Why is LinkedIn a better platform for building a brand than Facebook or Twitter?

Annika Motamarri Annika Motamarri
Jul 1, 2021 9 min read
Why is LinkedIn a better platform for building a brand than Facebook or Twitter?

When most people think of social media, they think of Facebook or Instagram, but LinkedIn is rarely seen as part of the broad array of social media platforms accessible.

Reid Hoffman envisioned a location where professionals could meet, interact, and exchange knowledge when he founded LinkedIn in 2003. He desired a platform that would allow business experts to easily locate one another.

Reid's initial venture was a social networking site called Socialnet, which he launched before LinkedIn. That was seven years before Facebook, in 1997. The events of Socialnet, according to Reid, "left wounds and spilt a lot of blood." The most important lesson he learnt was the need of concentrating on one single subject, business.

He saw a rising demand for a one-stop network where professionals could further their careers, learn and share information, create brands, and recruit talent; LinkedIn was created.

We have a tendency to believe that LinkedIn isn't as useful as it appears, and many organizations fall into this trap, believing that it would be considerably more helpful to focus on their presence on Twitter, for example. There's a logic to this: LinkedIn is for companies, but I'm seeking to promote to actual people, and they'll be on other, more relaxed platforms, so I might as well go there too.

This logic is incorrect. Why? Well, here are a few reasons as to why is LinkedIn a better platform for building a brand better than other platforms?

Linkedin- Professional Way to Grow Your Brand
Linkedin- Relevant Search for Your Business Connection
Linkedin- Professional Networking
Linkedin- Easy to Track Rivals
Linkedin- Keeps Track of Contacts
Linkedin- Customer Satisfaction
Linkedin- Keeps you Updated with Industry News
Linkedin Vs Facebook
LinkedIn VS. Twitter
Conclusion
FAQs

Linkedin- Professional Way to Grow Your Brand

This is true for both individuals seeking new career opportunities and businesses seeking to extend their brand. Where can a potential employer find you as an individual? On Facebook or Instagram, for example. But do you really want them to see that photo of you at the beach in your funky clothes, or the nasty joke you posted the night before? Most likely not. These are personal information about you that detract from your professional image.

You'll need a location to put all of your professional skills and expertise on display. A place where you may write clever, well-thought-out posts that are both casual and personable while also displaying your professionalism. That's how LinkedIn works.

The same is true for enterprises. Another company you're interested to partnership with doesn't want to see your funny Instagram marketing campaign, no matter how brilliant it is. It wants to perceive you as a worthwhile long-term investment.

Linkedin- Relevant Search for Your Business Connection

The power of search is something that most people overlook when it comes to Twitter, LinkedIn, and social media in general. While posting, sharing, tweeting, and updating are all important, the true strength of these platforms lies in their ability to search and engage.

When it comes to searching and engaging, the difference between Twitter and LinkedIn is what you're looking for. On Twitter, the emphasis is on content, tweets, and subjects, but on LinkedIn, searching for companies and individuals to connect with is more powerful.

Of course, you can search for information and individuals on both platforms, but Twitter excels at finding relevant people in your industry to connect with, and LinkedIn excels at finding relevant people in your business to connect with.

Linkedin- Professional Networking

There are 61 million senior level influencers on LinkedIn, with 40 million of them being decision-makers. There are 87 million registered members in the Millennial group alone, with 11 million of them in decision-making positions. It's a plethora of chances for professional networking.

It's a sensible entrance point for business-oriented people who don't have time to wade through a lot of personal messages, unlike Facebook and other social media sites.

On LinkedIn, there isn't much enthusiasm for revealing trivial or intimate information. Instead, you'll primarily discover professionals looking to network with other like-minded businesses and organizations.

Linkedin Brand Building

Linkedin- Easy to Track Rivals

Because, let's face it, every company has them. And, in order to stay on top of the game, you have to keep track of what they're doing, right? There's no better site than LinkedIn to achieve that. Your rivals' Facebook page will not tell you what they're up to, just like your Facebook profile won't tell you what they're up to for a possible business partner.

And you must remember this in order to flourish as a business.

Many people believe LinkedIn is just another job board but, in fact, it has been proven to be 277 percent more successful than other social networking sites. Don't make the same mistake.

Linkedin- Keeps Track of Contacts

Remember that amazing young professional you met three years ago at that conference? Or that buddy of a friend who wanted to work for your firm as a freelancer?

To be honest, I doubt it.

When you meet new people, instead of throwing their business cards in your desk drawer or adding their email addresses to your out-of-date address book, add them to your LinkedIn professional network. Keep them in your contacts so you may reconnect with them when the moment is perfect.

Linkedin- Customer Satisfaction

Because LinkedIn's platform allows you to quickly engage with your consumers, it can help you increase overall customer satisfaction. You may conduct surveys, request testimonials, and even send direct notes thanking consumers for their continued support. This will let you identify what works and what doesn't over time, while also demonstrating to your consumers that you care about them and the business they provide. Because the feelings of gratitude that come with being heard are unrivalled, encourage a balance of public and private contacts. LinkedIn, like Facebook, provides a means to handle customer care and address any concerns that may emerge, although on a smaller scale. LinkedIn, like Facebook, provides a platform for handling customer service and resolving any concerns that may emerge, but on a more professional level.


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Linkedin- Keeps you Updated with Industry News


When you log in to LinkedIn, it creates a timeline similar to other social networking sites. You'll discover the latest news from your contacts, organizations, and company there. Keeping track on industry trends and reports is both entertaining and prudent.

Linkedin Vs Facebook

Despite the fact that Facebook provides a variety of useful networking and advertising options, both paid and free, an increasing number of users are quitting the popular social media site. Businesses and customers alike are abandoning Facebook in favor of alternative, more trustworthy platforms due to a significant number of data breaches and confidentiality issues. LinkedIn is one of these sites, and while it may not have all of the features that Facebook has, it isn't far behind. In reality, we feel LinkedIn offers certain benefits over Facebook, particularly in the corporate world.

Here are a few reasons why:

Multilayered Targeting


You may target individuals based on their job titles, degree of seniority within a business, and the talents they possess, in addition to targeting based on corporate relationships. If you're looking for a business development manager, or any other job title for that matter, you can just type in a search query and get a slew of results, regardless of the firm you work for. This is ideal for companies looking for a point of contact, to fill a position, or to just expand their network of individuals in similar professions.

The chances of someone clicking on a sponsored ad on Facebook are minimal to none, and if they do, the majority of people will be upset and may even ban your business. Sponsored in-mail on LinkedIn, on the other hand, is well-known and well-received. This is due to the LinkedIn user attitude and the value that most sponsored in-mail offers. All you have to do when creating your marketing campaign is put together content that will be relevant and helpful to the people you'll be reaching out to. Include a clear and responsive call to action, and distribute it to your target audiences using the lists you've built.

The fact that your message will only be delivered to your audience members when they are active is a significant advantage of LinkedIn mail, which boosts open rates and overall replies.

Contact Information Is Easily Accessible


Although Facebook has a retargeting tool, it may be tough to findβ€” especially if you're looking for company-specific data. LinkedIn has more easily available contact information and a direct message system that is not subject to the same stringent screening methods as Facebook. Due to LinkedIn's algorithms, there are a variety of ways to run sponsored advertisements to a list of matched audiences using their email addresses or just a list of corporate contacts. This means you'll be able to reach a wider audience with less work, improving your lead list and sales potential in the future.

You may also search by seniority if you know you need to speak with someone with a lot of power in a company. Again, the purpose of these searches is determined by your requirements, but eliminating people who aren't decision makers is a great approach to save time in the long run.
Finally, depending on your objectives, LinkedIn offers the opportunity to search for people who possess a certain skill set. Because LinkedIn primarily relies on third-party recommendations, you can immediately discover what they've been ranked best at, allowing you to swiftly determine why they'd be valuable to your company.

If you require a more refined audience, LinkedIn also allows you to perform focused searches and create lists based on certain demographics.

LinkedIn VS. Twitter

Here are some key distinctions between Twitter and LinkedIn, as well as what you should know while developing your strategy:

The way you communicate on LinkedIn is significantly different from how you communicate on Twitter.


This is arguable, but Twitter is more suited for informal everyday material like photographs of your meals or selfies than LinkedIn. It is not suggested that you just use Twitter to post photographs of your food, nor that taking a selfie on LinkedIn is a crime, but keep in mind that LinkedIn is a more professional network, whereas Twitter is better for short-form casual conversation.

On each website, look for the differences in relationships.


This is an important issue that is frequently missed. Twitter was created with one-to-one connections in mind: a follower and a followee. LinkedIn, like Facebook, is more bidirectional; it is a two-way street. Of course, you can follow individuals on LinkedIn, but it was an afterthought in the platform's design.

A reciprocal connection is more important and relevant from a psychological standpoint than simply following someone and them not following you back. This is a significant distinction that should not be overlooked when customizing the material you post on the two sites.

Recognize when self-promotion is appropriate.


This might be my own interpretation of the two platforms. However, although updating your network on LinkedIn about your job, company development, and team success is okay, doing it on Twitter is frowned upon.

Self-promotion on Twitter is frowned upon, and businesses who exploit the site to market are immediately branded as spammers and abusers. Of course, it is not suggesting that you should use LinkedIn for shameless self-promotion, but individuals on LinkedIn are looking for more professional updates, and they have a higher tolerance for semi-promotional content.

Conclusion

If you were unsure about how many advantages LinkedIn might offer, perhaps this list has persuaded you that it is one of your most valuable professional tools. You may use it to expand and maintain your network, look for employment, and improve your professional reputation. It's also completely free. So, what are you waiting for?

FAQs

Why is LinkedIn important for branding?

It is a professional way of branding and an effective tool for brand awareness and brand promotion.

It has more than 600 million professional profiles to help you build a good network connections, job opportunities, brand building and marketing.

Who is the CEO of LinkedIn?

Ryan Roslansky is the CEO of Linkedin.

How do you use branding on LinkedIn?

Linkedin branding can be done by effectively optimizing your profile, page, content and posts.

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