Embrace Modern Love with Kushal's 'Love That Shines' Collection: Tailored Offerings for Valentine's Day Gifting

Muskaan Kapoor

Feb 14, 2024 — 4 min read

Explore Kushal's Customized Valentine's Day Gifts

This Valentine’s Day, Kushal's introduces their new jewellery collection, ‘Love that Shines’ to celebrate love. Embrace the love of gifting with Kushal’s fashion & silver jewellery.

National, February 14, 2024: Leading fashion & silver Jewellery brand—Kushal’s, has embraced the essence of love and elegance with the launch of their 'Love That Shines' jewellery collection, just in time for Valentine's Day.

The carefully crafted 92.5 Sterling Silver Collection from Kushal’s is a perfect blend of subtlety and sparkle, representing minimalist chic design in beautiful rose gold plating, making the jewellery look exquisite. The collection includes sleek chains with modern heart and infinity symbol pendants, earrings, bracelets, and promise rings that shine in every moment. These products are also available in rose gold, rhodium, and gold pigment plating.

What sets this collection apart is the stunning jewellery designs and the thoughtful digital Video Campaign (DVC) accompanying it. The campaign, aptly themed around 'Love That Shines,' goes beyond the glimmer of jewellery to highlight the significance of small gestures in relationships. The emphasis on acts of love and kindness between partners, from simple breakfasts to thoughtful rides to work, adds a unique dimension to the campaign, resonating with the brand's recognition that every couple has their language of love.

While expressing the brand’s vision, Ankit Gulechha, Director of marketing at Kushal’s, said, “The strength of a bond lies in the significance of small moments. We celebrate those gestures with our 'Love That Shines' collection this Valentine's Day, meticulously crafted in 92.5 sterling silver. The jewellery goes beyond the aesthetics and brings you the opportunity of perfect gifting - an everlasting piece of jewellery. With durable and stylish designs symbolizing the endurance of love, the jewellery is thoughtfully priced to ensure accessibility to a wider audience, making each piece a perfect and lasting token of affection.”

The focus on minimalistic and chic designs tailored for modern Indian women indicates a thoughtful approach to addressing consumers' diverse needs and styles. The brand's commitment to providing a seamless online and offline shopping experience reinforces its dedication to making these beautiful pieces easily accessible to customers.

Customized Offerings for Valentine's Day

To celebrate the spirit of Valentine’s Day, Kushal’s, a renowned fashion and silver jewellery brand, has introduced a specially curated collection tailored for the season of love. This collection features intricately designed pieces adorned with heart and infinity motifs, both highly sought after during Valentine’s season. Among the assortment is rose gold jewellery, exuding a delicate and minimalist charm ideal for everyday wear.

Recognizing the quest for unique gifts to express affection, Kushal’s offers a range of Valentine’s gifting options that capture the essence of love. Customers can choose to personalize their Valentine’s gifts with a video or audio message on Kushals.com. With prices starting from INR 450 for earrings and INR 980 for 92.5 fine silver pendant necklaces, Kushal’s ensures affordability without compromising on style statement.

Embracing the theme of love, Kushal’s presents its latest jewellery collection, ‘Love that Shines’, featuring 92.5 Sterling Silver jewellery. With a focus on minimalistic and chic designs tailored for the modern Indian woman, this collection reflects a thoughtful approach to meeting diverse consumer preferences. Additionally, Kushal’s commitment to providing a seamless shopping experience, both online and offline, underscores its dedication to making these exquisite pieces readily accessible to customers.

For those interested in purchasing from the Valentine’s collection, the delicate silver earrings and fine silver pendant necklaces, priced from INR 450 and INR 980 respectively, will be available on the Kushal’s website and at over 75 stores across India.

About Kushal’s Fashion Jewellery

Since its establishment in 2007, Kushal’s has distinguished itself as a fashion and silver jewellery brand dedicated to catering to various aspects of a woman’s life, including workwear, partywear, bridal attire, and everyday casual elegance. Offering a diverse range of jewellery spanning necklaces, earrings, finger and toe rings, and more. At present, Kushal’s has established 75 stores in 20 cities across the country, and it continues to rapidly expand its retail presence throughout India. Kushal’s presently operates in cities such as Bangalore, Hyderabad, Chennai, Pune, Chandigarh, Indore and many others in India. Additionally, customers can conveniently make purchases online through www.kushals.com.