Email marketing allows the brand to promote their products and new launches by using emails. So, if you have an online business or a blog or just own a store, and you want people to know about your new product, new offers or just your posts. Neither you are going to every person and tell them about it nor you are going to cold call them, this is where the E-mail marketing comes into play.
You may have already bought a quality email list, but you need to learn some really important things in order to use that list efficiently. This post will tell you some email marketing tips along with an amazing method which is similar to email marketing but gives totally different results. You may love it. But, that is for the end. So, before heading directly to that alternative, we will see some email marketing tips.
Before proceeding, you should definitely have a look at our guide to Email List Building.
Should you Buy or Create an Email List?
- Buying an Email list
Nowadays, you can easily buy email lists, but believe me creating one is a better option. Buying Email lists is not a bad option as it saves you a lot of time that you will have spend if you create a list all by yourself, or even with the help of your team. However, you will have to buy the list of relatable audience and it should be a legal list of emails.
- Creating an Email list
You can just ask your visitors directly to subscribe to your email list. You can also ask a blog for a deal to advertise your website and give an email subscription on their website. There are many ways to find the emails that can really be helpful. Sending cold emails will not give you the customers you are looking for. Email marketing services providers have found out so many new ways, keep yourself updated.
- Why Creating an Email List is Better than Buying one
Are you gonna click the link from the email address you never heard of? People don’t even open the emails from companies which they have never ever heard of. It might be legal in your country, but spending so much time on something that may not yield the results that you expect is not a good idea, and that way you will be just wasting your money too. Instead of buying a email list, create one that has Emails of only those people who might be genuinely interested in your company, product or articles.
What is Open Rates for Email Marketing?
The total number of people who open an email campaign, that means the people who get attracted to your marketing campaign and show their genuine interest in it by opening it, this sums up as the open rate for emails. The open rate formula for your emails in percentage can be found out by multiply the number of times an email is opened by the customers by 100 and you have the open rate percentage.
How To Increase Open Rates for Email Marketing?
Write the Email Content along with a Catchy Subject Line
Don’t confuse a “catchy title” as “clickbait”. Clickbait is when you use a false fact which is not present in your post or videos to make people click that link. Use catchy titles. Make it look like a very important thing. “This is how you can make Rs. 1 crore in one month by working from home” is a click bait. Whereas, “Scalable Businesses you can do from home” is a catchy title.
Catchy titles will only attract the interested reader and a click bait will attract everyone, which means more traffic. But the fact is, the bounce rate of clickbait posts are too much than the catchy title posts, which will eventually affect your SEO. Most important thing to keep in mind is that while writing the catchy title don't miss out on the important keywords, or the main topic on which the article or video is based on. Always keep the content in mind while framing the title.
Avoid Spam Trigger Words
Click here to get 100% Discount and free gifts” This is the worst title you can use for your email marketing content and it will automatically go into the spam folder. There are hundreds of words which are spam triggered, avoid using these kinds of words. Cross verify the words included in your title before sending an email. You can google it and then check all of them by finding on the website. This is one of the most important point to keep in mind while implementing your email marketing strategy.
Teach Them Whitelisting
You can send individual emails to people and let them know about whitelisting. Whitelisting will tell Gmail that you are not a spammer for that particular person. It is exactly opposite of blacklisting, it gives you the permission to send emails that will not go into spam. To whitelist someone, every platform has a different process. The most popular platform on the web is Gmail, so, focus on Gmail more than others.
Include “Unsubscribe” Link
Always include an unsubscribe link in each and every email you send. Gmail automatically places these emails in the spam folder. Sites like Hi5 do not have a unsubscribe option and that is the biggest drawback and maybe a reason that they are not as popular as Gmail. Emails of these sites are never shown in the primary section. So, always include an “unsubscribe” link in your emails.
Don’t Send The Same Email To Everyone
It is so obvious that your email is going to go in the spam folder of the receiver because of the spam filtering technology. As a user, we love this technology, but as a sender, this is hell. The best way to not let your emails go in that hell is to send different emails to every other person. Of course, you don’t have time to do that but don’t worry, there are tools to that too, like Hubspot, these can help you send different and customized E-mails to different people so that they do not have to see the dark world of the spam folder where the mails are left unopened.
Don't Compromise with the Quality of the Content
Finally, the most “cliché” but important tip. Focus on your content. The email filtering works in a very similar way to SEO. If Google tells us how they scan spam, then we can find a way to crack it. So, you have to be genuine, create great content, that has facts, that is gripping, and focus on user experience and SEO. These tips will definitely increase your open rates.
Alternative Of Email Marketing
Unlikely to the heading ,this is not the alternative of email marketing, this is much better than email marketing. It's facebook messenger bots, there is no way that you are into digital marketing and you don’t know about this amazing technology. Messenger bots can bring you amazing sales. It is expected that during 2016-23 the global chatbot market will grow exponentially.
Using Facebook Chatbots has many benefits because it can:
- Improve the marketing strategy
- Reduce the cost incurred on marketing by the organisations
- Can Increase ROI(Return on Investment)
There are very few people who spend their free time scrolling the emails they
received. All of them spend spare time on social media. Then why do you want to
go to a deserted island when you know you can market well in the city?
Try to learn about Messenger chatbots, take courses, research and implement.
This is going to be the future of online marketing.
All these email marketing tips that you read will help you to increase the open rates. But don’t expect them to be perfect, no one can be perfect in email marketing unless they do it continuously, so, learn from your experience. Start researching, learning and implementing whatever you learn.
The success depends on one's ability to adapt to the change. So, start exploring new possibilities of online marketing, learn more about digital marketing, SEO, and keep up with the trend. Don't leave the old methods totally, some old methods are golden, they will always be helpful. One failure cannot decide the future. You will eventually learn to keep your email away from the spam folder but the only way to do it is keep practicing the best tricks and staying genuine, use ways that increase traffic but don't keep on that black hat on for long.