the next level.

Remember that on-page SEO is an ongoing process, and you should use these tools on regular basis to monitor your progress and identify areas for improvement. By consistently optimizing your website with the right set of tools, you can ensure that your website is always visible to your target audience.

FAQs

What is meant by on-page SEO techniques?

On-page SEO techniques refer to the practices and strategies that are used to optimize the content and structure of a website in order to improve its ranking in search engine results pages (SERPs).

What are the best on-page SEO techniques?

The best on-page SEO techniques include:

  1. Optimizing title tags and meta descriptions
  2. Using relevant keywords throughout the content
  3. Creating a clear and user-friendly website structure
  4. Optimizing images and videos with alt tags
  5. Creating high-quality, unique and original content
  6. Utilizing header tags (H1, H2, H3)
  7. Internal linking
  8. Creating and submitting a sitemap
  9. Optimizing website load speed
  10. Making the website mobile-friendly

These techniques help search engines understand the content of a website and improve its visibility in search results.

Which are the best On-page SEO tools in 2023?

Some of the most used on-page SEO tools are Ahrefs, SEMrush, Moz Pro, Surfer SEO, and Google search console.

What do on-page SEO tools do?

On-page SEO tools help analyze and optimize the content and structure of a website to improve its ranking in search engine results pages (SERPs). They can help with tasks such as keyword research, analyzing competitors, and checking for technical SEO issues.

Are there any free on-page SEO tools?

Yes, there are a number of free on-page SEO tools available such as Google Search Console, Google Analytics, Yoast SEO, CopyScape and UberSuggest.

Can on-page SEO tools improve my search engine rankings?

On-page SEO tools can help identify areas for improvement on your website, but they cannot guarantee an improvement in search engine rankings. However, implementing the recommendations provided by these tools can improve your website's visibility in search results.

How do on-page SEO tools help with competitor analysis?

On-page SEO tools can help you analyze your competitors by providing insights into their website structure, content, and backlinks, allowing you to identify areas where you can improve your own website to outrank them.

Can on-page SEO tools help with technical SEO issues?

Yes, many on-page SEO tools include features that can help identify and fix technical SEO issues such as broken links, duplicate content, and website speed issues.

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