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Dove is an American personal care brand owned by Unilever, which has gone above and beyond the traditional purpose of selling beauty and body care products to its customers. The company has now become a household name because of successful marketing campaigns that are devoted to women of different ages,
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Festive seasons are always the best time to promote your products. There is a huge potential to increase the sale of your products and services by reaching new customers on such occasions. Holi is defined as the festival of colors, which signifies the end of winter and the start of
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tripe is very popular among people across the world as a leading financial services company headquartered in both San Francisco and Dublin founded by Patrick Collison and John Collisson. They offer payment processing software and application programming interfaces for various e-commerce websites and similar applications in mobile. Their marketing strategy
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The number of netizens accessing the internet has increased with the arrival of JIO in India as it offers low-cost data plans and cheaper smartphones, which let them surf the world easily. Due to this, more people are found to be active online. Taking an edge over this, various companies
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India's mega unicorn, Bengaluru-based Flipkart, is about to list in the US market. Sachin Bansal and Binny Bansal, the founders of Flipkart, are former IIT Delhi graduates. They quit their lucrative positions at Amazon to pursue their startup dreams. As a result, in October 2007, Flipkart started its
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In the era of Western Fashion, Forever 21 is no stranger! The very prominent apparel brand was founded by Do Won Chang and his wife, Jin Sook Chang. Forever 21 is an American-based brand, headquartered in Los Angeles, California, United States. In the beginning, the brand was called Fashion 21,
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Email newsletters and reminders are the best way to reach out to your audience. Most often, email newsletters or reminders are just a massive way to send out the team's latest announcement. But first, they have a serious problem. And that possible major problem is that new subscribers
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Are you looking for tools to help boost your sales and marketing efforts? This is the perfect spot! Research indicates that a significant portion of sales teams (73%) see working across departments as extremely or very important for the overall success of their sales process. In addition, 86% of employees
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Are you looking for a career that is full of creativity, innovations, and applies to every existing industry with a plethora of job roles? If yes, that means you are looking for a job in the Digital Marketing industry, which is evolving at an extremely rapid rate and has a
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Marketing is one of the most important factors for any kind of brand. If they want the existence of their brand to be known, the marketing of that brand has to be done right. Advertising is one of the main parts of marketing. When you advertise, the audience starts knowing
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Today’s world is all about showing your best social skills and communication skills for marketing yourself. The budding entrepreneurs constantly need to sell themselves and market their business ideas. To bucket up the investors for the business, one needs to attend social gatherings and socialize with people to get
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The psychology of a human being is complicated as well as interesting. When a friend or acquaintance refers you to a product to use, you definitely get a little curious about the said product or service, they make an appearance in your head. Imagine getting rewards by just referring a
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Confidence is essential when it comes to business and marketing. Only someone with the appropriate appearance and confidence can successfully sell a concept. It is the way to go if you want to take the initiative and be a part of every conversation. The key to selling your marketing concepts
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Patanjali is one of the few brands that make up the very backbone of the Indian consumerist identity. With a bevy of marketing tactics to push its plethora of products, the company has become one of the icons of the Indian economy. The privately-owned Indian FMCG Patanjali has a vast
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No matter what service or product you offer: Well-placed content helps attract customers. It makes sense to target those who are ready to buy, especially during the current inflation. After all, the ever-increasing everyday spending is having a detrimental effect on overall buying behavior. Consumers all around the world are
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Email marketing is one of the best marketing techniques in today's time. However, it needs the best practices in mind to ace the final field of success. If you are willing to donate your time to practice for good, then it is better to use it in creating
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Nobody could have ever predicted that China would experience another period of rapid economic boom. Similar to how Toyoko dominated the automotive industry, a brand that has been reigning the consumers for more than 6 years by offering a variety of goods and services is MINISO. It was founded by
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The saying ‘Hygiene is two-thirds of health’ holds great importance in life as hygiene is one of the most important basic human needs. Since the outbreak of covid-19, we are obliged to wash our hands regularly to prevent the spreading of the virus all around. Well, you may be thinking
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It is very much important for a company to manage all its marketing sources as a whole. The Omnichannel refers to brand interaction with its potential leads across various online and offline channels (such as social media, mobile, stores, etc.) intending to provide a seamless and consistent shopping experience throughout
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> A wise man once said - 'Good Marketing makes the company look smart, whereas Great Marketing makes the customers feel smart'. Yes, the customers are definitely going smarter by the day, and all of this is not just led by the technological advancements and innovations that we
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With the advent of social media and the kind of popularity it holds today, it would be extremely beneficial for a business to create a strong social media presence. Instagram falls among the most widely-used websites and applications that help in creating a strong buyer base, especially if the target
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Marketing is an essential aspect of every business. It helps businesses to attract and generate more sales. With time, business strategies change. Likewise, marketing strategies have also seen many changes over the years. Earlier most of the marketing was dependent on television commercials. It is still a big source but
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An accurate press release is very crucial for both small businesses and big startups. The main purpose of a press release is to make an official statement or capitalize on information about any corporate news. There are various benefits of a press release. The press release is an affordable method