Diwali Corporate Gifting - What to Gift Your Employees and Clients This Diwali 2022?

Kinnary Nensee Kinnary Nensee
Oct 18, 2022 8 min read
Diwali Corporate Gifting - What to Gift Your Employees and Clients This Diwali 2022?

Diwali is the festival of lights, colours, and ushering new opportunities. It is a season of hopes and dreams. The festival is deeply rooted in the culture and tradition of the Hindus that is celebrated by millions across the globe, irrespective of caste, creed, or religion.

A large part of Diwali festivities includes the exchange of gifts. This tradition sees its way through the world of commerce as well, with employers showing their respect and appreciation by distributing corporate gifts among their employees and clients.

Importance of Corporate Gifting During Diwali
Ideas for Diwali Corporate Gifting

Diwali Celebration Ideas for Staff

Importance of Corporate Gifting During Diwali

The importance of corporate gifting is to create a touchpoint with employees, clients, or even prospects. It creates a sense of connection and association. In the corporate world, giving gifts has the power to secure better relationships with existing and potential clients and show appreciation for their business. It is also a part of the employee retention effort, as gifting is extremely effective in fostering employee loyalty and satisfaction.

Corporate Gifts During Diwali - For Clients

Diwali is the perfect time to show clients how much their business is valued. A gift can also encourage them to continue with the business association and also become brand evangelists. A well-timed gift has the power to bring the company to the forefront of their attention.

Corporate Gifts During Diwali - For Employees

Personalized gifts to employees during Diwali have multifocal benefits, as it creates a sense of being valued by the employer. These feelings in turn translate into performance outputs, directly affecting the business operations of the employer. Β 

  • Promotes Harmony, Equality and Oneness- As celebrations abound during Diwali time, it is also a time to put aside any grudges and complaints. It is a time to come together and make a fresh start. It is a gesture of goodwill. It promotes peace and harmony among employees and promotes the feeling of oneness. Β 
  • Showing Appreciation- Employees work hard throughout the year to ensure the company expands and grows in terms of size and profitability. Diwali gifts are a way for employers to show their appreciation for all the hard work and loyalty of their employees. This also results in increased levels of productivity.

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Ideas for Diwali Corporate Gifting

Every year, corporate gifting ideas pose a challenge as companies are always on the lookout for innovative gifts that will give the message they wish to deliver to their employees and clients alike. Of course, over the years, gifts have also evolved, and gifting options are varied. For companies, budget is a big factor that plays an important part in decision-making. Also, the Covid-19 global pandemic has completely overturned the existing ideology of what constitutes Diwali corporate gifts. Irrespective, there are quite a few options in various budget categories that companies can choose from:

Holiday Travel Vouchers

Holiday Travel Vouchers - Diwali Corporate Gifting Ideas
Holiday Travel Vouchers - Diwali Corporate Gifting Ideas

This constitutes an extremely thoughtful gift. This kind of gift is valued, as the work-from-home culture has meant no regular schedule or timing for employees. This allows the receiver to enjoy a few days away from the hustle and bustle of daily lives with their family and loved ones.

Cash Bonus

The festival of Diwali is associated with prosperity. A cash bonus, especially to the employees, is a much appreciated move, especially if the company has had to engage in cost-cutting activities like salary reduction in the past couple of years due to the pandemic.

Work-From-Home Essentials

Work-From-Home Furniture - Diwali Corporate Gifting Ideas
Work-From-Home Furniture - Diwali Corporate Gifting Ideas

The last couple of years have really promoted this phenomenon in light of the pandemic. Gifting work-from-home essential equipments to employees and clients alike helps them stay organized and focused at the same time, easing their working time. These items are sometimes costly, so budget is a concern. Here are some of the best work from home essentials you can go for:

Electronics On-The-Go

The millennials and the Gen-Z population especially appreciate electronic products that are of high quality. Some of the their favourite products that you can gift are:


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Household Essentials

The pandemic has meant that people have been shut indoors and their movements have been restricted. In a country like India, where families are likely of the joint variety, gifting household essentials that ease the workload, particularly in the absence of household help, is much appreciated. These types of gifts are also considered auspicious. Products that can be gifted include

Ethnic Wear

Diwali festivities are incomplete without people dressing in traditional wear, which has an emotional connection. A beautiful piece of Indian clothing like a kurta for men or a saree for women makes for a personalized and memorable gift. Β 

Eco-Friendly Gifts

Eco-Friendly Gifts - Diwali Corporate Gifting Ideas
Eco-Friendly Gifts - Diwali Corporate Gifting Ideas

Sustainability and recycling have gained a lot of prominence, and globally, efforts are being made towards making our planet eco-friendlier. Items that echo this ideology make for a thoughtful and considerate gift. Some gifting eco-friendly gifts are:

E-books

E-books are probably the perfect gift, as free time can be utilized more productively by engaging in reading books that are inspiring. Β 

Access to Online Wellness Platforms

The pandemic has played a large role in promoting sedentary lifestyles combined with poor food choices. It has also raised awareness among employers to encourage health and well-being among their employees as well as external partners. To this end, gifting access to an annual wellness online program shows care and concern and fosters loyalty.

Access to Online Courses

The work-from-home culture has also given rise to the desire to upskill for many employees. Employers have also seen the benefits of employees upskilling themselves and utilizing that knowledge for the betterment of the company. Gifting employees, a preferred online course that is available on various edtech platforms is a gift that keeps on giving for both sides.

The ideas for corporate gifting for employees and clients constitute a long list. Apart from the above, some of the other gifting ideas include:

Gift Vouchers - Diwali Corporate Gifting Ideas
Gift Vouchers - Diwali Corporate Gifting Ideas
  1. Laptop bags & sleeves
  2. Travel bags
  3. Personally curated care hamper
  4. Gift vouchers from top stores/platforms
  5. Scented Candles/Perfumes
  6. Chocolates/Sweets
  7. A Gourmet Gift Box
  8. Calming Tea
  9. A pack of Dry Fruits
  10. A Bonsai Tree/Sapling/Plant
  11. Lamp, Diyas, Decorative Lanterns
  12. Funny & Personalised Desk Signs
  13. Customized Diary
  14. Ultraviolet light sanitizers
  15. Air Purifiers
  16. Custom-made goodies (A combo of things like the ones mentioned above + coffee mugs/frames/metallic pen/gift cards/e-books etc.)
  17. Subscription to OTT Platforms

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What Founders Say about Diwali Corporate Gifting?

Diwali, the festival of lights, is all about sharing happiness with the essence of togetherness. The festival also highlights the beauty of a healthy and good lifestyle. Keeping in mind that Diwali is the time for family and friends to share the zeal of the festivity, employees can be gifted some incredible Ayurveda beauty and wellness products by The Ayurveda Co. (T.A.C) to pamper themselves, along with a bonus to make them feel special. You can also shower some more love on your employees by gifting them T.A.Cs vouchers so that they can shop for the products they want on their own. The Ayurveda Co believe in giving presents that the client will treasure and enjoy rather than ones designed to be passed on. This amazing Kumkumadi hamper from T.A.C is a fantastic present choice for the festive season since it combines Ayurveda's benefits with nature's freshness. This gift hamper is filled with the richness of Kumkumadi's and includes products such as body lotion, face scrub, face wash, and sheet masks from the T.A.C Kumkumadi range. Because of their wonderful saffron-like properties, these products can enhance skin health and beauty by fading dark spots, pigmentation, blemishes, and other flaws. Additionally, the anti-inflammatory and antibacterial properties of kumkumadi are also helpful in treating skin conditions, including acne and pimples. Additionally, you can include plant seeds, fruit, nuts, dry fruits, vegan chocolates, and other wholesome snacks in the gift hamper.
- Mr. Param Bhargava and Shreedha Singh, C0-Founders T.A.C - The Ayurveda Co.

Conclusion

The spirit of Diwali is joyous and celebratory. Giving gifts is a way for employers to showcase their concern and care for their employees and clients alike. It is also a marketing technique to ensure loyalty from both. With the many choices that are available within the market, employers have a wide selection that best fits their budget and criteria.

FAQs

What are corporate gifts?

Corporate gifts are presents given by a company to its employees, clients, or dealers as an expression of showing gratitude towards them and their work.

What are some unique corporate Diwali gifts a company could give?

Companies can gift many different things to employees on Diwali like:

  • Diwali sweets
  • Desk essentials
  • Corporate plants
  • Personalized hampers
  • Dry fruit packages
  • God idols
  • OTT Subscriptions

Why is it important to give gifts to employees?

It is important to give gifts to employees as it shows that the organization recognises and appreciates the hard work of the employees. It also helps in encouraging a better relationship between the management and their teams.

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