Whether you are a new blogger or may be your blog is getting a lot of traffic. In this post you will get to know everything about Short-Tail and Long-Tail keyword and also how to find them. If you are serious about blogging and want to rank your blog higher on search engines then you must already know the term “keyword” and its importance. There is nothing more important in SEO than the keyword. There are mainly two types of keywords, long-tail and short-tail (narrow-tail) keywords.
To rank higher on search engines you have to do keyword research and find the best keyword for your blog. It depends on you which one you chose but the debate of their users will never come to an end. So, let’s see which one will suit you better.
What are Short-Tail Keywords?
Short tail keywords or narrow keywords are the keywords with 1 or 2 words. They are not specific at all. As they are general keywords, they attract lots of traffic. Narrow keywords grab the traffic from all over the world and they are vast. When someone searches the term “keyword” on Google, they get the links to the blogs with all types of information like “what is keyword”, “how to choose the keyword”, etc. and there is a strong possibility that the user will go to more than one result for multiple information.
But in the opposite case, when people want to know only about the specific information they use long keywords like “what is short keyword”, they will just click one link from the result and read the required information only and you will not get traffic to other content. It would be hard to rank on narrow keywords, but once you did it, your smart work will pay off immediately.
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What is the Long-Tail Keyword?
As it is already cleared form its name, long-tail keywords are long keywords. Keywords with 3 or more words are known as Long tail keywords. These keywords are specified. They are used to target people with a particular niche interest.
For instance, you can focus on “best north Indian food in Jaipur” instead of “Indian food”. However, you might not able to get as much traffic as you might get with the second keyword on the first rank, but it will be much easier to rank with the long keyword.When you target people with specific interests, you more likely to impress them. “Indian food” might attract people from all around the world, but “best North Indian food in Jaipur” will target people who might want to eat North Indian food in Jaipur.
And if you are a restaurant, you can grab that lead. Or you can also get sponsorship from any company, dealing in that niche, which in this case, North Indian restaurant in Jaipur. So, in simple words, Long-tail keywords are used to target people with specific needs.
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Difference Between Short Tail Keywords and Long Tail Keywords
- Long-tail keywords generally have very low competition. You can easily come up with a long-tail keyword and get a high ranking. Short tail keywords deal in very high competition. You cannot rank your website unless you have a very popular website.
- Long-tail keywords have a much higher conversion rate. A low conversion rate has been observed in narrow keywords.
- Long-tail keywords attract only specific people. Narrow keywords are general. Therefore, attract all kinds of people interested in one niche.
- Only specific people will search your keyword. Therefore, the search volume is low. Most of the people search for the narrow keyword as they save time. So the volume is very high.
- People use the voice search when they have a long keyword. So, long keywords rank well in voice search and the voice search volume is high.
- The voice search volume of short-tail keywords is very low. People tend to use their keyboard to type the narrow keyword instead of using voice search.
Although we think the long-tail keywords are the best kind, we respect your choice and believe that you are more aware of your needs. So, you can choose a much better option for your website.
How To Find Keywords for Your Blog?
Even if you know which type of keyword suits you the most, you cannot just, decide the keyword in the air. You need to research and plan. There are many tools available online to research the keywords. However most of them are paid, but the best and free option is Ubersuggest. It gives a detailed analysis of the keyword. Alternatively, you can use the Google keyword planner, which is also good service. Some more tools to find keywords are:
- Google Trends - It shows the change in the popularity in the search trends over time.
- AdWord and SEO Keyword Permutation Generator - It combines the list of every possible keyword in permutation.
- AnswerThePublic -It finds questions, prepositions, comparisons, alphabetical and related searches to the keyword.
- Google Correlate - It is another medium by Google. It finds search patterns that correspond with the real-world trends.
There are more like Keywords Everywhere, Google, Keyword Tool, IMBforSMB Bulk Keyword Generator etc.
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The keyword is the soul of blogging. If you don’t focus on keywords, the search engine will not focus on you. Select the best keyword type, come up with a list of good keywords and research all of them. Analyze their search volume and CPC. And after all, this, start writing great content. If keywords are the soul, then the content is the mind. Then consider Google as the controller, as it can control both of them! Even wipe them out! Ok being back to the topic, this post was just to tell you the difference between Long-tail keywords and short-tail keywords. If you have a small or medium level blog, then go for Long tail keywords. Comment some more keyword tricks we can try out in our next post. Share this post with all your friends. Don’t forget to turn on eyes on more articles from StartupTalky. Thank you for visiting and reading this post on StartupTalky. Hope to see you soon.