How to Create a Link-Building Strategy from Scratch

Archana Karthikeyan, Shubham Kumar

May 1, 2023 — 4 min read

You have a business website or a blog. You want people to visit it and read the content you write. This means you need to rank on the first page of search engine results.

But how do you get there?

Google or any other search engine has a lot of criteria that it looks for when ranking a page. Backlinks, or incoming links from other websites, are one of the most important factors.

This is why link building is an essential part of SEO and you need to treat it as a key part of your content marketing strategy. One of the key components of any successful link-building strategy is the use of effective backlink checker tools that help you streamline your process and achieve better results.

By building quality backlinks to your website, you can show Google that your site is popular and trustworthy — which will result in higher search engine rankings and more website traffic.

But a link-building strategy isn't something you can just throw together in a few hours. It takes planning, research, and effort.

In this article, we will cover some essential tips to help get you started.

Understand the value of high-quality backlinks

Quality matters when it comes to backlinks. Google looks for websites that are reputable and authoritative when determining search engine rankings.

So, if you want to get high-quality backlinks, you need to focus on getting links from sites that have a good reputation and are relevant to your niche.

It's also important to note that not all backlinks are created equal. A link from a high-authority website will be more valuable than one from a low-authority site.

Research relevant websites

The key to creating an effective link-building strategy is to target the right websites. You want to aim for websites that are related to your niche and have an authoritative domain score.

One of the best ways to find these websites is to use a tool like Ahrefs or SEMrush. Such tools allow you to search for websites by keyword and get detailed information about their domain authority, link profile, and other metrics.

Make a list of all the websites you want to target and prioritize them based on their domain score. You should focus on high-authority websites first.

Focus on Value Content

You need backlinks. So, you will be asking for backlinks from other websites. But, why should they link to your website?

This is where content comes in. If you have killer content that has useful information and is of high quality, it is more likely that many websites will want to link to it.

Creating content that is engaging and informative will show other websites that you are an expert in your field and worth linking to.

The content can be anything from articles, tutorials, blog posts, or white papers. Whatever it is, make sure that it provides value to readers.

Tailor Content to Link-Building Plans

Not all good content can be used for link building. You need to tailor your content in a way that makes it easy for other websites to link to it.

For example, if you are writing an article about SEO, you can make it easier for people to link back to your website by including specific tips or actionable steps on how they can optimize their own site.

Also, think about which websites you want to target and what kind of content would be most useful for them.

For example, if you are targeting a web design website, create content that appeals to its audience — such as tutorials or tips on how to create a website.

Do Competitor Analysis

Competitor analysis can help you understand the strategies that websites in your niche are using to get backlinks.

You can use SEO tools to analyze the link profile of your competitors and see which websites are linking to them.

By researching what kind of content your competitors have created, you can get an idea of what kind of content is likely to get more backlinks.

You can also analyze the link profile of your competitors to see which strategies are working for them and use that information to refine your own link-building strategy.

Reach Out The Right Way

Just because you have created great content doesn't mean that people will magically know about it. You need to actively reach out to potential linkers and let them know about your website and content.

This is where networking can come in handy. If you know people who work at the websites you're targeting, get in touch with them and let them know about your content.

If not, then use email outreach to reach out to potential linkers. Make sure that the emails are personalized and provide value.

Track Your Progress

Once you have created a link-building plan, you need to track its progress over time.

Analyze the number of links you have acquired, the quality of those links, and which websites are linking to you.

This will help you understand what strategies are working for you and which ones need to be improved.

By tracking your progress, you can adjust your strategy as needed and ensure that your link-building efforts are productive.

Be Persistent

Link building is not something that you can do overnight. It takes patience and persistence to build quality backlinks. You need to keep researching websites, creating content, and reaching out to potential link partners until you start seeing results.

Don’t focus on quantity — instead, focus on the quality of the links you are getting. Quality backlinks from relevant websites will be more beneficial in the long run than a large number of low-quality links.

Finally, remember to keep track of your link-building efforts so that you can measure your progress and adjust your strategy accordingly. Link building is a key part of SEO and should not be neglected. With the right strategy, you can develop a successful link-building campaign that will help your website get more traffic and better rankings in search engines.