Oppo's Marketing Strategy: Redefining Mobile Innovation

Oppo's Marketing Strategy: Redefining Mobile Innovation
Oppo Marketing Strategies

Oppo Electronics Corporation, commonly known as Oppo, is a Chinese multinational technology company that produces smartphones, electronic devices, and Blu-ray players. Established in 2004, Oppo has quickly grown to become one of the largest smartphone manufacturers in the world, operating under its parent company Guangdong Bubugao Electronic Industry Co. Ltd. Along with its sister companies Vivo and Oneplus, Oppo is a part of BBK Electronics, the world’s second-largest smartphone manufacturer in 2017, only behind Samsung.

Oppo is known for its innovative and high-quality products that cater to the needs of its customers. The brand has established itself as a selfie and group selfie expert, providing top-of-the-line camera technology that offers the best selfie experiences. In fact, Oppo has been ranked fourth in creating selfie experiences among the young generation globally. Oppo’s smartphone models, including the Oppo F series, Oppo A series, and Oppo R series, have gained immense popularity worldwide due to their cutting-edge features, sleek designs, and affordability.

Oppo, the Chinese smartphone brand, has established its dominance in the global market, operating in over 60 countries. In 2021, Oppo made waves in India, capturing a staggering 71% of the entire Indian telephone market, securing its position as the 5th largest brand by shipment volume with over 10% of the market share. However, it’s in Southeast Asia where Oppo truly shines, exerting its significant influence. Timor-Leste, the tiny island nation, stands out as the stronghold of Oppo, where it commands an awe-inspiring 31.5% of the market share. Not to be outdone, Cambodia and Indonesia follow closely in 2nd and 3rd place respectively, with Oppo grabbing around 20% of the market share in both countries. Oppo’s unwavering grip on these markets is a testament to its prowess and determination to conquer the smartphone landscape with its cutting-edge technology and innovative designs.

Oppo has been rapidly gaining popularity in recent years. With a strong focus on innovation and cutting-edge technology, Oppo has made a name for itself in the competitive smartphone market. The company’s marketing strategies have also played a crucial role in its success, as it has consistently found new and creative ways to connect with its target audience. In this blog, we will explore the marketing strategies that have helped Oppo establish itself as a major player in the tech industry.

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Oppo - Target Audience
Oppo - Marketing Mix
Oppo - Marketing Campaigns
Oppo - Marketing Strategies

Oppo - Target Audience

Oppo, the smartphone brand that’s capturing the limelight, has a secret weapon – their target audience. Who are they? Well, they’re the tech-savvy millennials and Gen Z enthusiasts who crave the latest gadgets, love to express their style, and demand value for their money. Oppo knows that their smartphones are not just devices, but an extension of their audience’s personality and lifestyle. From jaw-dropping camera capabilities to immersive displays, Oppo’s smartphones become the talk of the town, generating buzz and excitement among their target audience. With sleek designs, cutting-edge features, and powerful performance, Oppo has won over the hearts of those who seek innovation and style in their smartphones.

Oppo also caters to budget-conscious consumers who want a reliable smartphone without emptying their pockets. With a range of options at different price points, Oppo offers value for money, making their smartphones an irresistible choice for those who want a top-notch smartphone experience without breaking the bank.

Oppo - Marketing Mix

Oppo's marketing mix is a dynamic blend of product, price, place, and promotion, designed to captivate and engage consumers in the ever-evolving smartphone market. With its innovative devices, bold branding, and strategic marketing strategies, Oppo has emerged as a formidable player, constantly pushing the boundaries of what’s possible in the tech industry. Let’s dive into Oppo’s marketing mix and discover how it has carved a unique space for itself in the highly competitive smartphone landscape.

Product Mix

Oppo’s product mix is a true testament to its bold and dynamic approach in the technology industry. Starting out as a company focused on MP3 players, Oppo quickly recognized the potential for growth and expansion. In 2008, Oppo made a daring move and entered the highly competitive smartphone market, disrupting the status quo with its innovative devices. But Oppo didn’t stop there. Incorporating a wide range of products such as Blu-ray players, cellphones, and other electrical gadgets in its package, Oppo has unlocked new and greater opportunities. With its diverse product mix, Oppo is constantly pushing the boundaries of what’s possible, delivering cutting-edge technology and unmatched user experiences. Oppo’s relentless pursuit of innovation has made it a trailblazer in the industry, capturing the hearts and minds of consumers around the world.

Oppo's Wide Range of Products
Oppo's Wide Range of Products

Price Mix

Oppo’s price mix is a strategic weapon in its arsenal, allowing it to carve a unique niche in the competitive smartphone market. Despite facing fierce competition from established and new players, Oppo has earned a reputation for itself in a short period of time, thanks to its innovative technologies, meticulous designs, and clever price strategies.

With a laser focus on attracting and wowing the younger generation, Oppo positions itself as a trendsetter that provides a distinctive user experience. By targeting the high-end market, Oppo creates alluring models that deliver value to users and generate revenue for the company. Oppo’s mid-premium pricing strategy sets its products apart, with prices slightly higher than comparable items from other manufacturers. This approach allows Oppo to establish a niche market, assuring its consumers of value-based pricing that resonates with their needs and desires.

Oppo's bold pricing tactics not only showcase its confidence in the quality and uniqueness of its products but also position it as a premium brand that caters to discerning consumers. Oppo’s unwavering commitment to providing value and delivering exceptional experiences through its products is evident in its strategic pricing approach, setting it apart from the competition and solidifying its position as a market leader.

Place Mix

Oppo's global footprint spans across continents, with a strong presence in approximately 21 countries, including Africa, the Middle East, South Asia, Southeast Asia, Europe, Australia, and the United States. Its products are readily available in these markets, showcasing the brand’s commitment to serving a diverse customer base around the world. With its headquarters located in Dongguan, China, Oppo has established different divisions tailored to specific geographical locations, allowing them to better understand and address unique needs in each market.

Oppo's autonomy and innovation are further exemplified by its division, Oppo Digital, situated in Mountain View, California. This independent arm of the company focuses on delivering cutting-edge digital solutions, showcasing Oppo’s dedication to pushing the boundaries of technology and user experience.

Oppo has a robust supply chain that is fully under its control. From manufacturing plants to online stores, mobile stores, supermarkets, hypermarkets, and shopping malls, Oppo ensures efficient product distribution to its valued customers. This comprehensive approach to supply chain management allows Oppo to maintain quality control and deliver its products to consumers in a timely and convenient manner.

Promotion Mix

Oppo’s marketing prowess is evident in its aggressive promotion mix, leaving no stone unturned to showcase its revolutionary products. The brand has created captivating advertising campaigns that span across television, newspapers, billboards, and social media platforms like Facebook, Twitter, blogs, Instagram, and YouTube, reaching out to its target audience wherever they are. Oppo understands the power of celebrity endorsements.

The brand has also tapped into the global music industry, partnering with the famed Korean boyband 2 PM to compose a launching song during its premiere in Thailand, adding a unique touch to its marketing campaigns. In addition, Oppo has leveraged sports sponsorship agreements, teaming up with the International Cricket Council and FC Barcelona as its mobile partner and official partner, respectively. These strategic collaborations further solidify Oppo's position as a brand that is at the forefront of innovation and understands the importance of effective promotion in capturing the hearts and minds of consumers worldwide.

Oppo - Marketing Campaigns

Oppo has stormed the smartphone market with a series of captivating and engaging marketing campaigns that have captured the hearts of consumers worldwide. From the viral “Shot on Oppo” campaign, where users showcased their stunning smartphone photography skills, to the trendsetting “Find More” campaign that encouraged users to explore their passions, Oppo has continuously pushed the boundaries of creativity and innovation. The “Capture the Real You” campaign celebrated individuality and self-expression, while the “Power Your Dreams” campaign inspired users to pursue their aspirations fearlessly. These campaigns have not only made Oppo a household name but have also created a community of loyal fans who resonate with the brand's dynamic and engaging marketing approach.

Oppo - Marketing Strategies

Oppo, the global smartphone giant, has captured the attention of marketers and entrepreneurs alike with its innovative marketing strategies. From cutting-edge product innovation to celebrity endorsements, and engaging social media campaigns to strategic sponsorships, Oppo has created a brand story that resonates with its target audience. Let’s explore the top marketing strategies of Oppo that have contributed to its success in the competitive smartphone market.

Cutting-Edge Product Innovation

Oppo has positioned itself as a pioneer in the smartphone industry by constantly pushing the boundaries of technology and design. The brand’s commitment to innovation has resulted in a diverse range of products with unique features and eye-catching designs, setting itself apart from the competition.

Oppo's Smartphones
Oppo's Smartphones

Celebrity Endorsements

Oppo has leveraged the power of celebrity endorsements to create buzz and generate brand awareness. Partnering with popular celebrities helped Oppo connect with its target audience and create a strong brand image.

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Engaging Social Media Campaigns

Oppo has mastered the art of social media marketing, with creative and engaging campaigns on platforms like Facebook, Twitter, Instagram, and YouTube. The brand encourages user-generated content through campaigns like “Shot on Oppo,” where users showcase their photography skills, creating a sense of community and excitement around the brand.

Shot on OPPO | Ollie Under Cover of Darkness

Strategic Sponsorships

Oppo has strategically aligned itself with high-profile partnerships like the International Cricket Council and FC Barcelona, leveraging these associations to enhance its brand visibility and appeal to its target market.

OPPO BeAShotMaker ICC Official TVC

Influencer Marketing

Oppo has tapped into the power of influencer marketing by collaborating with popular influencers and content creators. These collaborations have helped Oppo reach a wider audience and create authentic connections with potential customers.

Emphasis on User Experience

Oppo places a strong emphasis on delivering a seamless and enjoyable user experience, from the quality of its products to its customer service. This focus on user experience has helped Oppo build a loyal customer base that advocates for the brand.

Oppo Customer Loyalty
Oppo Customer Loyalty

Niche Market Targeting

Oppo has carved out a niche in the high-end smartphone market, positioning itself as a brand that offers premium features and value-based pricing. This targeted approach has helped Oppo attract trendsetters and young consumers who seek a distinctive user experience.

Integrated Distribution Channels

Oppo has established a robust and integrated distribution network that spans online stores, mobile stores, supermarkets, hypermarkets, and shopping malls. This ensures that Oppo products are readily available to consumers, contributing to the brand’s wide market reach.

Strong Online Presence

Oppo has a strong online presence, with active engagement on social media platforms such as Facebook, Instagram, and Twitter. Oppo uses these platforms to connect with its audience, share product updates, and run engaging campaigns and contests. Oppo also maintains a user-friendly website and e-commerce platform, making it easy for consumers to browse and purchase its products online.

Oppo Facebook Contest
Oppo Facebook Contest

Offline Marketing Efforts

Oppo also invests in offline marketing efforts, such as in-store promotions, product demonstrations, and experiential events. Oppo’s offline marketing efforts aim to provide consumers with hands-on experiences with its products, allowing them to see and feel the quality and features of Oppo smartphones firsthand.

Oppo’s marketing strategies exemplify a holistic approach that combines online and offline efforts to create engaging and memorable brand experiences for consumers. From innovative digital campaigns to immersive offline activities, Oppo leverages a variety of marketing channels to drive brand awareness, generate interest, and foster customer loyalty. Marketers and entrepreneurs can take inspiration from Oppo’s marketing strategies by adopting a multi-faceted approach that integrates different marketing channels and focuses on creating meaningful interactions with customers.

If you’re a marketer or entrepreneur looking to elevate your marketing efforts, consider incorporating some of Oppo’s key strategies into your own marketing plans. Remember to prioritize customer-centricity, as Oppo’s marketing strategies are centered around providing value to its customers through personalized experiences and emotional connections. By understanding your customer’s needs and preferences, you can tailor your marketing efforts to resonate with them on a deeper level.

Are you prepared to take your marketing to the next level? Take inspiration from Oppo’s innovative marketing strategies and incorporate them into your own plans. Embrace the power of digital marketing, explore offline opportunities, and prioritize customer-centricity. Start implementing Oppo-inspired strategies today and drive success for your business!


What is the target audience of Oppo?

Oppo's target audience is the tech-savvy millennials and Gen Z enthusiasts who crave the latest gadgets, love to express their style, and demand value for their money.

What are the main marketing strategies used by Oppo?

Here are the top marketing strategies used by Oppo -

  • Cutting-Edge Product Innovation
  • Celebrity Endorsements
  • Engaging Social Media Campaigns
  • Strategic Sponsorships
  • Influencer Marketing
  • Emphasis on User Experience
  • Niche Market Targeting
  • Integrated Distribution Channels
  • Strong Online Presence
  • Offline Marketing Efforts

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