Varun Alagh: Founder & Chief Dad of Mamaearth

Megha Rani Megha Rani
Mar 1, 2021 7 min read
Varun Alagh: Founder & Chief Dad of Mamaearth

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Varun Alagh is the Founder and Chief Dad of Honasa Consumer Private Limited, which established its first ever baby nourishing brand, Mamaearth, in November 2016. The company is based in Gurugram, India. Mamaearth is declared as Asia's first MadeSafe certified brand. Varun founded the baby skin care brand, Mamaearth with his wife, Ghazal Alagh, who plays the major role of Chief Mama at the company. The Net worth of the company counts to Rs. 115 crore as of the year 2020.

Varun Alagh- Biography

Name Varun Alagh
Born 1988
Age 32 (2020)
Nationality Indian
Education Delhi College of Engineering; XLRI Jamshedpur
Profession Entrepreneur
Position Founder & Chief Dad, Mamaearth
Spouse Ghazal Alagh
Son Agastya
Net worth INR. 115 crore (2020)

Varun Alagh- Personal Life
Varun Alagh- Education
Varun Alagh- Early Career
Varun Alagh- Professional Life
Varun Alagh- Business Idea
Varun Alagh- Founder of Honasa Consumer Private Limited
Varun Alagh- Founder & Chief Dad of Mamaearth
Varun Alagh- Honors & Awards

Varun Alagh- Personal Life

He is married to Ghazal Alagh, who is the Co-founder and Chief Mama of Mamaearth. She looks after the product development, content and community management of the company. Before that, she had worked in the IT corporate world. The couple bear a son, Agastya, who had a skin borne disease since birth.

Mamaearth: Bringing Toxin-Free, Pure Skincare Products To India
When it comes to the cosmetic industry, consumers are always concerned about theprocess through which the products are manufactured. For the same reason, we nowsee a huge buzz about organic products, natural hair care items, and skin careproducts. But when it comes to baby care, skin care, and reโ€ฆ

Varun Alagh- Education

Varun pursued Bachelor of Engineering specialized in Electrical from Delhi College of Engineering (2001-2005). He later did Post Graduate Diploma in Management (PGDM) focused in Finance Marketing from XLRI Jamshedpur from (2005-2007).

While pursuing his education, he had a chance to work with companies like Colgate Palmolive, Havells Electric, Madura Garments, Maruti & Nokia under internships and LIVE projects.

Varun Alagh- Early Career

After completing his studies, Varun joined Hindustan Unilever Limited in 2007. During the first year, he was working as a Business Leadership Trainee. He was a part of this one year training program. He spent six months in marketing with Lakme and Lifebuoy. He spent another six months in customer marketing and sales in North India.

After completing his training for one whole year, he was employed as the Area Sales Manager of Hindustan Unilever Ltd., Delhi NCR in May 2008. He was responsible for a 600 crore business through 29 people spread across 22 categories under Home care, personal care, foods and beverages.

After two years, he was promoted as the Area Sales and Customer Manager, Delhi NCR and Rajasthan in 2010. He managed a team of 37 people with 67 customers delivering a direct distribution of 55,000 retail outlets across Delhi and Rajasthan.

After nine months, he was again promoted as the Regional Brand Manager Innovations South Asia- Deodorants. As a part of this role, he managed Innovations and communications for Sure/Rexona Deodrants in South Asia as well as Market development and digital strategy for Asia.

He left Hindustan Unilever in March 2012 and joined Diageo PLC as the Senior Brand Manager- Smirnoff. This role assigned him the job of managing World's largest Premium spirits brand Smirnoff, which is India's largest Vodka brand too. Moreover, he looked over the above and below the line (ATL & BTL). Also including, Digital and On trade activation for Smirnoff across India.

He joined The Coca-Cola Company in May 2013 and worked as the Brand Manager for two years. He managed to deliver the brand business, market share and equity targets through a collation of various marketing acts. He was then promoted as the Senior Brand Manager, his role was to manage customer marketing for Coca-Cola trademark across India and South West Asian countries.

Varun Alagh Startuptalky
Varun Alagh

Varun Alagh- Professional Life

Varun worked with Unilever for four years and eleven months i.e., from May 2007 to March 2012. He eventually got to learn how to add value to a brand. He also worked for another brand, Smirnoff at Diageo PLC for one year and three months i.e., from March 2012 to May 2013.

He worked with the Coca-Cola company for three years and seven months i.e., from May 2013 to November 2016. He excelled in building brand value for nine long years by working with several renowned companies.

He founded Mamaearth in November 2016, providing a range of toxin-free baby skincare products. Both Varun Alagh and Ghazal Alagh had the suitable background of handling such a brand professionally, that was eventually developed due to personal reasons.

Ghazal Aalgh, Co-founder, Mamaearth, On Women Entrepreneurship
The history of International Womenโ€™s Day dates back to 1908, when some 15,000women marched on New York City in the name of better working hours, fairer pay,and the right to vote. Three years later in 1911, the first official IWD wascelebrated throughout Europe as more than a million women walked โ€ฆ

Varun Alagh- Business Idea

When Varun and Ghazal realized that their new born son, Agastya had a skin-borne disease called eczema. Hs skin was allergic to a lot of substances and turns red and itchy, when exposed to such chemicals. The couple had to look for toxin-free baby care products in the market.

The doctor advised to use only natural products to avoid the worsening condition. But, Mr. and Mrs. Alagh found that most of the baby care products in India contained some toxins and they did not wanted to compromise with the quality. They requested their relatives and friends travelling abroad to bring back toxin-free skincare brands for their child. According to Varun Alagh, mamaearth was came to be founded after they found no alternative for proper toxin-free brands for babies in India.

Varun Alagh- Founder of Honasa Consumer Private Limited

Honasa Logo

Honasa Consumer Private Limited is classified as a non-government company, registered at Registrar of Companies, New Delhi. The authorized share capital of the company is INR 625,300 and its paid up capital is INR 245,790.

Varun is the Founder, Chief Dad and Get Stuff Done Officer at Honasa Consumer Private Limited. The company exists to provide honest, natural and safe products. Mamaearth is the first brand of the company that focuses on reducing parenting stress by providing solutions to parent and baby problems in the form of safe, international standard products.

The Directors of the company include, Varun Alagh, Ghazal Alagh, Vettakkorumakankav Siva, Subramaniam Sita, Rahul Chowdhri, Ishan Mittal. The company started with the combined investment of INR. 90 lakh by Varun, Ghazal and few angel investors.

FirstCry Success Story - Business Model | Owner | Revenue | Funding | Competitors
Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has beenapproved by the organization it is based on. The 90โ€ฒs kids would have never thought that when they become parents, theyโ€™ll beable to shop the โ€ฆ

Varun Alagh- Founder & Chief Dad of Mamaearth

Mamaearth Logo

Varun serves as the Founder and Chief Dad of ย the baby skin care brand Mamaearth, headquartered at Gurugram, India. He founded the company in November, 2016. Within two years of the startup, the company got a retail turnover of INR 20 Crore. By 2020, Mamaearth's net worth was over INR 100 Crore. The co-owner, Varun Alagh Net worth was the same.

Mamaearth has its own website, where one can shop diverse range of baby skin care products. The baby care range of Mamaearth can also be accessed through various e-commerce platforms like, Amazon, Firstcry, Nykaa. It also has its presence across 120 major cities of India.

Famous Bollywood celebrity, Shilpa Shetty, who herself is a mother of two babies, became the brand ambassador of Mamaearth ย in 2017. She believed that toxin free products are the best. Thus she invested INR. 1.6 crore in the company. Moreover, Mamaearth raised another funding of $4 million from Fireside Ventures and Stellaris Ventures Partners.

Varun Alagh- Honors & Awards

  • He received Business Unit President Award (December, 2015) for ย being a lead member in MIT ICE project for turning around FBO business in 2015 from the President of Coca-Cola India and South West Asia.
  • He was conferred with Above & Beyond Award (September, 2015) for going beyond call of duty on a organization wide project from the Leadership team of Coca-Cola India and South West Asia.
  • He received Business Unit President Award (December, 2014) for leading excellent ideation and execution in Coca-Cola Zero launch in India from the President of Coca-Cola India South West Asia.
  • He got conferred with I am a Diageo Award (March, 2013) for excellent execution of the Smirnoff Nightlife Activation Nationally from the President of Diageo India.
  • He has been listed among the top managers in HUL for two years consistently.

Frequently Asked Questions - FAQs

Is Mamaearth an Indian brand?

Yes, Mamaearth is an Indian company and is based out of Gurugram, Haryana.

Who founded Mamaearth?

Mamaearth was founded in 2016 by husband-wife duo, Varun and Ghazal Alagh.

Is Mamaearth chemical free?

All of Mamaearth's products are 100% chemical-free. Mamaearth is the only โ€œMade Safeโ€ certified toxin-free brand in India which is free of all known toxins which are banned in most countries.

Who is the brand ambassador of Mamaearth?

Shilpa Shetty Kundra is the brand ambassador of Mamaearth.

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