Fashion startups, beauty D2C brands, personal care companies, and retail fashion news.
From health insurance and AI post-training to biotech probiotics, Indian startups secured significant funding across varied sectors today. The day was topped by Plum's ₹193 crore Series B round and Deccan AI's $25 million Series A, with Elmed Life Sciences' $2.7 million raise also
Plum secures ₹193 Cr Series B led by Peak XV to scale India’s top employee health benefits platform. With 500K+ claims processed, faster reimbursements, and 6,000+ client organisations, Plum is now EBITDA positive and expanding into holistic healthcare services.
The collaboration marks a design-first take on cricket fandom, built for a new generation of fans Hexafun, a Gen-Z–focused fashion accessories brand, has partnered with one of the most decorated cricket teams, the Mumbai Indians, to launch its first-ever cricket-inspired accessories collection, marking the brand’s entry into one
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In this insightful conversation, Clelia Cecilia Angelon shares how Surya Brasil integrates purpose, sustainability, and Ayurveda to build a conscious global beauty brand. From ethical sourcing to long-term impact, she explains why values-driven growth creates lasting trust and success.
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Oshea Herbals has carved a niche in India’s beauty and personal care market by offering affordable herbal skincare solutions. This article explores its journey, products, and growth in a competitive industry.
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In a world chasing trends, Shivani Nirupam is creating something timeless. Through Label Shivani Nirupam, she transforms Mumbai’s energy into garments that celebrate storytelling, sustainability, and thoughtful luxury.
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Drishti Madnani talks about building Shryoan Cosmetics, transitioning from cosmetic wholesaling to a D2C beauty brand, and creating affordable, high-quality makeup designed for Indian skin tones and everyday confidence.
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As part of StartupTalky’s International Women’s Day series, Sonal Gupta talks about building SQIN Botanicals, a botanical skincare brand that blends traditional ingredients with modern science to create clean, effective products for everyday glow.
Startup founders often believe that a strong idea is the key to building a successful company. However, according to Ghazal Alagh, the real difference between startups that scale and those that stall lies in the mindset and decisions of the founder. In a recent LinkedIn post, the co-founder of Mamaearth
KORA by Nilesh Chhadva and Mitesh Sumbad, the bridge to luxury Indian men's ethnic wear, is thrilled to announce the opening of its third store in Tamil Nadu at 2nd Avenue, Anna Nagar, Chennai on January 14, 2026. This new flagship store marks a significant milestone in the
India’s first hair beauty & makeup brand wins backing to scale innovation in hair makeup, styling, and scalp-first care Truth & Hair, India’s emerging hair beauty and styling brand, has secured investment from Varun Alagh on Shark Tank India, marking a significant milestone in the brand’s journey
Ethera, a Bengaluru-based laboratory-grown diamond jewellery brand, has raised ₹25 crore from Bluestone, which has doubled down on its investment to support the brand’s next phase of growth and expansion. The development marks a continued commitment towards scaling Ethera’s market presence. India’s lab-grown diamond jewellery market is
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StartupTalky presents Recap'25, a series of exclusive interviews where we connect with founders and industry leaders to reflect on their journey in 2025 and discuss their vision for the future. In this edition of Recap’25, StartupTalky speaks with Aayush Jindal, CEO of Asian Footwears, who reflects on
Indian AI-first fashion startup Alle has officially shut down after operating for around two and a half years. The update was shared by co-founder Prateek Agarwal in a LinkedIn post, where he confirmed that the decision to close the company was taken in October 2025 after multiple attempts to find
Be Clinical, an evidence-led skincare brand focused on clinically effective solutions for ageing skin, has raised INR 6 crore in seed funding. The round was led by V3 Ventures, with participation from Titan Capital, founded by Kunal Bahl and Rohit Bansal, who have doubled down on their commitment to the
Entrepreneur and Mamaearth Co-founder Ghazal Alagh has shared a reflective and practical post on LinkedIn, outlining 12 leadership lessons she is carrying from 2025 into 2026. The post offers insights drawn from a year she describes as one of “massive shifts” in business, markets, and personal thinking around growth. Alagh,
India’s startup ecosystem is often criticised for over-planning and under-executing. Ghazal Alagh, Chief Mama and Co-founder of Mamaearth and Honasa Consumer brands, has now weighed in with a sharp message for early-stage founders: perfection is overrated. In a recent LinkedIn post, Alagh shared hard-earned lessons from building seven consumer
Backed by Rosy Blue and Kashikey, the brand enters the market with ₹1000 crore in strategic investment and a new experiential retail model for 100% natural gemstones & diamond jewellery.
* Atomic Capital doubles down on Conscious Chemist after participating in Pre Series A round last year * Current round also saw participation from First Port Capital Fund B & IPV International * Funds raised will be strategically deployed for hiring talent, scaling inventory operations and marketing, product innovation and research and development
ONYA, one of India’s fastest-growing offline-first, premium lab-grown diamond jewellery brands, has raised ₹5.5 crore in a pre-seed round led by Zeropearl VC. The round also saw participation from prominent angel investors including MyGate founders Vijay Arishetty, Abhishek Kumar, Shreyans Daga, and Rohit Jindal; UrbanVault founder Amal Mishra;
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Shark Tank India is all set to make a spectacular comeback for its fifth season, bringing new opportunities for ambitious entrepreneurs across the country. One of the biggest talking points this season is the onboarding of Mohit Yadav, co‑founder of the skincare brand Minimalist, to the panel of investors.
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When Selena Gomez launched a makeup brand named Rare Beauty back in 2019, some expected it to become one of the most talked-about beauty brands in the world. However, in just a few years, Rare Beauty has grown into a company worth around $2 billion. The specialty of this makeup
Two new stores are scheduled to open in India next year as part of the Swiss luxury brand Chopard's efforts to increase its high jewellery presence in the nation, according to a company executive. India has a rich cultural heritage in jewels, according to Caroline Scheufele, co-president and
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The celebrations of Diwali and Dhanteras are not just festivals - they are moments of light, prosperity, and family all woven together. For most people, it is also a time of buying gold and jewellery to symbolise new beginnings and blessings. So, for a jewellery brand, this is the perfect
L’Oréal India posted a 23% jump in profit to ₹597 crore for FY25, even as sales grew modestly amid increasing competition from digital-first beauty brands. The company plans to double its India business and boost local manufacturing in the coming years.
* Raipur-based Mishmash Naturals is India’s first Ayurvedic beauty and self-care brand focused on children aged 3–14. * The funding will be used to expand their portfolio, invest in R&D and venture into UAE and other GCC markets where demand for certified-safe and natural children’s products continues
Virat Kohli-backed fashion brand WROGN faced another tough year in FY25. Revenue fell to ₹232 crore, while rising expenses pushed net losses to ₹75 crore. The brand struggles to compete with newer, faster-growing fashion labels.
Ghazal Alagh, co-founder of Mamaearth, has opened up about how she and her husband Varun Alagh handle disagreements in business. Sharing insights on LinkedIn earlier today, she emphasised the role of data over intuition in making joint decisions. Alagh recounted a 2017 argument in their living room over a product
One of India’s Largest Consumer Fund - RPSG Capital Leads The Round, With Strategic Backing From Dot & Key Founders For A Brand Growing Over 400% Year-On-Year
The new youth-focused fashion brand "Burnt Toast" has been introduced by Trent Limited, the retail juggernaut of the Tata Group that owns Westside, Zudio, and Star. The first store, a 2,500-square-foot establishment intended to serve as a cultural centre for Gen Z and young millennials, opened its
The Bold Eye, India’s first brand exclusively dedicated to eye makeup, has been honoured as the Best Emerging Eye Makeup Brand in India 2025 at the prestigious Cluster of Achievers (COA) Delhi Awards. The accolade was presented by Bollywood actor Parineeti Chopra during a grand ceremony held at WelcomHotel
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New York City's fashion industry employs over 180,000 people and generates nearly $11 billion in wages annually, making it one of the largest fashion hubs in the world. Launching a fashion business in the Big Apple can be exciting and rewarding, but it also comes with unique
Funding to fuel category creation, brand awareness, and omni-channel expansion for India’s pioneering personal care brand for children.
India’s Leading Demi-Fine Jewellery Brand Sets Sights on 100 New Stores and Global Expansion
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When it comes to the cosmetic industry, consumers are always concerned about the process that is followed while manufacturing the products. This is why the world is seeing a new era of cosmetic products that are organic, produced in a natural way, and free of toxins and other chemicals. The
Ghazal Alagh, Co-founder and Chief Mama at Mamaearth, has shared her unique approach to building strong teams. In a recent LinkedIn post, the entrepreneur and Shark Tank India investor revealed three questions she always asks when hiring or partnering. Alagh, who also leads brands like The Derma Co, Dr. Sheth&
Bengaluru, India, August 7, 2025 – Outzidr, the fast-growing fashion brand built for Gen Z women, has raised ₹27 crore (~$3.1 million) in a pre-Series A round led by RTP Global, with participation from existing investor Stellaris Venture Partners. Founded in 2024 by a team with deep fashion and operations
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Raksha Bandhan isn’t just about rakhis and sweets, it’s about finding something that truly reflects your bond. If you're thinking beyond the usual and want a gift that lasts, jewellery is a great shout. Whether your sibling is into sleek, minimal pieces or bold, festive bling,
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Raksha Bandhan is more than a ritual, it's a feeling. It’s about that silent understanding between siblings, the shared childhood memories, the teasing, the late-night talks, and the unspoken support. And while no gift can truly capture all of that, the act of choosing one still matters.
The operator-led, celebrity-anchored skincare brand is rewriting the rules of the game. * Kriti Sanon & PEP Brands’ HYPHEN marks its second anniversary on a celebratory note, as it achieves an ARR of INR 400 crore gross in just 2 years. * The brand has successfully turned its first-time buyers into a
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Toyota, the Japanese automotive giant, has a rich history spanning over eight decades. From its origins in the textile industry, Toyota has emerged as one of the world’s leading carmakers, renowned for its commitment to quality and reliability. With a presence in over 170 countries, Toyota has sold over
Plum, an insurtech business based in Bengaluru, has allegedly committed INR 200 Cr ($23.3 Mn) for the next three to four years in order to develop into full-stack digital health services. The Tiger Global-backed business is launching Plum Health to provide working professionals throughout India with AI-powered health tracking,
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L'Oreal is a globally recognized brand that has been leading the beauty industry for over a century. The company has established itself as an industry leader by consistently providing innovative and high-quality beauty products that cater to diverse customer needs. L'Oreal's products are designed
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Shraddha Kapoor is not just a Bollywood star, but she’s also making her mark as one of India’s leading celebrity investors. Known for her smart choices and strong connection with today’s youth, Shraddha supports new-age brands that reflect her lifestyle and values. From beauty and wellness to
Ziniosa is India’s leading platform for buying and selling authenticated preloved luxury fashion. Ziniosa is the exclusive preloved fashion partner on Tata Cliq Luxury with an 80% sell-through rate.
Simply Nam, India’s pioneering celebrity makeup artist-owned beauty brand, founded by renowned celebrity makeup artist Namrata Soni and serial entrepreneur Hanna Stromgren Khan, today announced a strategic fundraise led by the Bhaane Group. The investment marks a pivotal milestone in the brand’s journey as it gears up to
Libas, India’s leading ultra-fast fashion brand, is taking quick commerce to the next level with its launch on Zepto, offering delivery of its signature styles in just 10–12 minutes. With this move, Libas continues to strengthen its digital-first strategy and make fashion more accessible and instant for today’
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In an era where fame meets business, Bollywood celebrities are no longer just stars of the silver screen; they are now shining just as brightly in boardrooms and business expos. Gone are the days when celeb endorsements were the peak of brand involvement. Today’s A-listers are becoming co-founders, investors,
The company plans an aggressive two-year roadmap for phased omnichannel expansion. Rupesh Jain, the digital jewellery pioneer who built Candere into one of India’s most successful online fine jewellery platforms before its acquisition by Kalyan Jewellers, is returning to the spotlight with a bold new venture, Lucira. A modern
A recent Lakme campaign called "SPF Lie Detector Test" unfairly criticises rival goods, including one that closely resembles a sunscreen from The Derma Co, another Honasa brand, according to a case filed before the Delhi High Court by Honasa.
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The beauty industry has changed a lot in the last few decades. Fair, white, and dusky complexions does not matter much now, as they used to be the focus of the beauty industry in the past. Healthy skin has taken over it. "Healthy Skin" has often been referred
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Dove is an American personal care brand owned by Unilever, which has gone above and beyond the traditional purpose of selling beauty and body care products to its customers. The company has now become a household name because of successful marketing campaigns that are devoted to women of different ages,
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This article has been contributed by Pragya Priyali, Founder and Creative Director, Unrush. Starting a business is exhilarating. The idea, the passion, the drive—it all fuels the early days. But when you’re bootstrapping, meaning you’re building with limited external financial support, sustainability becomes the real game-changer. Many
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Launched in 2016 Mamaearth has made more than 5 million customers in just a few years. It is Asia's first company that has been certified by Made Safe. It is competing against big companies like Himalaya and Johnson & Johnson. But, how did Mamaearth capture a big share
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Unless you are living under a rock, you might have heard about the company name Mamaearth. Not only this, you must have heard about the marketing strategy of Mamaearth when you have been in marketing for a while. And it is a brand that is well-known among its customers. We
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This article has been contributed by Mani Tyagi, Hair Extension Expert, Gemeria Hair. The beauty Industry is facing an unusual shift with organic and liable sourcing becoming brands and buyers’ priority. In the hair extension industry, where authenticity and quality are important, transparency of sourcing practices becomes a sought-after demand.
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Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. Until the emergence of eCommerce and Direct-to-Consumer (D2C) selling, the Indian beauty sector had been dominated by cosmetics majors for decades. In the beauty industry, it's difficult to overlook the influence of
The INR 3 crore investment includes INR 1 crore for a 1% equity stake and INR 2 crore as debt; this contemporary men’s apparel and accessories brand is expected to cross INR 140 crore in net revenue this year with over 40% year-on-year (YoY) growth In the latest episode
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Starting from clothes to medicines, everything is within our reach with just a few clicks now in the digital era that we are living in. The same goes for skincare and haircare products, cosmetics, and fragrances. The skincare, haircare, cosmetics, beauty products, and the markets for all of them are
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The beauty industry is a massive and profitable market encompassing many products, services, and treatments. From makeup and skincare to haircare and fragrance, there are plenty of options for consumers seeking to enhance their appearance. In addition, the industry is constantly evolving, with new trends, techniques, and technologies emerging regularly.
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India has an ancient clothing design history and is referred to as a prominent and emerging fashion industry. In ancient times who thought that there would be an industry that would produce an annual revenue of $165 billion? A handful of skillful designers existed before the 1980s, and one of
With a goal of 10 million lives covered by 2025, insurtech platform Plum has announced that it will invest $6 million over the course of the next 24 months to enter the personal insurance market. Atul Mishra has been selected to lead the sector. Plum said in the news release
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They say couples should never work together. But Varun and Ghazal Alagh have proved that wrong, big time! From launching Mamaearth in 2016 to turning it into a household name, this duo did not just build a brand; they built an empire. And when Honasa Consumer Ltd., the parent company,
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Some beauty brands are well-known for their innovative strategy and approach in the business world. Among such names is the Sugar Cosmetics brand that has won the hearts of Indians as well as their wallets. It was founded by Vineeta Singh and her husband, Kaushik Mukherjee, in the year 2012.
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Thanks to the development of eCommerce and online shopping trends, it is now possible to conveniently browse through leading worldwide fashion brands and have our favorite things delivered right to our doorstep in the modern digital age. One of the most well-known names is Myntra. Myntra, which was established in
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StartupTalky presents Recap'24, a series of exclusive interviews where we connect with founders and industry leaders to reflect on their journey in 2024 and discuss their vision for the future. The beauty industry in India is transforming, with a growing emphasis on sustainability, transparency, and natural ingredients. A
More than 56,000 equity shares have been distributed to eligible employees of Nykaa, a significant player in the beauty and fashion industry, through a variety of employee stock option plan (ESOP) schemes. According to the company's BSE filing, 56,750 equity shares have been approved by the
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StartupTalky presents Recap'24, a series of exclusive interviews where we connect with founders and industry leaders to reflect on their journey in 2024 and discuss their vision for the future. The fashion and lifestyle industry in India is seeing a rise in demand for inclusive, sustainable, and versatile
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Varun Alagh is the Co-Founder and Chief Dad of Honasa Consumer Private Limited, which established its first-ever baby nourishing brand, Mamaearth, in November 2016. The company is based in Gurugram, India. Mamaearth is declared Asia's first MadeSafe-certified brand. Varun founded the toxin-free baby, beauty, hair, face, and body
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StartupTalky presents Recap'24, a series of exclusive interviews where we connect with founders and industry leaders to reflect on their journey in 2024 and discuss their vision for the future. Men’s ethnic wear is a growing industry, and a name that is making a significant mark of
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Prior to the development of the D2C and e-commerce section of India, the Indian market was hugely dominated by the giants, leaving less or no space for the newbies. In the last decade, work done by startups, namely, WOW Skin, Plum, Nykaa, and Sugar, and their reach, cannot be overlooked.
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Sugar Cosmetics has quickly risen to become one of the most beloved cosmetics brands in India. Recognizing a need for high-quality, affordable makeup designed specifically for Indian women, the duo launched the brand with a mission to promote inclusivity and empower individuals with diverse skin tones and types. Despite encountering
The operations of Sugar Cosmetics, a high-end beauty and personal care business, are being strengthened by Unicommerce, one of India's top e-commerce enablement SaaS platforms. Unicommerce is improving the brand's retail and e-commerce operations by unifying its entire technological stack, guaranteeing a smooth consumer experience across
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In the cultural capital of Maharashtra, where tradition and craftsmanship intertwine, Saurabh took the reins of a legacy that has been cherished since 1832. He is not just a jeweler but a visionary who transformed the Indian jewelry industry by taking it to global stature. Saurabh, a name synonymous with
Aditya Birla Digital Fashion Ventures Ltd., often known as ABDFVL, contributed an additional INR 75 crore to Wrogn, the apparel and footwear company supported by cricket player Virat Kohli. As per an exchange filing on 16 September 2024, ABDFVL's stake in Wrogn will rise from 17.1% to
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Engagement rings have long been a symbol of love, commitment, and promises for the future. This tradition has evolved over centuries, adapting to cultural shifts, technological advances, and individual preferences. While giving a ring to mark a commitment dates back thousands of years, engagement rings' style, craftsmanship, and symbolism
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Starting a fast fashion brand in India is exciting but challenging. With a growing fashion market and many consumers eager to try new trends, India offers great opportunities. This guide will help you launch your brand step-by-step, from market research to marketing strategies. Step 1: Conduct Market Research Market research
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Using non-convertible debentures (NCDs), beauty and personal care eCommerce giant Nykaa is raising INR 125 crore, or around $15 million. The business announced in a Monday regulatory filing that Nykaa E-Retail Limited, a 100% subsidiary of FSN E-Commerce Ventures Limited, had received approval from its board of directors to issue
After a year of reportedly forging a strategic partnership, Reliance Retail Ventures is planning to launch the Chinese fast-fashion brand Shein in India in the coming weeks. Reliance Retail reportedly owns and operates physical stores as well as an app where users may purchase products of Shein. India banned Shein
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Germans are the best in every sense be it making the cars or be it leading the front of a sports apparel brand. A globally acclaimed company, especially when it comes to football shoes people tend to choose Adidas. The company is the second-largest sportswear brand in the world and
New Delhi, 19 April 2024: Fashion Entrepreneur Fund (FEF), one-of-a-kind venture studio committed to nurturing creativity in the fashion industry, is offering a game-changing opportunity to fashion entrepreneurs to build self-sustaining businesses. With an initial investment of Rs 20 crores, FEF seeks to empower emerging talents through ` mentorship, networking, and
In celebration of Earth Day, Boutique Living is proud to introduce its latest offering: the Natural Earth Collection. This collection represents a new standard in luxury bedding, showcasing a range of non-sulfur-based, all-organic dyes that are as gentle on the planet as they are on your skin. The Natural Earth
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While your skin endures the challenges of pollution, stress, weather fluctuations, poor lifestyle habits, and lack of sleep, skincare brands in India and globally are evolving with strategies driven by artificial intelligence (AI) to attract more customers and set notable trends in beauty and personal care products. Gone are the
Mumbai, February 27, 2024: India's prominent branded apparel manufacturing conglomerate, Kewal Kiran Clothing Limited (KKCL), proudly presented its flagship brand ‘KILLER’ to its retailers from across India, exhibiting its transformation from a denim wear-focused brand to an edgy fashion brand. In a display that was as creative as
This Valentine’s Day, Kushal's introduces their new jewellery collection, ‘Love that Shines’ to celebrate love. Embrace the love of gifting with Kushal’s fashion & silver jewellery. National, February 14, 2024: Leading fashion & silver Jewellery brand—Kushal’s, has embraced the essence of love and elegance
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StartupTalky presents Recap'23, a series of in-depth interviews where we engage with founders and industry leaders to explore their growth in 2023 and their predictions for the future. Beautywise® is a new-age, aspirational, and innovative brand, known for its range of premium supplements catering to a sophisticated clientele
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StartupTalky presents Recap'23, a series of in-depth interviews where we engage with founders and industry leaders to explore their growth in 2023 and their predictions for the future. Nowadays, the fashion market in India is undergoing significant changes. By 2023, the fashion market is expected to be worth
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Zudio, a prominent player in India's fashion industry, has achieved remarkable success through a combination of strategic business approaches. These include a value pricing strategy, swift inventory refresh cycles, targeted expansion into tier 2 cities, a distinctive focal model, and a private labeling strategy. These strategies collectively enable
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Since time immemorial, the matrimonial institution in India has been, at its essence, a festive commemoration, as elucidated in the epic narratives of Mahabharata and Ramayana. Despite the gravitas attached to marriage, Indians embrace it with a festive spirit, recognizing the ephemeral nature of life. From the intricacies of the
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Mamaearth is a company known for delivering absolutely non-toxic products in the competitive global market of FMCG companies. It was started by a husband-wife duo- Varun Alagh and Ghazal Alagh, in late 2016. Nowadays, India is thriving with startups, among which several are gaining status in the Unicorns list as
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In the era of Western Fashion, Forever 21 is no stranger! The very prominent apparel brand was founded by Do Won Chang and his wife, Jin Sook Chang. Forever 21 is an American-based brand, headquartered in Los Angeles, California, United States. In the beginning, the brand was called Fashion 21,
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In the 21st century, the fashion industry isn't just about clothes or accessories. It's a dynamic force shaping our culture, identity, and the way we express ourselves. Beyond the runways and glossy magazines, fashion has become a powerful storyteller, reflecting societal shifts, breaking down stereotypes, and
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In an exclusive interaction with Ms. Varija Bajaj, Founder of Office & You, Lela, and Varija Design Studio, StartupTalky delves into various aspects of the fashion industry, government initiatives facilitating the growth of Indian startups and data protection for online users. Ms. Bajaj has made an incredible mark on the
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In the fashion industry, there exists a legendary American brand that has woven dreams into fabrics, and style into aspirations – Ralph Lauren. Founded in 1967 by the visionary Ralph Lauren himself, this global fashion powerhouse has left an indelible mark on the world of haute couture, capturing the hearts and
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Discover the world of luxury and sophistication with Hermès, a renowned fashion brand that embodies grace and classic style. Hermès has established itself as one of the most prestigious and sought-after brands in the global fashion industry, with a rich history and tradition spanning over five generations. What began as
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Burberry, the luxury fashion brand founded by Thomas Burberry in 1856, has undergone a remarkable evolution from its origins as a producer of waterproof fabrics to becoming a global symbol of opulence and sophistication. Offering a diverse range of personal accessories, footwear, and clothing, Burberry seamlessly blends high fashion with
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The global cosmetics industry was valued at USD 380 billion in the year 2019. The growth of the industry is projected at a CAGR of 5.3% to reach a whopping USD 463.5 billion between 2021 and 2027. The year 2022 saw the global cosmetic industry grow by 15%
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In the dazzling realm of cosmetics, where captivating eyes meet daring lips and flawless skin, one name stands out above all others, radiating innovation and empowering beauty enthusiasts worldwide: Maybelline. With a fierce spirit that matches the intensity of its products, Maybelline has become an iconic force in the beauty
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In a world driven by trends and fleeting fashion, one brand has managed to carve its own niche, standing tall as an epitome of quality, simplicity, and unparalleled innovation. UNIQLO, the brainchild of Tadashi Yanai, has revolutionized the fashion industry with its unique blend of functionality and style. With a
Sujatra, an apparel startup, raised an undisclosed amount of debt funding round from India's largest revenue-based financier and Peter Thiel-backed Velocity as well. The funds will be used for research & development and for geographical expansion. The brand has recently announced its expansion into Canada, making its designer