Marketing and customer retention are the two most important aspects of an organization. There are various methods to do these. These include advertisements, newsletters, social media, etc.
Today’s modern age is making every process digital. Be it magazines, newsletters, everything is now going online. The online means come with its terms and conditions.
Earlier, printed newsletters were shared by businesses or organizations. This helped them to share their information with the customers. Now, electronic reports are taking over this.
Electronic reports of an organization are shared with the members and subscribers. To keep this system working, it is important to retain subscribers. So, things like tailored listing, spam avoidance should be kept in mind.
What is a Newsletter?
Things to Remember While Framing a Newsletter
How to Prevent Customers from Unsubscribing Your Newsletter?
Why Newsletters are Important for a Business?
Newsletter Tools that Help the Businesses
FAQ
What is a Newsletter?
In simple words, a newsletter is a report which can be printed or electronic. As the name suggests, it contains the news about an organization.
A newsletter is a super important tool for any business. It helps a business to share its information and activities with its network of employees and subscribers. It allows an organization to advertise, and earn traffic for their websites. It is a direct doorway to the customers’ inbox.
Sending newsletters to customers is an essential practice of management. It enables a business to know about its customers better. This in turn helps the businesses to track their progress and also make necessary adjustments.
Things to Remember While Framing a Newsletter
Newsletters are an important part of any business. Framing an effective and attractive newsletter contributes to the progress of a business.
A few things to keep in mind while framing a newsletter include:
Header:
This is the first thing that catches a reader’s eyes. Make sure to add a header that reflects your brand and attracts the audience to it.
Images:
This step is forgotten by various businesses. It is essential to add attractive imagery or illustration that shows your brand personality.
Relevant Content:
A newsletter should be an informative report. Don’t add unnecessary information for the sake of content. Try to keep it short, simple, and relevant to your business.
Content Design
While framing a newsletter, don’t just fill in the content. Proper subheadings and layouts are important to make it effective.
Parnas Ghosh
How to Prevent Customers from Unsubscribing Your Newsletter?
The following are the points that help you to prevent the customers from unsubscribing your newsletter:
Personalization
The first thing to keep in mind is that the entire audience is not similar. Divide them up into groups. For example- there are one-time customers, regular customers, and the viewers only customers. So, designing a personalized newsletter according to a different audience is lucrative. It helps to make a connection with customers. Thus, tailoring the customer list is an effective way to prevent them from unsubscribing.
Add a Touch of Humor
One thing that everyone loves is humour. A newsletter that has tints of humour in it is sure to win. You can make a meme or illustration that combines your brand identity and humour. If you can make someone laugh or bring a smile to their faces, the chances of them unsubscribing instantly drop.
Take Surveys
Surveys are an effective method to know about the customers. You can add a survey for both subscribers and unsubscribes. In the beginning, you can add a survey to know whether the customers want to know about the company’s information or its deals and offers. In this way, you can send target newsletters.
Certain people will unsubscribe no matter what. In this case, you can add an exit survey. In this, you can ask the reason that led the customer to unsubscribe. In this way, you can work on the reason provided by them.
Keep it Mobile-Oriented
Most of the customers and traffic come from mobile phones. People prefer to know about anything from their phones. While making a newsletter make sure to keep it mobile-friendly.
If the newsletter does give a proper view on mobile, customers are more likely to unsubscribe. To prevent this, always keep the newsletter suitable for both mobile and desktop view oriented.
Keep it Exclusive
There is no point in sending a newsletter if it has the same information as present on your website. It is necessary to add in some exclusive information. This information should be different from your usuals.
The deals, offers, or discounts should be exclusive enough to attract customers. When customers get exclusivity, they are less likely to unsubscribe to your newsletter.
No Spamming
This is the most important point to keep in mind. Never spam customers with your newsletters. It is important to give the customers their space.
People receive many notifications in a day. Sending newsletters daily to customers can be annoying for them. This is one of the major reasons that lead customers to unsubscribe. So, make sure not to overflow the customers’ inbox with your newsletters.
Damini Bhandary
Why Newsletters are Important for a Business?
Newsletters offer an easy and cost-effective method for a businesses’ progress. It helps a business in the following ways:
- The foremost role of a newsletter is to spread awareness about a business. Newsletter circulation enables the customers to know about an organization’s activities.
- It helps a business to establish an authentic personality for itself. When more customers get to know about a brand, it develops a sense of authenticity.
- Newsletters help a business to promote its product and services.
- It allows businesses to send information on various deals and offers to their customers.
- Newsletter attracts new customers and helps an organization to grow its database.
Newsletter Tools that Help the Businesses
Nowadays, various tools can help a business with its newsletter sending. These include:
- Mailchimp
- ConvertKit
- ActiveCampaign
- GetResponse
- Constant Contact
- Benchmark
Conclusion
Newsletters have always been an effective marketing method. Be it print or electronic. Earlier the print newsletters helped the businesses to market and grow. Now, digitization makes electronic newsletters a cost-effective and lucrative marketing tool.
Proper planning and exclusive content are what make a newsletter effective. It is a great way to earn the trust of members and subscribers. However, there will always be some unsubscribes that are inevitable. But will some planning, creativity, and the points above can always help you to keep your customers with you.
FAQ
How can you stop customers from unsubscribing?
Personalization, add a touch of humour and don't spam your customers.
Are Unsubscribes bad?
If your CTR and conversion are high then a high unsubscribe rate is not necessarily a bad thing.
What's a reasonable unsubscribe rate?
An unsubscribe rate below 0.5% is a good unsubscribe rate for an email campaign.
