Creating strong Backlinks is one of the most crucial ways to rank
Okay, so you wrote and published a good, long and well-researched article. You waited for a week to get shares and appreciation from your users. But to your surprise and amusement, you didn’t receive the response you were looking for and are wondering why and what went wrong. This is the time and place when "backlinks" come into the picture. Backlinks are links from outside domains that point to pages on your domain, essentially linking back from their domains to yours.
Well, there is only one major reason behind this lack of traffic and that is your poor link building skill which is not up to the mark. Link building is very important to get your website rank higher on any search engine. Also if you are assuming that any kind of backlink to your website is good, then you need to change your thinking buddy. Google, one of the major search engines with more than 80% of web traffic, doesn’t value poorly backlinked website. Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources. Each of these votes tells search engines, “This content is valuable, credible and useful.”
While the right inbound website link can grow your Google rankings, revenue and brand, the wrong ones can get your site penalized. And you never know what Google will do next. Google doesn't tolerate poorly linked websites and never hesitate to take strong actions against such offenders. According to a study, about 37% of business owners spend between $10,000 and $50,000 per month on external link building. If you’re making that kind of investment, you need to have accurate information on how to build links that Google will trust. So in this post, we are going to dwell deep to find the perfect backlinks for your website and the right approach which you need to follow to achieve that link.
Understand how Google works
Google is the big daddy here when we talk about SEO optimization and high ranked links. So if you want to publish nice content online without getting penalized from the Google, then you need to understand how Google functions. By understanding the Google behavior in advance, you can save your time as well as the search engine's. Google asks you to get the answer to these two questions before building backlinks for your website.
[symple_li]Is my content well-organized?[/symple_li]
[symple_li]Do I provide useful information to the sites that will link to mine?[/symple_li]
Google only gives high ranking to websites which are well organized and viewers can easily operate them. The website should be designed in such a manner that a first time user can easily navigate through it. Also, the content of the website must be clear and meaningful.
The sites which linkback to your site must have relevance to your website. The websites which aren’t relevant to your website's content won’t be approved by Google. For example, if you have a beauty tips blog and you are seeking links from a dog products website, it will be highly inappropriate. So get backlinks from the sites which are related to your site; taking the above example, you can take links from a beauty product selling website and some other related websites. You can use different tools to generate relevant links such as Alexa.
Factors on which Link Building depends
Link building for some people is a very daunting task and hence, they pay very less attention to it, if not ignoring it. While selecting the back links for your website, pay attention to following aspects of the site:
Domain Authority: It’s important to know the domain authority of the websites you consider for link acquisition. A great tool for this is the Moz Bar which shows the authority status of any domain or keyword in the search results.
Domain Relevancy: It has already been mentioned above that relevancy is the key factor to get a high Google ranking. Thus, it is important to consider domain relevancy while linking the website.
Trust flow: Trust flow is the ranking which reflects the people's trust on the website. So pay close attention to this parameter while backlinking your website. The trust flow is ranked between 0 to 100 and higher the number, it's better for you. For example, Bing has 86 trust flow, which is very good.
Citation flow: This metric from Majestic is designed to predict how influential a website link in a site might be.
Earning and giving backlinks
Earning backlinks is an essential component of off-site SEO. The process of obtaining these links is known as link earning or link building.
Some backlinks are inherently more valuable than others. Backlinks from trustworthy, popular, high-authority sites are considered the most desirable backlinks to earn, while backlinks from low-authority and potentially spammy sites are typically at the other end of the spectrum. Whether or not a link followed (i.e. whether a site owner specifically instructs search engines to pass, or not pass, link equity) is certainly relevant, don't entirely discount the value of nofollow links. Even just being mentioned on high-quality websites can give your brand a boost.
Tagging your content with relevant keywords is essential to get more backlinks on your website. How relevant are your keywords to the prospects’ needs? If you want to make your site more powerful through external link building, you can’t afford to ignore keyword research. Keyword research helps you to dig into the minds of your target audience.
To better understand the importance of keywords, let’s take the example of searching for the best hotels in the New York City. Let’s see how you will perform this search according to the Google Adwords planner:
#1: Log into your account and click “search for new keyword and ad group ideas.“
#2: Type in “hotels in New York.” Now, scroll down and click “Get ideas.“
#3: Next, click on “keywords ideas” for a list of search queries that you can target. The suggestions for this will be like:
- Hotel in New York.
- Best hotels in New York.
- NewYork Hotels
Also Read: How to Repurpose Your Content
Link building is not a cup of tea for everyone and can’t be summarized in a short article. However, we have tried to compress it in three main elements which can’t be avoided with respect to backlinks. Hope this article helps you in securing some high ranked backlinks for your website.