Social Media Advertising Strategy: 8 Steps To Better Performing Ads

Abinaya Arangarajan Abinaya Arangarajan
May 11, 2022 5 min read
Social Media Advertising Strategy: 8 Steps To Better Performing Ads

One of the best ways to reach out to your brand is by doing social media advertising. It's also estimated that more than 70% of the population spends their leisure time looking through social media, therefore it's become an opportunity for any company to advertise their brand.

Moreover, social media advertising is considered an integral part of business growth because it primarily focuses on users' demographic information and develops ads based on their sector of interest.

For this, social media analytics work on gathered data of user’s socio-demographic and interest information from various social networks such as Instagram, Facebook, LinkedIn, Twitter, etc, that could make advertisers develop relevant ads and make business decisions.

One example of social media advertising is when you notice post adverts while scrolling through your feed, such as Nykaa promoting their brand collection with a 'Shop now' button below the post.

There are different types of advertising on social media platforms like sponsored stories, swipe-up, CTAs, photo & video ads, messenger advertising, page post ads, external website ads, and many more. The goal of social media advertising is to create dependable content, engage with followers, and run ads that grab the targeted audiences all at once.

Paid campaigns rarely pay off in terms of marketing your company's products; instead, you should focus on strategic social media promotion, as that would ace your business in building brand awareness.

WIDGET: leadform | CAMPAIGN: Link Building

Here are 7 measures that a marketer should follow to have higher-performing advertising on social media platforms.

Set Your Campaign Objectives
Select Your Social Media Platform
Target Your Audiences
Post Organic Content
Create Marketing Funnel
Optimizing Your Advertising Strategy
Spy on Competitor’s Ads

Set Your Campaign Objectives

To run a successful social media campaign for your company, you must focus on five key objectives: boosting website traffic, increasing awareness, improving engagement, increasing lead generation, and increasing sales, all of which will help you positively establish your brand.

Increase Traffic

To improve your website traffic, you have to create dependable content with popular hashtags regularly, use social media to reach more people, use relevant keywords, SEO optimization, efficiently build inbound links, write guest posts for other websites to increase brand authority, and so on.

Increase Visibility

Build a reliable relationship among audiences by creating high awareness that would result in more purchases plus increase your brand name.

High-level of engagement

Posting regular content, sharing, commenting, and responding to feedback on your website or social media platform would enhance high engagement. Only when you have engagement on your platforms, then only it will be visible to a good amount of audience.

Increase Lead Generation

Lead generation refers to the prospects' contact information, whereby the method of sensing a prospect's special interest in your brand's product or service will finally give out the brand's perfect leads, and lead generation refers to the prospects' contact information.

Increase sales

Post intriguing advertisements, release new features and provide discounts to targeted audiences to persuade them to buy your product.

Select Your Social Media Platform

Each social media network, such as Facebook ads, Instagram, Twitter, WhatsApp, LinkedIn, and others, offers several advantages in terms of marketing your business. Instagram, for example, has several advantages over Facebook, including increased exposure, image/video ads, IGTV ads, Shopping ads, Carousel ads, and so on.

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Target Your Audience

To succeed, the first step is to reach out to your target audiences. To do so, you must evaluate subgroups such as demographic, psychographic, behavioural, and geographic segmentation that are taken into account, within the target audience to give more personalized messaging and build deeper connections.

Post Organic Content

Anything you create that isn't paid for and may be found by people through a keyword search is considered organic content. This will aid in the creation of new content as well as the development of trust among your target viewers.

Create Marketing Funnel

Don't make the same mistake the other advertisers do, create a marketing funnel. The three-layered funnel that three-layered funnel is Awareness, Transaction, and Consideration.

Optimizing Your Advertising Strategy

Choose the best out of the best strategy. Use a captivating ad to attract more audiences. Optimise your strategy with careful balance as all the competitors in the field are trying to reach out to the same customer. Use your bids carefully but don't keep very few bids if you want to reach more people.

Spy on Competitor’s Ads

Another way to make your advertising strategy work is to look at your competitor's strategies and learn from them. You can use adspying tools to do Β this, as they help you in understanding to make your ads better.

One of the best adspying tools that you can use is AdSpyder. It gather all kind of information of the advertisments and their campaigns of your competitors and also analyse the SEO strategy as well. Different types of platforms like, Facebook, Instagram, YouTube and others analytical insights of your competitors can be attained with the help of AdSpyder.


Regularly follow up, alter and refresh your content and ways of promoting. Have a follow-up and try out some unique stuff, don't be afraid to try new things as only distinct things and refreshing ads catch the audience's attention. These refreshing ads can be a plus point if they are executed properly.


Everyone's strategy is different and unique. And there is no single way to advertise your product or brand. There are millions of ways, to do what you are best at. These social media outlets will assist you in reaching your goal. To help you we have mentioned some best strategies that will assist you in reaching the maximum.


What are the five most effective social media marketing strategies?

Leverage AR and VR, Hire micro-influencers, build a loyal customer base, and use videos in your social media marketing strategy.

What is the most powerful social media marketing strategy?

Retargeting is one of the most powerful social media marketing strategies. These customers are most likely to convert into new users.

What are the 6 types of social media?

The types of social media are social networking, bookmarking, social news, media sharing, microblogging, and online forum sites.

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