This is the third Diwali that we Indians are witnessing since the infamous coronavirus pandemic set in. 2020 has definitely not been the year to look back and cherish the memories. The year indeed witnessed the worst of the COVID-19 pandemic, accelerated with economic downfall, migrant crisis, nationwide lockdown, and whatnot. All of us can still, in fact, feel the resounding horror from that year.
The year 2021 started with rays of hope with the discovery of vaccines and the channelization of the vaccination process. But mankind has still not been able to shake off the clutches of the dreaded virus. This is a crucial time when the restrictions are lifted, but they did not seem to escape our mental cages, weighing down heavily on your nerves.
Therefore, with the advent of Diwali this year, our hearts seem to rejoice with excitement but our minds will make us abide by the imposing restrictions on bursting crackers and celebrating wholeheartedly. However, marketing knows no end!
The realization of Diwali, being a festival of sentiments, is always smartly exploited by genius advertisers and marketers with their amazing Diwali advertisements, which are promoted across diverse social media platforms along with trending hashtags. This culture of brainstorming innovative advertisements revolving around a special day or a festive occasion has simply got a renewed boost in the past couple of years and has been significantly surging brand sales. In this regard, 2022 is not an exception.
So, here’s taking a look at some of the most creative Diwali ads, which grabbed the attention of the millennials and others around the country.
Most Creative and Best Diwali Ads 2022
The preparations for Diwali celebrations have begun, and so does the competition among the brands to rule the customers' hearts with their Diwali creative ads. Here is a collection of some beautiful Diwali advertisements for 2022, which are full of emotions, thought-provoking messages, and more:
Cadbury Diwali Ad - #ShopsForShopless
The relationship between the Indian festival and Cadbury Celebration has become very deep now. This Diwali Cadbury Celebration has come up with its new campaign #ShopForShopless, celebrating the power of communities coming together through technology-enabled solutions. The brand film opens with a man looking for his local hawker who wasn’t present at his regular selling spot. After finding his whereabouts, the hawker emphasizes the instability of his business in a generic manner. That man already knows his problem and comes up with a solution. He gifted him Cadbury Celebrations and used the QR code on the pack to set up the hawker’s very own virtual shop, leaving the hawker and his son teary-eyed.
Diwali is an important period for hawkers, but their business is often affected due to the lack of permanent shops. This ad campaign is an effort to give hawkers, the ones with no space, a permanent virtual spot to sell their products.
Shoppers Stop Diwali Ad Campaign - Nayi Diwali Nayi Soch
Shoppers Stop has come up with its new Diwali campaign, "Nayi Diwali Nayi Soch," featuring actors Yami Gautam and Dhairya Karwa. The ad campaign comprises four short videos that focus on Indian families who are traditional in their values but modern and progressive in their outlook. Each short video delivers a beautiful thought on how people are opting for a liberal mindset to connect better with their families by highlighting the essence of gifting thoughtful gifts on Diwali.
Acer Diwali Ad - Bring Home Prosperity
Acer's Diwali short ad campaign tapped into the joy of reuniting a multicultural Indian family for the biggest festival of the year. The short video follows the emotions of a father as he is about to meet his daughter for Diwali after she married someone of her choice without his permission. But over the course of meeting her new family, the father discovers that the daughter’s world is indeed one of happiness and prosperity. Acer is a trusted part of their new lives, opening the doors to better health and wealth, representing true prosperity.
Kalyan Jewellers Diwali Ad - Celebrating Every Indian
Kalyan Jewelers has launched its Diwali campaign ‘Celebrating Every Indian’. In this 4:22 minute ad, many big screen stars appeared, i.e., Amitabh Bachchan, Jaya Bachchan, Katrina Kaif, Akkineni Nagarjuna, Shiva Rajkumar, and Prabhu Ganesan.
Moments coming at different points in life have been threaded together in this ad. From creating new memories on your first Diwali after marriage to following the age-old traditions of a fun card party; from virtually joining the family for Diwali dinner to hosting a potluck party with besties; and from surprising a loved one to being surprised by them, there is something for everyone.
The special thing about this Diwali ad is that it depicts the different stages of age and the joys associated with them in different regional languages.
Coca-Cola Diwali Ad - #MilkeHiManegiDiwali
The company revamped its tagline last year, i.e., "Real Magic," which has also continued in its Diwali campaign, #MilkeHiManegiDiwali campaign.
In this ad, it is shown that an employee is wishing Diwali to his family members by sending messages sitting in his cubicle. Suddenly he sees a Coca-Cola bottle, he goes to get it, then that bottle is tied with a ribbon, following which he reaches a place where his family and friends are already present.
This Coca-Cola campaign encourages people to celebrate Diwali in person by meeting with their family and friends.
Most Creative and Viral Diwali Ads of All Time
The festivities of Diwali and its advertisements come every year. But there are certain ads that touch the audience's hearts and leave a big imprint on them. So, here's a collection of all such Diwali ads that peaked their levels of creativity and went viral:
Cadbury Celebrations Diwali Ad - Not Just A Cadbury Ad, Make Your Own Ad
Launched in: 2021
Cadbury had already launched its Not Just a Cadbury Ad in 2020. It was the second edition of the Cadbury advertisements in 2021, which was again built to empower local brands and businesses. The Diwali 2021 ad of Cadbury is centred around Shahrukh Khan, the Bollywood actor, who has recently been dragged into numerous controversies. In the year 2021, Cadbury helped King Khan be the brand ambassador of numerous small and medium-sized businesses across the country.
Cadbury managed to do this with the help of cutting-edge machine learning technology to map the actor’s face and voice, empowering all the brands to create their own versions of the ad to promote their products. As revolutionary as it is, Cadbury managed to deliver what it promised even this time around by making one of the best Diwali creative ads.
Cadbury Celebrations Diwali Ad - Not Just a Cadbury Ad
Launched in: 2020
Cadbury advertisements and Diwali go hand in hand for years now. In 2020, as the Indian economy was facing the wrath of the Coronavirus outbreak, with many small businesses shut and people unemployed, Cadbury launched the Not Just a Cadbury Ad Campaign on the occasion of Diwali. This particular Cadbury ad is also an advertisement for hundreds of small local businesses across the country. Cadbury Celebrations’ ad campaign provides an advertising platform to local retailers, whose businesses would have been impacted by the pandemic. Cadbury presented a unique real-time data experience in its campaign video where it advertised not just for itself but also for various small businesses across India.
Pepperfry Diwali Ad - Kuch Apne Liye, Kuch Apno Ke Liye
Launched in: 2021
Pepperfry's latest Diwali ad shows a father-daughter duo fighting for an armchair as they look for the best WiFi connectivity spot in the house. The daughter says that she has to study online whereas her father says that he needs to work. The daughter then says, "Talk to Mumma." On realising that he is about to lose, the father calls it a truce by gifting another armchair to his daughter for Diwali, placed right next to his. The father asks his daughter "Do you want to choose your Diwali gift?"
The advertisement film is conceptualised by L&K Saatchi & Saatchi.
Amazon Prime Video Diwali Ad - Apno Wali Diwali with Amazon Prime Video
Launched in: 2021
Amazon Prime launched #ApnoWaliDiwali where the brand targeted all the viewers of the OTT service providers and propagated the message of enjoying Diwali with their family and not by watching web series, which are always there around the year. Mirzapur was the web series that Amazon centred its advertisement on, where the infamous Kaleen Bhaiyya aka Pankaj Tripathi admits that Diwali is an occasion to be together with one’s family. By delivering a simple message beautifully to today's generation, Amazon Prime surely made its mark on the list of best Diwali creative ads.
Oppo Diwali Ad - #BeTheLight To Spread The Light
Launched in: 2020
This beautifully curated advertisement features two students and their tutor who celebrate the festival of lights together. The five-and-a-half-minute film portrays the core of the festival with the tagline 'Be The Light To Spread The Light'.
The OPPO F17 Diwali edition launch presents two kids who love lighting sparklers but do not have the means. The boy preserved a half-burnt sparkler in his compass box to gift it to his friend, but the boy accidentally misplaced it.
When their tutor learns of this, he decides to be the light and gifts the boy a box full of sparklers to celebrate Diwali with his friend. The tutor, in turn, also sees himself gifted with the all-new OPPO F17 Pro Diwali Edition by his mother.
Sensodyne Diwali Ad - For the Love of Festive Favourites
Launched in: 2020
Sensodyne, a toothpaste brand from GSK Consumer Healthcare, rolls out the mouth-watering advertisement campaign #ForTheLoveOfFestiveFavourites, presenting the traditional Indian cuisines without which the festivals are incomplete. The film suggests that you can celebrate your festivals by eating your favourite dishes without even worrying about tooth sensitivity.
In the Diwali advertisement released by Sensodyne in 2020, two sisters who cannot travel back to their hometown recreate the magic of Nani’s Malpua under her supervision and guidance over a video call and the advertisement showcases the joy of celebrating festivals.
TVS Credit Diwali Ad - Sabki Tarakki
Launched in: 2019
TVS Credit launched the #SabkiTarakki campaign with its innovative and hopeful Diwali advertisement, designed to empower Indians with renewed hope for a brighter future ahead. The advertisement starts with the children learning the practice of opening the doors of their houses to usher Lakshmi or prosperity into their homes. They go on preaching this practice but were depressed to find a poor security guard with no doors in his house. However, they ultimately decide to get a door affixed to the entrance of his house for the joy of the poor person. The ad finally ends with the Diwali celebrations together without any restrictions!
TVS Credit Services Ltd. announced the onset of the Magical Diwali festive campaign ahead of the season’s celebrations with the launch of this advertisement in 2019. The consumer promotion in its third consecutive year focused on adding to the festive fervour of the consumers by inviting them to share some joyous pictures and selfies of their latest purchase, where they also stood a chance to win exciting prizes.
The fifteen-day long #MagicalDiwali contest started on 1st November and invited the customers to share pictures of any consumer durable goods or two-wheelers that they bought through TVS Credit easy loan facility.
HP India Diwali Ad - Umeed ka Diya
Launched in: 2018
HP India brought out the extremely emotional advertisement titled “Umeed ka Diya”, (translated to “enlightening hopes”) which not only promotes HP laptops and printers in an innovative way but is also a ray of inspiration for all the local craftsmen and artisans of India. The HP ad, which targets #GoLocal, helps us visualize the local craftsmen of our country, India, who are destitute, and how they can be helped with the digital advertisements today via the cutting-edge hardware and software that are available now!
HP India Diwali Ad - Diye Se Diya Jalao
Launched in: 2021
Diye Se Diya Jaley is the 2021 HP India ad, which the brand brought out on the occasion of Diwali in the same year. With this advertisement, HP aims to empower the local businesses around us. The HP ad starts with local businesses and businessmen talking among themselves to prepare for the festival of lights. On the other hand, they see that one of their fellow businessmen has to bid adieu to his previous shop and shift to another space. His juice corner will be set up in a dingy lane outside the commoners' sight, which is why he is afraid that his sales would go down. The ad concludes with all the businessmen helping the owner of the juice corner by distributing pamphlets all around the area advertising his shop, which, in fact, results in boosting his sales, thereby making his business brighter.
Vivo India Diwali Ad - Celebrate the #JoyofHomecoming this Diwali
Launched in: 2021
Vivo’s advertisement, "Live the Joy with your family" is cleverly built around the #JoyOfHomecoming. The Vivo Diwali ad is portrayed by a downcast grandfather, who is depressed about being lonely during the festival of lights. However, the new tenant who was due that day gave the old man company and posted their bittersweet moments online via his Vivo phone, which eventually struck a chord in the hearts of his sons and daughters, who made their way the very next day. The ad ends with the homecoming, followed by the reunion of the family.
Realme India Diwali Ad - #HopeforGreatThings with realme
Launched in: 2021
Realme India works on its #HopeForGreatThings with #realme campaign with a touching ad based on a child who misses his late grandfather and is overcome with all the sweet memories of the past, when they used to celebrate Diwali together. This sadness was noted vividly by the tenant who lives in their house. The man was later seen to work with his colleagues and successfully arranges a drone sequence of lights, which ends up displaying “Happy Diwali Chiku” and makes the child’s Diwali special!
Shoppers Stop Diwali Ad - Hum Hai Roshni
Launched in: 2020
Shoppers Stop celebrates this festive season as a celebration of families who come together in these difficult times and rise above with positivity. This power to overcome comes from within all of us. Hum Hai Roshni is a metaphor for this power. The film inspires us to find this brilliance within all of us and usher in the festive season.
The advertisement portrays the festival of light as one gets the ray of light back into their life amid challenging times.
Coca-Cola Diwali Ad - Iss Diwali Karo Rishtey Raushan
Launched in: 2021
The landlord-tenant duo played by Ranbir Kapoor and Paresh Rawal are back in a Diwali advertisement that is running on all major channels on television. The advertisement was first uploaded to Coca-Cola India's YouTube channel on October 2019 but has a comeback, both on its channel again (as a reupload) and on TV screens. The Coca-Cola advertisement features Ranbir Kapoor as a tenant, spending Diwali away from his family and Paresh Rawal asks him if he was any less than his family, to which he replies that one normally doesn't ask for rent from their family members.
Diwali advertisements are creative audio-visual productions that are primarily designed to drive sales for the brands. However, some of them often transcend their main motive and act as motivational pieces that inspire and touch the lives of consumers, their families, and their societies, in general. Such advertisements brighten our Diwali for sure and are often looked up to for years to come!