WhatsApp Confirms Ads Are Coming — But Users’ Chats Stay Ad-Free

WhatsApp Confirms Ads Are Coming — But Users’ Chats Stay Ad-Free
WhatsApp will now feature advertisements as well

The WhatsApp advertising that the Meta-owned messaging firm has formally unveiled won't appear in users' calls or chats, so don't worry. Instead of showing up in users' personal area, these advertisements will show up in the Updates tab.

The Updates page, where one may view WhatsApp Status posts, is where Meta is placing them.  Therefore, no, consumers' private discussions are not being interrupted by advertisements for shoes or shampoo. These sponsored posts, such as Instagram Stories with occasional promotions, will appear between friends' status updates.

In an official blog post, WhatsApp stated that these new features will only be available on the Updates page, separate from your private conversations. This implies that a user's experience remains unchanged if he or she solely uses WhatsApp to communicate with friends and family.

WhatsApp did not just adopt this notion without any prior planning. Since acquiring WhatsApp, Meta has considered monetising the app and introducing advertisements to make money.

Meta always had a distinct idea, even though WhatsApp's initial creators opposed the messaging service's use of advertisements.  In 2020, they postponed their advertising goals, but they have since returned with a strategy that says it respects your privacy.

In 2023, WhatsApp CEO Will Cathcart stated that the business was still figuring out how to include advertisements in the app without interfering with messages.  We now understand how. The Updates tab's hidden Status function will display these sponsored posts.

Ads will not Hinder Users’ Privacy

According to Meta, there will be limited ad targeting. Users' locality or region, the language their app uses, the channels they follow, and how they interact with ads in Meta apps are just a few of the variables that will affect the ads.

It is advised to wait a while, pay great attention to the update, and then make any decisions regarding the company's privacy policy. The company underlines that it does not read users' messages or listen in on their calls in order to protect users' privacy.

In addition to advertisements, Meta is launching channel subscriptions and promoted channels on the platform. Users will now see promoted channels when they search for new ones to follow. For a monthly price, they can also subscribe to channels for "exclusive updates".

Sandhya Devanathan, the vice president of Meta's India division at the time, stated in February that WhatsApp's corporate clients have up to now used Instagram to promote their brands.

According to Devanathan, who is currently VP of India and Southeast Asia at Meta, the company has enabled the Click To WhatsApp feature for companies that advertise on Instagram. This allows potential customers to connect with these companies on WhatsApp with just one click, completing their sales cycles.

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