Supam Maheshwari: CEO & Co-founder at First Cry

Megha Rani Megha Rani
Mar 05, 2021 6 min read
Supam Maheshwari: CEO & Co-founder at First Cry

Supam Maheshwariserves as the Chief Executive Officer (CEO) of the baby care firm, First Cry based in Pune, Maharashtra, India. He is a first generation entrepreneur who has a sharp business mindset. He is a brilliant executioner and is well known for his leadership skills. He first established a company called Brainvisa Technologies, with its co-founder Amitava Saha. However, the venture was sold and thereafter, he launched First Cry through BrainBees. First Cry is bestowed with the Most Popular Online Site award in Child Awards held at Delhi in 2013.

Read on to know more about Supam Maheshwari's life and his various ventures.

Supam Maheshwari- Biography
Supam Maheshwari- Personal Life
Supam Maheshwari- Education
Supam Maheshwari- Professional Life
Supam Maheshwari- Brainvisa Technologies
Supam Maheshwari- BrainBees Solutions
Supam Maheshwari- First Cry
Supam Maheshwari- Xpressbees

Supam Maheshwari- Biography

Name Supam Maheshwari
Born 1974
Age 46 (2020)
Nationality Indian
Education Delhi College of Engineering; IIT Ahmedabad
Profession Entrepreneur
Position CEO & Co-founder, First Cry
Marital Status Married
Daughter 1

FirstCry Success Story - Business Model | Owner | Revenue | Funding | Competitors
Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has beenapproved by the organization it is based on. The 90β€²s kids would have never thought that when they become parents, they’ll beable to shop the …

Supam Maheshwari- Personal Life

Supam is an avid reader and loves to play squash. He currently reside in Pune with his wife and a daughter. The idea of establishing a baby care brand evolved while finding the right products for his child. He found that Indian markets are lagging behind in this sector both in terms of quality and variety. This eventually led him to start his own baby care company, First Cry.


About Supam Maheshwari

Supam Maheshwari- Education

Supam started studying from Apeejay School. He did his Bachelors in Engineering specialized in Mechanical (1991-1995) from Delhi College of Engineering. He later did a management course PGDM (1995-1997) from Indian Institute of Management Ahmedabad.

Supam Maheshwari- Professional Life

Unlike most of the entrepreneurs seeking employment first, Supam is someone who jumped directly in to the entrepreneurship journey. After completing his MBA, he planned and worked on a project, Brainvisa Technologies, which he soon launched in 2000 and served as the Co-founder and CEO until 2009.

He then co-founded another venture called First Cry in August 2010. Since then, he is serving as the CEO and Co-founder of the company. Supam is known to be a tough task master who knows how to escalate and excel his venture in the corporate world.

Supam Maheshwari- Brainvisa Technologies

Supam established an eLearning startup, Brainvisa Technologies in March 2000, with his colleague Amitava Saha. The company raised a funding of INR. 3 Crore from Infinity Ventures.

The business initially started as a customer facing online test play. But, it eventually graded to a B2B or business-to-business model. It eventually turned out to be one of the largest eLearning companies in India. Supam ran the company for seven years. He was designated as the CEO of Brainvisa till 2007.

The company was acquired by the US based group, Indecomm Global in 2007 for $25 Million. After the acquisition, he continued his coalition with the company activities till 2009. Soon after he did put all his effort into establishing a new venture, BrainBees Solutions.

Supam Maheshwari- BrainBees Solutions

The idea for launching a baby care firm in India came to his mind as he wanted to eliminate the deficiency of baby care products in India by manufacturing varied baby care products without compromising with the quality through his venture.

Supam and Amitava Saha arranged a seed funding of INR 2.5 Crore from their personal savings to launch the company. The company, First Cry, was launched in 2010.

BrainBees also launched another portal called Good Life in 2011, which is an online store for personal care products. It was basically a strategy to gain customer retention. Eventually after two years, it was having 30% of its customers from First Cry.


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Supam Maheshwari- First Cry

First Cry Logo

Supam applied his supreme talent and experience to form a baby and kids products business, First Cry in 2010, with Amitava Saha. The company has its presence both in online and offline medium. First Cry has its physical presence in cities like Dehradun, Bhilai, Haridwar, Bharuch, Kanpur, etc. There is also a First Cry mobile application and website for people to buy products online.

Supam is positioned as the CEO of First Cry. Under his leadership, First Cry acquired a pre-school chain, Oi Playschool. This acquisition marked its first strike into the educational space. The company has also acquired Baby Oye for INR. 362 Crore. Also, the company launched its own private label called Baby Hug, which is an apparel brand and Cute Walk, which is a footwear brand. This addition counted to 20% of their revenues.

First Cry has tied up with 600o hospitals across the country and they gift a First Cry box to the new moms as a congratulating token. It has now become one of the largest online shopping portal for kids and expecting moms across Asian countries. Firstcry net worth is estimated to be around $300 to 350 Million as of 2016. It has raised over $125 million in funding from investors in the listed below.

First Cry Investors
Ratan Tata
New Enterprise Associates
Valiant Capital
SAIF Partners
IDG Ventures India
Vertex Venture Holdings
Temasek Holdings

Supam Maheshwari- Xpressbees

Xpressbees Logo

Xpressbees raised INR. 85 Crore after encircling it from First Cry funding.

Supam is the first online retailer to initiate online stores in 2012, a trend which has become a basic need for every etailers today. Eventually, he established his logistics business to fulfill its own orders, Xpressbees. The company is now run by Amitava Saha and it has also started taking third-party orders in 2015.


Xpressbees – Blends Happiness With Logistics And Supply Chain Activities!
Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has beenapproved by the organization it is based on. Receiving and delivering goods are the indispensable part of every industry.Collecting the resour…

Frequently Asked Questions - FAQs

What is Supam Maheshwari net worth?

Supam Maheshwari's Net worth is unknown at the moment. The article will be updated with relevant information soon!

Who is the owner of FirstCry?

Supam Maheshwari is the owner if FirstCry. The co-founder is Amitava Saha, firstcry.

What is firstcry?

Firstcry is Asia's largest online store for baby and kids products.

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