There’s never been a better time for a startup. While many people out there are saying that the market is saturated, there are too many “fakers,” and that you can’t make money online, several individuals are out here killing it every day.
So, why is it that some people have no trouble making a ton of money online while many never make it out of the startup phase?
It has to do with your marketing strategy. The problem with online business is that it’s so easy and accessible. Back when you wanted to start a brick and mortar business, there was a lengthy process to go through. The steps of applying for loans, permits, licenses, getting a building, and all that weeded out the fakers.
In the digital world, anyone can call themselves an expert in something and start a business today.
What will give you a leg up over your competition is having the best startup marketing strategy for your startup. In this guide, I’m going to help you map out your strategy so you can achieve greatness.
What is a Web Marketing Strategy?
Your web marketing strategy is the series of actions that you’ll take to help grow your company. You need to have everything figured out ahead of time, so you know what to do as each problem or issue arises.
You should have a firm understanding of all the following points before you ever spend a dime on marketing or start offering services of any kind. Let’s take a look.
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What are you trying to accomplish?
First, what are you doing with your business? Are you trying to generate leads? Do you want to bring attention to something? Do you already have clients, but are trying to bring better results for them?
Whatever it is that you’re trying to do, you need to give it a name and stick with it. Your ultimate goal should be to achieve a business that satisfies you spiritually, emotionally, and financially.
Think about it this way. If you’re dating and you’re trying to find the perfect partner, you likely have a few traits in mind of your ideal person. Maybe you’re looking for someone with brown hair, blue eyes, with a career-focused mindset, who likes to spend time outdoors.
You need to do this with your business, Take note of all the things you want your business to do for your life and how you envision getting up and going to work every day. Once you’ve done that, under each point you made, figure out how you’ll get to the desired goal.
Understand Your Audience
One of the most powerful things you can do is create a buyer persona. This person is your ideal customer or client, and they need to have an exhaustive description. You’ll have a solid understanding of who your audience is, what they like, and what motivates them to buy something.
When you create a buyer persona, you want to keep some of the following things in mind:
- What motivates them?
- What discourages them?
- Pain points they might have.
- Why are they here?
- What excites them?
- What exhausts them?
You can go on and on with this, but you want to be as comprehensive as possible. When you understand your buyer, you’ll have an easier time writing copy, crafting emails, and building funnels that appeal to that specific person.
Here’s an example of a buyer person named Supermom, “My buyer persona is a stay-at-home mom between the age of 25-35. She has two kids under the age of 10, and she values her health and the health of her family. She tries to eat healthily and cook quality meals every night, but between wrestling her kids, yoga classes, her kid's soccer practices, and volunteering at the church; she’s left with little time at the end of the day.”
That buyer persona might work for a company that sells pre-packaged healthy meal plans that you can purchase a week ahead of time and plan into the week. It allows the mom to feed her family a healthy dinner, and she can always have one available when the day drags on longer than planned.
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Understanding the steps of a funnel
In this section, let’s break down the four steps of every sales funnel. You’ll find a lot of variations, but these are the four primary steps you should always refer back to.
With Systeme.io, we focus on making it easy to create funnels using these four steps. Our funnel builder allows you to appeal to the psychological side of these steps.
Let’s work our way down from the top.
Here is where you are teaching people about your brand. You’re introducing them to your company but not trying to sell them something. A lot of businesses skip this step, and they wonder why they aren’t having success. Think of this as going up and introducing yourself to someone you’ve never met before.
At this step of the funnel, the customer has seen your brand, and they are opening their ears to listen a little. They may even show that they’re interested in the company and they want to learn more about what you can do for them. Here is where you want to start preaching the benefits of your product or service.
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At the desired stage, the customer is now interested in doing business with you. They’ve decided that your product or service is useful and they want to purchase it. Now you don’t have to sell anymore, you need to provide them with the information they need to buy. Here is where upsells will occur as well.
Finally, the customer is taking action, and you might even be up selling them on something else. At this stage is where retargeting occurs as well. Many people, even though they seemed interested at first, will back out.
Where are your buyers?
Okay, so now you know who your buyer is, and you have an awesome funnel that is bound to convert traffic. Now you need to get people into that funnel.
To do this, you need to find your buyers. Let’s go back to our buyer persona to do this. So, we have a stay-at-home mom who values her health, loves her family, does yoga, and is young enough to be on the cutting edge of technology.
Where do you think she might hang out online?
- She might be on Pinterest, checking out design ideas for her home.
- Maybe she's on Facebook during her short period of free time when the kids are running around
- Or she could be googling information about cheap and healthy weeknight recipes for children
If you’re trying to build a web marketing strategy around this buyer persona, you need to know where she is and what she is doing there. Understanding this will not only help you create the right ads and copy, but it will help with your funnel as well.
Remember that personalization is key with your sales funnel, so the individual needs to think that this funnel was explicitly made for them.
You hear it all the time on platforms like Click funnels; they talk about funnel hacking. With Systeme.io, we like to call it “customer research.”
It’s important to know where you find your audience because each platform has a different intent.
- People on Google are usually there to find information or buy something
- People on Facebook are there for entertainment
- People on Youtube are often there for information or entertainment
- People on Pinterest are there for ideas and inspiration.
You get the point!
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Have The Right Tools At Your Disposal
Your startup will perish if you don’t have the right web marketing strategy. But, in addition to strategy, you need the right platform to run your business. In 2020 and beyond, it’s essential that you have a highly functioning and well-converting sales funnel as well as the best landing pages.
You also need email marketing tools, customization options, a blog, a place to sell your stuff, and automation that take some of the grunt work out of your hands.
For that, you have two options.
You can scour the internet to find five or six different marketing platforms and see if they work well together.
Or, you could get a 14-day free trial of Systeme.io and get everything you need in one place.
Systeme.io provides easy to use funnel building tools, email marketing, automation, and more. Best of all, you can get started for free and take your business from a startup to wild success in no time.
Be sure to keep all the points outlined in this article in your mind while you’re building your funnel. Remember,
- Know what you want to accomplish
- Understand your audience and create a buyer persona
- Build your funnel with the four steps in mind
- Go where your buyers are