Over the past few years, due to the advancement of technology, smartphones, and widespread access to the internet, people have been overwhelmed with the use of such resources. With the increase of education, independence, and advancement in lifestyle both men and women have become busier. People today are uncomfortable in having large social groups or find it difficult to take time out and find people to date the old fashioned way.
Today the e-dating concept has been the new trend. People find their matches online through online dating apps. Bumble is one such dating app that helps people build a profile on the app so that you put all your relevant information on it and then all you need to do is keep liking profiles of others hoping that somebody will show the same kind of interest and you both could vibe together.
Know more about Bumble in this article, it's beyond online dating!
Bumble - Company Highlights
|Austin, Texas, United States
|Whitney Wolfe Herd
Bumble - About
Bumble is a multi-functional app that is not restricted to just dating. Launched in December 2014, Bumble has been an app that is women-centric, i.e. women have control with whom they want to talk to on the app. It has been only six years since bumble started its operations and it already has more than 36 million users.
With the most users in America, the application has been the fastest-growing application in the country. The valuation of Bumble is over $14 billion and the company has been growing rapidly.
Since Bumble is a multi-functional app, it doesn’t restrict itself to dating but it has other two verticals as well – Bumble BFF and Bumble Bizz.
Bumble - Founder
It was just six years ago when the founder of Bumble, Whitney Wolfe Herd reinvented a dating app for women so that women have control over conversations with others. The company believes in empowering women to give the ability to control dates, find friends, or network online and hence they have created the app in a way where the women need to make the first move.
Her journey didn’t start with Bumble. It is the biggest competitor of Bumble in this sector that Whitney co-founded, Tinder. She had to leave the company as she had a terrible breakup with her co-founder Justin Mateen. After leaving Tinder, Whitney also filed a sexual harassment case against the company but later the suit was eventually settled. It is then when she decided to start Bumble where women have the upper hand and no one can take advantage or face problems as she did.
Bumble - Business Model
As mentioned above Bumble is a multi-functional dating app and there are three verticals: Bumble Date, Bumble Bumble BFF, and Bumble Bizz. Following are the details about how these verticals work.
Bumble Date is the normal version of this dating just like any other similar genre app where people can like each other’s profiles based on their choices and preferences but the catch here is that women make the first move. However, in case of the same-sex matches, any one of the parties can make the first move.
Bumble somewhere tried to give the experience that Facebook in its dating app by including the BFF feature in the mobile app. With Bumble BFF people get the chance to talk to new people and make friends. All the user needs to do is switch to the Bumble BFF mode from Bumble Date mode. Similarly if one wants to switch to Bumble Bizz mode, they can freely do it. Also, Bumble states that over 90% of the application users try this mode and use it quite often.
After getting a successful response of Bumble BFF mode, the company introduced another interesting vertical with the name Bumble Bizz. Forbes says that Bumble Bizz mode was a very logical step that the company took. With the help of Bumble Bizz mode, users can make a separate profile for professional swiping and networking. The other features remain the same, like the same-sex match can send greetings to one another and between a man and a woman; the first move would be made by a woman. The concept of matching professionals is a big hit in the sector.
Bumble can be free of cost but there are very limited features in it. If you opt for the additional features plan in Bumble you need to buy the premium packages and can then access a lot of additional features.
Bumble - Startup Challenges
Bumble as a startup has been a success as there weren’t many challenges that the company needed to face. Initially, the company had to make its way through by challenging its biggest competitor Tinder, but Whitney already knew what was happening in Tinder and was able to see the weak points of Tinder.
Bumble also had to face a lot of criticism initially as people felt that the app is not safe and there are only fake profiles being shared on the portal. But with time people started liking the app and it has got a better response since then.
Bumble - Competitors
The USP of Bumble is that it is women-dominated. There is a sense of pride in using the app in which women the first move and that is what made it special. Bumble as a startup did not see major setbacks or losses, as it has remained positive and static all the time. Currently, there are more than 50,000 users added to the community on regular basis.
Having such a strong market base, the biggest competition that Bumble has is Tinder. Apart from that, there are other competitors like Grindr. Halo app, etc.
Bumble - Future Plans
Bumble recently made a debut on Nasdaq by launching its Initial Public Offerings. This lead to Whitney Wolfe Herd became the world’s youngest self-made billionaire. The company is valued at over $7 Billion by promising to make the online dating world a better place and equal place to connect.
Even though there is a surge of daters in this industry, Bumble has a long way to go in order to engage its users, look at the long-term profitability, plan growth strategies, and constantly improving by making the user's experience better and better.
Is Bumble dating app free?
Yes, Bumble dating app is free but it has some restricted features which you will only get access to after you pay a small fee to get Bumble Premium.
What is the average age on Bumble?
According to a April 2020 survey data of adults in the United States, more than 13% of the users are aged between 13-29 and 10% of users are aged between 30 to 44 years.
How does Bumble decide who to show you?
Those who swipe-right on your profile appear first. Both Bumble and Tinder appear to have a similar algorithm that shows you the profiles of those who have expressed an interest before other profiles.