Bollywood Heroines as Multimillion Celebrity Investor

Abhishek Gupta Abhishek Gupta
Mar 08, 2021 7 min read
Bollywood Heroines as Multimillion Celebrity Investor

Ever since PM Modi made the Make in India an official announcement. It became a project that would help to boost India's startup economy. It received support from many from the nation as well as from people and companies all over the world. Not only did people invest but large corporations too invested. This helped to increase the total investment and startup culture in India.

Many Indian celebrities took this opportunity to invest. To boost the economy for startups. By this, not only the "Heroes" of Bollywood but also the Indian Heroines are becoming multi-million investors. By this, they actually get involved knee-deep. Thereby, lending an incredible boost to the nation as well as the company involved.

Some celebrities are not funding the startups from the front end. But are getting involved with startups. The celebrities get involved by becoming their parent company. HiPi is an Indian alcohol delivery mobile App? The app received an investment from Diageo, the alcohol giant.

This article is about Indian Celebrity Investors or Indian celebrities who invest in startups. Ones that received support from well-known faces of Bollywood.

Shilpa Shetty Kundra

Indian Celebrity Investors
Shilpa Shetty Kundra | Indian Celebrity Investors

A famous Bollywood actress who made her screen debut in 1993 from the thriller Baazigar. The movie gave her two Filmfare Awards nominations. The Actress was a part-owner of the IPL team Rajasthan Royals.

In 2013 she once again made news by announcing her entry to a male-dominated business sector.

The actress announced her company, Group-co Developers with Hem Tejuja. A first-generation entrepreneur and her friend. The company’s aim is to develop housing projects. By collaborating with landowners across the whole country. She is one of the top Bollywood investors.

Her say on the project was that deep down she was a middle-class person from Chembur. So, that was the reason she wanted this project to help people build houses. She wanted to give people houses that would bring them happiness.

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Madhuri Dixit

Bollywood Investors
Madhuri Dixit | Bollywood Investors

An Indian actress, producer, television personality and a music artist. She is one of the most popular actresses of Hindi cinema. After a few failed films, Tezaab gave her a breakthrough in the industry.

This famous actress got into the startup zone in 2014. When she backed an entrepreneur named Vishal Gondal. The duo then launched a company of wearable electronics GOQii( pronounced Go-Key).

The company and the product got a lot of attention of the people from the silicon valley. The Chief Medical Officer of the company is the husband of Madhuri Dixit, Dr Shriram Nene. The actress still remains with the company.

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Aishwarya Rai Bachchan

Angel Investors
Aishwarya Rai Bachchan and Ambee

Aishwarya Rai Bachchan is an Indian actress and former Miss World. Her influential acting and looks made her career a very famous and established one. But the Padma Shree actress too made an investment. This showed her interest in the startup. Her mother accompanied her in this venture.

She made her debut as an angel investor by investing a whopping sum of Rupees 5 million. Her mother accompanied her. She made the investment in a startup named Ambee. Ambee is a  startup that monitors air quality with data from the 100 sensors all over Bengaluru.

But this is not the first investment of the actress in clean technology.

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Priyanka Chopra

bollywood investment
Priyanka Chopra and Bumble

Priyanka Chopra is a former Miss World, Indian, now an international actress and a Padma Shree awardee. The famous actress all known for making her place in Bollywood being dusky by complexion.

The startup actress like she did in Bollywood again came in the news in December 2018. She announced the news about her backing up an online dating app named Bumble. The app saw huge growth within 5 months of entry in the all flooded Indian dating market.

What’s very unique about the app is the feature that allows it to use three modes. When two users have signalled interest only the female can start the conversation.

Deepika Padukone

Deepika Padukone is from the young age generation of actresses from Bollywood. The actress has earned fame by working on basics such as equality with the men in Bollywood. Deepika made her debut in the startup scene with a strategic partnership with Mumbai-based FMCG health food. The company announced a multi-crore investment with the actress in May 2019.

Epigamia, launched way back in 2015 by Rohan Mirchandani, Uday Thakker, Chef Ganesh Krishnamoorthy, and Rahul Jain. The company started as a greek yoghurt brand. Later, expanded its portfolio to include artisan curd, snack pack.

The co-founder of the company, said that the company's ambition was to increase its’s consumer base. The company aimed towards building distribution to 50,000 stores in the coming years.

He said that the company believed in their association with the Bollywood actress. It would go on a very long way to make the people across the country aware of the brand and its product line. They also believed that Deepika was a perfect fit for the ideology of the brand.

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Katrina Kaif

Kay Products
Kay Products | Investor in Bollywood

The actress that made into Bollywood by her cute and charming looks. The British actress stepped into the world of startups, by launching her line of cosmetics. She partnered with a Mumbai based beauty eCommerce platform named Nykaa.

The name of her beauty lineup is Kay Beauty. It deals in cosmetic products priced in the range of INR 249 to INR 799. They are available all across Nykaa’s offline and online platform. The brand entered the cosmetics market with a forty-eight piece collection of eye and lip products.

The brand has three categories: Kolor, Kover, and Kare. Kolor represents the colour cosmetics with both eyes and lips. Kover associated with nails and Kare with face products along with nourishing ingredients.

The actress was seen on the launch. She made her part of the comment over the product that she used all her knowledge which she gained in her entire career to make these products possible. She hoped that her brand associated with Nykaa would be able to give the tools to explore creativity and to celebrate one’s own idea of beauty.

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Frequently Asked Questions

Where do Indian celebrities invest their money?

Actors generally purchase luxury properties in Mumbai & given the RBI's relaxed norms on investing outside India through the Liberalised Remittance Scheme (LRS), some have even bought properties in foreign markets, especially in UAE and the UK.

List the name of Indian celebrities who invest in startups?

Indian Celebrities Who Have Invested In Emerging Tech Startups:

  • Amitabh Bachchan.
  • Sachin Tendulkar.
  • MS Dhoni.
  • Madhuri Dixit.
  • Akshay Kumar.
  • Aishwarya Rai Bachchan.
  • Yuvraj Singh.
  • Robin Uthappa.
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