This is the fourth Diwali that we Indians are witnessing since the infamous coronavirus pandemic set in. 2020 has definitely not been the year to look back and cherish the memories. The year indeed witnessed the worst of the COVID-19 pandemic, accelerated with economic downfall, migrant crisis, nationwide lockdown, and whatnot. All of us can still, in fact, feel the resounding horror from that year.
The year 2021 started with rays of hope with the discovery of vaccines and the channelization of the vaccination process. But mankind has still not been able to shake off the clutches of the dreaded virus. This is a crucial time when the restrictions are lifted, but they did not seem to escape our mental cages, weighing down heavily on your nerves.
Therefore, with the advent of Diwali this year, our hearts seem to rejoice with excitement, but our minds will make us abide by the imposing restrictions on bursting crackers and celebrate wholeheartedly. However, marketing knows no end!
The realization of Diwali, being a festival of sentiments, is always smartly exploited by genius advertisers and marketers with their amazing Diwali advertisements, which are promoted across diverse social media platforms along with trending hashtags. This culture of brainstorming innovative advertisements revolving around a special day or a festive occasion has gotten a renewed boost in the past couple of years and has significantly surged brand sales.
So, here’s taking a look at some of the most creative Diwali ads, which grabbed the attention of the millennials and others around the country.
Most Creative and Best Diwal Ads 2023
The preparations for Diwali celebrations have begun, and so has the competition among the brands to rule the customers' hearts with their Diwali creative ads. Here is a collection of some beautiful Diwali advertisements for 2023, which are full of emotions, thought-provoking messages, and more:
Cadbury Diwali Ad - #ThisAdIsMyStore
Under the #ThisAdIsMyStore campaign, Cadbury Celebrations empowers home-based entrepreneurs by transforming Cadbury advertisements across various platforms, including billboards, digital outdoors, mobile ads, online ads, print media, and TV commercials. These ads now serve as a promotional platform for their businesses, often called "ghar ki dukaan."
Every Cadbury ad in this campaign includes a distinctive QR code. When scanned, this QR code directs users to the WhatsApp for Business chat of their local homepreneur. Through this chat, customers can explore and purchase homemade products these entrepreneurs offer.
The campaign was launched on September 29, 2023, and has received positive reactions from viewers. The campaign has been praised for its heartwarming story, its message of empowerment, and its commitment to supporting small businesses.
Mamaearth Diwali Ad - #GoodnessMakesYouBeautiful
Mamaearth's 2023 Diwali campaign, #GoodnessMakesYouBeautiful, celebrates the beauty of goodness. The campaign features a series of ads that showcase the many ways goodness can make us more beautiful, both inside and out. The campaign's tagline is a reminder that beauty is more than just skin deep. It's about being kind, compassionate, and helpful. It's about making the world a better place, one small act of goodness at a time.
The Mamaearth Diwali campaign is a positive and inspiring message about the power of goodness. It's a reminder that we all have the power to make a difference and that even small acts of kindness can have a big impact.
Amaze Diwali Ad - #AmazeWaliDiwali
The Amaze Diwali ad, titled "#AmazeWaliDiwali," is a heartwarming tale that captures the essence of the festival of lights – a time for family, love, and reconciliation. The ad revolves around a strained father-son relationship, highlighting the generational gap and the challenges of communication that can hinder familial bonds.
The ad's tagline, "#AmazeWaliDiwali," perfectly captures the essence of the campaign. It's not just about making Diwali a dazzling spectacle; it's about making it a time for heartfelt connections and creating memories that will last a lifetime.
Luminous Diwali Ad - #IlluminatingLives
The Luminous Diwali Ad, themed "#IlluminatingLives," is a wonderful and inspiring story that shows Diwali's true spirit of providing light and joy to those around us. The advertisement centers on an employer's act of goodwill for her driver's family, highlighting the power of empathy and making a difference in someone's life.
The ad's message resonates deeply with the values of Diwali, emphasizing the importance of extending a helping hand to those in need and the power of small acts of kindness to make a world of difference. It reminds us that the true illumination of Diwali lies not just in the sparkle of diyas but also in the warmth of human connection and the compassion we show towards others.
HP Diwali Ad - #ChaloRoshniKiOar
HP India has launched their Diwali campaign, 'Walk to The Light,' which tells the narrative of an elderly couple who enter the digital world in search of a better future. It highlights the journey of small enterprises, emphasizing the power of digital education in today's fast-changing world, according to a press statement from the company.
The tenacity of Indian small enterprises inspires the campaign. According to the statement, it summarizes their incredible path toward digitalization, shining light on the relevance of digital education for success in the modern economy. The story celebrates the entrepreneurial spirit, emphasizing how Diwali is a time for new beginnings and discoveries.
Eicher Trucks and Busses Diwali Ad - #NayiSochNayeRaaste
Eicher launched the "Diwali 2023 #HarSafarRoshan ad campaign with Eicher #NayiSochNayeRaaste". The advertisement depicts a lady bus driver who ensures her colleague and friend arrive home safely after working late during the Diwali holiday. The campaign intends to highlight the concept of "new thinking, new paths" and encourage people to celebrate Diwali safely and responsibly.
Most Creative and Best Diwali Ads 2022
Diwali, the Indian festival of lights, is a time for celebration and joy. It is also a time for brands to develop creative and innovative advertising campaigns. In 2022, many Diwali ads stood out for their creativity and originality:
Cadbury Diwali Ad - #ShopsForShopless
The relationship between the Indian festival and Cadbury Celebration has become very deep now. This Diwali Cadbury Celebration has come up with its new campaign, #ShopForShopless, celebrating the power of communities coming together through technology-enabled solutions. The brand film opens with a man looking for his local hawker who wasn’t present at his regular selling spot. After finding his whereabouts, the hawker emphasizes the instability of his business in a generic manner. That man already knows his problem and comes up with a solution. He gifted him Cadbury Celebrations and used the QR code on the pack to set up the hawker’s very own virtual shop, leaving the hawker and his son teary-eyed. This is one of the most witty and best Diwali advertisements that a company can come up with!
Diwali is an important period for hawkers, but their business is often affected due to the lack of permanent shops. This ad campaign is an effort to give hawkers, the ones with no space, a permanent virtual spot to sell their products.
Oppo India Ad- A Boy Vs. Potholes, this Diwali who will win?
The campaign was launched in October 2022 and features a young boy determined to win against the potholes on his street. The campaign highlights the Oppo F21 Pro's durability and ability to withstand even the toughest conditions. This is one of the most creative Diwali ads of 2022.
The campaign has been well-received by the public and has been praised for its creativity and its positive message. It has also helped to raise awareness of the issue of potholes in India.
CaratLane Diwali Ad – How To Celebrate Diwali Differently
The campaign was launched in October 2022 and features three women, Ayesha, Pooja, and Tanvi, who are celebrating Diwali in a unique way. Ayesha is hosting a Diwali party for her friends and family, Pooja is volunteering at a local orphanage, and Tanvi is spending time with her family and reflecting on the true meaning of Diwali.
The campaign highlights the different ways that people can celebrate Diwali, and it encourages viewers to find their own unique way to celebrate the festival. The campaign also promotes CaratLane's jewelry, which is shown as a way to add a touch of luxury to any Diwali celebration.
HP Diwali Ad - Thodi Si Jagah Bana Lo
In 2022, HP India released the short video "Thodi Si Jagah Bana Lo" to commemorate the joyful spirit of Diwali. Simple Creative's campaign film reveals amazing acts of compassion and generosity to help traditional artists and local businesses. The film stresses the indispensability of local craftspeople, acting as a reminder of their tenacity across time.
The campaign was a success in terms of both awareness and engagement. The media widely covered it, generating a lot of discussion on social media. The film was also praised for its heartwarming story and its message of support for local artisans.
Shoppers Stop Diwali Ad Campaign - Nayi Diwali Nayi Soch
Shoppers Stop has started its new Diwali campaign, "Nayi Diwali Nayi Soch," featuring actors Yami Gautam and Dhairya Karwa. The ad campaign comprises four short videos that focus on Indian families who are traditional in their values but modern and progressive in their outlook. Each short video delivers a beautiful thought on how people opt for a liberal mindset to connect better with their families by highlighting the essence of gifting thoughtful gifts on Diwali.
Acer Diwali Ad - Bring Home Prosperity
Acer's Diwali short ad campaign tapped into the joy of reuniting a multicultural Indian family for the biggest festival of the year. The short video follows the emotions of a father as he is about to meet his daughter for Diwali after she married someone of her choice without his permission. But over the course of meeting her new family, the father discovers that the daughter’s world is indeed one of happiness and prosperity. Acer is a trusted part of their new lives, opening the doors to better health and wealth, representing true prosperity.
Kalyan Jewellers Diwali Ad - Celebrating Every Indian
Kalyan Jewelers has launched its Diwali campaign ‘Celebrating Every Indian.’ In this 4:22 minute ad, many big screen stars appeared, i.e., Amitabh Bachchan, Jaya Bachchan, Katrina Kaif, Akkineni Nagarjuna, Shiva Rajkumar, and Prabhu Ganesan.
Moments coming at different points in life have been threaded together in this ad. From creating new memories on your first Diwali after marriage to following the age-old traditions of a fun card party; from virtually joining the family for Diwali dinner to hosting a potluck party with besties; and from surprising a loved one to being surprised by them, there is something for everyone.
The special thing about this Diwali ad is that it depicts the different stages of age and the joys associated with them in different regional languages.
Coca-Cola Diwali Ad - #MilkeHiManegiDiwali
The company revamped its tagline last year, i.e., "Real Magic," which has also continued in its Diwali campaign, #MilkeHiManegiDiwali campaign.
In this ad, it is shown that an employee is wishing Diwali to his family members by sending messages sitting in his cubicle. Suddenly, he sees a Coca-Cola bottle. He goes to get it, and that bottle is tied with a ribbon, following which he reaches a place where his family and friends are already present.
This Coca-Cola campaign encourages people to celebrate Diwali in person by meeting with their family and friends.
Jar App Ad Campaign – Buddhi Jeevi Buddhi Laga
Jar App's 2022 Diwali ad campaign, "Buddhi Jeevi Buddhi Laga," celebrates the importance of financial literacy. The campaign features a young man named Buddhi who is struggling to make ends meet. He is working multiple jobs and is always stressed about money. The ad is a celebration of the power of financial literacy. It shows that anyone can improve their financial situation by learning how to manage their money. This is one of the most creative Diwali ads that the Jar app came up with.
Asian Paints Ad – Diwali Pe Har Ghar Kya Kehta Hai?
Asian Paints' 2022 Diwali ad campaign, "Diwali Pe Har Ghar Kya Kehta Hai?" celebrates the importance of family and togetherness. The campaign features a family coming together to celebrate Diwali in a freshly painted home decked up with decorative lights and diyas. The tagline means that every home has something to say on Diwali. It is a celebration of the diversity of Indian culture and the importance of family.
The ad has been well-received by viewers and has been praised for its positive message and its heartwarming portrayal of family. The ad has also been successful in terms of brand awareness and sales.
JK Cement Ltd. Ad – #TohfaSurakshaKa
JK Cement's 2023 Diwali ad campaign, "#TohfaSurakshaKa," is a tribute to traffic police officers who work tirelessly to ensure the safety of road users, especially during the festive season. The Ad is a successful example of how a brand can use advertising to promote positive social change. The ad celebrates the unsung heroes of society and encourages viewers to appreciate their work. It is a positive and uplifting ad that has resonated with viewers across India.
Netflix Diwali Ad – Cherrapunji ki Diwali
Netflix's creative Diwali ad "Cherrapunji ki Diwali" is a heartwarming celebration of the festival of lights in the wettest place on Earth, Cherrapunji, Meghalaya. This ad is a reminder that Diwali is a festival that brings people together, regardless of their religion, culture, or location. It is a time to celebrate the light within us all.
OnePlus Diwali Ad - #CelebrateYourWay
The OnePlus Celebrate Your Way Diwali Ad is a heartwarming and inclusive campaign that encourages people to celebrate Diwali in their own unique way. The ad features a diverse cast of characters, all of whom are celebrating Diwali in different ways. Some are cooking traditional dishes, while others are playing games or simply spending time with their loved ones. The ad shows that there is no right or wrong way to celebrate Diwali and that the most important thing is to enjoy the festival with the people you love.
The Advertisement is a positive and uplifting campaign that celebrates the diversity of India and the spirit of Diwali. It is a reminder that there is no right or wrong way to celebrate Diwali and that the most important thing is to enjoy the festival with the people you love.
Tanishq Diwali Ad – Naye Milestone Wali Pehli Diwali
Tanishq's 2022 Diwali ad campaign, "Naye Milestone Wali Pehli Diwali," celebrates the personal milestones that women achieve in their lives. The campaign features four women who are celebrating their first Diwali after achieving a major milestone, such as getting married, starting a new job, or becoming a mother. The ad is a celebration of the strength and resilience of women. It shows that women are capable of achieving great things and that they deserve to be celebrated for their accomplishments.
Most Creative and Viral Diwali Ads of All Time
The festivities of Diwali and its advertisements come every year. But there are certain ads that touch the audience's hearts and leave a big imprint on them. So, here's a collection of all such Diwali ads that peaked their levels of creativity and went viral:
Cadbury Celebrations Diwali Ad - Not Just A Cadbury Ad, Make Your Own Ad
Launched in 2021
Cadbury had already launched its Not Just a Cadbury Ad in 2020. It was the second edition of the Cadbury advertisements in 2021, which was again built to empower local brands and businesses. The Diwali 2021 ad of Cadbury is centered around Shahrukh Khan, the Bollywood actor who has recently been dragged into numerous controversies. In the year 2021, Cadbury helped King Khan be the brand ambassador of numerous small and medium-sized businesses across the country.
Cadbury managed to do this with the help of cutting-edge machine learning technology to map the actor’s face and voice, empowering all the brands to create their own versions of the ad to promote their products. As revolutionary as it is, Cadbury managed to deliver what it promised even this time around by making one of the best Diwali creative ads.
Pepperfry Diwali Ad - Kuch Apne Liye, Kuch Apno Ke Liye
Launched in 2021
Pepperfry's latest Diwali ad shows a father-daughter duo fighting for an armchair as they look for the best WiFi connectivity spot in the house. The daughter says that she has to study online, whereas her father says that he needs to work. The daughter then says, "Talk to Mumma." On realizing that he is about to lose, the father calls it a truce by gifting another armchair to his daughter for Diwali, placed right next to his. The father asks his daughter, "Do you want to choose your Diwali gift?" The advertisement film is conceptualized by L&K Saatchi & Saatchi.
Amazon Prime Video Diwali Ad - Apno Wali Diwali with Amazon Prime Video
Launched in 2021
Amazon Prime launched #ApnoWaliDiwali, where the brand targeted all the viewers of the OTT service providers and propagated the message of enjoying Diwali with their family and not by watching web series, which are always there around the year. Mirzapur was the web series that Amazon centered its advertisement on, where the infamous Kaleen Bhaiyya, aka Pankaj Tripathi, admits that Diwali is an occasion to be together with one’s family. By delivering a simple message beautifully to today's generation, Amazon Prime surely made its mark on the list of best Diwali creative ads.
HP India Diwali Ad - Diye Se Diya Jalao
Launched in 2021
Diye Se Diya Jaley is the 2021 HP India ad, which the brand brought out on the occasion of Diwali in the same year. With this advertisement, HP aims to empower the local businesses around us. The HP ad starts with local businesses and businessmen talking among themselves to prepare for the festival of lights. On the other hand, they see that one of their fellow businessmen has to bid adieu to his previous shop and shift to another space. His juice corner will be set up in a dingy lane outside the commoners' sight, which is why he is afraid that his sales will go down. The ad concludes with all the businessmen helping the owner of the juice corner by distributing pamphlets all around the area advertising his shop, which, in fact, results in boosting his sales, thereby making his business brighter. The company also creates various Diwali offer advertisements wherein they provide offers on the products during the festive season.
Vivo India Diwali Ad - Celebrate the #JoyofHomecoming this Diwali
Launched in 2021
Vivo’s advertisement, "Live the Joy with your family," is cleverly built around the #JoyOfHomecoming. The Vivo Diwali ad is portrayed by a downcast grandfather who is depressed about being lonely during the festival of lights. However, the new tenant who was due that day gave the old man company and posted their bittersweet moments online via his Vivo phone, which eventually struck a chord in the hearts of his sons and daughters, who made their way the very next day. The ad ends with the homecoming, followed by the reunion of the family.
Realme India Diwali Ad - #HopeforGreatThings with Realme
Launched in 2021
Realme India works on its #HopeForGreatThings with #realme campaign with a touching ad based on a child who misses his late grandfather and is overcome with all the sweet memories of the past, when they used to celebrate Diwali together. This sadness was noted vividly by the tenant who lives in their house. The man was later seen to work with his colleagues and successfully arranges a drone sequence of lights, which ends up displaying “Happy Diwali Chiku” and makes the child’s Diwali special! This is one of the best Diwali creative ads, which grabbed the customer's attention.
Coca-Cola Diwali Ad - Iss Diwali Karo Rishtey Raushan
Launched in 2021
The landlord-tenant duo, played by Ranbir Kapoor and Paresh Rawal, are back in a Diwali advertisement that is running on all major channels on television. The advertisement was first uploaded to Coca-Cola India's YouTube channel in October 2019 but has a comeback, both on its channel again (as a reupload) and on TV screens. The Coca-Cola advertisement features Ranbir Kapoor as a tenant, spending Diwali away from his family. Paresh Rawal asks him if he is any less than his family, to which he replies that one normally doesn't ask for rent from their family members.
Cadbury Celebrations Diwali Ad - Not Just a Cadbury Ad
Launched in 2020
Cadbury advertisements and Diwali go hand in hand for years now. In 2020, as the Indian economy was facing the wrath of the Coronavirus outbreak, with many small businesses shut and people unemployed, Cadbury launched the Not Just a Cadbury Ad Campaign on the occasion of Diwali. This particular Cadbury ad is also an advertisement for hundreds of small local businesses across the country. Cadbury Celebrations’ ad campaign provides an advertising platform to local retailers whose businesses would have been impacted by the pandemic. Cadbury presented a unique real-time data experience in its campaign video, where it advertised not just for itself but also for various small businesses across India.
Oppo Diwali Ad - #BeTheLight To Spread The Light
Launched in 2020
This beautifully curated advertisement features two students and their tutor who celebrate the festival of lights together. The five-and-a-half-minute film portrays the core of the festival with the tagline 'Be The Light To Spread The Light'.
The OPPO F17 Diwali edition launch presents two kids who love lighting sparklers but do not have the means. The boy preserved a half-burnt sparkler in his compass box to gift it to his friend, but the boy accidentally misplaced it.
When their tutor learns of this, he decides to be the light and gifts the boy a box full of sparklers to celebrate Diwali with his friend. The tutor, in turn, also sees himself gifted with the all-new OPPO F17 Pro Diwali Edition by his mother.
Sensodyne Diwali Ad - For the Love of Festive Favourites
Launched in 2020
Sensodyne, a toothpaste brand from GSK Consumer Healthcare, rolls out the mouth-watering advertisement campaign #ForTheLoveOfFestiveFavourites, presenting the traditional Indian cuisines without which the festivals are incomplete. The film suggests that you can celebrate your festivals by eating your favorite dishes without even worrying about tooth sensitivity.
In the Diwali advertisement released by Sensodyne in 2020, two sisters who cannot travel back to their hometown recreate the magic of Nani’s Malpua under her supervision and guidance over a video call, and the advertisement showcases the joy of celebrating festivals.
Shoppers Stop Diwali Ad - Hum Hai Roshni
Launched in 2020
Shoppers Stop celebrates this festive season as a celebration of families who come together in these difficult times and rise above with positivity. This power to overcome comes from within all of us. Hum Hai Roshni is a metaphor for this power. The film inspires us to find this brilliance within all of us and usher in the festive season.
The advertisement portrays the festival of light as one gets the ray of light back into one's life amid challenging times.
TVS Credit Diwali Ad - Sabki Tarakki
Launched in: 2019
TVS Credit launched the #SabkiTarakki campaign with its innovative and hopeful Diwali advertisement, designed to empower Indians with renewed hope for a brighter future ahead. The advertisement starts with the children learning the practice of opening the doors of their houses to usher Lakshmi or prosperity into their homes. They go on preaching this practice but are depressed to find a poor security guard with no doors in his house. However, they ultimately decide to get a door affixed to the entrance of his house for the joy of the poor person. The ad finally ends with the Diwali celebrations together without any restrictions!
TVS Credit Services Ltd. announced the onset of the Magical Diwali festive campaign ahead of the season’s celebrations with the launch of this advertisement in 2019. The consumer promotion, in its third consecutive year, focused on adding to the festive fervor of the consumers by inviting them to share some joyous pictures and selfies of their latest purchase, where they also stood a chance to win exciting prizes.
The fifteen-day long #MagicalDiwali contest started on 1st November and invited the customers to share pictures of any consumer durable goods or two-wheelers that they bought through the TVS Credit easy loan facility.
HP India Diwali Ad - Umeed ka Diya
Launched in 2018
HP India brought out the extremely emotional advertisement titled “Umeed ka Diya” (translated to “enlightening hopes”), which not only promotes HP laptops and printers in an innovative way but is also a ray of inspiration for all the local craftsmen and artisans of India. The HP ad, which targets #GoLocal, helps us visualize the local craftsmen of our country, India, who are destitute and how they can be helped with the digital advertisements today via the cutting-edge hardware and software that are available now!
Coca-Cola Ad - Share the Coke
Launched in 2018
In 2018, Coca-Cola India launched a Diwali campaign titled "Iss Diwali, Har Dil Bola Tere Naam Ki Coca-Cola," featuring Ayushmann Khurrana and Anupriya Goenka. The campaign urged people to make Diwali special for someone by sharing a Coke with them.
The campaign was a success, and it helped to promote the message of sharing and togetherness during Diwali. It also helped to boost sales of Coca-Cola during the festive season.
Sabhyata Diwali Ad- #RedefiningtheCelebration
Launched in 2018
The Sabhyata Diwali Ad #RedefiningtheCelebration was launched in 2018. It features the Bollywood veteran Shishir Sharma and upcoming movie stars Ritwik Sahore and Ahsaas Channa. The video brings to life Sabhyata's philosophy of celebrating womanhood.
The video opens with a father and daughter sitting on a sofa, discussing their Diwali plans. The daughter is excited to celebrate with her friends and family, but she is also feeling a bit anxious about the pressure to look perfect. Her father reassures her that she is beautiful just the way she is and that Diwali is a time to celebrate inner and outer beauty.
Diwali advertisements are creative audio-visual productions that are primarily designed to drive sales for the brands. However, some of them often transcend their main motive and act as motivational pieces that inspire and touch the lives of consumers, their families, and their societies in general. Diwali advertising helps companies to take advantage of the occasion and gain popularity. Such advertisements brighten our Diwali for sure and are often looked up to for years to come!
Which ads are most effective?
Word-of-mouth advertising is widely regarded as the most efficient type of advertising. Customer satisfaction is your best advertisement.
Which is the best advertisement in India?
Amul's The Taste of India, Asian Paints' Har Ghar Kuch Kehta Hai, Nike's Just Do It, and Zomato's Har Dil Ki Chaabi Hai Zomato are a few of the most popular advertisements in India.
Which are the most popular Diwali ads in India?
Cadbury Celebrations' Joy of Giving, Tanishq's Naye Milestone Wali Pehli Diwali, HP's Thodi Si Jagah Bana Lo, OPPO India's A Boy Vs. Potholes are the most popular Diwali ads in India.