Common Problems Entrepreneurs Face and The Truth About Startup Life

Everyone knows that being an entrepreneur is not easy. But, everyone thinks of becoming one with their “One in a million” idea. Everyone thinks that “this is something no one has ever done”. Everyone has a unique business idea, but there are very, very few people who really give it a try. It doesn’t matter that they achieve success or not, at least they are trying.

Truth about Startup
Truth about Startup Life

As you are reading this post, I am supposing you are serious about being an entrepreneur. So, here are some problems which you will face in your entrepreneurial journey and some truth about startup life.

Problems Faced By Most Of The Entrepreneur

Getting First 10 Clients

This may seem easy to start, but when you do it, you face many unpredicted things. And one of the main things is getting the first 10 clients for your company. You can’t just rely on advertisements. Advertisements may work, but unless people talk about you, it will never work. And to make people talk, you need a real customer. You need someone who uses your product or service.

To get your first 10 clients, talk about your startup with people you know. They could be anyone, your friends, your neighbors, or your colleagues. Let everyone know what your product or service is. Do not be introvert while talking about your startup. Startups are not a shame, they are pride.


Getting the first 10 clients is not enough. This is not written anywhere that once you got some customers, they will market your product. You have to give efforts to market your product. And believe me, you will have to go through each and every kind of marketing process if you don’t have tons of money lying around. You will have to bargain for pamphlet printing, bargain with vendors, tell people about your product or service on roads, and literally everything.

Startup Marketing
Startup Marketing

You will feel so uncomfortable, but it will totally worth it. Some people think marketing is only limited to online marketing or creating ads. But marketing is a very vast process than you think. And as an entrepreneur, you will have to map all the roads of marketing.

Lack Of Experience

It is much easier for a salesperson to go and acquire customers, but not for others. You will need each and every type of knowledge and experience to really stand a chance to succeed. Try doing as many jobs as possible. Or you can also go for internships. It can be any job. On-field Marketing job is the best as they will make you uncomfortable. And once you are comfortable with uncomfortable, you are full of “you”.

If you are going to have a tech startup, it is still advisable to gain some experience first. Gaining experience not only increase your knowledge, but it also increases your network. You cannot really tell that your old school or college friend will buy your product, but your office mate might buy it as they are more mature.

Also read: How to Overcome 8 Most Common Challenges as a Freelancer

Finding A Business Partner

“If you want to go fast, go alone. If you want to go far, go together.”

This quote is totally indeed. When you have a partner, and they say “we should do this instead of your plan”, it really sucks. You might think “Man! It was my idea. I’ll do whatever I like”. But believe me, partners are important. However, you cannot go on the streets and ask someone “will you be my business partner.”

That is why it is very tough to get a business partner. You might have a big friend circle, but not all of them are interested in entrepreneurship. You have to find someone who is as passionate as you are about your idea. Although there are many websites which let you find your business partner but believe me, they don’t worth it.

You can’t partner with someone you don’t have any emotional relationship with. You may partner with your best friend, they even may like your idea too much. Just make sure they don’t leave you in the middle of anywhere. Many people think they are passionate about entrepreneurship, but internally, they just want money. You can't be an entrepreneur if you always think about money. So chose your business partner wisely.

Facing The Awkwardness

Yes, it is true. There will be many times when you will feel so awkward because of your business. It can be anywhere. Like, at a party, someone asks you about your startup which is in its initial stage and not making any profit from months, people will say “get a life man”. You have to understand that they are saying “9 to 5 sucks but we make better money than you”. It is true, but not for a very long time.

Not everyone understands that great things take time to get build. Everyone wants quick results. You may also feel awkward to pitch your product in front of a rich successful people. But you have to understand, once they were also a “non-understandable nerds with funny dreams”. Even, this kind of people will see themselves in you, which increase your chances to close the deal. So, be confident, and don’t stress if you couldn’t make it.

Relevant read: Challenges Faced by SaaS startups

Brutal Truths About Startup Life

The Depression

This is one of the most brutal truths about startup life. You have to face so much depression. There is no escape from it. You may think that alcohol is the best escape of depression. But, my friend, you might ignore your problems and reduce your depression by consuming alcohol or drugs, but you will want it more. Once, you consume them, you will get addicted.

And the idea and motivation to create a giant out of a startup will be killed. You will think “I just want enough money to get one more bottle”. And then, you will come back to your boring 9 to 5 life. So, try to stay away from drugs and alcohol. Find some other ways to reduce your depression. Read, play or do anything you like and smile more.


Not only once, not twice but many, many times you will be backstabbed by your own people. You literally can’t totally count on anyone. There is no surety that your partner will never pull his hands back from his responsibilities or even dump the startup. Or, your friend who told you to provide raw materials on the debt will never file a complaint on you. You really can’t believe anyone.

This is a startup, this is everything about money. Everyone who is with you in this, are there just for money. And if it will take time to show a profit in the balance sheet, everyone will get frustrated. So, they will see you as their enemy. They can do anything to create problems for you. However, there is no solution to it. You have to go through this. So, keep calm and smile more.

You Will Fail

Yes, you will fail! The startup is less of a science and more of an art. And an artist doesn’t make masterpieces in each and every attempt. They fail but they learn. You have to understand that if you have a very unique idea, you will succeed.

Only 1 out of 10 startups succeed. But that one has failed 10 times. And that is why that is the “one”. And don’t think that you should not give too many efforts as you are going to fail anyway. Exceptions are there. So, do your best, don’t stress, and smile more.

Must read: Coronavirus Challenges for Travel Startups & how to Survive them?

You will face the Hate

Try pitching your product to anyone in the crowd or cold calling anyone, they will curse you to hell. And this will be constant in the journey of your startup till you turn it into a “company”. Hate is nothing but an emotion. So always remember, if someone is hating you, they are thinking about you. Which is so beautiful in itself.

They are giving you their time and mental energy to you. So, don’t stress about it. Even if it’s your best friend who is hating or making fun of you because of your startup. They don’t know what efforts it takes to actually giving a try to your idea. So, be cool, and smile more.

“All Because Of You!”

When anything will happen to your company, it will always be blamed on you. And the brutal truth is, you have to face it. Because you are the one who started it. Your each and every partner will point their fingers to you in low sales, bad marketing, etc. Even when you are not the in-charge of that area. And you will be like, “Man! I started this company, did every possible thing for it, and you are blaming me?”

So, instead of arguing in those matters, try finding a solution. Try to back the situation up. And learn from it. If you will try to argue, everyone will be against you. You are the leader and the only knot which unite the company. Keep trying and smile more.

Elements of Successful Startup
Elements of Successful Startup 


There is nothing wrong in having a dream, but make sure they make you sleepless. Every big entrepreneur was once “another startup boy”. But they made their way from the social norms.

Do you have a unique idea? Make sure you give it a chance. And don’t wait for the “perfect moment”, just put your step forward. You can start just now, at this very moment. Later never comes. Just call the person you think can be your business partner, now. Or call the person you think needs your service. Just do something which pushes you forward to your dream.

Share this post with all your friends if you learned anything from it. Comment below your struggle as an entrepreneur and the setbacks you faced as an entrepreneur.

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About Vidhi Punamiya

  • Mumbai
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