Advertising & Media

🏆 Lists & Rankings

Collection of the Best Diwali Creative Ads You Must Watch

Explore the most creative and best Diwali ads 2026, featuring memorable campaigns from Asian Paints, Cadbury, Indriya, Milton, and more.

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The Man Behind the First Unicorn and Future Mobile Innovation: Naveen Tewari

Naveen Tewari is the founder and CEO of InMobi and Glance. Explore his education, career, entrepreneurial journey, investments, achievements, net worth and the story behind India's first unicorn.

🏆 Lists & Rankings

Best Navratri Ad Campaigns: Top Brands That Won Hearts This Festive Season

From heartfelt stories celebrating Shakti to fashion-led festive campaigns, brands are bringing Navratri 2026 to life with fresh ideas. Explore the latest Navratri ad campaigns that blend culture, creativity, emotion, and festive excitement.

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Cadbury Marketing Strategy: Target Market, Advertising Tactics & Dairy Milk Success

Discover Cadbury’s marketing strategy in 2026, from emotional storytelling and iconic campaigns to digital marketing, product innovation, personalisation, cricket and festival-led campaigns.

🏆 Lists & Rankings

List of Brands Endorsed By MS Dhoni

Explore MS Dhoni’s brand endorsements, from sports and lifestyle brands to technology, finance, and consumer products. Discover how Captain Cool’s trust, popularity, and strong brand image make him one of India’s most influential celebrity endorsers.

🏆 Lists & Rankings

List of Brands Endorsed by Virat Kohli: The Iconic Brand Ambassador

Virat Kohli's brand ambassador list includes Oakley Meta, Myntra, Audi, HSBC, Wrogn, MRF, and many more. Explore the complete list of brands endorsed by Virat Kohli, his latest partnerships, endorsement fees, investments, and business ventures in 2026.

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Lay’s Marketing Strategy: Branding, Advertising & Global Reach Explained

Discover Lay's marketing strategy that transformed a small potato chip business into a global snack powerhouse. Explore its branding, target audience, SWOT analysis, marketing mix, iconic campaigns, celebrity endorsements, and the key strategies behind its worldwide success.

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The Art of Doing Nothing: An Analysis of Cadbury 5 Star's "Do Nothing" Campaign

Discover how Cadbury's Eat 5 Star, Do Nothing campaign turned a simple idea into one of India's most memorable marketing successes. Explore its strategy, Ogilvy's creative approach, key lessons, and why the campaign became a benchmark in modern advertising.

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The $13 Million Story Behind Red Bull’s 3 I's Tagline | Red Bull Gives You Wings

Discover the story behind Red Bull's famous "Gives You Wiiings" slogan, the $13 million false advertising lawsuit, why the brand changed its tagline, and how clever marketing helped Red Bull become one of the world's leading energy drink brands.

WiseLife Reinvents International Yoga Day with 'Just Unroll',  Bringing Yoga to India's Most Unexpected Locations

On International Yoga Day, while thousands gathered in parks, studios, and wellness centres across the country, wellness brand WiseLife chose a different path. Through its nationwide campaign, "Just Unroll," the brand brought yoga to some of India's most unexpected locations, from the bustling lanes of Chandni

Arshdeep Singh Joins Good Monk to Champion Preventive Healthcare for India’s Elderly

Good Monk has partnered with Arshdeep Singh to promote preventive healthcare for India’s ageing population, spotlighting its Healthy 50+ nutrition product designed to support immunity, bone health, and energy.

🏆 Lists & Rankings

Heartfelt & Memorable: Best Mother’s Day Commercials That Touched Our Hearts

Mother’s Day campaigns focus on emotional storytelling, showing a mother’s love, care, and sacrifices. Brands use simple, relatable moments to build deep emotional connection and trust.

Rishab Rikhiram Sharma’s Sitar for Mental Health India Tour 2026 Draws 1 Lakh Footfall, Crosses ₹50 Crore Revenue

After a successful run across North America, Europe, the Middle East, South East Asia and the United Kingdom, the Sitar for Mental Health India Tour 2026 by critically acclaimed sitarist and neo-classical music artist Rishab Rikhiram Sharma concluded this weekend with a landmark finale on home turf, marking one

Zelio E-Mobility Joins Hands with Punjab Kings as Official EV Partner for 2026 Season

* Marks Zelio’s first cricket-led brand partnership, reinforcing its pan-India growth ambition * Partnership spans branding, digital, and in-stadia activations across 2026 season * Zelio’s XMen 2.0 and newly launched X Men+ — two of its most celebrated models — to be showcased by Punjab Kings throughout the season

Planted, Not Pushed: This Zoho One Campaign Refreshed the B2B Marketing Playbook

What Happens When Marketing Gives Up Control Most marketing campaigns are designed to control what people say. Firstly, the brief defines the narrative. Next, the format standardizes the output. And the metrics reward consistency. While this might work at a scalable level, it also makes all user-generated content start

📰 News

From DLF to TATA: Fees of IPL Title Sponsors Over the Years

The cash-rich Indian Premier League, as a product and brand, has emerged as one of the most profitable arms of cricket. Since its inception in 2008, the Board of Control for Cricket in India’s brainchild has risen by leaps and bounds to be adequately represented by the title

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AI in IPL Sponsorship: How Google Gemini and ChatGPT Are Transforming Sports Marketing in India

AI is reshaping IPL sponsorships as companies like Google Gemini and ChatGPT enter cricket marketing. Discover how AI is driving fan engagement, brand visibility, and the future of sports marketing in India.

CBS News to Cut 6% Workforce, CBS Radio to Shut Down in May

In an effort to "remain competitive", CBS News, a major American media company, will lay off 6% of its employees on March 20. Those affected employees will be contacted by the end of the day, according to the news network owned by Paramount Skydance Corporation. President Tom Cibrowski

🏆 Lists & Rankings

10 Best AI Tools for Meta Ads in 2026 (Facebook & Instagram Advertising)

AI tools for Meta Ads make ad creation fast and smart. The system analyzes your audience data to provide headline suggestions and brand-specific image selections. The tools evaluate multiple ad variations to determine their effectiveness, which enables users to reduce unnecessary advertising expenses. They create concise text that matches

Sony Pictures Networks India Cuts 10% Workforce

Over a hundred positions have been eliminated at Sony Pictures Networks India (SPNI) due to a reorganisation. Approximately 10% of its employees might be impacted, according to media sources. In a challenging advertising climate, layoffs are part of a larger effort to rationalise costs. According to the sources, the layoffs

Barclays Moves Marketing Work to India, up to 50 London Roles at Risk

The marketing department of Barclays is getting ready to relocate from London to India. As the bank seeks to reduce expenses and increase its utilisation of artificial intelligence, this change could threaten the employment of as many as fifty people. The in-house advertising business of the British lender will

Airtel Customers Get Free Adobe Express Premium Subscription

In cooperation with Adobe, telecom provider Airtel will provide its clients with a one-year subscription to Adobe Express Premium. The business claims that all Airtel customers in India would be able to take advantage of the deal. The new package will let Airtel subscribers use the app's

Zepto CEO Says Dropping ‘10-Minute Delivery’ Branding Was Suggested in Good Faith

The Union labour minister's proposal to remove the "10-minute" delivery guarantee from the branding and advertising campaigns of rapid commerce (qcom) platforms was made in good faith, according to Aadit Palicha, founder and CEO of Zepto. After meeting with Labour Minister Mansukh Mandaviya, Palicha posted

📰 News

Gaurav Dagaonkar of Hoopr on Simplifying Music Licensing and Powering the Creator Economy

StartupTalky presents Recap'25, a series of exclusive interviews where we connect with founders and industry leaders to reflect on their journey in 2025 and discuss their vision for the future. In this edition of Recap’25, StartupTalky speaks with Gaurav Dagaonkar, Co-Founder & CEO of Hoopr, who

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How AI Marketing Tools Can Help You Achieve Your Marketing Goals

Gone are the days when one could rely on traditional methods solely to get the most out of their marketing endeavors. We exist in an era where technology has revolutionized the way we live and work. Artificial Intelligence has emerged as a powerful tool that can automate various tasks and

Kriti Sanon steps into wellness with Supply6 as investor and brand ambassador

A consumer-first association that evolved into a strategic partnership in daily nutrition.

🏆 Lists & Rankings

Top Celebrity Brand Ambassador Failures in India

India’s celebs often lend their star power to brands, but sometimes these partnerships crash spectacularly. What happens when an endorsement backfires? In a market where image and authenticity rule, a misaligned campaign or a public scandal can quickly turn a lucrative deal into a PR nightmare.  From fairness creams

NCLAT Rules WhatsApp Needs User Consent for All Data Uses Beyond Advertising

WhatsApp must obtain user agreement before sharing data with Meta parties for both advertising and non-advertising reasons, according to a clarification made on 15 December by the National Company Law Appellate Tribunal (NCLAT). A panel headed by Justice Ashok Bhushan, the chairperson of the NCLAT, granted the Competition Commission

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Rahul Ranjan of Mrig Sight Media on Reframing Digital Trust, Scaling Signal-Driven Marketing, and Shaping the Future of India’s Content-First Advertising

StartupTalky presents Recap'25, a series of exclusive interviews where we connect with founders and industry leaders to reflect on their journey in 2025 and discuss their vision for the future. The digital marketing landscape in India is undergoing one of its most transformative phases yet. With consumers demanding

Omnicom Announces 4,000 Job Cuts, Brand Closures Following Interpublic Group Acquisition

Following the $13.5 billion acquisition of Interpublic Group (IPG), the multinational marketing and communications powerhouse Omnicom Group is expected to lay off around 4,000 employees and shut down a number of agency brands, according to a Financial Times report citing business executives on December 1, 2025. The research

Disney and YouTube Seal Deal to Bring TV Channels Back to the Platform

On 14 November evening, Disney and YouTube announced an agreement to lift the blackout that had been removing ABC, ESPN, and other channels from the YouTube TV streaming service. The deal puts an end to a dispute that started in late October when Disney removed shows from YouTube TV. The

Kingshuk Mitra Quits JioStar to Launch His Own Startup Venture

Kingshuk Mitra has announced his departure from JioStar to start an independent business aimed at fusing creativity and technology. He was in charge of impact properties, agency partnerships, measurement, and branded content. Having held senior leadership positions at WPP, Disney, and JioStar during her more than 20-year career, Mitra

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The Ultimate List of Best and Viral Black Friday Ad Campaigns that Captured Everyone’s Attention

Every sale sparks a rush to win over customers, but Black Friday takes that competition to a whole new level. Not only is it one of the biggest single days for sales, but it also skyrockets the holiday shopping season.  This is the major time of the year when retailers

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Who Was Piyush Pandey? The Advertising Legend Behind Fevicol, Cadbury and ‘Ab Ki Baar Modi Sarkar

Piyush Pandey, a name synonymous with Indian advertising, changed how brands spoke to a nation. From the heart of Jaipur to leading Ogilvy India, Pandey transformed creativity with ads for Fevicol, Cadbury, and political campaigns like “Ab ki baar Modi sarkar,” reflecting real people, everyday emotions, and India’s unique

From Scattered Tools to One System: Blinkit-AI’s Play for the Future of Content

Managing a marketing campaign often means shifting between separate apps for writing, design, scheduling and tracking. The process slows teams down and inflates costs. Noida-based Blinkit-AI believes the answer is not another tool, but a single system. The company, founded in 2021, has raised USD 1.2 million

Google Diwali 2025 Offer Explained: Get Up to 2TB Storage for Just INR 11/Month...

Google's Diwali gift is here with big discounts for all Indian users. Compare these new prices and choose...

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Viral Diwali and Dhanteras Ads by Top Jewellery Brands

The celebrations of Diwali and Dhanteras are not just festivals - they are moments of light, prosperity, and family all woven together. For most people, it is also a time of buying gold and jewellery to symbolise new beginnings and blessings. So, for a jewellery brand, this is the perfect time

MS Dhoni Completes Drone Pilot Training with Garuda Aerospace’s DGCA-Approved Academy

Garuda Aerospace, one of India’s leading drone manufacturers, announced that its brand ambassador and investor, Mahendra Singh Dhoni, has successfully completed his drone pilot training at the company’s DGCA-approved Remote Pilot Training Organisation (RPTO) in Chennai. The achievement marks a new milestone in Dhoni’s association with

Ivana Jewels Brings Mouni Roy on Board as Its Brand Ambassador; Launches Its First TVC

Actress and Entrepreneur Mouni Roy has been announced as the brand ambassador of Ivana Jewels, one of India’s fastest-growing lab-grown diamond jewellery brands. To mark this association, the brand has launched its first television commercial, featuring the actress. The campaign carries the message - “See it. Wear it.

YouTube Brings Premium Lite to India at Rs 89 per Month

YouTube has launched its Premium Lite plan in India at Rs 89 per month. The new low-cost subscription offers ad-free viewing on most videos but excludes features like YouTube Music, downloads, and background play. The rollout is set to reach all users in the coming weeks. A Cheaper

Snapchat Memories Are No Longer Free: 5 GB Limit and What You Need to Know

Are your old snap memories safe? Is the new pricing affordable for Indians? 100GB for...

Gant Appoints Shahid Kapoor as Brand Ambassador in India

American sportswear brand Gant announces the appointment of Bollywood actor Shahid Kapoor as its Brand Ambassador in India. This milestone underscores Gant’s commitment to expanding its presence in one of the world’s fastest-growing fashion markets. The partnership debuts with the launch of Gant’s new campaign, “Button

Rannvijay Singha Joins blyp as Brand Ambassador

BLYP, the hyper-local valet and smart parking platform, is proud to announce Rannvijay Singha as its official brand ambassador. Known for his charismatic persona, fearless attitude, and deep connection with the youth of India, Rannvijay perfectly embodies the spirit of BLYP,  a brand built on trust, reliability, and smarter

🏆 Lists & Rankings

Top Newsletter Platforms & Tools: Best Email Newsletter Software Ranked

Whenever we talk about ‘Business’, the second most important word that comes to our mind has to be marketing. No business can survive without proper marketing. Communicating with the audience is what marketing is all about. To inform the audience about the business and its activities is the prime factor

Instagram Launches First-Ever iPad App with Reels: A Direct Challenge to TikTok

On 3 September, Instagram finally released its iPad app after a 15-year wait, with Reels as a key feature. Although this change has long been expected, many people are wondering why it happened now. Reels at the Heart of Instagram’s iPad Strategy Instagram is attempting to compete with

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Vans Marketing Strategy: Target Market, Audience, Advertising & Distribution Explained

A rebellious spirit emerged from the sunny shores of Costa Mesa, California, in a society where conformity ruled the streets. In 1966, Paul Van Doren, Gordon Lee, and James Van Doren came together to spark a cultural revolution through the creation of Vans. They had no idea that their bold

CCPA Fines Rapido INR 10 Lakh for Misleading Advertisement

The Central Consumer Protection Authority (CCPA) has ordered Rapido (Roppen Transportation Services Pvt. Ltd.) to pay a penalty of INR 10 lakh for printing deceptive advertisements and engaging in unfair trade practices, in a move to defend consumer rights. Misleading ‘Auto in 5 Min’ Promotion Explained The Authority has additionally

Airtel Offers Free Apple Music Subscription to Prepaid Users After Perplexity AI Tie-Up

It looks like Bharti Airtel is adding more bundled digital services for its Indian consumers. According to reports, the telecom operator has extended its collaboration with Apple, which was previously restricted to postpaid and broadband consumers, by providing free access to Apple Music for its prepaid customers. The action was

Zepto Adds Real Estate to Quick Commerce Offerings With ‘Land in 10 Minutes’ Promise

The House of Abhinandan Lodha has partnered with Zepto, a quick commerce platform, to reportedly provide land plots in ten minutes. In a recent advertising campaign, the real estate player revealed the partnership. The commercial, which was released during the Janamasthami festival, features expansive land plots and concludes with a

All Roads in Performance Marketing Ecosystem to Converge at CLICK 2025

New Delhi, August 13, 2025: The 11th edition of India’s foremost annual affiliate marketing conference -- the India Affiliate Summit -- is all set to return in a significantly larger avatar as CLICK 2025, covering all the sub-sectors under the broad umbrella of performance marketing. Organised by the Internet and

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Snickers Marketing Strategy, Campaigns & Branding: Target Audience, Market, Positioning & Advertising Insights

With an irresistible blend of peanuts, caramel, and nougat, Snickers has become an enduring sensation in the world of candy bars. For a remarkable nine decades, this delectable treat has been delighting consumers and satisfying their cravings. Its history is etched with remarkable achievements and sales figures that would make

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Creative Independence: Why Regional Brands and Voices Matter in Modern Indian Marketing

This article has been contributed by Siddhant Jain, Partner, Three Fourth Solutions  As India celebrates another Independence Day, it’s time we re-examine the idea of freedom not just in political or personal terms, but in the creative and cultural context of Indian marketing.  For decades, the narrative in

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Nestle Marketing Strategy Uncovered: Target Market, Advertising, Promotion & More

Nestle is one of the world's largest food and beverage companies, with a rich history dating back over 150 years. Founded in Switzerland in 1866 by Henri Nestlé, the company began as a producer of infant formula but soon expanded into chocolate and other food products. Today, Nestle

Google to Open Play Store for All Legal Real-Money Gaming Apps in India

In response to an ongoing antitrust investigation by the Competition Commission of India (CCI) into the tech giant's alleged abuse of dominance in the real-money gaming (RMG) ecosystem, Google has recommended adjustments to its Play Store and advertising standards for a greater number of RMG apps in

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Subway Marketing Strategy: Complete Guide to Subway Marketing, Pricing, Advertising, Campaigns, and Business Plan

Subway, the world's largest sandwich chain, has revolutionized the fast-food industry with its healthy and customizable sandwiches. With over 45,000 locations in over 100 countries, Subway has become a global brand with a loyal customer base. The journey of Subway started in 1965 when Fred DeLuca,

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Rolls-Royce Marketing Strategy & Advertising Campaigns: Target Market, Promotion & Brand Success

Rolls-Royce, established in 1904, is a British luxury automobile manufacturer renowned for its exceptional cars and esteemed brand image. Each vehicle is meticulously handcrafted by a team of skilled artisans, engineers, and technicians, embodying the pinnacle of opulence and engineering excellence. With a rich history and iconic models, Rolls-

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Shubman Gill's Brand Endorsements: The Rising Star of Cricket and Advertising

Shubman Gill has rapidly emerged as one of India’s most promising cricketers. With his stylish batting, impeccable technique, and impressive performances on the international stage, he has not only won millions of hearts but also caught the attention of leading brands. Gill's youth appeal, clean image, and

Rannvijay Singha Joins Dylect as Brand Ambassador for Car Tech Lineup

Dylect has named actor and road-trip icon Rannvijay Singha as brand ambassador for its upcoming smart automotive tech range. The company aims to tap into India’s growing road-smart consumer base as it expands into auto tech after clocking ₹33 crore in debut-year revenue.

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Audi Marketing Strategy 2025: Target Market, Brand Positioning & Advertising Insights

Audi is a German car company that designs, engineers, manufactures, markets, and distributes luxury vehicles. It is a member of the Volkswagen Group and has its roots in Ingolstadt, Bavaria, Germany. Audi-branded vehicles are produced in nine production facilities worldwide. The origins of the name Audi are uncertain, but

Meta Cracks Down: SEBI Verification Now Mandatory for Investment Ads

In a significant crackdown on fraudulent market consultants and investment gurus, or "furus", Meta has required advertiser authentication for all securities and investment-related advertisements that target Indian consumers beginning on July 31. All advertisers running investment ads in India, including international campaigns targeting Indian audiences, must confirm

Virat Kohli Teams Up with Agilitas in a Game-Changing Deal

Indian Premier League winner Virat Kohli of Royal Challengers Bengaluru has partnered with sports goods manufacturer Agilitas after his contract with Puma was over. A media house cited sources indicating that Kohli is thought to have contributed INR 40 crore to the initial instalment. Notably, Abhishek Ganguly, the former head

🏆 Lists & Rankings

Best AI Ad Generators for Automated, High-Converting Campaigns

AI has indeed altered advertising by streamlining the processes of digital marketing itself in creative generation, targeting, and campaign optimization towards achieving efficacy and efficiency never before imaginable. Among such key features are real-time data analysis and predictive analytics that enable brands to deliver hyper-personalized dynamic content to

WhatsApp Confirms Ads Are Coming — But Users’ Chats Stay Ad-Free

The WhatsApp advertising that the Meta-owned messaging firm has formally unveiled won't appear in users' calls or chats, so don't worry. Instead of showing up in users' personal area, these advertisements will show up in the Updates tab. The Updates page, where one

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Amul Marketing Strategy: Branding, Advertising, Pricing & Promotion Strategies That Made It a Household Name

The first time that most of us came across Amul was when the catchy tune of ‘Amul Doodh Peeta Hai India’ rang from the television. Though many of us were really young at that time, ever since we grew up, whenever we encounter some variation or the other of the

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Shraddha Kapoor’s Brand Endorsements List: The Power Behind Her Influence

Shraddha Kapoor, one of Bollywood’s most bankable stars, continues to captivate not just cinema lovers but also leading consumer brands. Known for her relatable charm and massive fan base, she appeals strongly to Gen Z and millennials. As a brand ambassador, Shraddha Kapoor brings credibility, freshness, and influence across

Jonty Rhodes Invests in UpUrFit, Joins as Brand Ambassador to Power India’s Booming Sports Wellness Market

Cricket icon Jonty Rhodes has joined Indian startup UpUrFit as a strategic investor and brand ambassador. The brand, focused on sports recovery and hygiene, aims to meet the rising demand in India’s wellness market with clean, effective products.

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Apple Marketing Strategy: Inside the iPhone Marketing Strategy & Apple’s Advertising Success (2025)

Apple Inc. is a world-renowned name for innovation and breakthroughs in the consumer electronics and computer industry. Apple is known to be one of the greatest marketers of all time because it understands that marketing is one of the most crucial aspects of a business venture, which greatly determines

Walmart to Slash 1,500 Corporate Jobs in Major Restructuring Move

According to a media source, the US retail giant Walmart intends to eliminate some 1,500 corporate positions as part of a reorganisation initiative to streamline its business practices. Divisions like Walmart Connect, its advertising business, e-commerce fulfilment in US stores, and worldwide technology operations will all be impacted

🏭 Companies

Behind Justdial's Success: How It Monetizes Local Connections | Justdial Business Model | How It Makes Money

Justdial has developed into a one-stop shop for many consumers looking for information about different goods and services in the technologically advanced world of today. Justdial connects millions of people with nearby companies through its huge database, which serves a wide range of industries. Justdial business plan focuses on

RCB Bowled Out in Court: Delhi HC Rejects Plea Against Uber’s Travis Head Ad

According to LiveLaw, the Delhi High Court on 5 May denied an interim injunction petition that the IPL team Royal Challengers Bangalore (RCB) had brought against Uber Moto over a purportedly offensive YouTube ad that featured Travis Head of Sunrisers Hyderabad (SRH). RCB's request for an interim injunction

Google’s Ad Monopoly Ruled Illegal: What the Landmark Antitrust Decision Means

In an antitrust ruling that couldn't be much clearer or more direct, a US federal court has found Google guilty of maintaining an illegal monopoly over digital advertising technology. This case, brought by the US Department of Justice in 2023, focused very closely on how Google has bundled,

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Best 10 AI Business Idea Generators for Aspiring Entrepreneurs in 2025

Business Idea Generator AI is the latest innovation that will help entrepreneurs and business teams create customized business ideas with ease. In addition to this, it features a user-friendly interface through which users can define key parameters including target customers (B2C or B2B), revenue models (Subscription, Advertising, Product Sales)

Hindustan Unilever Faces Legal Action from Mamaearth Parent Over Lakme Advertisement

A recent Lakme campaign called "SPF Lie Detector Test" unfairly criticises rival goods, including one that closely resembles a sunscreen from The Derma Co, another Honasa brand, according to a case filed before the Delhi High Court by Honasa.

That Sassy Thing Raises INR 6 Crore, Led by IPV to Revolutionise Women’s Wellness

* India’s first women-first sexual wellness brand offering stigma-free, pleasure-positive intimate products and comprehensive sex education. * Funds will be used to expand product offerings, strengthen content and brand positioning, and scale distribution across new channels. * Their Sex Ed Masterclass on healing from sexual trauma won the prestigious

A New Code of Conduct Introduced by the India Influencer Governing Council

According to the document, the framework will also try to safeguard responsible content creation, safeguard consumer interests, encourage equity in influencer marketing, and stop harmful or deceptive messages.

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Axar Patel's Brand Endorsement Boom: How He Became India's Favourite Marketing Face

Axar Patel, renowned for his stellar cricket performances, has become a sought-after figure for brand endorsements, reflecting his growing influence and marketability. But beyond his cricketing prowess, Patel has also emerged as a favorite among brands looking to associate with an athlete who represents consistency, reliability, and adaptability. As

🏆 Lists & Rankings

List of Brands endorsed by Rohit Sharma

A brand ambassador is a person who represents a corporation and serves as its "face." The candidate should ideally be a tastemaker in their community, with plans to sell the brand through existing networks and contacts. In addition, a brand ambassador will represent her company at special events,

SEBI Rolls Out Pilot Framework for Risk-Return Verification in Financial Ads

The new system aims to stop false performance claims made by an investment advisor, broker, or analyst.

🏆 Lists & Rankings

List of Brands Endorsed by Ravindra Jadeja

Endorsements are a type of advertising that employs well-known personalities or celebrities who have a high level of public recognition, trust, and respect. Such people promote a product or service by using their names or photos for a brand. Advertisers and clients hope that a celebrity's approval

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Shikhar Dhawan’s Brand Endorsements: A Look at His Top Partnerships

Shikhar Dhawan is well-known as 'Gabbar' in the cricketing world and is not just a cricketer on the field but also a marketing favourite. But what makes Shikhar Dhawan a perfect choice for brands? It’s simple: he’s honest, relatable, and shows authenticity. Whether he is

From April 1, India Plans to Eliminate the 6% Google Tax

India plans to eliminate the Google tax, a 6% equalisation levy levied on online advertising services provided by Google and Meta, starting on April 1. The action is probably intended to appease US President Donald Trump, who has threatened to impose retaliatory tariffs on nations that, starting on April 2,

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List of Brands Endorsed by Malaika Arora: The Face of Glamour & Fitness Brand Ambassador

As a name synonymous with glamour, fitness, and style, Malaika Arora has established herself as a leading figure in the Indian entertainment industry. Over the past two decades, she has seamlessly transitioned from a Bollywood diva to a fitness guru, fashion trendsetter, and one of India’s most trusted brand

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The Best Creative Holi Ad Campaigns by Brands

The celebration of Holi, the festival of colors, goes beyond ordinary revelry; it reflects the spirit of unity, forgiveness, and joyful fellowship. Brands have noticed the cultural significance of this bright event and have effectively incorporated it into their advertising strategies. These commercials highlight the numerous principles linked with Holi,

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The Branding Play Most Overlook—And It’s Gen Z, Not AI

This article has been contributed by Sohini Sen, Associate Director – Marketing & Communications, Captain Fresh. Looking For The Face Of Your Next Campaign? They Work for You. As Gen Z Enters the Workforce, Ignoring These Digital Native Storytellers Could Cost Brands Big. Imagine this: You have signed Lionel Messi as

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All Sponsors of Indian Premier League 2025 (IPL 2025)

The Indian Premier League (IPL) is undoubtedly India's top-branded Twenty20 league organized by the Board of Control for Cricket in India (BCCI). Established in 2008, it has quickly developed into one of the richest and most popular T20 leagues in the world, attracting top players from across

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Why was Hippo Chips Discontinued? | Hippo Chips Failure

A well-known phrase in the advertising industry states, "When all else fails, use emotion. And when that seems a trifle out-of-sync proposition in the product category, rush to good ol' mother's love". In India, "maa ka pyaar" (a mother'

KiranaPro Welcomes PV Sindhu as Investor & Brand Ambassador to Boost Quick Commerce

KiranaPro, a top AI-powered quick commerce platform in India, has gained strong support with PV Sindhu joining, India’s renowned badminton star, as both an investor and brand ambassador. This is the first investment in KiranaPro’s seed funding round, supporting its mission to modernise India’s retail sector

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Cupid's Arrow: Iconic Valentine's Day Ad Campaigns That Touched Hearts

The Feast of Saint Valentine, commonly known as Saint Valentine's Day or Valentine's Day, is celebrated on February 14 every year. It began as a Christian feast day commemorating a martyr named Valentine. Through succeeding folk traditions, it has evolved into a significant cultural, religious, and

Curefoods Engages Hrithik Roshan as an Investor; Rebrands EatFit as 'Kitchens of EatFit'

Bollywood star Hrithik Roshan has joined Bengaluru-based cloud kitchen startup Curefoods as a brand ambassador and investor for EatFit, the company's flagship brand, which is now being rebranded as "Kitchens of EatFit." The business did not, however, provide the deal's financial details.  According

With Additional Clarifications, SEBI Tightens its Hold on "Finfluencers"

On 29 January, the Securities and Exchange Board of India released additional explanations regarding the finfluencer rules. Brokers, mutual funds, investment advisers, exchanges, and other market participants are prohibited from having a direct or indirect relationship with unregistered influencers, according to the document on the SEBI website. The regulator'

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Maha Kumbh 2025: Inspiring Brand Campaigns Blending Spirituality and Innovation!

The Maha Kumbh Mela of Hindus, celebrated 144 years ago, is a religious event that is attended by millions of pilgrims from all over the world. The pilgrims are from far away to four places in India - the Holy cities of Prayagraj (Allahabad), Haridwar, Ujjain, and Nashik. Based on Hindu

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Tricolour Tributes: The Best Republic Day Ad Campaigns

Every year, January 26th is observed with celebrations and patriotic fervor across the country. India is going to celebrate its 75th Republic Day this year.  Republic Day is commemorated with great excitement around the nation. With its start in Delhi's Rajpath and finish at India Gate, the procession

Meta Fears an Antitrust Verdict in India May Require Features to be Rolled Back

According to a court petition by the U.S. company, Meta may have to "roll back or pause" some functionalities in India because of an antitrust injunction that prohibited its WhatsApp messaging service from sharing user data with Meta for advertising purposes. The Competition Commission of India'

ASCI Requests Brand Partnership Disclosures from LinkedIn Influencers

LinkedIn influencers are being urged by the Advertising Standards Council of India (ASCI) to follow the guidelines that require them to disclose any significant relationships they have with the companies, goods, or marketers they endorse. According to a statement from ASCI, this action attempts to maintain the integrity of influencer

📚 Learning

What is Viral Marketing? A Comprehensive Guide with Examples

This article has been contributed by Sri Hari Cuddapah, Chief Business Officer, GenY Medium Viral marketing is the powerful form of advertising that uses social networks to quickly propagate messages about the brand. It is about producing a particular type of content which is so appealing that it invites sharing

📰 News

Countdown to Creativity: Top New Year Ads of All Time

As the clock strikes midnight and the world bids farewell to the previous year, advertisers grasp the chance to create campaigns that engage, motivate, and resonate with people all around the world. From heartwarming stories that make us cry to hilarious sagas that make us laugh, each ad tells a

Sachin Tendulkar Joins Kissht as a Brand Ambassador and Strategic Investor

Cricket player Sachin Tendulkar has joined Mumbai-based financial firm Kissht as a brand ambassador and strategic investor. The company stated that the move will help it grow its business and improve its credit finance products, but it did not reveal the deal's financial details. According to the

📚 Learning

Flipkart Fashion Steals the Spotlight at a Concert with a Creative Twist

Flipkart Fashion has always been more than just an online destination for style enthusiasts. It’s a brand that understands its audience—fashion-savvy Millennials and Gen Z—and consistently finds innovative ways to engage with them.  When it comes to blending innovation and relatability, Flipkart Fashion knows how to

🏆 Lists & Rankings

Top Unique and Creative Ads by Leading Brands | Best Creative Advertising

A business's survival lies in its visibility, if it is not visible enough, then there will be no customers who will willingly get associated with your business. For that visibility, marketing is needed. It is one of the most important aspects of a business apart from developing products

Due to the WhatsApp policy, CCI Fines Meta

The Competition Commission of India hit WhatsApp and its parent company Meta with an INR 213.14 crore (roughly USD 25.3 million) fine on 17 November for violating the Competition Act and abusing its dominant position through the 2021 update to WhatsApp's privacy policy. WhatsApp has been