The Roles & Responsibilities of a Business Development Manager

The Roles & Responsibilities of a Business Development Manager

Business Development refers to the actions such as initiatives, plans, and concepts designed to make a business more efficient. It is the process of making business-related decisions that are strategic and accelerating the expansion of business, generating more revenue and maximising profits by forming strategic partnerships.

Before we go into the topic, let's take a look at who a business development manager is.

Who is a Business Development Manager?
Roles & Responsibilities of a Business Development Manager
Strategies for Business Development
List of Business Development Tools

  1. Semrush
  2. AWeber
  3. InstaPage
  4. Fiverr
  5. Canva
  6. LinkedIn


Who is a Business Development Manager?

A Business Development Manager is the person who creates a growth plan which is centred around the financial benefits and satisfaction of customers. They could play a variety of roles throughout an initiative. This could affect the long-term performance of a company. The company's business development team are always looking for new ways to make money.

Different businesses development activities are executed in various departments, including marketing, sales and management, along with managing vendors and their products. These include networking, negotiation collaborations as well as cost-saving strategies and collaborations. These various divisions are led by the goals to develop business. The tasks of business development are carried out internally or with the assistance of an expert in the field of business development.

Roles & Responsibilities of a Business Development Manager

The Roles & Responsibilities of Business Development Manager Explained

A Business Development Manager is required to fulfil essential duties and responsibilities. They have to accomplish both long and short-term objectives. The main tasks of a business growth manager are listed below.

  • Recognizing and attracting salespeople with the appropriate abilities to increase sales performance.
  • They should coach and supervise their sales team in order to improve their performance.
  • Create business plans and effective sales plans to meet the goals of sales.
  • Implement training and programs to improve abilities. Also, address the issues discovered in the business.
  • Make sure that the resources are managed according to the budget requirements for executing the business plan.
  • Examine the needs of customers and the conditions of a market that is competitive. This aids in making an improvement in the preparation and implementation of sales plans.
  • New business opportunities can be created through networking, cold-calling and more.
  • Establish and maintain strong relationships with your customers when creating new business ideas.
  • Enhance the marketing strategies to increase awareness of the product offered by the business through coordination with the marketing department.
  • Make sure that the information is communicated about the most recent business information is shared among the corporate communications team, sales staff and management as well as customers.

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Strategies for Business Development

These are the most effective strategies for business development:

1. Recognize Your Competitors

The primary strategy for business growth is to understand your competitors. You must evaluate the services they provide and analyze the factors that make your company stand out from the rest of the pack.

2. Tap the Right Opportunities

It is advisable to check your contacts with those you intend to strike the deal with. It is essential to identify potential customers to work with. It is essential to search the market for an effective partnership before signing any contract.

3. Pay Attention to Your Website

In today's world, the appearance of a website is important significantly. It is because the majority of consumers browse through websites for businesses prior to making a choice. Therefore, it is important to include videos and other new features to your website to be the most popular choice for potential customers.

4. Sharpen Your Listening Skill

Being able to listen is the best method of business development that one can employ to grow their business. The role of the business manager is to know the viewpoint of the client, the issues or problems and the type of work that is done. Therefore, they must be a good listener in order to expand their business.

5. Take a Look at Online Reviews

Nowadays, customers read online reviews to determine if they are required to conduct business with a certain business or not. So, it is important to create a Google notification for your company to track responses to online reviews as needed.

6. Focus on Client’s Requirement

It is important to communicate what the client wants instead of presenting the services you offer. You must be attentive to the concerns of your client to ensure that you tailor your services according to the needs of your client.

7. Time Management

Never say - I don't have time, because time management is among the most essential abilities that every successful entrepreneur should have. It's all about prioritizing tasks. First, complete the work that is important and then move on to other tasks.

8. Offer Quality Services

When you begin working with customers, it's time to please them with top-quality services. The client should be given a strict deadline in order to be able to access new business opportunities following the completion of one task.

9. Innovation At Its Best

If you can offer something unique to your clients, it is likely that they'll continue to do transactions with you. Everyone wants items or solutions that have most recent on the market.

10. Networking Events

Make sure you maintain the network. Being in the office and making different plans does not help by yourself. You must attend various business gatherings that aid in building your network.

List of Business Development Tools

Often used tools for business development
Often used tools for business development

There is a myriad of business development tools that could help to improve your business. A few tools used by business executives in business development include:


If you're searching for organizations to work with, Semrush will help us identify the most lucrative commercial opportunities. Semrush is a SaaS (software as an online service) platform. It provides subscriptions to marketing analytics software and online visibility. It also offers keyword strategies as well as reports on data. The platform was founded by Dmitry Melnikov and Oleg Shchegolev in 2008.

Semrush provides so many functions and insights. It is mainly utilized in the implementation of digital marketing and strategic planning. The tool has advanced functions such as competitor insights, topic research, SEO audits, lead generation tools, and keyword position tracking.

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Every business development team needs a powerful email tool that can assist them with their outreach. AWeber is a great email marketing tool that can send different email campaigns. Also, you can schedule an automated sequence by using this tool.

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It allows to tag different emails based on clicks and open rates. That will help to categorize your prospecting lists, to keep the most interested ones. It includes advanced features like drip campaigns and A/B testing. AWeber is designed in a way that is easy and intuitive to use. It was founded by Tom Kulzer in 1998.

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InstaPage, Inc. is an online software business based in America. It was founded by Tyson Quick in 2012. Additionally, he is the current CEO of the company. InstaPage is a great tool to design and create custom landing pages. You can design a custom page that is targeted at the business rather than posting a link to our business partner on our public home page.

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InstaPage has a feature called Heatmaps. It allows you to see which users are scrolling and clicking most on the page. It helps us optimize conversions.


Fiverr is a great tool to assign certain tasks to others, such as freelancers. It allows us to concentrate on the important work by delegating repetitive tasks to other people. Additionally, it helps us save time. Fiverr is demonstrating a different method of freelance work.

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It lets you browse the site exactly as you would shop instead of creating a post and taking bids. Fiverr was established in 2010 by Shai Wininger along with Micha Kaufman. There are so many options available on the website. It provides writing, translation, graphic design, programming and editing videos, among others.


Canva is a fantastic platform for graphic design. It lets users create posters as well as social media images, documents, presentations and other visual media. It is available both on mobile devices and on the web. It incorporates a wide variety of templates including fonts, images, and illustrations.

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Users can choose designs from the range of designs designed by professionals, and then edit the designs. It also allows users to upload images using the Drag and Drop interface. Paid subscriptions, which include Canva for Enterprise and Canva Pro also come with additional options. It was created in 2012 by Melanie Perkins, Clifford Obrecht along Cameron Adams.


LinkedIn is a social network that focuses on employment. It is home to around 706 million members spread across 150 countries. Users can search for things related to work on LinkedIn. It is mostly used to facilitate professional, social and career-related networking. Employers post jobs to locate candidates. Additionally, job candidates post their CVs to be considered for a position.

The website functions to serve as an internet-based directory for professional and non-professional organizations. Additionally, it lets you find people based on their jobs and establish connections. It assists in expanding our networks. LinkedIn was created in 2003 by Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly, and Jean-Luc Vaillan.

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We know now who the business development manager actually is, and what his roles and responsibilities are. The strategies they employ to grow their company, and the tools commonly used for business development, can make them stand above the rest of their competition.


What is the business development process?

Business development is the process that is used to identify, nurture and acquire new clients and business opportunities that increase profitability and growth. A business development plan is a document that outlines the strategies you'll employ to achieve that goal.

What does the business development manager do?

The job of a business development manager is to find prospects for sales, pitch products or services to potential customers and maintain a positive connection with new customers.

What are the roles and responsibilities of a business development manager?

The role and responsibilities of a business development manager include:

  • Recognizing and attracting salespeople with the appropriate abilities to increase sales performance.
  • They should coach and supervise their sales team in order to improve their performance.
  • Create business plans and effective sales plans to meet the goals of sales.
  • Implement training and programs to improve abilities. Also, address the issues discovered in the business.
  • Make sure that the resources are managed according to the budget requirements for executing the business plan.

Which are the most effective business development tools?

Here's a list that includes the most effective tools for business development.

  • SEMrush
  • AWeber
  • InstaPage
  • Fiverr
  • Canva
  • LinkedIn

What are the strategies for business development?

Strategies for effective business development include:

  • Recognize your competitors.
  • Tap the right opportunities.
  • Pay attention to your website.
  • Sharpen your listening skill.
  • Take a look at online reviews.
  • Focus on the client’s requirement.
  • Time management.
  • Offer quality services.
  • Innovation at its best.
  • Networking events.

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