How to Start Online Jewellery Business? A Guide with Marketing Tips

Ria Puneyani Ria Puneyani
Oct 29, 2021 6 min read
How to Start Online Jewellery Business? A Guide with Marketing Tips

Knowing how to establish a jewellery business online can undoubtedly multiply your sales and earnings in the jewellery sector. This is going to be one of the most effective strategies to expand your company's reach, generate more leads, and increase conversions.

To get the most out of selling your handmade jewellery online, make sure you have a solid marketing strategy in place to promote and protect your company so it may reach its maximum potential.

Don't be concerned if you don't know where to begin. Many people are unaware of the procedures required to establish an internet company. As a result, we'll go over the steps to starting a jewellery company today.

Why should you establish an online jewellery business?
Steps to start your online jewellery business
Step 1. Develop your brand
Step 2. Price your jewellery appropriately
Step 3. Create a website or Choose an online platform to sell jewellery
Step 4. Make the product descriptions
Step 5. Promote your company's name
Online Marketing Tips

How to start an online jewellery Business in 2021

Why should you establish an online jewellery business?

  • Setting up an e-commerce website is less expensive than starting an actual store. Your company's wholesales system will be automated online. As a result, you won’t have to spend your money on team member salary, rent, and electricity. You may then use the money you've saved toward expanding your e-commerce website and product line. E-commerce websites can also help you increase your product range faster than you might in a traditional physical store. E-commerce websites eliminate any geographical limitations that a traditional office-based firm might have.
  • After you've set up your e-commerce website, you won’t have to put much work and time to maintain it. This is because the whole ordering and payment procedure for consumers will be conducted entirely online. This will allow you more time to think about new goods to sell, special deals to launch, and how to measure your sales performance.
  • The online market is exploding. The majority of services are now being digitised. The jewellery business isn't far behind. For its products, the sector has been able to harness the potential of internet commerce. Individuals purchase jewellery from all around the world, and merchants ensure that their products reach them promptly.
  • You don't limit your prospective consumers with e-commerce websites because they can access them at any time of day. This implies you're maximising your sales and earnings as a company.

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Steps to start your online jewellery business

Step 1. Develop your brand

To begin, choose a brand name. Any company's face is its brand name, so make sure it's one that accurately portrays your business. There are a few things to consider when choosing a name for a jewellery business. To help people remember your brand, make sure it is distinct from rivals, easy to say, short in length, devoid of digits, and has exact spelling.

Before deciding on a name for your jewellery business, double-check that it is not already in use by another firm and is available for a domain name if you intend to create a website.

In terms of a logo, a free internet service makes it simple to create a professional logo. You can hire an artist to design a logo if you don't want to do it yourself and save time. Sometimes, less is more when it comes to logos, so there's no need to go overboard with a cluttered, intricate design.

After you've finished the challenging task of choosing a brand name, be sure to check with your local government about registering your jewellery business and obtaining any licences, permits, or tax IDs you'll need to operate.

Step 2. Price your jewellery appropriately

Correctly Pricing your jewellery is crucial for establishing a successful company, but determining the perfect amount may be challenging. You must understand your target demographic and how much each type of jewellery is worth to them. Many jewellery businesses underprice or overprice their items, leaving buyers doubting the product's quality and seeking other businesses for more affordable alternatives. Underpricing might make it difficult for your company to earn a profit.

Step 3. Create a website or Choose an online platform to sell jewellery

One can create a website to sell jewellery online or Individual can sell their items on well-known online marketplaces like Shopify, Amazon, and Etsy.

You may create a shop with a catalogue of your jewellery items. One of the most significant advantages is that these well-known websites attract millions of visitors each year, making it simpler to drive traffic to your store. Each platform has its regulations, but these sites generally take a portion of sales and charge listing costs.

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Step 4. Make the product descriptions

An essential thing to remember when writing engaging product listings is to be detailed. Customers can't see, touch, or try on the items you're offering, so keep that in mind. Make a list of the precise dimensions, colours, and textures. Write your listings as if you don't have any product images.

Make careful to utilise vivid adjectives since your word selections can make or break a transaction.

Step 5. Promote your company's name

To achieve your final aim of earning sales, you must market and promote your new brand. You educate your audience, increase the exposure of your business, and engage with them through marketing. Making social media accounts for your jewellery business will allow you to post material about your brand and engage with your target audience more simply. Because your consumers are likely to be active on these platforms, it's a beautiful way to contact them for little or no expense. You may increase brand loyalty by having a solid social media presence.

Online Marketing Tips

  • Provide useful information: Make sure you give all relevant information, such as the dimensions and materials used to create the jewellery, to assist buyers in making an informed decision. Please provide a little background on the piece's inspiration, as well as a tale about the techniques you utilised to produce it to cement the deal.
  • Use social media to promote your business: Using social media platforms to promote a new business may be pretty effective. To attract followers and raise business recognition, use social media platforms like Twitter, Facebook, Instagram, and Pinterest. You may immediately answer inquiries about your goods, converse with followers, and create polls and questions for any business ideas you may have.
  • Post regularly: Consistency is required while posting on Facebook or Pinterest. Please spend some time at the start of the week collecting photographs, quotations, and product shots and getting them ready to utilise that week. This does not imply that you must be online at all times. Batch-schedule your posts.
  • Provide excellent client service: Respond immediately and attempt to resolve any issues that arise, and make sure your consumers know exactly what they are getting ahead of time so there are no surprises or headaches.


Is online jewellery business profitable in India?

Online jewellery business yields profit margins of around 25 to 75%.

What are the platforms to sell jewellery online?

There are multiple platforms to sell jewellery online:

  • Etsy
  • Shopify
  • Amazon
  • SquareSpace

Why Your Jewellery Business Should Sell Online?

Online shopping is the new trend for every products be it clothing, shoes cosmetics, or jewellery. Online Jewellery business lets your customers shop from anywhere at any time.

What are some profitable Jewellery Niches?

Some profitable jewellery niche for your online jewellery business are:

  • Handmade Jewellery
  • Silver-plated Jewellery
  • Fashion Jewellery
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