A brand ambassador is one of the most important part of a company, because they embody the brand that he or she is endorsing, influencing consumers and raising awareness. In today marketing landscape many brands prefer to have a young celebrity, but the one celebrity that is an exception is Amitabh Bachchan. The 78 year old veteran actor has still remained to be in demand and relevant in the endorsement world.
This is because of the Amitabh Bachchan is known for his elegance, trustworthiness, statesmanship, maturity and mass appeal. The superstar has proved time and again that age is no bar, be it in the film industry or the marketing business as he is still one of the top actors that is sought after by brand for endorsements.
Amitabh Bachchan who was born as Inquilaab Srivastava, is one of the most iconic actors with more than 50 years in the industry, a film producer, television host, playback singer and a former politician. The actor is regarded to be one of the most influential actors in the history of Indian cinema and is also ranked ninth on the list of the most powerful people of India in 2019, according to India Today.
During the 70s and 80s the actor was called as the one man industry by the French Director, Francois Truffaut because the he dominated the Indian film industry. The actor is known for his work in bollywood movies such as Sholay, Deewar, Shahenshah, Namak Halaal, Don, Badla, Mohabbatein, Baghban, Pink, Piku, etc. Besides that the actor is also the host of a popular reality show known as Kaun Banega Crorepati.
Amitabh Bachchan has won several awards such as Filmfare, National Film awards, Dadasaheb Phalke Award and has also been honored by the Indian government with Padma Shri, Padma Bhushan and Padma Vibhushan for his contribution to the arts.
The actor is also honoured with the Legion of Honour by the Government of France as highest civilian honour for his exceptional career in the world of cinema. Amitabh Bachchan is known to charge over Rs 5 to 8 crore for an ad commercial. The actor’s brand value is $41.2 million (2018), while the net value of the actor is $400 million (2021).
So far, the actor has endorsed brands like Maggi, Emami, Parker Pen, Lux Innerwear, Dabur Chawanprash, Dr Fixit, Cadbury, Pepsi, Tata Sky, Kalyan Jeweller, Navratna Oil, Gujarat Tourism, Mankind, Reid & Taylor, JustDial, ICICI Prudential Life, Flipkart, TVS Jupiter, Cadbury Dairy Milk, Cycle Agarbathi, First Cry, Tanishq and other government campaigns like Swacch Bharat Abhiyan, Polio Vaccine, etc.
Lets look at the List of brands endorsed by Amitabh Bachchan
Maggi is an international brand that originated in Switzerland in the 19thcentury, however the company was acquired by Nestle in 1947. Maggi is known for its seasonings, instant soups and instant noodles that is popular in countries like India, Pakistan, Nepal, Singapore, Malaysia, Australia, New Zealand and Bangladesh.
Amitabh was the brand ambassador of Maggi but actor stopped supporting the brand after a controversy with the Maggi. The actor, however has also been featured in many Maggi commercials before ending their deal, where the actor is seen introducing the brand to cater to the old generation audience and make them eat Maggi.
The actor can be seen pitching the idea of happiness while eating the “2 minute waali Meri Maggi”. The campaign with Amitabh Bachchan was very successful, and Maggi made large profits.
Cadbury Dairy Milk
Cadbury Dairy milk is a popular brand of milk chocolate that is manufactured by the conglomerate Cadbury. The brand was first introduced in 1905 in United Kingdom and now has a huge portfolio of products under it. However every products in this brand is made mainly with milk chocolate.
The Cadbury Milk chocolate became the bestselling chocolate bar in the UK in 2014 and is also currently available in countries like India, Kazakhstan, China, Srilanka and Pakistan. Big B became the company brand ambassador in 2004 and since then has appeared in many of its commercials.
The actor is also responsible for making the tagline “Kuch Meetha Hojaye” popular, emphasizing on celebrating the smaller thing in life with something sweet like the Cadbury Milk Chocolate. In an interview, Bharat Puri the managing director of Cadbury said that they choose Amitabh Bachchan because he has a universal appeal that extends to everyone from 6 to sixty years old.
FirstCry is an Indian e-commerce store that was launched in 2010, the company is known for its huge variety of baby products. By 2020, the company had opened over 380 offline stores across the country out of which 350 were franchise stores making it Asia’s largest online shopping store for kids and baby products.
Amitabh Bachchan was signed as the brand ambassador of the company in 2015, after the birth of his granddaughter. In the commercial the actor is seen to be in a confusion while shopping clothes for an infant as their unlimited options. After the ad, the company witnessed a massive increase in sales as the ad resonated with the people and passively offered them a chance to connect with Big B.
While talking about making Amitabh Bachchan as its brand ambassador, Supam Maheshwari, CEO and founder, Firstcry mentioned that the company needed to create maximum impact with the campaign. Amitabh Bachchan brings in credibility to the brand as he has a mass India appeal and he is also a caring grandfather.
Kalyan Jeweller is one of the most popular Indian jewellery showrooms. The company currently is present in overall metro cities of India and even in West Asia and has over 8000 employees. Amitabh Bachchan and Jaya Bachchan became the company's global ambassador in 2012.
Thanks to his efforts Kalyan Jewellers has now became India's single largest self-owned jewellery chain. The group currently holds a strong presence especially in South India, with 35 stores across four southern states. The ad commercial of kalyan jewelers features Amitabh Bachchan with his daughter Shweta Nanda.
This ad beautifully portrays the charm that jewelry adds to every occasion. The scene features Amitabh Bachchan buying jewelry for his daughter and his wife which evokes a very relatable emotion in the audience.
Emami Limited is a leading personal and healthcare products conglomerate that has its headquarters based in Kolkata. The company is a growing global presence and a huge portfolio of well-known products like Boroplus, Navratna, Fair and Handsome, Zandu Balm, Kesh King, She Comfort, Mentho plus Balm and Fast Relief.
It has over 250 products made with ayurvedic formulas which are available in more than 50 countries like UK, Poland, Russia, Ukraine, Belaris, UAE, Saudi Arabia, Qatar, Bahrain, Kenya, Singapore, Malaysia and Bangladesh. The company has had other Bollywood actors as its brand ambassadors like Juhi Chawla, Katrina Kaif, Kangana Ranaut, Sonakshi Sinha, Salman Khan.
Emami made Amitabh Bachan as the brand ambassador for its Boroplus brand which is a natural antiseptic cosmetic brand originating from Russia. The actor has been featured in many Television advertisements in the ad campaign of Boroplus. Because of these ads the brand has become successful and positioned itself in the audience mind.
The actor is currently the brand ambassador of the Gujarat Tourism and is featured in many commercials of the ad campaign. The “Khushboo Gujarat Ki” taglined campaign by celebrity Amitabh Bachchan became so popular that it increased the tourism in Gujarat by 14% per annum which is twice that of national growth rate.
This campaign has won several awards and has increased the bench mark of tourism ads by making Amitabh Bachchan as its face. Big B became the part of the initiative by the Gujarat Government to promote its Tourism.
In the advertisement “Khushboo Gujarat Ki” Amitabh Bachchan can be seen in tourist spots like Bhuj, Dhola Veera, Mandvi and Rann of Kutch while exploring the culture of Gujarat and urging people to travel to Gujarat.
Justdial Limited is a company that provides local search for different servces in India over the phone, website and mobile apps. Justdial has its headquarters based in Mumbai, Maharashtra but also has offices in cities like Ahmedabad, Bengaluru, Chandigarh, Chennai, Coimbatore, New Delhi, Hyderabad, Jaipur, Kolkata and Pune. In 2020, Justdial has more than 10,984 employees.
Amitabh became the brand ambassador after investing an undisclosed amount to the company. Amitabh has helped increase the popularity of Justdial by featuring in their ad commercials. The actor can be seen portraying how the justdial app is better than its competitors, its features and it being a one stop shop for all their customer’s needs.
Dabur took over the 2,500 year old Ayurveda formula with its brand purpose and created the country’s first ever branded Chayanprash in 1949. The company claims that two spoon daily of Dabur Chyawanprash supports immunity and is beneficial for overall health and well-being.
The company has made many iconic ads with Amitabh Bachchan as its brand ambassador and continues to aim in boosting the country’s immunity especially in the times of Covid pandemic. In 2000s, company witnessed a sudden dip in sales that is when the actor was roped in to be the face of the brand and drive its growth.
The company put out its largest ad campaign with Rs 10 crore featuring Big B, which showed him being strong after eating Chyawanprash and that provides immunity of all kinds of disease. Amitabh Bachchan made it a household name by changing the perception about the product.
ICICI Prudential Life
ICICI Prudential Life Insurance Company Limited is a popular life insurance company in the country. It was originally established after the joint venture between ICICI bank and Prudential plc.
The company is headquartered in Mumbai, Maharashtra and offers services life insurance and asset management business. The company signed Amitabh Bachchan as its brand ambassador and was paid Rs 10 crore as endorsement fees to be featured in its commercials.
In an interview, the actor commented on his association with the company by saying that, he was happy to associate with the ICICI Prudencial Life as he sees life insurance as a product that offers a feeling of reassurance to people for people who opt for it. He also added that ICICI Prudential Life has been able to make a mark in the industry and is a trusted life insurance brand.
Amitabh Bachchan is the face for the Polio campaign in the country, the aim of the campaign is to spread more awareness about easy availability of polio vaccine. The actor’s partnership with UNICEF has successfully persuaded many parents to get their children vaccinated especially in the rural areas.
The tagline of the campaign “Do Boond Zindagi Ki” talks about the importance of the two drops of the polio vaccine. This award winning campaign ad was featured on Television and radio emphasizing the seriousness of the issue.
The actor also took part in many public appearance and field visits to remote areas of the country to create awareness about polio prevention. Amitabh Bachchan plays a main role in why the campaign was successful as the actor has a huge popularity, credibility and mass appeal not only as a celebrity but also as a humanitarian.
Who is Amitabh Bachchan?
Amitabh Bachchan is one of the most iconic actors with more than 50 years in the industry, a film producer, television host, playback singer and a former politician.
What is the brand value of Amitabh Bachchan?
The brand value of Amitabh Bachchan is $41.2 million (2018).
What are the main brands endorsed by Amitabh Bachchan?
The main brands endorsed by Amitabh Bachchanare Polio Vaccine, ICICI Prudential Life, Dabur Chyawanprash, Just Dial, Gujarat Tourism, Emami, Kalyan Jeweller, FirstCry, Cadbury Dairy Milk, Maggi.
What are the other brands endorsed by Amitabh Bachchan?
The other brands endorsed by Amitabh Bachchan are Parker Pen, Lux Innerwear, Dr Fixit, Pepsi, Tata Sky, Mankind, Reid & Taylor, Flipkart, TVS Jupiter, Cycle Agarbathi, Tanishq, Pepsi and other government campaigns like Swacch Bharat Abhiyan, etc.
How much does Amitabh Bachchan charge for brand endorsement?
Amitabh Bachchan charges over Rs 5 to 8 crore for an ad commercial.
What is the net worth of Amitabh Bachchan?
The net worth of Amitabh Bachchan is $400 million (2021).
When it comes to endorsements and advertisements Amitabh Bachchan is one of the most sought after actors even at his age because his reliability among the masses, elegance, trustworthiness, statesmanship, mass appeal and maturity. He is also the one of the highest paid actors to feature in endorsements.
Amitabh Bachchan is the country’s most iconic actor as he has starred in more than 190 movies since the 1970s. The actor is loved, admired and respected by a massive public following. Big B as most people fondly call him is one the most prominent celebrity in the country, which is why many companies still prefer him to be featured in their advertising campaigns.
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