Cred - All You Need Is a Credit Card

Purbalee Dutta Purbalee Dutta
Jul 10, 2021 6 min read
Cred - All You Need Is a Credit Card

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by CRED.

Credit cards are of great comfort. It is a small plastic card that is tied to the personal bank account of the beholder. With the rise of e-commerce on the earth the use of credit cards is also becoming famous every day.

Cred is a platform where the consumers receive Cred coins on every time the bill is paid through Cred. It helps the users to win exclusive rewards. Money is an asset so the money matters of the users are taken very seriously. Read the Cred success story below.

Cred - Company Highlights

Startup Name Cred
Headquarters Bengaluru, Karnataka, India
Sector Financial Services
Founder Kunal Shah
Founded 2018
Website cred.club

Cred - About
Cred - Startup Story
Cred - Founder and Team
Cred - Tagline, Slogan and Logo
Cred - Business Model
Cred - Revenue Model
Cred - Funding and Investors
Cred - Growth
Cred - Competitors
Cred - FAQs

Cred - About

Cred is a Bangalore based startup. It offers rewards to the consumers whoever uses the platform for paying their credit card bills. It is a bill payments app. The company protects the data and the information of the users very safely. Hence, the app is completely safe and secure.

Cred - Startup Story

The goal was very simple. It was to create a platform where life could be made better and systematic. The founder wanted to allow more and more privileges and benefits to come to people for having good credit scores. And therefore, creating a flywheel effect for more people was important to improve the scores. Everybody starting from the startups to governments have focused on the masses. The founder of the company wanted to focus on the others, the ones who pay taxes. He feels nobody has been solving their problems.

'If you look at history, nobody has been rewarded for paying back on time. We want to fix that.'

Said Kunal Shah, Founder and CEO, Cred.

In order to solve the above mentioned problems Cred was created.

Cred - Founder and Team

Kunal Shah is the founder and the CEO of the company Cred. He is an Indian entrepreneur. He is a philosophy graduate from Wilson College, Mumbai and an MBA dropout from Narsee Monjee Institute of Management Studies, Mumbai. He is also the founder of the companies like PaisaBack and FreeCharge. PaisaBack was shut down, in order to set up FreeCharge. Kunal Shah left FreeCharge in October 2016. He was born in 1983. He is currently a man of 38 years (as of 2021).

Kunal Shah, Founder & CEO, Cred

The tagline of the company is 'Suraksha Aur Bharosa Dono'.

Logo, Cred

Cred - Business Model

The business model of the company consists of three parts :

  • The Cred app
  • Businesses which provides offers on the app
  • Users who pay credit card bills

The Cred app is designed so beautifully that the users do not find any problems at all to sign up and view the offers after paying the bills.

Users pay their bills with the help of the credit cards directly through the bank. But with Cred the customers earn more benefits by performing the same activity.

Cred - Revenue Model

Cred makes money by charging an amount from the businesses list of products and offers on the app. Cred partners with various other businesses to provide the offers to consumers. This enables visibility on the platform where people spend time. This way Cred gets more offers for displaying in numerous platforms. As a result, it gains more and more visitors to join and pay the bills using Cred.

Cred - Funding and Investors

Cred has raised a total amount of $471.2 million in funding over the 6 funding rounds that the brand has witnessed.

Date Transaction Name Money Raised Lead Investors
April 6, 2021 Series D $215 million Coatue, Falcon Edge Capital and others
November 30, 2020 Series C $81 million DST Global
July 26, 2019 Series B $120 million Gemini Investments, Ribbit Capital and Sequoia Capital India
April 16, 2019 Series A $24 million -
January 1, 2019 Seed Round - Rainmatter Technology
November 6, 2018 Seed Round $30 million Sequoia Capital India

Cred is funded by 28 investors in total, as per July 10, 2021, with the recent investors being Dragoneer Investment Group and Tiger Global Management.


Paytm or PhonePe: Which One Should You Use?
The invention of ATM revolutionized the way we exchange and handle money. Andthe advent of digital wallets has put that revolution into oblivion. Why? We nowcarry out transactions without cash or card in our pockets. Digital wallet or UPI (United Payments Interface) was launched in 2015 by the st…

Cred - Growth

Cred has shown a steady growth throughout the years. Being a startup that was founded in 2018, it successfully joined the unicorn club on April 6, 2021, closing its Series D round where the company had mopped up $215 million. CRED controls "22% of all credit card payments in India on a monthly basis,” said Kunal Shah in his statement released in April 2021.

Kunal Shah further took to his Linkedin profile on July 10, 2021, and shared highlights of the milestones reached by CRED in the month of June:


List of Soonicorn of India
Over the last four years, the Indian entrepreneurship ecosystem has risen from35K startups in 2016 to more than 55K startups in 2020 with more than $48.7billion being raised during the revealed rounds of investment. As a result ofthe exponential growth in consumer demand and the increased use of …

Cred - Competitors

The top competitors of the company are Paytm, PhonePe and MobiKwik.

  • Paytm is the top competitor of Cred. It is headquartered at Noida, Uttar Pradesh, India and was founded in 2010. It works in the Fintech field.
  • PhonePe is also one of the top competitors of Cred. It is headquartered at Mumbai, Maharashtra, India and was founded in 2015. This company also competes in the Fintech industry.
  • MobiKwik is perceived as one of the top competitors of Cred. It is headquartered at Gurugram, Haryana, India and was founded in 2009. It operates in the Fintech field.

MobiKwik Success Story - Business Model | Founders | Revenue | Funding | Competitors
Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has beenapproved by the organization it is based on. Using a Mobile Wallet has now turned out to be a habit of many. Easy hassle-freepayment and no wo…

Cred - FAQs

Is Cred app safe?

The founder of the company has got prior experience in handling users on FreeCharge. Hence, the app is totally safe and secured.

Is Cred approved by RBI?

The service that Cred provides to its users it do not require RBI approval.

What is Cred?

The app helps users to earn amazing rewards and it saves all credit card details safely once registered into the platform.

Is Cred protect free?

Yes, it is free.

Must have tools for startups - Recommended by StartupTalky

Subscribe to StartupTalky

Get the latest insights delivered to you right in your inbox

Great! Next, complete checkout for full access to StartupTalky.
Welcome back! You've successfully signed in.
You've successfully subscribed to StartupTalky.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info has been updated.
Your billing was not updated.