Top 6 Best Organic Beauty Startups in India that are leading the organic Beauty Industry in India

Pratyusha Srivastava Pratyusha Srivastava
Jul 3, 2021 5 min read
Top 6 Best Organic Beauty Startups in India that are leading the organic Beauty Industry in India

When it comes to beauty and skin care, organic products are the most considerable choice among all. With the soothing benefits and nature's essence, what else do you need to pamper your skin? And with keeping the popularity of organic beauty products in mind, we have brought you this article listing the top organic beauty brands in India.

Today, India is known as a young India. And with this young generation demands for skin care products have increased drastically. The generation has become more conscious about their skin and demands products that do not cast any further side effects on their skins.

And on this note, demands for organic beauty products have increased. This has also brought a major change in the market. Investing in beauty products has become a considerable choice for investors. Also, beauty brings out sudden confidence in ourselves and we believe we can handle anything. And this is majorly profiting the beauty industries.

Although earlier people did not have much knowledge that's why they got to use chemical-based products. But with the growing generation, people are becoming more aware and demand pure organic products. And that's why tons of organic beauty product companies have been established in India. Let's get started with these companies.

Kama Ayurveda


Skincraft is a very prominent organic cosmetic company established in Hyderabad and Bengaluru. The company is quite famous for absolutely promising skincare products.

As the basic concept of skincare products is based on skin type, that's why it's very important to manufacture products according to different skin types. And, Skincraft flawlessly follows this notion.

Skincraft was founded by Virendra Shivhare, Chaitanya Nallan and Sangram Simha. Skincraft works by getting the details of the customer's skin type and then producing the product accordingly.

The products are well-researched with confederation from tons of comprehensive databases from India, Japan and Taiwan. With the help of artificial intelligence, Skincraft manufactures products by processing the collected data.


Coffee with a brilliant element for better skin texture. And mCaffeine developed a company out of this major element. mCaffeine is an organic beauty company founded in 2016 by Vikas Lakshmana and Tarun Sharma.

Tarun Sharam and Vikas Lakshmana got this idea when one of them was suffering from a sore eye. They tried some home remedies but nothing really worked. So, they put a green tea bag on his eye and after a little time, the puffiness was gone. So, they researched and realized caffeine reduced puffiness. And that's when mCaffeine was founded.

The products are very promising and contain caffeine as their basic ingredient.


The first-ever vegan beauty brand, Plum was founded by Shankar Prasad in 2015. Plum offers a great range of products for both skin and body. The company is truly inspired by nature with the essence of its beauty.

Plum does not make any fake promises or outlaws people's insecurities for its advertisement. Its products promise to improve our skin in a better natural way. Plum products are easily available in retail stores and online stores such as Amazon and Flipkart. You can also get the product from Plum's official website. The Plum estimated growth rate is around 35% every year.

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The absolutely luxurious skincare and health brand, Purearth produced its products from the ingredients obtained from the Himalayas through ethical sources. The product ingredients used in Purearth products are handpicked by the women who live in high-altitude places such as Uttarakhand or Ladakh.

When it comes to manufacturing skin care products, Purearth is very promising. Its brand is very conscious about the quality of its products. Moreover, Purearth provides employment to tons of women from rural areas.

Kama Ayurveda

Kama Ayurveda is widely counted among the most trusted organic skincare brands in India. Kama Ayurveda produces its products with complete Ayurvedic recipes with 100% vegetarian and natural ingredients.

Kama Ayurveda's products such as Kumkumadi Miraculous Beauty Fluid and Brigandi Intensive Hair Treatment have received various beauty awards from magazines such as Elle and Vogue.

This shows the popularity of Kama Ayurveda and its products.


The prosperous organic beauty brand, SoulTree is quite famous for its collaboration with various non-profitable organisations that are working for the local farmers and rural people. SoulTree brings its ingredients from such organisations only. Their products are completely organic and natural.

SoulTree is supported by accreditation standards from BDIH which is a certified European agency. It's the solely Indian beauty company to receive such a deal. SoulTree's travel kits are quite famous for their incredible quality of improving hair and skin.

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When it comes to producing beauty products that would not bring side effects to our skin, it is quite a tough task. It requires thorough research and many trials to develop the best product.

The organic beauty companies across India are producing products from completely natural components which are very beneficial for our skins. These companies are using the old-times home remedies to produce their beauty products.


Which is the No 1 makeup brand in India?

Lakme is considered as one of the top most brand in India and is the most preferred and widely used brand in this country and also loved by makeup artists.

What is an organic brand?

Organic products are products whose raw material have been produced using organic methods and using eco-friendly method.

Which is the best organic cosmetic brand in India?

Khadi Essentials, Biotique, Plum Goodness, and Mamaearth are some of the best organic cosmetic brands in India.

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