We are going to talk about all the specific steps you need to take to build a freelance writing business. Freelance writing is the best business that can start online because it's the ultimate bridge business. It's the one thing you can easily start this week even if you don't have a ton of skills.
You don't know what you are going to do but you need to start making money relatively quickly then it's the best way to bridge that gap from being the job you don't like or be unemployed, to building some skills, building some momentum and income. So, you can figure out what's going to be next in your life.
There's a handful of different types of writing whether you want to do SEO writing, content writing, b2b writing, copywriting. The process of becoming a freelance writer within any of these mediums is all similar.
A decent and trained freelance writer in India can earn from 20,000 INR to 25000 INR per month while learner editors can earn from 8000 INR to 10,000 INR per month.
Take Stacks Of Skills You Already Have
You can become a freelance writer in literally any field and industry. So, if, you have already got certain expertise in a certain field then you want to try to leverage that. So, the best way to do that make a list. Go through your work experience, your hobbies, skill things you like, things that people ask you for advice on your education all of these volunteer experiences you can potentially draw niche for your freelance writing. Make a big list of every skill, piece of knowledge. Go through it and figure out where the overlap is between a profitable freelance writing niche and your background. You can start your freelance work.
Also read : How To Become Best Freelancer In India
Choose A Niche
If, you are someone who's looking to hire a freelance writer. Do you want a writer that can write on anything or do you want a writer that specializes in your specific topic? Niching down multiple times to make yourself that much more appealing to your ideal clients. So, keep in mind that it can take some time to figure out what your niche is. Don't be afraid to start broad and then niche down as you go. As you start to hit on things you start to figure out where your expertise comes into play. Freelance writing is easy if you know little basics. You can start your freelance work.
Research Your Niche
Once you got your niche you should research your niche. Make a big list of the businesses of all the agencies, blogs, websites, social media accounts of everybody within your industry. Even if not everyone is a perfect fit to be a client for you. The more you know about this industry will be better off you are going to be. Having that list and by having the contact information of all those people when you start reaching out to try and pitch people you're going to be that much more knowledgeable about the industry with what you are trying to break into. If you want to start a career as freelancer you can choose freelance writing.
Also read : How To Hire The Best Freelancers In India
Create Your Target Client
Also, know as a customer avatar. Figure out the exact person that would make your ideal client. You should ask questions like who are they? Where do they live? How much money do they have? What do they do for a living? What do they do for fun? These are always you can start to get a good sense of the exact person you are marketing towards.
The more you can get in their head and understand what they need and what they want the easier it is going to offer it to. So, let's see an example you want to start writing about smart homes and connected devices. Make a list of all the products this target person using in their day to day life. It could be smartwatches, Sonos audio systems. It could be a connected car technology. These are all things fit in the smart home universe. The bigger list you got the more you are going to be understood that person.
Make a list of different places they get their information online. What are the different websites they read maybe it mashable, TechCrunch because if you are going to get into that industry then you want to start that publication as well. You want to be familiar with the concepts and the things, news they are going on within the industry.
So, when you are talking to potential clients you can be up to date relevant and be speaking the same language as them. Then, start thinking about what could I write? What are the types of writing I could do? It might be product blogs, trade magazines, trade publications, industry sites another tech blog. You can start breaking it down you should have a good idea of the types of people you are going to pitch.
When it comes to the type of writing you could have a long list. It could be a blog post, white paper, thought pieces, ebooks, product launches, sales email. By the time you are done with your customer avatar, you could also analyze yourself. You have got a little bit of a game plan. It's time to start putting this business into motion. Hence, if you are a freelance writer you need to understand who is going to be your audience.
Also read : Best Ways To Outsource Jobs to Freelancers
Build Your Freelance Writer Website
You can use Wix, Squarespace. WordPress is the most flexible and most robust way to do. You are not necessarily using this website to find a bunch of new clients it is probably going to take some time for you to rank and search you need to build up your content on your site where people are just organically finding you.
When you're doing outreach and you're sending people events and you're going to events for your meeting people. You give people a business card. The first thing they are going to do is they are going to go back to their website. Having that site is important. It doesn't necessarily have to be super robust either you have a home page, an about page, a services page where you talk about the things you can do for them.
You might have a rates page where you talk about your pricing. Then, a contact page and then maybe a blog where you write about things that are relevant to the industry. You can use that away you show off your writing ability. You can have a handful of samples that shows the different types of writing that you are capable of doing as a freelance writer. This is a site you can set up in a weekend they are generally easy to do but you want to have a way for people to check on you make sure you are the real. People can see what sets you apart from another random freelance writer down the street.
Also read : 15 Tips To Build An Amazing Freelance Portfolio
Sign Up For Professional Freelancing Writing Websites
Sites like contently and skyward. Upwork is one of the biggest freelancing sites but it's a lot harder these days to get proved into the fine work. These are good ways for you to build a profile and finding some work within your industry. There's no shortage of places you can start reaching out to try and find work.
Start Contacting Marketing Agencies
Sites like skyward and contently can be great to start getting your feet wet. The longest term and the best paying customers and clients are the people you reach out too directly. Sending a personalized cold email is the best way to send your writing business. It can be painful, tedious, time-consuming but over time it works. It truly numbers game if you send 500 personalized emails even if it takes a couple of months to do it.
The chances are you're going to get clients out of that and those are going to become long-term clients that pay you pretty well. The key to doing this correctly is don't just write a template mail merge and send it out to a bunch of different people. That's not going to work. Take time to research the person you're pitching send a personalized email by spending ten or fifteen minutes like researching and being thoughtful about it. These agencies probably get dozens of emails like this. So, do something to show you took time and you have to respect them enough to send something personal that wasn't a blanket template email.
Also read : How to Hire the Best Freelance Content Writer
Social Media - Start Building Relationships
This is important for any freelancer not just for freelance writer. Linked In is phenomenal for building relationships in social media. Most people don't think about it. They overlook Linked In even though that's where most of your target customers are probably hanging out. First, find a company that's in your target niche and spend some time cruising through your website, blogs.
Getting the sense for the type of content they are creating now. What their site is all about, things that are important to them, and getting style with which they approach their content. Go to LinkedIn and click on jobs you might get lucky. If, not then click on people and that is going to list all people that are LinkedIn that work at this company. Look for people with titles that have anything to do with marketing, content, or social media.
From there set up a contact request with a personalized introduction. Do not under any circumstances pitch them for a job in this first introduction. Establish content, start a relationship, and get a conversation going on. If you do that with enough people in your industry there's a good chance that you are going to find some jobs along the way.
Start Thinking Of Yourself As A Business
You truly have to be consistent with your effort. Have a plan for how you're going to build relationships and clients? Spend some time every single day on marketing your business whether that sending emails, talking to people on LinkedIn, working on the SEO for your website, creating content for yourself, meetups, looking on contently, and skyward for projects.
There are all sorts of things you could be doing to build your brand and business and to find clients. If you are not consistent with your effort you're going to get frustrated and don't have results. If you truly invest yourself and treat this like a business within days you could get paying writing works that are going to allow you to make the transition from being unhappy to bring in some money having a newfound conference, skills to eventually building a longer-term legacy business.