The digital world is more competitive than we could ever imagine, nowadays every business is fighting tooth and nail to be on the top and get visible to their customers and potential customers. SEO, also known as Search Engine Optimization helps you in getting visible, proper SEO strategies can take your business to the top.
Among your SEO strategy, Keyword research should be the very first thing. Before you write content, you need to get a high volume of relevant search terms. This is time-consuming work and also takes a lot of effort. However, it is very important to do it right. Keyword research would work as the foundation of your content development. In this article, we will reveal some secrets to make your keyword research more effective. So, let's take a look at them.
What Is Keyword Research?
Keyword research is the method of searching for keywords which will rank in the search engines. It is about knowing and finding what the customers are searching for and how. This also includes comparing other keywords to find out the best one that makes you more visible in front of customers than others. The more the keyword research is done properly, the more your chances to get visible increase.
Let’s take an example, if you type “gift ideas” into google, the word “gift ideas” is an example of a keyword.
Why Is Keyword Research Important?
The main purpose of keywords in SEO is to come up in search engines. When people search for keywords that should be relevant to your services. To stand at top of the results, you will need to add these keywords to your website. Keyword searching is a blueprint for online marketing. It drives various decisions you make. It will make everything more efficient and also if you don’t know the relevant keywords that should be on your site. Then it’s not possible to drive traffic, sales, and ROI at your site.
Steps to Perform Effective Keyword Research
There are many methods to do this. That can be done either manually or by using a keyword research tool. Besides of methods you choose, there are certain steps to follow and they are:
Know More About Your Topic
Before doing anything for keyword research. This will be the best that you start by learning deeply about your topic. This can give you great ideas and discover different angles to SEO strategy. something might you have not thought of before.
- You should talk with your existing customers. Try to know them. Get out of the terms that your customers use to describe your service.
- You need to think from your customer’s perspective. Try this way what if you want to share something about the service with your friend. Share it and treat your customer’s the same way.
- Try to get include your topic in online communities such as forums and social media networks. Try to read the discussions and note down the important points regarding your topic.
Fill These Topics Buckets With Keywords
Now you got the topic buckets you want to focus on. This is the time for you to identify keywords that fall into these buckets. This is the keyword that you decide that it's important to rank in the SERPs. The point of the step is not to finalize the list of keywords. It just needs to end up choosing the keywords that you think customers might use to search for content.
However, more keywords are getting encrypted daily by Google. And also if you are getting problems with relevant search terms. You can always go to your customer-facing employees and just ask them what type of terms customers use.
Prepare a List of Seed Keywords
Now you have the main category of different buckets of different keywords. You need to start preparing a list of seed keywords. These keywords should be relevant to your various topics. And the things that your target customers might be researching on google. Seed keywords are also called focus keywords. These are as important as they are the foundation of keyword research. If you thinking about how to find the seed or focus keyword. Then you need to do is describe your service or product simple and clear. And also how other people might search for that on google.
Use Keywords Research Tools to Find Keywords
You might have thought that keyword research should have begun with searching a keyword research tool. There are an advantage and great perspectives to doing so. This will help you to get more clearance about the keywords. It helps you gain a deep idea about your content and SEO strategy.
Once you got your goals, topic, and list of seed keywords. This is the time to use them as research tools to further refine the search terms.
For this, you can use google keyword planner. Sadly, google only gives approx search volumes. you can use other keyword tools. This will give you a lot more detailed ideas on your search terms.
Understand and Analyze the Search Intent
Plugging into high-volume keywords to level up your rankings is used to work easily. However, this is not easy these days. Google’s algorithms compare search terms with the user’s query to know the search intent. Search intent is the reason why people search for a specific term. There are various factors in users' searches.
- The reason for their search?
- The reason is a question or an answer?
- The search is for a specific website?
- Do they want to buy something?
Put yourself in your target customer’s shoes. Once you own a good idea about the intent of your potential customers, you will get used to fine-tuning your keyword research. Getting the list for high volume keywords relevant to your service.
Recognize Long Tail Keywords
Seed keywords frequently search terms that are closely relevant to your topic or category. Long-tail keywords are more descriptive keywords and relevant to your brand. Matching the customer’s search intent to long-tail keywords is easy as compared to the seed keywords. As compared to the seed keyword “Indian app reviews”. Long-tail keywords get very few clicks. However, as they are focused on a specific topic, so they get a higher conversion rate.
Know Your Competitors
Doing only keyword research on google about your product is not enough. You need to know what steps your competitors are taking because your competitors are some of your best teachers. Take a look at their strategy and understand their analysis. The better you get to know the main idea of your competitor's organization, the better it will be for you to understand your own SEO strategy and implement them to rank high.
You need to know the competitiveness of keywords. This will offer you the identifying searching terms that would be tough to rank. But you will get the keyword opportunity gaps. These occur when you get relevant keywords that are relevant to your brand. To know these keywords, you should perform a keyword search on the competitors.
A list of keywords is always going to help you focus on the right topic. Plus it will give you some short term and long term gains. Re-evaluate those keywords in a month. Once a quarter is said to be good. Some organizations do it more often. The strategy of Keyword research will get your page to rank high and drag more traffic. With time, you'll get to know that you can add more keywords to your list and keep growing in new areas on top.
What is keyword research in Digital Marketing?
Keyword research is a core SEO task that involves identifying popular words and phrases people enter into search engines -make in an attempt to figure out what to rank for.
What is the best keyword tool?
Some of the best keyword research tools are:
- Ahrefs Keyword Explorer.
- Google Keyword Planner
- Long Tail Pro.
- Keyword Tool
Why is keyword research important?
Keyword research can tell you vital information, such as where you rank for keywords, which keywords are easy to rank for and which keywords your competitors are ranking for. Keyword research can tell you what people are searching for, rather than what you think they are searching for.