Having organized an ecommerce website is a job half done. The rest of the job is proper marketing of the website to gain more customers as more and more individuals become aware of the website, the sales increase and thereby establish the virtual presence of the ecommerce initiative.
As the word of mouth spreads, more customers will turn their heads towards the website. Hence why proper marketing is very essential and crucial in an ecommerce website.
Below we've mentioned some creative ways of marketing any ecommerce website
Ways to Market a New eCommerce Website
Advertising through Podcasts
A podcast is a series of audio files which subscribers can download and access. Podcasts are being branded as a source of ‘audio marketing’.
In recent years, the number of subscribers has gone up significantly. So get in touch with podcasts that are even remotely related to the services or product that the website deals in.
Explain the brand value and proposition to them, and convince them to advertise your website, either pre-roll, mid-roll or post-roll of the audio/video. This will surely attract the podcast subscribers to check your website.
Pay-per-click marketing allows the ad owner to evaluate how effective the campaigns cost-wise by comparing ad cost with the revenue generated through this model.
By marketing the website on platforms such as Facebook, the website creator can get to know the current standing of his offering and continuously improve the campaign to ensure that the money being paid to the social media platforms isn’t going waste.
A cost-efficient and creative way of garnering an audience, if blogging is done with the right content is a great way of marketing anything. The outcome is more pronounced if the website offers something in a specific niche, that’s enthralling and unique at the same time.
The blog should explain the product, its USP, and everything else that the customer should be aware of. For blogging, you can hire good online bloggers who will write effective content mentioning about your website, the products and services etc. Also, you can ask them to promote these on their social media, to attract customers.
Social Media Marketing
Establishing a presence on such sites doesn’t mean having 500+ followers on LinkedIn, innumerable likes on the Facebook page, etc. The aim is to leverage virtual presence to target the intended audience. You have to use all the social media platforms effectively to promote a new ecommerce website.
There’s no denying that getting noticed by many is imperative, but everything should be done systematically. First, getting the actual customer to take notice of the product/service, and then expanding the website’s awareness among other types of people.
Networking can turn the tide in one’s favour even in the grimmest of situations. Collaborating with major industry players to seek their assistance in the ecommerce website’s marketing is like the job half done. It sets a base wherein continuous refurbishment on the website owner’s part takes things further. A few ways to approach the big-shots are:
- Personal messaging to initiate a conversation with the company/individual; this provides a pitch deck for presenting the website’s potential and how external support can churn profit for both parties.
- Re-tweeting or replying to those who mention the product in a tweet, post or any other method.
- Being active on the industry veterans’ page or profile; one can respond with witty and creative responses to content posted by such popular entities.
Also, you can participate in a competition where there is actual investors partner with you and invest in your company.
SEO Is The Key To Online Success
Search Engine Optimization makes the difference in turning a not so known website into one that shows up on the first page of a search result.
There are ample sources to get the required tweaking and modifications done. A lot of business specializes in content marketing and SEO strategies that too at affordable costs, so get in touch with an SEO specialist and start working on your ecommerce website and make it on the top of the search engine to gain mass of customers.
Social Media Presence
It is a 21st-century marketing way. Create your company page in every social media platforms and focus on the posts. Make sure you engage the followers with catchy posts and attractive headlines.
Also, make sure you post regularly on your page so that your followers get updated with the new collections, offers etc. of your store. I came to know about lots of ecommerce sites because of social media. Hence, focus on your social media presence.
The old way of publicity, email promotion involves sending emails related to the product to the intended people. The problem is that most of the times, such emails end up in spam.
So, that’s one thing to consider when weighing the efforts put into creating an appeasing promotion mail against the probability of the customer noticing it.
Build up a mailing list after carefully considering the customers so that unintended recipients don’t end up receiving the promotional mail.
Offers And Discounts
Even before the advent of ecommerce, promotions were integral in attracting customers over the internet. The same is applicable even today. Good, well-tailored discounts and freebies can aid in boosting virtual presence and sales because people love free things.
All ecommerce sites offer a review/discussion forum for each product or offer. In addition to the product, the medium allows people to put forth their opinion about the site itself—it’s a layout, efficiency, etc.
So, creating a feedback or review portal and genuinely reply to the posts makes the website more relatable to the audience; the reason being that their opinions are being heard.
Smartphones are gradually replacing computers and laptops; PC specs are now being incorporated in mobile phones. And most of the internet users utilize their smartphones for the purpose. So, creating a website that renders on a mobile screen smoothly is a necessity.
Personalized Landing Pages
Landing on a web page that is tailor-made to suit your preferences is a feature that isn’t available to all. Many sites have now realized the importance of personalized landing web pages.
For example, a website specializing in women apparel would seem out of place if there are pop ads for men’s undergarments! If the page displays women-centric advertisements, the website ought to have better traffic.
Easy Return Policies And Shipping Charges
When it comes to online shopping, we are ways worried about the size, quality, colour etc. of the products that we order from the ecommerce websites, so one more interesting trick to attract customers is easy and hassle-free return policy. Also, no one wants to pay heavy shipping charges, so make sure you charge minimum shipping charges on the products.
Hence, follow these easy yet interesting tips to promote your ecommerce website because, for an online ecommerce website, marketing is the key to success.