Direct-to-consumer brand news, D2C startup stories, and online-first business insights.
Global beauty giant L’Oréal is reportedly in advanced discussions to acquire a majority stake in Indian beauty and personal care startup Innovist. The deal is expected to value the Gurugram-based company between $350 million and $450 million, according to multiple media reports. If finalised, this would mark a significant
On 2 March, domestic FMCG producer Dabur India revealed that it has finalised a deal to purchase a share in RAS Beauty. Buying a small share in RAS Beauty, a direct-to-consumer premium skincare brand, will cost Dabur INR 60 crore as part of its newly launched Dabur Ventures programme. In
KORA by Nilesh Chhadva and Mitesh Sumbad, the bridge to luxury Indian men's ethnic wear, is thrilled to announce the opening of its third store in Tamil Nadu at 2nd Avenue, Anna Nagar, Chennai on January 14, 2026. This new flagship store marks a significant milestone in the
In an effort to draw in early-stage merchants looking to expand online, Myntra announced that it has implemented a zero-commission scheme for new Indian direct-to-consumer firms joining its marketplace. The programme,e, which is a component of its Myntra Rising Stars initiative, is applicable to domestic fashion, beauty, and lifestyle
~ ‘One for every tale’ * Made with Real Juices, Real Spices & A Twist * Designed for versatility, pairs effortlessly with the spirit of your choice — or stands tall on its own. * Crafted with Bold Flavours, Less Sugar & More Twist Meet Twisted Tails, a refreshingly daring twist in India’s beverage
In present-day homes, the living room is more than just about a gathering space. It is said to be the heart of entertainment, a place where you enjoy your relaxation time as well as family bonding. And when we talk about the center of it all, there stands the TV
Indian shoppers are ringing in the festive season early this year, and it’s already showing up in the numbers. According to e-commerce enabler GoKwik, order volumes for D2C brands on its platform jumped 16% YoY in the pre-festive period, pointing to a strong quarter ahead.
Mumbai, 12th August, 2025: Early growth investment fund Atomic Capital has announced the final close of its maiden fund with a corpus of over Rs 400 crore, focused on early growth-stage Indian consumer, consumer-tech, and consumer-enabler startups. This is one of the largest debut funds dedicated to fueling India’s
Brides plan everything for their big day – the dress, the jewellery, the décor – but when it comes to luxurious nightwear for the wedding night or honeymoon, the options are… ordinary. House of Elorra is here to change that. We believe nightwear should be a reflection of elegance, femininity, and grace.
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Raksha Bandhan isn’t just about rakhis and sweets, it’s about finding something that truly reflects your bond. If you're thinking beyond the usual and want a gift that lasts, jewellery is a great shout. Whether your sibling is into sleek, minimal pieces or bold, festive bling,
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Raksha Bandhan is more than a ritual, it's a feeling. It’s about that silent understanding between siblings, the shared childhood memories, the teasing, the late-night talks, and the unspoken support. And while no gift can truly capture all of that, the act of choosing one still matters.
Brand Studio Lifestyle enters the GCC market through strategic collaboration with Raphael Lifestyle. After making a strong mark on India’s fashion landscape, Highlander and Tokyo Talkies, two of India’s fastest-growing fashion brands, have officially entered the Middle East through a strategic partnership with Raphael Lifestyle. As part of
Bessemer Venture Partners’ latest report outlines how content, quick commerce, and aspirational consumption will shape India’s $1 trillion digital future. The rise of D2C brands, q-commerce, microtransactions, and lifestyle spending shows a shift in consumer habits.
The board of the massive D2C e-commerce company Meesho has authorised the company's transformation into a public company in preparation for an IPO. In an extraordinary general meeting on June 5, the board of Meesho passed a special resolution to change the company's name from "
Gully Labs, India’s culturally inspired sneaker brand, secured INR 8.7 crore in seed funding led by Zeropearl VC. The capital will be used to diversify products, grow sales channels, and open retail stores.
The Bangalore-based menswear brand has launched its presence in the Middle East via local marketplaces: Noon, Namshi and Amazon. The Bear House aims to expand and consolidate its physical retail and omnichannel presence in the high-potential, premium Middle Eastern market.
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In the last few years, Direct-to-Consumer (D2C) startups have completely rewritten the Indian retail playbook. By eliminating middlemen, mastering storytelling, and delivering superior customer experiences online, these brands have earned love, loyalty and in many cases, unicorn status. The D2C wave in India is an exciting combination of innovation, agility,
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Mother’s Day is not just about flowers and cards, it is about expressing gratitude and love through thoughtful gestures. Whether your mum prefers luxury, wellness, art, or practicality, this curated list brings together some of the most meaningful and premium gifts from homegrown Indian brands. Celebrate her with something
New Delhi [India], May 5: India’s mouth freshener and confectionery space is set for a flavorful revival with the launch of Eatsome, a new-age D2C brand reimagining traditional Indian tastes for today’s consumers. Leading the vision is Krishan Arora, Founder & Chief Business Architect, and part of BD
Wakefit, a leading direct-to-consumer (D2C) home and sleep solutions brand, is planning to raise INR 1,500-2,000 crore ($200 million) through an initial public offering (IPO). While the company is expected to file draft papers for the IPO in the coming months, it has not yet finalised the timing
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Valentine’s Day is all about meaningful connections, and for D2C brands, building strong customer relationships is just as important. Today, customers highly value the idea of personalisation, and it plays a key role in keeping them loyal. While loyalty programs, referral incentives, and community engagement are essential in retention,
Ahmedabad (Gujarat) [India], February 12: 7Decore, an emerging premier home decor brand, offers a wide range of innovative wall decor embellishments, including wall art and decorative accessories. India has long been a diverse market for home decor, and religious themes are often popular among the consumer base. Founded by Ketul
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This article has been contributed by Ankit Aneja, Vice President, Herbal Chakra Pvt. Ltd. As Diwali is around the corner, D2C brands have a prime opportunity to use social media to engage consumers, sell more, and create lasting relationships. Digital platforms become an integral part of modern marketing, making it
New Delhi, July 8, 2024: The Indus Entrepreneurs (TiE) Delhi-NCR, a premier organization fostering entrepreneurship and innovation for over 2 decades is all set to host the D2C Summit on July 19 at the India Habitat Centre. Themed 'Startups of Naya Bharat' the summit is set to bring
Udaipur (Rajasthan) [India], April 19: In today's digital marketing landscape dominated by paid advertising, Opositive, the SEO Research Lab, is offering a refreshing alternative with the launch of its Converse series – a platform for one-on-one industry sessions with SEO experts. The inaugural session, Converse 1.0, featured Nitin
New Delhi (India), April 17: Outlast Labz USA has officially launched its operations in India, aiming to dominate the global market. The USA-born brand, founded in 2020, is set to redefine the nutritional supplement industry in India. At a time when health and wellness are paramount, Outlast Labz is expanding
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A recent poll by MMA India and Publicis Commerce found that 63 percent of direct-to-consumer (D2C) enterprises are not profitable at all, and 80 percent have not yet achieved profitability. Twelve percent of Direct-to-Consumer businesses have declared profitability, according to the survey on March 6, 2024. Twenty-five percent of those
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The once-commonplace multivitamin pills and capsules have been mostly replaced as the preferred oral supplement by gummies. Sugar, maize starch, gelatin, and water are the usual ingredients in these sweets, which are available in a rainbow of flavors and shapes, not to mention attractive packaging decorated with artificial colors. Vitamin
This Valentine’s Day, Kushal's introduces their new jewellery collection, ‘Love that Shines’ to celebrate love. Embrace the love of gifting with Kushal’s fashion & silver jewellery. National, February 14, 2024: Leading fashion & silver Jewellery brand—Kushal’s, has embraced the essence of love and elegance