Paytm - How Is It Transforming the World of Digital Transactions?

Paytm - How Is It Transforming the World of Digital Transactions?
Paytm - How Is It Transforming the World of Digital Transactions?

In our daily lives, making bill payments and transactions used to rely solely on handling cash. Nonetheless, the shortcomings of cash-based techniques have been brought to light by the changing needs of the market and the move towards digital transactions.

Enter Paytm, an innovative digital payment app that has been available in India since 2010 and has completely changed the way that transactions and bill payments are made. Paytm, a smooth substitute, has been important in the transition to digital financial transactions, signifying a noteworthy turning point in India's payment history.

In this article, we will delve into the successful journey of Paytm, its founder, business model, funding, acquisitions, competitors, and more.

Paytm - Company Highlights

Headquarters Noida, Uttar Pradesh, India
Sector FinTech
Founder Vijay Shekhar Sharma
Founded 2010

Paytm - About
Paytm - Industry
Paytm - Founder and Team
Paytm - Startup Story
Paytm - Mission and Vision
Paytm - Name, Tagline, and Logo
Paytm - Products and Services
Paytm - Business Model
Paytm - Revenue Model
Paytm - ESOPs
Paytm - Challenges Faced
Paytm - Funding and Investors
Paytm - Investments
Paytm - Acquisitions
Paytm - Growth
Paytm - Sponsorship
Paytm - IPO
Paytm - Value Proposition
Paytm - Awards and Achievements
Paytm - Partnerships
Paytm - Competitors
Paytm - Future Plans

Paytm - About

Vijay Shekhar Sharma launched Paytm, a well-known provider of digital payments and financial services. Paytm was initially designed to make online money transfers easier for consumers and businesses alike, but it has gradually expanded its services. Later, it offers financial services, eCommerce capabilities, and cell and DTH recharging assistance. Indians have come to love this platform since it is so convenient and easy to use.

With the goal of assisting Indian app developers and entrepreneurs, Paytm has expanded its offerings over time to include stockbroking, the National Pension System (NPS), Paytm First Games, Paytm Insurance, and a mini app store. Paytm's dedication to provide its users a wide range of easily accessible financial products is reflected in this expansion.

Paytm - Industry

According to a Statista study report, the fintech industry in India with the biggest growth potential is expected to be investment tech, which is expected to develop at a rate of 30% between 2022 and 2030. The financial software as a service industry is projected to grow at a Compound Annual Growth Rate (CAGR) of 27% during the same time frame. Based on an informative analysis by Statista, the country's fintech business is expected to be valued at over $2 trillion USD in 2030, indicating a dynamic and booming ecosystem.

Paytm - Founder and Team

Paytm was founded by Vijay Shekhar Sharma in 2010.

Vijay Shekhar Sharma Co-Founder and CEO of Paytm
Vijay Shekhar Sharma Co-Founder and CEO of Paytm

Vijay Shekhar Sharma

Vijay Shekhar Sharma, the founder and CEO of Paytm, made significant strides in the business world, earning recognition and accolades for his entrepreneurial prowess. In 2017, Forbes named him the youngest billionaire in India, putting his net worth at $1.3 billion. A notable winner of the Uttar Pradesh government's highest civilian award, the Yash Bharati, Sharma cemented his standing in the corporate world. He was listed as the 62nd richest person in India by Forbes in 2020.

Vijay Shekhar Sharma started his academic career at Delhi College of Engineering, where he studied electronics and communications for his B.E. His career path led him through roles such as Business Development at RiverRun Software Group and Tech Head at India Today Group Online. Eventually, he founded One97 Communications Limited, the parent company of Paytm, and further expanded his influence by founding Paytm Payments Bank.

Sharma's impressive career path highlights his business savvy and enduring influence on the financial technology scene in India.

The team at Paytm is 10,001+ strong, as per its LinkedIn profile.

Paytm - Startup Story

Vijay Shekhar Sharma's entrepreneurial journey commenced in Aligarh, where his middle-class upbringing instilled determination and resilience. Vijay was educated in Hindi, so he had to overcome a language barrier. Nevertheless, he performed well academically and was accepted to Delhi College of Engineering, where he eventually received a B.E. in Electronics and Communications Engineering.

Vijay's entrepreneurial journey began when he created while still a college student in 1997. His ambition persisted even after selling the website after two years. He established One97 Communications in 2000 and provides services for mobile content. This business endeavor served as an introduction to Paytm, which began operations in 2010 in Noida with a $2 million initial investment. Under Vijay's inspiring direction, Paytm quickly changed from a distributor of mobile entertainment to a pioneer in digital payments in India.

Vijay Shekhar Sharma's startup story not only encapsulates his personal journey of overcoming challenges but also mirrors the transformative growth and impact of Paytm on India's fintech landscape.

Paytm - Mission and Vision

Mission: The company mission on its website is "We will bring Half-a-Billion Indians to the Mainstream Economy."

Vision: The company vision is to become India's leading payments App.

Paytm Logo
Paytm Logo

Paytm is a venture under the umbrella of its parent company, One 97 Communications.

Paytm - Products and Services

Paytm Mall Launch (February 2017): Paytm introduced Paytm Mall in February 2017 as part of a calculated effort to break into the eCommerce space. Alibaba provided an initial $200 million capital infusion to Paytm Mall, which was then able to maintain steady backing from Ant Financial and Alibaba in order to strengthen the Paytm wallet.

Contactless In-Store Ordering Innovation (April 2020): Paytm introduced the concept of 'contactless in-store ordering' to promote minimal physical contact in the wake of the COVID-19 pandemic. This initiative aimed to redefine the retail experience and enhance safety measures.

Paytm Contactless Ordering
Paytm Contactless Ordering

Mini App Store Introduction (October 5, 2020): In an attempt to counter the Google Play Store's hegemony in the digital space, Paytm launched a micro app store to assist Indian app developers and entrepreneurs.

Card SoundBox Design Launch (July, 2023): Paytm unveiled the Card Soundbox, a revolutionary device empowering merchants to seamlessly accept mobile and card payments across various networks, including Visa, Mastercard, American Express, and RuPay. The device simplifies transactions with a convenient 'tap and pay' feature, showcasing Paytm's commitment to innovative payment solutions.

How to provide contactless expeirence to customers| contactless market
A contactless tomorrow is not just a remote possibility but also a necessity as consumer concern shifts towards health and safety.


Paytm - Business Model

Pioneering India's QR and mobile payments revolution, Paytm's business model centers on advancing financial inclusion through a broad spectrum of payments and financial services. The key components of this model can be summarized as follows:

Comprehensive Payments Ecosystem: The core of Paytm's business model is to attract merchants and customers by offering a wide range of payment options. With UPI acting as a low-cost acquisition channel, the platform cross-sells high-margin banking and merchant services by utilizing insights.

Empowering Customers: In addition to Paytm Payment Instruments, Paytm offers a variety of third-party payment choices, such as cards and online banking, to empower its users. They make it easier to pay for things online, promoting convenience with the Paytm app and allowing QR code-based in-store and third-party app transactions.

Subscription-Led Ecosystem for Merchants: Paytm provides its partners with technology tools so they may take payments using a variety of methods. Reconciliations are made easier by subscription-based devices, and beginning merchants can accept payments using a free mobile QR code, mostly using Paytm Payment Instruments or UPI.

Merchant Growth Through Platform Engagement: When customers use the platform's payment options, it encourages merchants to sign up as well, which feeds back into itself and results in a high volume of repeat business. Significant consumer stickiness and retention are fueled by this combination.

Paytm - Revenue Model

Paytm generates revenue through a diversified set of streams, some of the prominent one are listed below:

Profitable UPI Use: Paytm makes money through the widely-used Unified Payments Interface (UPI).

Monetization avenues: Paytm makes money on its platform through selling of loans and payment devices, as well as from subscription revenue, payment processing fees, and marketing services it offers to other companies via its Commerce and Cloud business.

Co-Branded Credit Cards: Co-branded credit card partnerships with banks such as SBI and HDFC generate income from upfront distribution and lifetime usage fees.

Diverse Revenue Streams: Paytm's strong business strategy guarantees profits from non-UPI and UPI transactions, resulting in a steady and stable flow of income.

Paytm - ESOPs

As of August 15, 2021, 166 former and current workers of Paytm who exercised their options under the ESOP Scheme 2008 and ESOP Scheme 2009 have received approximately 10,11,582 equity shares valued at Rs 189 crore. This action is a component of Paytm's continuous dedication to appreciating and thanking its employees. Employee incentives were further enhanced by the company's May 2022 grant of stock options valued estimates at Rs 222 crore under the ESOP plan.

Furthermore, Paytm revealed the granting of 17,06,829 stock options through the 'One 97 Employees Stock Option Scheme 2019' to eligible employees. By providing perks to qualified workers, this program seeks to increase their involvement in the expansion of the business.

Based on the stock prices of One97 Communications of July, 2023, Fintrackr has estimated that the total value of the new ESOPs given by the company is around Rs 145 crore. Paytm's attempts to promote employee involvement and connect their interests with the company's long-term development are in line with this strategic allocation of equity shares.

Paytm - Challenges Faced

Paytm has encountered a series of challenges as it sought to reshape the cultural landscape of India, where both internet access and smartphones were once deemed unaffordable. The company has faced hurdles included critical issues such as transaction glitches, advertising missteps, and even a trademark infringement case against the Paytm brand.

In 2018, Paytm faced a significant challenge when its e-commerce arm, Paytm Mall, allegedly experienced a major data breach on August 30. Firefox Monitor reports state that the hacked data included sensitive information such phone numbers, email addresses, and dates of birth for approximately 3.4 million clients. However, according to reports dated July 28, 2022, Paytm denied these allegations and insisted that all users' data was secure.

On September 18, 2020, the Google Play Store abruptly removed the Paytm app, purportedly for breaking rules regarding unlicensed gambling apps.

As for 2022, on August 1, 2022, reports surfaced that three Paytm employees had burned PhonePe QR codes in bulk. This presented a new challenge. PhonePe responded by reporting the incident to the police.

When the Reserve Bank of India (RBI) ordered Paytm Payments Bank to stop accepting new clients owing to supervisory concerns, the bank faced a major obstacle in the regulatory environment of 2022.

Ultimately, Paytm made strategic steps to optimize costs in 2023 in response to financial concerns. On December 25, 2023, a news source stated that the corporation has started a workforce reduction program, with at least 1,000 employees being let go from a variety of divisions. This action showed the company's dedication to solving problems by maximizing staff expenses.

In the wake of the Reserve Bank of India's proceedings against Paytm Payments Bank, Paytm is facing regulatory issues. Because of continuous non-compliance and supervisory concerns, the RBI has prohibited fresh deposits from March 15, 2024, as per news report of February 18, 2024. This emphasizes how important it is for the fintech industry to follow regulations.

Paytm - Funding and Investors

The company has raised funding of around $3.54 billion over 15 rounds of funding.

Here are some of the most prominent funding rounds for Paytm:

Date Stage Amount Investors
November 2019 Series G $1 billion T Rowe Price
August 2018 - $356 million Berkshire Hathaway
February 2017 Funding Round $29.64 million Vijay Shekhar Sharma
March 2015 Secondary Market - -
February 2015 Private Equity Round - -
January 2014 Series A - -

Paytm - Investments

Paytm has invested in 19 companies to date. The Indian fintech unicorn further revealed on May 21, 2022, that it would be investing a total of Rs 950 crore in Paytm General Insurance Limited (PGIL) in multiple tranches over the next 10 years.

Here's a list of the prominent investments in Paytm:

Company Name Funding Amount Funding Round Lead Investor Date
Fable Fintech - Series A - June 2, 2021
Rooter $1.7 million Seed Round Yes May 4, 2020
HungerBox $12 million Series C - December 17, 2019
Infinity Infoway - Corporate Round Yes December 3, 2019
HungerBox $8.1 million Series C - August 20, 2019
TapChief $650K Seed Round - June 26, 2019
HungerBox $15 million Series C Yes May 27, 2019
Paytm Entertainment $9 million Venture Round Yes June 26, 2018
Paytm Money $1.3 million Venture Round Yes June 6, 2018
Paytm Payments Bank Rs 122 crore Venture Round - November 23, 2017


The company has exited from four companies: Little, CreditMate, TapChief, and AbhiBus.

Paytm - Acquisitions

Here are the notable acquisitions made by Paytm:

Acquired Date Amount
CreditMate October 4, 2021 -
Balance August 9, 2018 -
NightStay July 3, 2018 $20 million
Cube26 June 19, 2018 -
TicketNew May 23, 2018 $40 million
Nearbuy November 13, 2017 -
Little November 13, 2017 - June 20, 2017 $5.42 million
Shopsity November 11, 2016 -
Edukart September 26, 2016 -

Paytm - Growth

Since its establishment in August 2010, Paytm has firmly established itself as the most popular payments app in India, routinely ranking among the top UPI apps in the nation.

Furthermore, as per the company's records with the Registrar of Companies, Paytm has rebranded itself as "Pai Platforms" in a calculated move, according to news dated February 9, 2024. This development is consistent with the company's resolve to innovate and adjust to the changing Indian digital market environment.

Some of the prominent company's growth highlights are:

  • Paytm monthly active users surpasses 10 crore as per the news report of January 23, 2024.
  • As of January 2024, Paytm boasts over 300 million wallets and 30 million bank accounts, reflecting widespread adoption.
  • Paytm revealed that merchants' Gross Merchandise Values (GMV) increased by an astounding 39% year over year to Rs 1.47 lakh crore as per news report of August 2023.
  • Merchant subscriptions experienced substantial growth, reaching 82 lakh, with an addition of 41 lakh new subscriptions over the past year as per news report of August 2023.
  • The number of monthly users on the platform increased significantly by 19%, to an astounding 9.3 crore as per news report of August, 2023.
  • The user base of Paytm exceeded 58 million account holders as of March 2022, highlighting its continuous growth and popularity in the digital payments landscape.
  • Paytm became India's first payment app to cross 10 crore app downloads in 2017, which was a major milestone.


Paytm Financials
Paytm Financials
Paytm Financials FY21 FY22 FY23
Operating Revenue Rs 2,802 crore Rs 4,974 crore Rs 7,990 crore
Total Expenses Rs 4,783 crore Rs 7,601 crore Rs 10,130 crore
Profit/Loss Loss of Rs 1,701 Loss of Rs 2,396 crore Loss of Rs 1,776 crore
Cash from Ops Deficit of Rs 2,802 crore Deficit of Rs 1,236 crore Surplus of Rs 415.6 crore

According to the news report of January 19, 2024, the company's income from operations increased by 13.2% to Rs 2,850.5 crore in the third quarter of the fiscal year that ends in March 2024, from Rs 2,518.6 crore in Q2 FY24. When compared to Rs 2,062.2 crore in Q3 FY23, the operating revenue grew by 38.2%.

Comparing Q3 FY24 to Q2 FY24, the company's overall expenses increased to Rs 3,216.3 crore from Rs 2,936.7 crore. Interestingly, Paytm's losses in Q3 FY24 dropped to Rs 221.7 crore from Rs 291.7 crore in Q2 FY24, a 24% decrease.

Expenses Breakdown

Paytm Expenses Breakdown FY22 FY23
Payment Processing Rs 2,454 crore Rs 2,958 crore
Employee Benefits Rs 2,432 crore Rs 3,788 crore
Marketing and Promotions Rs 855 crore Rs 1,076 crore
IT Infrastructure Rs 500 crore Rs 694 crore
Others Rs 1,360 crore Rs 1,624 crore


Paytm FY22-FY23 FY22 FY23
EBITDA Margin -38.95% -14.54%
Expense/Rs of Op Revenue Rs 1.53 Rs 1.27
ROCE -15.67% -12.66%

Paytm - Sponsorship

  • Paytm has emerged as the official sponsor of the 37th National Games, which took place at the Jawaharlal Nehru Stadium in Fatorda, South Goa, The competition was officially inaugurated by Prime Minister Narendra Modi.
“We are excited to be the official sponsor for the National Games in Goa. As pioneers of mobile payments in India, we have been working towards our mission to bring half a billion Indians into the mainstream economy. From our leadership in in-store payments, empowering merchants with digitalization of their business to enabling users with seamless and accessible payments, we are championing Digital India.” said Abhay Sharma, Chief Business Officer.
  • BCCI awards Paytm the company its title sponsorship rights for BCCI International and Domestic seasons between 2019 and 2023. However, Paytm asked to pull out of the deal, and Mastercard replaced Paytm, as per the reports dated July 26, 2022.
  • Paytm was the associate sponsor of the Sony TV network, which was awarded the telecast rights of IPL.

Paytm - IPO

One97 Communications, the parent company of Paytm, filed a draft red herring prospectus with the Securities and Exchange Board of India in July 2021, indicating its intention to begin an initial public offering (IPO), which was a big step toward becoming public.

Then, in November 2021, Paytm pulled off a successful IPO, raising a whopping Rs 18,300 crore (US $2.3 billion) and reaching a US $20 billion valuation. This accomplishment represented a turning point in the business's history, demonstrating the trust of investors and adding to the changing Indian financial market environment.

Paytm - Value Proposition

Paytm's primary service proposition was initially centered around recharging, which remains a prominent aspect of its business. Over time, the company diversified its services, introducing the Paytm Wallet, e-commerce vertical, Digital Gold, and more.

Paytm creates value for Merchants.

The company adds value to businesses by providing a variety of digital payment methods, encompassing traditional options like debit and credit cards and innovative solutions like QR codes, email links, text messages, and its digital wallet. Additionally, Paytm supplies the necessary hardware for in-store purchases and integrates payment services into its Smart Retail platform, offering retailers a comprehensive solution for managing payments, analytics, inventory, and customer engagement.

Paytm creates value for individuals.

Paytm garnered recognition for empowering customers to go cashless without the hassles of opening a bank account, generating value for consumers in a nation where cash payments have historically been the norm.

Paytm - Awards and Achievements

Paytm has won numerous accolades. Following is a list of a few of the well-known ones:

  • 2012: Paytm received the ‘Most Innovative Startup of the Year’ Award from Franchise India.
  • 2013: The company was recognized with the Knowledge Fabre Best Mobile Wallet Program Award.
  • 2014: Paytm achieved ‘Gold Winner’ at the MMA Smarties in the Mobile App category and was the winner of the Indian Express IT Award.
  • 2015: Paytm secured the Best Digital Wallet Award at IAMAI India Digital Award.
  • 2016: Paytm was the winner of the FT Future of Fintech Award and also received the ET Brand Equity Most Trusted Brand of the Year.
  • 2017: Paytm was honored with the Diamond SABRE Award in the Company of the Year category at SABRE Awards.

Paytm - Partnerships

  • October 22, 2018: Paytm has collaborated with Softbank Group and Yahoo Japan to launch its e-wallet service in Japan called PayPay.
  • Paytm was also announced as the official partner of the Mumbai Indians.
  • June 22, 2020: Paytm partnered with Tata Starbucks on June 22, 2020, which is a pan-India partnership for a contactless dining solution.
  • February 26, 2021: Paytm and Ola partnered with IndusInd Bank and applied to the RBI for the NUE license.
  • April 19, 2021: Paytm saw a partnership with the Life Insurance Corporation of India to help facilitate digital payments.
  • July 19, 2021: Paytm partnered with IndusInd Bank to enable payments from the fixed deposit accounts held by the users of the latter.
  • August 23, 2021: Paytm partnered with HDFC Bank to provide solutions across payment gateways, POS machines, and other credit products.
  • September 27, 2021: Paytm brings real-time international remittances into the Paytm mobile wallet by partnering with Ria Money Transfer.
  • December 3, 2021: Paytm partnered with PMS Bazaar with a view to helping manage the portfolio of HNIs, who have a minimum investment of Rs 50 lakh.
  • November 15, 2023 Paytm has partnered with Amadeus, and for the next three years, it will include the travel technology company's platform into search, booking, and payment processes.

Paytm - Competitors

Some of the top competitors for Paytm are:

Paytm - Future Plans

Paytm is strategically positioned for robust future growth, unveiling ambitious plans for international expansion and AI integration as per news report of December, 2023. The company, known for its innovative financial services platform, is set to extend its footprint to the global market, signaling a significant leap in its reach and influence.

Notably, Paytm envisions not only broadening its geographical presence but also aspiring to become a leader in AI technology within the financial services sector.


Who is the current owner of Paytm?

Paytm is owned by the Indian company One97 Communications Ltd.

Is Paytm a Chinese company?

Paytm is an Indian company, but one of its major investors is Ant Financial, which is a major Chinese investor. Resilient Asset Management, wholly controlled by Vijay Shekhar Sharma, received a 10.3% shareholding in the Noida-based business from Ant Financial in 2023.

Why was Paytm banned?

Paytm was banned from the Play Store for allegedly violating its gambling policies.

Is Paytm for businesses free?

Yes, there are no charges for setting up your Paytm for Business account.

What is the Paytm CEO's name?

The name of the Paytm CEO is Vijay Shekhar Sharma, who has been the founder and CEO of the company since it was founded back in 2010.

How many employees work at Paytm?

There are more than 10,000 employees at Paytm.

Is Paytm an Indian company?

Paytm is an Indian fintech company that specializes in digital payments and ecommerce and comes with the facility of digital wallets.

Paytm operates in how many countries?

Paytm currently operates in India, where the Paytm payments bank was founded, and in two other countries, namely Canada and Japan, as of now.

Which country made or developed the Paytm app?

Paytm is developed in India, and the development of Paytm and its processes happens internally. Therefore, even the Paytm app and numerous other things associated with the brand and its functioning are developed internally by the brand itself.

Is Paytm profitable?

In FY23, the company reduced losses compared to FY22, with losses totaling Rs 1,776 crore, down from Rs 2,396 crore in the previous fiscal year, FY22.

What are the countries where Paytm is available?

Though Paytm is an Indian company, it supports international payments from over 200 countries with the help of all major international cards, even without any additional API integration.

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