Shraddha Kapoor’s Brand Endorsements List: The Power Behind Her Influence
Collections 🗒️
Shraddha Kapoor, one of Bollywood’s most bankable stars, continues to captivate not just cinema lovers but also leading consumer brands. Known for her relatable charm and massive fan base, she appeals strongly to Gen Z and millennials. As a brand ambassador, Shraddha Kapoor brings credibility, freshness, and influence across industries. From skincare and fashion to tech and wellness, her endorsements create a connection with today’s youth-driven market. Brands choose her not just for visibility, but for genuine connection. This list highlights all the major brands endorsed by Shraddha Kapoor.
Why Brands Choose Shraddha Kapoor as Brand Ambassador
Shraddha Kapoor is more than just a celebrity face, she brings real value to brands. Her image blends mass appeal with a modern, youthful vibe that resonates with the urban and semi-urban Indian audience. She has over 00 million followers on Instagram, giving her a strong digital influence, especially among Gen Z and millennials.
Shraddha’s endorsements often reflect her personal interests, from fitness (Asics) and clean beauty (Neutrogena) to women’s health (Comfy) and sustainable wellness (Plix). This alignment helps in building trust among the consumers as they are able to relate a celeb personality with their interests.
Her versatility across categories, fashion, skincare, nutrition, tech, and home care shows that she is not just a one-industry fit. Brands benefit a lot from her relatable persona, consistent popularity, and low-controversy public image, which makes her a safe, long-term bet in the world of brand endorsements.
Shraddha Kapoor Brand Ambassador List
Palmonas – Demi-fine Jewellery
Pynk by Lux Cozi – Women’s Innerwear
Eureka Forbes – Vacuum Cleaners
Neutrogena – Skincare
AJIO – Online Fashion Retail
Amrutanjan Comfy – Sanitary Pads
Asics – Sportswear & Footwear
YesMadam – Salon-at-Home Services
Veet – Hair Removal Products
Lipton Green Tea
MyGlamm – Beauty & Cosmetics
OPPO – Smartphones
Minute Maid – Fruit Beverages
Palmonas – Demi-fine Jewellery
Co-founder since 2022

Shraddha isn’t just the face but also the co-founder and investor in Palmonas, a demi-fine jewellery brand launched in 2022. The brand has gained attention for offering affordable luxury jewellery crafted for modern, independent women. Her involvement helps add both star power and entrepreneurial depth to the brand.

Pynk by Lux Cozi – Women’s Innerwear
Ambassador since May 2025
Pynk by Lux Cozi - Shraddha Kapoor's Brand Endorsements
Shraddha Kapoor was announced as the brand ambassador for Pynk by Lux Cozi in May 2025. This new line is tailored for modern Indian women seeking a blend of comfort and confidence in innerwear. Her association with the “Work. Pynk. Play.” campaign positions her as the relatable voice of youthful empowerment, a quality the brand aims to celebrate.
Eureka Forbes – Vacuum Cleaners
Ambassador since May 2025

In May 2025, Shraddha Kapoor joined Eureka Forbes as the ambassador for their advanced SmartClean Robotics vacuum range. The brand chose her to appeal to young urban households that prioritise smart, hygienic living. Her presence underscores the brand’s innovative streak and connects effortlessly with tech-forward Indian consumers.
Neutrogena – Skincare
Ongoing collaboration
Neutrogena - Shraddha Kapoor's Brand Endorsements
Shraddha has been a long-standing face of Neutrogena, a global skincare brand known for science-backed solutions. Her fresh, glowing persona perfectly complements Neutrogena’s commitment to clear skin and effective routines, making her a favourite among skincare-conscious youth across India.
AJIO – Online Fashion Retail
Ambassador since June 2022
Ajio - Shraddha Kapoor's Brand Endorsements
Reliance’s online fashion arm, AJIO, brought Shraddha Kapoor onboard in June 2022. Her fashionable image and social media popularity have helped the brand drive stronger engagement among millennials. She has starred in multiple seasonal campaigns, often styled in trendy, street-smart fashion to align with AJIO’s edgy retail personality.
Amrutanjan Comfy – Sanitary Pads
Ambassador since June 2022
Amrutanjan Comfy - Shraddha Kapoor's Brand Endorsements
In a bid to normalise conversations around menstruation, Amrutanjan Comfy partnered with Shraddha Kapoor in 2022. Her campaign work has revolved around breaking taboos and promoting safe, comfortable menstrual hygiene options. This alignment with a cause-led brand also enhances her image as a socially aware celebrity.
Asics – Sportswear & Footwear
Ambassador since July 2023

Global athletic giant Asics signed Shraddha Kapoor in July 2023 as the Indian face of the brand. She represents the brand’s ethos of balance, movement, and well-being. The campaign highlights her fitness regime and encourages Indian consumers, especially women, to adopt active lifestyles.
YesMadam – Salon-at-Home Services
Ambassador since August 2024
YesMadam - Shraddha Kapoor's Brand Endorsements
YesMadam signed Shraddha Kapoor as their brand ambassador in August 2024. The campaign “Har Expert, Salon Expert Nahi Hota” showcases her promoting premium, hygienic, and tech-enabled salon services from the comfort of home. It appeals to urban women looking for professional-grade beauty solutions.
Veet – Hair Removal Products
Ambassador since September 2024
Veet - Shraddha Kapoor's Brand Endorsements
In late 2024, Veet chose Shraddha Kapoor for its India campaigns, replacing older faces to refresh its appeal to younger consumers. The tagline “Razors are for boys” positions her as a voice for smooth confidence and has sparked high engagement on digital platforms.
Lipton Green Tea
Ambassador since 2015 (Legacy association)
Lipton Green Tea - Shraddha Kapoor's Brand Endorsements
Shraddha has had a long-standing partnership with Lipton Green Tea, where she’s often portrayed enjoying peaceful wellness moments. The brand leans into her fitness and mindfulness image to position green tea as a smart, calming health choice.
MyGlamm – Beauty & Cosmetics
MyGlamm - Shraddha Kapoor's Brand Endorsements
Shraddha Kapoor’s campaigns with MyGlamm reflect her belief in beauty as self-expression. From vibrant lip colours to skincare, she has fronted several high-impact digital ads that have resonated with younger women seeking affordable glamour.
OPPO – Smartphones
OPPO - Shraddha Kapoor's Brand Endorsements
Though not currently active in 2025, Shraddha was previously the face of OPPO’s selfie-focused smartphones, especially the OPPO F3. Her digital presence and tech-savvy image made her a fitting choice during the peak of the selfie trend.
Minute Maid – Fruit Beverages
Minute Maid - Shraddha Kapoor's Brand Endorsements
Shraddha Kapoor’s association with Minute Maid, part of Coca-Cola India, has appeared in ads promoting the drink as a refreshing and healthy fruit-based option. While not a central campaign, her image is used selectively for wellness narratives.
Conclusion
Shraddha Kapoor is one of the most trusted faces for brand endorsements in India. As a brand ambassador, she connects well with young and modern consumers. From fashion and beauty to health and home care, her brand choices match her real-life image. Companies choose her because she brings both trust and style. Her growing list of endorsements shows how strong her influence is in the market. Shraddha continues to be a favourite choice for brands looking to reach today’s audience.

FAQs
What are Shraddha Kapoor’s Brand Endorsement ?
Shraddha Kapoor’s Brand Endorsement are :
- Palmonas
- Pynk by Lux Cozi
- Eureka Forbes
- Neutrogena
- AJIO
- Amrutanjan Comfy
- Asics
- YesMadam
- Veet
- Lipton Green Tea
- MyGlamm
- OPPO
- Minute Maid
What is Shraddha Kapoor’s connection with Palmonas jewellery?
Shraddha Kapoor is not just the face but also the co-founder and investor in Palmonas, a demi-fine jewellery brand launched in 2022. Her involvement adds both celebrity appeal and entrepreneurial credibility.
Why is Shraddha Kapoor a popular brand ambassador?
Shraddha Kapoor’s relatable persona, digital influence, and low-controversy image make her an ideal brand ambassador. She resonates especially with Gen Z and millennials, making her perfect for youth-focused and lifestyle brands.
Must have tools for startups - Recommended by StartupTalky
- Convert Visitors into Leads- SeizeLead
- Website Builder SquareSpace
- Manage your business Smoothly Google Business Suite