Top 7 Customer Retention Tools to Help Improve Your Customer Service

Marlene Ann Anthony Marlene Ann Anthony Muskaan Kapoor Muskaan Kapoor
May 30, 2022 7 min read
Top 7 Customer Retention Tools to Help Improve Your Customer Service

It is not exactly a secret that customers are one of the most important aspects of your business. They buy the products and services that bring you profits and ultimately determine your revenue. But in order to maintain good profitability over a prolonged period of time, it is essential that the customers should be repeating.

It is very crucial that one retains their customers for as long as they can. A loyal customer who trusts your products or services will come back for more every time. But with the rise in competition, this is becoming quite hard to achieve. Reports have shown that 60% of customers leave businesses due to bad customer service. You cannot risk losing your customers, and for that, you need modern approaches to keep up with the time. So, in this article, we will be discussing some of the most popular customer retention tools like Amplitude, Qualroo, Zendesk, and more that will help you retain your customers.

What Are Customer Retention Tools?
Top Customer Retention Tools

What Are Customer Retention Tools?

Customer retention is a strategy of making the customers stay devoted to your business over time. The tools that help in this process are said to be customer retention tools, As good as customer retention sounds, it is not very easy to do that manually. In today's time, you cannot afford to hire actual people who will study customer behavior. Besides, sending welcome messages and notifications non-stop is a waste of manual labor. Doing this amount of work takes up a lot of time and money. With customer retention tools or software, you can do all this for a lesser price, and that too in much less time. With the help of these tools, one can get detailed data on their customers' actions. It provides quick services, ensuring that customers never have to wait for long.

Leading Factors in Keeping Consumers Loyal to Brands Worldwide (2020)
Leading Factors in Keeping Consumers Loyal to Brands Worldwide (2020)

Top Customer Retention Tools

In this time of increasing competition, it is important for any business to attract and retain as many customers as it can. So, to help you achieve this goal, there are various tools available in the market. The following are some of the popular software tools that will help you retain your customers:

Amplitude

Amplitude - Best Customer Retention Tools
Amplitude - Best Customer Retention Tools

This tool happens to be the best when it comes to analytics that helps you know your customers better. Amplitude is a very effective tool that has helped renowned companies like Walmart and Ford. These names themselves speak volumes for the software. It increases growth and engagement on your website and reduces manual work on your part. It analyses customer data for you and with its analytical skills, it can tell you what actions will sell your business more. Not only this, but it also tells you what will keep your customers loyal and come back every time.

With, Amplitude, one can divide their customers into groups based on their behavior. This further helps in deciding on better marketing strategies according to the target market. Thus, Amplitude is a great customer retention tool that makes your work simple, brings profit, and helps retain customers with its excellent services.

Qualaroo

Qualaroo - Best Customer Retention Tools
Qualaroo - Best Customer Retention Tools

This is another popular customer retention tool on the list that is very good at analytics. It enables you to collect customer feedback that helps you in improving your services. Thus, keeping your customers loyal and satisfied. The main purpose of customer retention software is to tell you about customers' actions. But Qualaroo helps you understand the why behind their actions. Understanding the reason behind your customer's actions helps you in many ways. For instance, it helps you make improvements, higher sales, create a better website experience, and also lead to a rise in product engagement. It also tracks which sites the customers have visited and why they have visited the site is also recorded.

The tool observes customers' past actions and provides you with the data. This further helps in improving your products and services. Qualaroo has had 15+ billion nudge views and has captured over 100+ million insights.

Zendesk

Zendesk - Best Customer Retention Tools
Zendesk - Best Customer Retention Tools

Zendesk happens to be one of the best customer retention software out there. Over 10,000 companies use it in over 160 countries and territories. It is a great tool to better your customer service as it helps you understand what you need to improve and how to do it exactly. It is not too difficult to simply collect the data about customers. But, it is difficult to come up with new ideas that will please the customers more.

Does the goal end at satisfaction? Doesn’t every company want their customers to be ecstatic? Well, Zendesk enables one to reach that goal. It compares your performance and strategies to others and provides you with a unique set of ideas. It also helps your employees to organize the work better and know exactly what to do. Thus, Zendesk is a great choice of tools to opt for improving your customer service.


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Userpilot

Userpilot - Best Customer Retention Tools
Userpilot - Best Customer Retention Tools

This software is your one-stop destination for everything success. It has worked with over 500+ companies, including Adobe. This software provides you with easy-to-use tools. These tools help you track the different aspects of your business, especially the ones that are making your customers the happiest. After you find that out, you can focus on these aspects and have an even more successful business.

User Pilot helps you get the most genuine feedback from your customers which further enables you to focus on the changes that are to be followed. This software does not require any high level of coding and is very easy to use for everyone yet, that does not stop it from yielding excellent results. It is an amazing tool that makes the customers feel heard and thus, helps companies achieve high profits.

Heap Analytics

Heap Analytics - Best Customer Retention Tools
Heap Analytics - Best Customer Retention Tools

Serving more than 8000 companies, Heap Analytics is another best analytical tool on the list. It gives you real and accurate data about your customers' actions. Unlike many software, Heap Analytics automatically records when an action is made by a customer without doing any manual work. So, you do not need any engineers or analysts to work with this tool.

It keeps you up-to-date on your customer data as it tends to change every few months so that you remain relevant all the time. Heap Analytics is easy to use, accurate and relevant. It helps you provide the right information to the right customer on the right day at the right time. After it helps to work on your weaknesses, it then helps make your business one of the best ones for your customers.

Gainsight

Gainsight - Best Customer Retention Tools
Gainsight - Best Customer Retention Tools

Gainsight and its decade-long work with companies make it one of the best ones in the market. It helps you understand customer data from a centralized view of your customers. It also helps you create new solutions to retain customers for a long time. Gainsight encourages you to take risks by studying accurate customer data and not just by doing it blindly. There is nothing like getting feedback from your customers directly as it helps in the improvement of your business.

This software enables you to send your customers notifications via emails. Those emails can consist of your upcoming offers and new launches. One can also send reminders to customers reminding them to complete a purchase. Gainsight helps you with everything about customer service. It makes sure that your customers not only stay with you but are also happy to.

Tidio

Tidio - Best Customer Retention Tools
Tidio - Best Customer Retention Tools

Tidio is the ultimate tool to increase the quality of your customer service. It combines live chat and chatbot tools to support excellent customer service for your business. It is the best way for you to build a trustworthy relationship with your customers. Through Tidio Live chats, one can see who visits their website and when and why they leave. The tool offers various templates that help you automate 40% of your customer conversations. It also sends out a farewell message expressing gratitude when people leave your site.

The tool also offers various discounts to its users. It is all based on the principle that you should keep your customers happy all the time. The 1900+ positive reviews about the tool is a huge proof that it helps businesses reach their goals by solving customer queries in an effective manner.

Conclusion

Customer retention is an essential part of running a business as the repeating loyal customers are mainly responsible for bringing in the most amount of revenue. Retaining customers might feel like an easy task but it demands a lot of time and effort on the part of a business. In today's time of increasing competition, it is important for any business to stay ahead in the market and that requires building loyalty with the customers. Thus, the above-mentioned tools are some of the most popular customer retention tools that will help you reach your business goals and be successful.

FAQs

What is retention analysis?

Retention analysis refers to the analysis of the user metrics to understand the customers and their activities. It helps businesses to know how to improve customer retention and increase new customer acquisition rates.

What are customer retention and loyalty?

Customer retention refers to the prevention of loss of customers whereas customer loyalty means building a continuous and sustainable relationship with the customers.

What are the 3 phases of CRM?

The three phases of CRM are:

  • Customer acquisition
  • Customer retention
  • Customer extension

Some of the popular customer retention tools include:

  • Amplitude
  • Zendesk
  • Qualaroo
  • Heap Analytics
  • Userpilot

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