Archana Karthikeyan

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Archana Karthikeyan
Danone Marketing Strategies

🔍Insights

Marketing Strategy of Danone: Cultivating Healthy Connections with Consumers

Danone, a renowned food company, was founded in 1919 in Barcelona, Spain, by Isaac Carasso. Its name, “Danone,” meaning “little Daniel” in Catalan, has become synonymous with excellence and innovation in the culinary world. The company’s debut product, the fermented milk drink “DanActivia,” paved the way for its meteoric

By Apoorva Bajj, Archana Karthikeyan
Marketing Strategies of Ferrero Rocher

🔍Insights

Golden Temptations: Unwrapping the Irresistible Marketing Strategies of Ferrero Rocher

Indulge in the epitome of luxury and decadence with Ferrero Rocher, one of the world’s most beloved and successful chocolate brands. The name itself evokes images of golden treasures, encapsulating the essence of this premium delicacy. Combining the French words “rocher” (rock) and “feuille d’Or” (gold leaf), each

By Apoorva Bajj, Archana Karthikeyan