From Bollywood to Boardrooms: List of Shraddha Kapoor's Investments

Shraddha Kapoor is not just a Bollywood star, but she’s also making her mark as one of India’s leading celebrity investors. Known for her smart choices and strong connection with today’s youth, Shraddha supports new-age brands that reflect her lifestyle and values. From beauty and wellness to tech and fashion, her investments show a clear interest in digital-first, purpose-driven businesses.

In 2024, she took a bigger step by becoming the co-founder of PALMONAS, a demi-fine jewellery brand. The brand gained national attention after securing funding on Shark Tank India. Her involvement with PALMONAS shows her growing interest in building modern, homegrown labels.

Shraddha’s investment choices reflect her belief in supporting authentic, value-led startups. With each new venture, she proves she understands both trends and business. Today, she stands out as one of India’s most influential celebrity investors, inspiring fans and young entrepreneurs alike.

In this article, we explore the complete list of Shraddha Kapoor’s investments.

Shraddha Kapoor’s Early Life, Career Start, and Brand Influence

Shraddha Kapoor completed her schooling at Jamnabai Narsee School and later studied at the American School of Bombay. She briefly pursued psychology at Boston University but left in her first year after being offered a role in Teen Patti (2010). This marked the beginning of her acting career, which quickly took off with her breakthrough in Aashiqui 2 (2013).

Beyond films and investments, Shraddha is also the face of several leading brands across beauty, fashion, and wellness. Over the years, she has endorsed labels such as Lakme, Veet, The Body Shop, and Vogue Eyewear, among others.

She is also known for her work in animal welfare and environmental causes. As a long-time supporter of PETA India, Shraddha has actively spoken against animal cruelty and promoted cruelty-free fashion and cosmetics.

Her strong personal values often reflect in both her brand partnerships and business decisions, making her influence go far beyond the screen.

List of Shraddha Kapoor Investments

Here is a comprehensive list of all the Shraddha Kapoor invested companies as of June 2025:

PALMONAS

PALMONAS is a demi-fine jewellery brand based in Pune. It crafts hypoallergenic pieces in stainless steel and sterling silver, with thick 18K gold plating aimed at affordable everyday luxury. Shraddha Kapoor joined the brand as a co-founder in 2024.

Shraddha Kapoor-Backed PALMONAS Secures ₹1.26 Cr on Shark Tank 4

PALMONAS, India’s leading demi-fine jewellery brand, has secured ₹1.26 crore in funding from Namita Thapar and Ritesh on Shark Tank India Season 4.

StartupTalkyMuskaan Kapoor

Shunya

A Mumbai-based wellness brand offering herb-infused drinks made from ashwagandha, brahmi, khus, kokum, and green tea. These functional beverages promote stress relief, mental clarity, and well-being.

Purple Style Labs

A fashion-tech house from Mumbai, known for launching and nurturing Indian designer labels like Pernia’s Pop-Up Shop. It recently raised funding alongside celebrities and continues to support high-street pick-me-up couture.

The Good Glamm Group

A content-to-commerce unicorn that brings beauty and personal care brands like MyGlamm, POPxo, and BabyChakra under one roof. It perfectly combines media and D2C retail, with presence across Asia, the Middle East, and the US.

Chargeup

Delhi’s charge-up is an EV fintech platform offering Battery-as-a-Service (BaaS) and easy financing to last-mile drivers. Founded in 2019, it enables drivers to swap lithium-ion batteries in under two minutes, boosting their earnings and convenience. It operates over 100 swap stations, expanded into Jaipur with a solar-powered unit, and has onboarded thousands of drivers covering millions of zero-emission kilometres.

Stones2Milestones

An EdTech platform from Gurugram focusing on in-school reading and comprehension programmes for children. The startup delivers K-12 literacy solutions to improve early education outcomes.

Bella Casa

In 2021, Shraddha Kapoor became an investor and brand ambassador for Bella Casa, a Jaipur-based home-furnishing brand. She also co-created a special collection called “Shades of Shraddha.” Her partnership with the brand reflects her interest in supporting Indian lifestyle labels that match her personal style and values.

Conclusion

Shraddha Kapoor’s journey from Bollywood to boardrooms shows how celebrities today are going beyond endorsements to back brands they truly believe in. From beauty and wellness to fashion and electric vehicles, her investments show she believes in new ideas that solve real problems. By being the co-founder of PALMONAS, she has taken a big step as a businesswoman. Her choices reflect her interest in supporting homegrown brands that connect with today’s youth. As the startup world in India grows, Shraddha continues to inspire both young business owners and her fans.

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FAQs

What companies has Shraddha Kapoor invested in?

Shraddha Kapoor has built a strong investment portfolio across fashion, beauty, wellness, edtech, and clean energy. Her investments include PALMONAS, Shunya, The Good Glamm Group, Purple Style Labs, Chargeup, and more.

Is Shraddha Kapoor the co-founder of PALMONAS?

Yes, Shraddha Kapoor is the co-founder of PALMONAS, a demi-fine jewellery brand offering gold-plated, everyday luxury pieces. Her active involvement in the brand helped it gain wider visibility, including a successful pitch on Shark Tank India.

What is Shraddha Kapoor’s educational background?

Shraddha Kapoor completed her schooling at Jamnabai Narsee School before moving to the American School of Bombay. She briefly studied psychology at Boston University before leaving to start her film career.