You might be familiar with the term Guest blogging if you are serious about blogging. When you ask someone else to write an article for your website, it is called guest blogging.
According to a survey, 60% blog writes 1-5 guest posts per month and 76% editor says that they publish 1-10 guest posts per week. It is something like featuring someone in your YouTube video. There are many benefits of guest blogging for everyone, viz., the writers, the website owner, and the audience. Let’s see some of the key benefits of guest posting.
Benefits of Guest Blogging To Writers
1. Starting The Career
If you want to pursue writing for your future, but don’t have enough experience, then guest blogging might be perfect for you to have a boost. Try sending your articles to some of the best guest blogging sites and ask them to feature them on their blog. Observe the audience’s response to the article and then work to improve your writings. One of the few guest blogging benefits is that you can do this for free at the beginning in order improve your skills. Many guest blogging sites will be happy to feature you on their blog.
If you already have a small blog, then you can consider guest blogging to make it a big one. A backlink is the most important factor to build authority. Another benefits of guest blogging is that you can get some backlinks from the website you guest blog for. Include one in between the article itself. Becoming a guest writer for blogs might give a boost to your own blog, however, this authority will not work if you are not consistent with your blog.
Guest writing helps you test your writing skills and get feedback from hundreds of people if you guest blog on a big platform. If you are not sure whether you are skilled enough to quit your job and rely on your blog, then you can become a become a guest blogger and test your writing first. You might already have a good response to your writing from your readers, but you can’t make this decision on the response of a bunch of people.
4. Brand Awareness
If you are a person who loves being famous, then you might love guest blogging. When you will frequently guest blog on different guest blogging sites, people will notice your name. If you are a guest writer, people will remember your name too. You can then create your influential brand on social media like Instagram or Facebook.
5. Bring More Referral traffic
Guest writing for blogs will help you to drive more referral traffic to your site. Your guest blogging websites already have the relevant target audience base. Thus if you provide through your guest posts then they will automatically come to your site to read further. Many websites invite invite guest bloggers to increase their traffic on their own websites.
6. Let’s Talk Business now
If you are a specialist in something, people might reach you with their problems via that guest blog you wrote. You can provide your email in the writer’s bio or link to your website. If you are good at guest blogging, people might even come to you for giving you a freelance writing opportunity. One of the guest blogging opportunities, is that you can just provide a link to your blog in the writer’s bio to divert some traffic and earn through your blog.
7. Become An Expert
Another guest post benefits is that it allows you to share knowledge among the relevant audiences. Ths why you can be a guest blogger and provide valuable information consistently while slowly build your credibility. Hence, why writing on a guest post site will help you position yourself in front of your Industry and become an expert in that particular field.
One of the main benefits of guest blogging is that you can earn some extra income by asking for payment in exchange for your blog. There are many other advantages you will come across when you will start guest blogging.
Benefits of Guest Blogging to the Website Owners
1. Have a Break
When you feature a guest blogger on your website, you get some time to spend on yourself. Guest article writing will hep you get a small break in between the work is great to boost your energy. So, have a break, have a guest writing on your site.
2. New Content
No matter how much you know, but there will be someone out there who knows more than you. You might be the world’s biggest expert in cybersecurity theories, but you can’t have expert level knowledge about everything related to computers. Which is why another guest blogging benefits, is that when you feature someone, you get to see the world from their perspective. It is great to have a change in your website, you can also convert your website into a guest blogging websites. Your audience will get to know something new and in a new style of writing.
Yes, not only for the guest writers but this is a benefit to you too. Most of the guest writers will have their own blogs. So, they will give you a backlink in the near future. It will strengthen your authority over your guest post site.
4. Build Relationship
Your relationship with the guest writer is not limited to that post only. You can invite guest bloggers again to write for your website, or you can even hire them if you like their writing and they are performing well. Moreover, you can collaborate with them on any project in the future.
5. Expand Reader Base
Your guest blogger may have fans of his/her own. One of the other guest blogging benefits is when you will post an article written by them, you will attract their fans too. Many of the best guest blogging sites use this tactic to get more traffic and subscribers.
6. Earn Money
You can monetize your website by adding a guest blogging feature and inviting many well known guest writers. If you have a strong audience base or a high amount of organic traffic on your guest post site, startups may show interest to feature on your website. Hence, you can charge for those sponsored posts. For example, if you are running a travel blog, then startup travel agencies may show their interest to write a guest post on your website as they have a similar set of target audience.
Guest blogging is a great way to attract more traffic. Also, when you invite guest bloggers, they may invite you too. The audience will love guest bloggers when they get new knowledge. Also, everyone has a unique style of writing, so when a guest comes to write a blog, they get a chance. Go and invite a good guest writer you know or just give a chance to a small blogger. Even you were a struggler once, so make someone happy by allowing them to earn a backlink.
Have you ever been a guest blogger for anyone? How was your experience? Share this post with all your friends.
Frequently Asked Questions
What is guest blogging?
You might be familiar with the term Guest blogging if you are serious about blogging. However, when you ask someone else to write an article for your website, it is called guest blogging.
Should I accept guest posts on my blog?
Obviously, You should accept the guest post. It is a way great way to boost the traffic on your website without having to do a ton of work in creating contents.
How do you become a guest blogger?
Approach guest blogging sites offer to work for free until you build your portfolio and then charge for your guest article writing.
Is Guest blogging good?
Yes because, Guest Blogging allows you to target high-quality websites and improve your chances of successfully securing backlinks.
What are the benefits of guest blogging?
There are many benefits of guest posting such as brand awareness, building links and improving your website's domain authority.